Martech
WebWire | October 26, 2023
HP Inc (NYSE: HPQ) today announced the launch of HP Amplify for All, an initiative which integrates all HP solutions and services including Poly, Teradici and HyperX into the HP Amplify Program, offering one unified global1 platform for partner engagement. Going live on November 1, 2023, the newly integrated partner program will also be extended to Distribution Partners. HP Amplify Distribution is the industry’s first program tailored for distributors and marks the successful implementation of the HP Amplify Program across all partner categories.
In addition, HP today revealed details for new Commercial Partner benefits effective November 1, including the More for More rate multiplier to enhance partner compensation and Fast Lane, the industry’s first automated Marketing Development Funds (MDF) reimbursement process. The company also announced Growth Plays, a new program element to be rolled out across Commercial and Distribution Partners in May 2024.
By leveraging our expanded portfolio and enticing new benefits, HP partners are uniquely positioned to catalyze substantial, long-lasting growth, stated Kobi Elbaz, Senior Vice President & General Manager, HP Global Channel Organization. Every enhancement to the program launched today has been shaped by the invaluable feedback of our extensive partner network and we are committed to continually refining the Amplify Program to stay at the forefront of evolving industry dynamics.
Doubling Down on Distribution
With the launch of HP Amplify Distribution on November 1, distributors can benefit from the industry-first foundation of capabilities, collaboration, and performance. The new program, optimized for Distribution Partners, removes complexity making it easier for distributors to take advantage of its many benefits and engage customers on a deeper level.
“Distribution Partners hold a vital position in the channel ecosystem and their capabilities have continued to evolve and expand to meet the growing needs of resellers and customers,” Elbaz continued. “Based on their unique insights, we designed the Amplify Distribution program with flexibility in mind, allowing distributors with foundational capabilities to join seamlessly, while rewarding those invested in advanced capabilities to incrementally boost profitability and grow their business.”
New Benefits for Commercial Partners
Amplify More for More
With the launch of Amplify More for More on November 1, 2023, partners who sell across the HP portfolio will provide a better customer experience and benefit from higher compensation opportunities. The new More for More rate multiplier will be provided in addition to the existing core Amplify incentives. For instance, Power Partners focused on Personal Systems can easily qualify by increasing sales of peripherals, Poly headsets and Workforce Solutions product lines.
Based on partner feedback and HP’s evolving growth strategy, the company intends to further develop the More for More program in the upcoming fiscal year, integrating additional incentive metrics to promote shared success.
Amplify Fast Lane
Amplify Fast Lane represents a first-of-its-kind joint demand generation MDF claiming process, designed to simplify and accelerate reimbursement for eligible partners2 through an automated claims and payment procedure.
By speeding up payment turnaround time by up to 50%, the Amplify Fast Lane program addresses partner pain points and enhances the overall experience of collaborative marketing efforts. Fast Lane offers a more efficient, user-friendly MDF claim experience, enabling qualified partners to focus on optimizing demand generation initiatives rather than being bogged down in complex processes.
Amplify Growth Plays
Starting in May 2024, all HP Amplify Commercial Partners will have access to a new specialization program built around HP’s growth categories - Amplify Growth Plays. Focused on driving opportunities and incremental partner profitability, Amplify Growth Plays enables a clear path to portfolio specialization. Combined with unique tools, capabilities and compensation elements, Amplify Growth Plays rewards partners with tailored benefits for investing in these customer-driven growth areas.
Examples of the Amplify Growth Plays launching in May 2024 include Managed Print Services, Lifecycle Services, SMB Video Collaboration Solutions, and HP Software. Upon launch, current Amplify specializations will evolve to Amplify Growth Plays.
Amplify Impact Expansion
HP also announced today the expansion of its award-winning Amplify Impact partner sustainability program to Distribution Partners and five additional countries: Austria, Belgium, Luxemburg, Netherlands and Finland. Participating partners across 48 countries will now have access to HP’s world-class sustainability resources to drive preference and impact across Climate Action, Human Rights and Digital Equity.
Sustainable practices are not only vital for the future of our planet – they are good for business. In 2022, Corporate Knights reported that over 60% of HP’s revenue met sustainability standards3, showcasing consumer preference for eco-friendly offerings. HP Amplify Impact assists partners with resources to identify gaps and guidance for achieving sustainability goals, highlighting the growing significance of ESG strategies.
About HP
HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: http://www.hp.com.
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Customer Experience
Zeta Global | September 11, 2023
The IDC MarketScape evaluation assesses 14 active vendors in the domain of omnichannel marketing platforms tailored for B2C enterprises.
The Zeta Marketing Platform simplifies multi-vendor complexity, streamlining marketing for improved revenue performance.
The Zeta Marketing Platform unifies identity, intelligence, and activation to elevate consumer experiences and drive brand success across all channels, including emerging ones.
Zeta Global, the provider of AI-powered Marketing Cloud solutions, has announced its recognition as a leader in the IDC MarketScape for omni-channel-marketing platforms catering to B2C enterprises in 2023.
The Zeta Marketing Platform has garnered recognition for its ability to streamline the intricacies associated with multiple vendors in areas such as email service providers (ESP), customer data platforms (CDP), demand-side platforms (DSP), and omnichannel engagement. Zeta's comprehensive integration of technology, data, and services is a valuable resource for large-scale enterprises, enabling them to streamline their marketing efforts and enhance revenue performance.
Gerry Murray, Research Director at IDC's MarketScape for Enterprise Marketing Technology, acknowledged that the Zeta Marketing Platform's integrated technology, data, and services effectively simplify marketing across various areas, including email service providers (ESP), customer data platforms (CDP), demand-side platforms (DSP), and omnichannel engagement, ultimately driving improved revenue performance for enterprise organizations.
The IDC MarketScape report highlights several key strengths of the Zeta Marketing Platform (ZMP). Firstly, ZMP is meticulously designed to empower enterprises in acquiring, expanding, and retaining their customer base, offering a comprehensive suite of core products, add-on modules, and specialized services tailored to specific market opportunities and vertical segments. Secondly, Zeta stands out with one of the most extensive consumer and business-to-business datasets in the industry, boasting over 2.4 billion consumer IDs, including 750+ million deterministic data points, as well as valuable location, transaction, and intent signals. These data assets are sourced from one of the world's largest repositories of personally identifiable information (PII), positioning Zeta as a prominent presence in the market.
Zeta's strategy is to empower CMOs and their teams to make intelligence-based business decisions that deliver stronger results, said Christian Monberg, Chief Technology Officer and Head of Product at Zeta Global.
[Source: Business Wire]
Within the ZMP, marketers can harness intelligence that unlocks their capacity to construct, optimize, and activate marketing programs that accelerate growth and provide individualized consumer experiences across every channel. Recognition in this IDC MarketScape is appreciated and reinforces the continued investment in innovation while designing solutions for customers.
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Martech
PR Newswire | November 02, 2023
IFS, the global cloud enterprise software company, today announced that it has received the EMEA Independent Software Vendor (ISV) Partner of the Year Award from Boomi™, the intelligent connectivity and automation leader, at Boomi's 2023 EMEA Partner Summit.
A Boomi partner program member since February 2020, IFS has helped mutual customers optimize critical business processes to unlock the power of intelligent connectivity and automation.
IFS and Boomi have formed a strong partnership that provides businesses with a scalable, flexible, and intelligent platform. By combining their expertise, they offer IFS customers the ability to achieve greater efficiency, agility, and scalability from their investment.
Partnering with Boomi, IFS customers can build integrations faster, reducing development time by weeks or months. Boomi provides a unified, cloud-native platform that seamlessly connects IFS Cloud with other services and SaaS applications.
Christian Pedersen, Chief Product Officer, IFS, said,Boomi has been and continues to be a significant Global Technology Alliance for IFS, enabling us to deliver value to our customers. We prioritize our customers' freedom to select the best solutions that suit their needs. IFS Cloud seamlessly connects to Boomi's platform through open RESTful APIs, enabling customers to efficiently integrate best-of-breed applications and services.
Pedersen continued, "Our partnership with Boomi offers customers a variety of choices for complex data integration, resulting in faster time-to-value. We're honored to have been recognized as their Partner of the Year and look forward to continuing this mutually beneficial partnership."
EMEA Partner Award winners received recognition during the 2023 Boomi EMEA Partner Summit held on October 30, 2023, in Lisbon, Portugal, which brought together Boomi partners from across the region to learn, network, and share best practices.
"Our global partners offer a wide array of expertise, skills, resources, and technologies to ensure the success of our equally diverse customer base," said Dan McAllister, Senior Vice President of Global Alliances and Channels at Boomi. "As trusted advisers, strategic consultants, leaders, and innovators in IT and digital transformation, our partners solve problems and proactively implement Boomi's technology day in and day out. We're honored to recognize the work they accomplished this past year."
About IFS
IFS develops and delivers cloud enterprise software for companies around the world who manufacture and distribute goods, build and maintain assets, and manage service-focused operations. Within our single platform, our industry specific products are innately connected to a single data model and use embedded digital innovation so that our customers can be their best when it really matters to their customers-at the Moment of Service™. The industry expertise of our people and of our growing ecosystem, together with a commitment to deliver value at every single step, has made IFS a recognized leader and the most recommended supplier in our sector. Our team of over 6,000 employees every day live our values of agility, trustworthiness and collaboration in how we support our 6,500+ customers. Learn more about how our enterprise software solutions can help your business today at ifs.com
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