CHANNEL PARTNERSHIPS

PartnerStack Joins HubSpot App Marketplace

PartnerStack | February 15, 2022

partner platform
On February 10, PartnerStack announced that it was listed in the HubSpot App Marketplace. PartnerStack offers a simple drag-and-drop editor that allows data sharing and mapping. It integrates with HubSpot seamlessly. It connects with HubSpot in minutes and allows for a quick configuration so that partnership data flows between the tools. It also keeps the data clean and organized.

HubSpot’s App Partner Program hosts valuable third-party integrations.

I am thrilled about our integration with HubSpot — they're a best in class SaaS company that grew through their own world-class partner program. Just as they defined what the new world of marketing would become, we're defining the new world of partnerships and we look at HubSpot as a model for scaling through partnerships. This integration helps us bring that methodology to the masses." 

Bryn Jones, Co-Founder and CEO of PartnerStack

"A key element of building a successful app ecosystem is to build it alongside fellow industry leaders. That's why we're so excited that PartnerStack, G2's #1 rated Partner Relationship Management and Ecosystem Management, has built an integration for the HubSpot platform. PartnerStack brings with it one of the largest and fastest-growing B2B partner networks, which will drive a tremendous amount of value to the HubSpot ecosystem." - Scott Brinker, VP of Platform Ecosystem at HubSpot

PartnerStack is the only partner platform designed especially for B2B SaaS channel teams. It helps small and medium-sized businesses to build and scale affiliate, reseller partner programs, and referral programs swiftly and sustainably. It was founded in 2015 through Y Combinator. It is backed by investors like 3L, Harbourvest, RRE Ventures, and Whitecap Venture Partners.

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CHANNEL PARTNERSHIPS

SolarWinds Announces Winners of 2023 Transform Partner Awards

Business Wire | April 10, 2023

SolarWinds, a leading provider of simple, powerful, secure observability and IT management software, today announced the winners of its 2023 Partner Awards. The awards were issued at SolarWinds Transform Partner Summits held in the EMEA, APJ, and Americas regions. The SolarWinds Partner Awards recognize the achievements of the company’s distribution and reseller partner community over the past year. The winners were determined based on revenue and year-over-year growth trajectory, investment in SolarWinds, development commitment and technology alignment, effectiveness in collaboration with SolarWinds field organizations regionally, effectiveness of marketing campaigns and go-to-market strategies, and SolarWinds Certified Professional® and SolarWinds Sales Expert accreditations over the past year. “Today’s modern, distributed, and multi-cloud network environments are more complicated than ever," said Chad Reese, President of Americas sales and global channel at SolarWinds. “The hard work and expertise of channel partners helps ensure customers have access to technology and the support they need to manage these networks, optimize their hybrid IT environments, and thrive. We’d like to thank our Transform Partner Awards winners and all of our valued partners for their tireless efforts.” EMEA Partner Award winners: EMEA Distributor of the Year: Spire EMEA Transform Partner of the Year: Loop1 EMEA Breakthrough Award: Ramge Software Distribution EMEA Excellence in Customer Retention: Prosperon Networks EMEA Excellence in New Business Development: ODYA EMEA Excellence in Diversification: Loop1 EMEA Excellence in Marketing: Prianto EMEA Personal Achievement: Félix Luna from Italtel EMEA Excellence in Enablement: Ha-Shem Limited APJ Partner Award winners: APJ Distributor of the Year: M. Tech Holdings Pte Ltd APJ Transform Partner of the Year: Fujitsu Asia Pte Ltd APJ Breakthrough Award: Techsa Services Private Limited APJ Excellence in Customer Retention: NTT (Thailand) Limited APJ Excellence in New Business Development: Trends & Technologies, Inc. APJ Excellence in Subscription Sales: Intrepid Solutions Australia APJ Excellence in Marketing: Technosoft Solutions APJ Personal Achievement: Adrian Yaw From M.Tech Products Australia APJ Excellence in Enablement: NEXTGEN Distribution Australia North America Partner Award winners: North America Distributor of the Year: Climb Channel Solutions North America Transform Partner of the Year: SHI North America Breakthrough Award: SHI North America Excellence in Customer Retention: SHI North America Excellence in New Business Development: CDW North America Excellence in Subscription Sales: SHI North America Excellence in Marketing: Climb Channel Solutions North America Personal Achievement: Alan Holt from Corona Technical Services North America Excellence in Enablement: Loop1 LATAM Partner Award winners: LATAM Distributor of the Year: Adistec LATAM Transform Partner of the Year: E-dea Networks LATAM Breakthrough Award: E-dea Networks LATAM Excellence in Customer Retention: E-dea Networks LATAM Excellence in New Business Development: FULLECOTEL SAC LATAM Excellence in Subscription Sales: E-dea Networks LATAM Excellence in Marketing: Adistec LATAM Personal Achievement: Guillermo Gonnelli from Knowledge Consulting LATAM Excellence in Enablement: Aeon IT Public Sector Partner Award winners Federal Partner of the Year: WWT SLED Partner of the Year: CDW Federal Breakthrough Award: StorageHawk SLED Breakthrough Award: Thundercat Federal Excellence in Customer Retention: GovSmart SLED Excellence in Customer Retention: SHI Federal Excellence in New Business Development: Flywheel Data SLED Excellence in New Business Development: SHI Federal Excellence in Subscription Sales: RedRiver SLED Excellence in Subscription Sales: SHI Federal Excellence in Marketing: Epoch Concepts SLED Excellence in Marketing: Insight Public Sector Personal Achievement: Mike Moore, SHI Public Sector Excellence in Enablement: Sterling Computers The awards were issued on the heels of the launch of the new SolarWinds Transform Partner Program. The program is designed to help company partners accelerate digital transformation for their customers with powerful technology, including AIOps-powered SolarWinds® observability solutions built from the ground up. With observability, any company can gain visibility into the state of their IT environment—whether it’s multi-cloud, hybrid, or on-premises to quickly resolve issues and receive the actionable intelligence necessary to improve performance and reduce costs. Learn more about SolarWinds Transform Partner Program and explore the growth opportunities available to you at solarwinds.com/partners. About SolarWinds SolarWinds (NYSE:SWI) is a leading provider of simple, powerful, secure observability and IT management software built to enable customers to accelerate their digital transformation. Our solutions provide organizations worldwide—regardless of type, size, or complexity—with a comprehensive and unified view of today’s modern, distributed, and hybrid network environments. We continuously engage with IT service and operations professionals, DevOps and SecOps professionals, and database administrators (DBAs) to understand the challenges they face in maintaining high-performing and highly available hybrid IT infrastructures, applications, and environments. The insights we gain from them, in places like our THWACK community, allow us to address customers’ needs now and in the future. Our focus on the user and our commitment to excellence in end-to-end hybrid IT management have established SolarWinds as a worldwide leader in solutions for observability, IT service management, application performance, and database management. Learn more today at www.solarwinds.com.

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CHANNEL PARTNERSHIPS

OffSec Expands Global Partner Program to Provide Increased Market Access, Greater Partner and Customer Support

PR Newswire | June 02, 2023

OffSec, the leader in continuous cybersecurity workforce development and learning, today announced the launch of the newly expanded OffSec Global Partner Program. With cyber threats becoming increasingly sophisticated, organizations are seeking reliable partners to address the ever-growing demand for skilled cybersecurity professionals. In response to this market need, OffSec's new program introduces a range of new features designed to empower and support partner organizations. First launched in April 2022, the OffSec Partner Program featured three partner types: Channel, Learning, and Education Partners. The Channel Partner program has since been expanded to include Distributors and Managed Security Service Providers (MSSPs) with three more now being introduced: Government Partners – Enabling government resellers, learning partners, and prime contractors to deliver OffSec solutions and live training to government agencies and institutions. Alliance Partners – Partnering with global financial and consulting organizations to expand their cybersecurity knowledge for internal and client needs. Strategic Accounts – An exclusive membership for large global enterprise customers to join the new Partner Program. Loyal members will receive benefits and incentives. "We now have an unparalleled opportunity to leverage the synergies of our best-in-class cybersecurity learning and training offerings with a robust partner program that now includes six partner types, each with distinct benefits and resources to manage the market demand. OffSec recognizes that cybersecurity is first-and-foremost a people problem," said Sean Donnelly, Head of Channel and Partnerships at OffSec. "We accept the challenge to provide the necessary training to a global market for individual learners, government employees, large and small enterprise organizations, and our global alliance partners. With the launch of our enhanced partner program, we strive to utilize all avenues of our partner ecosystem to reach the learners that endeavor to be part of the community to combat cybersecurity threats." The OffSec Partner Program is now backed by a larger team dedicated to supporting partner organizations. The expanded team comprises industry experts and experienced professionals who will provide personalized assistance, guidance, and technical support to partners, ensuring seamless and productive collaboration and broader geographical coverage. OffSec has upgraded its Partner Portal and introduced advanced features such as a partner locator tool for lead generation. This tool allows potential customers to search for and connect with partners based on their specific needs and location. Additionally, partners can access on-demand sales training through the portal, equipping them with the knowledge and skills to effectively promote and sell OffSec's solutions. To further support partners in their marketing activities and initiatives, OffSec is introducing market development funds (MDF). Through the new tiered rewards program, partner organizations can access additional benefits for driving revenue or completing key sales enablement and marketing activities in the Partner Portal. "OffSec is by far, one of the leaders in the cyber skills training landscape. It's not often that the leader of the pack continues to dominate whilst disrupting the market. With the unrivaled OffSec brand and their tenacious attitude for innovation, like the new OffSec Cyber Range, every team should have access to OffSec training," said Richard Beck, Director of Cyber Security at QA Ltd. For more information about becoming an OffSec Partner, please visit OffSec's Global Partners page. About OffSec OffSec is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec's distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today's most critical skills. With the OffSec Learning Library featuring 6,000 hours of content, 1,500 videos, 2,500 exercises, and 900 hands-on labs, OffSec demonstrates its commitment to empowering individuals and organizations to fight cyber threats with indispensable cybersecurity skills and resources. OffSec also funds and maintains Kali Linux, the leading operating system for penetration testing, ethical hacking, and network security assessments. For more information, visit offsec.com and follow @OffSectraining and @kalilinux on Twitter.

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MARKETING STRATEGY

11:11 Systems Recognized for Channel Leadership, Growth and Momentum

Business Wire | May 19, 2023

11:11 Systems ("11:11"), a managed infrastructure solutions provider, today announced that the company and its channel leaders have been recognized for the growth and success of its channel program. CRN®, a brand of The Channel Company, has named Heather Bouvier, Kendale Miller, Jacquelyn Gonzalez, Natasha Nassiroghli and Chrystina Turner to its Women of the Channel list for 2023. This distinguished list honors the incredible accomplishments of female leaders in the IT channel. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence. "We are ecstatic to announce this year's honorees and shine a light on these women for their significant achievements, knowing that what they've accomplished has paved the way for continued success within the IT channel," said Blaine Raddon, CEO of The Channel Company. "The channel is stronger because of them, and we look forward to seeing what they do next." As the number and complexity of cybersecurity threats continue to grow, the risk of cybercrime remains a persistent threat to organizations. The surge in cybercrime incidents, particularly ransomware attacks, is leading IT leaders to take proactive measures to protect their organization's mission critical data. As a result, companies are increasingly relying on 11:11 Systems for securing and protecting their organization's data, no matter where it lives. This demand for 11:11 Systems solutions has resulted in CRN recognizing 11:11 Systems' partner program as one of the most distinguished partner programs among managed services and cyber resiliency suppliers in the IT channel with its sixth consecutive 5-Star rating in its 2023 Partner Program Guide. For the fourth year, CRN has also named Koorosh Khashayar, 11:11 Systems senior vice president of global channels, to its list of 2023 Channel Chiefs. Khashayar's leadership has been instrumental in strategically aligning the channel programs acquired by 11:11 Systems and expanding its channel portfolio with innovative solutions that help partners seamlessly provide cloud, connectivity and security services to address their customers' needs. "Our unwavering commitment to the channel and the talented women within it is stronger than ever. Our goal is to provide innovative solutions that help our partners truly make a difference in their business," said Khashayar. "We continue to invest significantly in our partner community by expanding our in-depth managed services training and enablement programs, introducing new security and connectivity solutions, offering new certifications and establishing a dedicated partner development team. We are honored to receive recognition from CRN for these global initiatives. At 11:11 Systems, we are committed to helping our global partners achieve their goals, grow their businesses and exceed their customer's expectations.” Learn more about 11:11 System's partner program here: https://1111systems.com/partners/partners-overview/ The 2023 Women of the Channel list will be featured in the June issue of CRN Magazine, with online at www.CRN.com/WOTC. ABOUT 11:11 SYSTEMS 11:11 Systems is a managed infrastructure solutions provider that holistically addresses the challenges of next-generation managed cloud, connectivity and security requirements. The 11:11 model empowers customers and partners to "Rethink Connected," which includes integrated services that deliver increased performance, optimization and savings. Learn more at 1111Systems.com.

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