Channel Partnerships

PartnerStack Joins HubSpot App Marketplace

partner platform
On February 10, PartnerStack announced that it was listed in the HubSpot App Marketplace. PartnerStack offers a simple drag-and-drop editor that allows data sharing and mapping. It integrates with HubSpot seamlessly. It connects with HubSpot in minutes and allows for a quick configuration so that partnership data flows between the tools. It also keeps the data clean and organized.

HubSpot’s App Partner Program hosts valuable third-party integrations.

I am thrilled about our integration with HubSpot — they're a best in class SaaS company that grew through their own world-class partner program. Just as they defined what the new world of marketing would become, we're defining the new world of partnerships and we look at HubSpot as a model for scaling through partnerships. This integration helps us bring that methodology to the masses." 

Bryn Jones, Co-Founder and CEO of PartnerStack

"A key element of building a successful app ecosystem is to build it alongside fellow industry leaders. That's why we're so excited that PartnerStack, G2's #1 rated Partner Relationship Management and Ecosystem Management, has built an integration for the HubSpot platform. PartnerStack brings with it one of the largest and fastest-growing B2B partner networks, which will drive a tremendous amount of value to the HubSpot ecosystem." - Scott Brinker, VP of Platform Ecosystem at HubSpot

PartnerStack is the only partner platform designed especially for B2B SaaS channel teams. It helps small and medium-sized businesses to build and scale affiliate, reseller partner programs, and referral programs swiftly and sustainably. It was founded in 2015 through Y Combinator. It is backed by investors like 3L, Harbourvest, RRE Ventures, and Whitecap Venture Partners.

Spotlight

A medida que avanza la tecnología, aumentan las expectativas de los consumidores. El público busca experiencias de compra dinámicas que se ajusten a sus valores, presupuesto y búsqueda de comodidad. ¿Qué son las expectativasCuál es la expectativa? El hecho de que las marcas pongan las necesidades del públicocliente en el centro

Spotlight

A medida que avanza la tecnología, aumentan las expectativas de los consumidores. El público busca experiencias de compra dinámicas que se ajusten a sus valores, presupuesto y búsqueda de comodidad. ¿Qué son las expectativasCuál es la expectativa? El hecho de que las marcas pongan las necesidades del públicocliente en el centro

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HP Paves Way for Partner Growth with Integration of All Solutions and Services Under Amplify Partner Program

WebWire | October 26, 2023

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By leveraging our expanded portfolio and enticing new benefits, HP partners are uniquely positioned to catalyze substantial, long-lasting growth, stated Kobi Elbaz, Senior Vice President & General Manager, HP Global Channel Organization. Every enhancement to the program launched today has been shaped by the invaluable feedback of our extensive partner network and we are committed to continually refining the Amplify Program to stay at the forefront of evolving industry dynamics. Doubling Down on Distribution With the launch of HP Amplify Distribution on November 1, distributors can benefit from the industry-first foundation of capabilities, collaboration, and performance. The new program, optimized for Distribution Partners, removes complexity making it easier for distributors to take advantage of its many benefits and engage customers on a deeper level. “Distribution Partners hold a vital position in the channel ecosystem and their capabilities have continued to evolve and expand to meet the growing needs of resellers and customers,” Elbaz continued. “Based on their unique insights, we designed the Amplify Distribution program with flexibility in mind, allowing distributors with foundational capabilities to join seamlessly, while rewarding those invested in advanced capabilities to incrementally boost profitability and grow their business.” New Benefits for Commercial Partners Amplify More for More With the launch of Amplify More for More on November 1, 2023, partners who sell across the HP portfolio will provide a better customer experience and benefit from higher compensation opportunities. The new More for More rate multiplier will be provided in addition to the existing core Amplify incentives. For instance, Power Partners focused on Personal Systems can easily qualify by increasing sales of peripherals, Poly headsets and Workforce Solutions product lines. Based on partner feedback and HP’s evolving growth strategy, the company intends to further develop the More for More program in the upcoming fiscal year, integrating additional incentive metrics to promote shared success. Amplify Fast Lane Amplify Fast Lane represents a first-of-its-kind joint demand generation MDF claiming process, designed to simplify and accelerate reimbursement for eligible partners2 through an automated claims and payment procedure. By speeding up payment turnaround time by up to 50%, the Amplify Fast Lane program addresses partner pain points and enhances the overall experience of collaborative marketing efforts. Fast Lane offers a more efficient, user-friendly MDF claim experience, enabling qualified partners to focus on optimizing demand generation initiatives rather than being bogged down in complex processes. Amplify Growth Plays Starting in May 2024, all HP Amplify Commercial Partners will have access to a new specialization program built around HP’s growth categories - Amplify Growth Plays. Focused on driving opportunities and incremental partner profitability, Amplify Growth Plays enables a clear path to portfolio specialization. Combined with unique tools, capabilities and compensation elements, Amplify Growth Plays rewards partners with tailored benefits for investing in these customer-driven growth areas. Examples of the Amplify Growth Plays launching in May 2024 include Managed Print Services, Lifecycle Services, SMB Video Collaboration Solutions, and HP Software. Upon launch, current Amplify specializations will evolve to Amplify Growth Plays. Amplify Impact Expansion HP also announced today the expansion of its award-winning Amplify Impact partner sustainability program to Distribution Partners and five additional countries: Austria, Belgium, Luxemburg, Netherlands and Finland. Participating partners across 48 countries will now have access to HP’s world-class sustainability resources to drive preference and impact across Climate Action, Human Rights and Digital Equity. Sustainable practices are not only vital for the future of our planet – they are good for business. In 2022, Corporate Knights reported that over 60% of HP’s revenue met sustainability standards3, showcasing consumer preference for eco-friendly offerings. HP Amplify Impact assists partners with resources to identify gaps and guidance for achieving sustainability goals, highlighting the growing significance of ESG strategies. About HP HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: http://www.hp.com.

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Customer Experience

Zeta Becomes Leader in IDC MarketScape for B2C Omni-Channel Marketing

Zeta Global | September 11, 2023

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IFS Named Boomi's 2023 EMEA Independent Software Vendor (ISV) Partner of the Year Award Winner

PR Newswire | November 02, 2023

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