CHANNEL PARTNERSHIPS

PartnerStack Joins HubSpot App Marketplace

PartnerStack | February 15, 2022

partner platform
On February 10, PartnerStack announced that it was listed in the HubSpot App Marketplace. PartnerStack offers a simple drag-and-drop editor that allows data sharing and mapping. It integrates with HubSpot seamlessly. It connects with HubSpot in minutes and allows for a quick configuration so that partnership data flows between the tools. It also keeps the data clean and organized.

HubSpot’s App Partner Program hosts valuable third-party integrations.

I am thrilled about our integration with HubSpot — they're a best in class SaaS company that grew through their own world-class partner program. Just as they defined what the new world of marketing would become, we're defining the new world of partnerships and we look at HubSpot as a model for scaling through partnerships. This integration helps us bring that methodology to the masses." 

Bryn Jones, Co-Founder and CEO of PartnerStack

"A key element of building a successful app ecosystem is to build it alongside fellow industry leaders. That's why we're so excited that PartnerStack, G2's #1 rated Partner Relationship Management and Ecosystem Management, has built an integration for the HubSpot platform. PartnerStack brings with it one of the largest and fastest-growing B2B partner networks, which will drive a tremendous amount of value to the HubSpot ecosystem." - Scott Brinker, VP of Platform Ecosystem at HubSpot

PartnerStack is the only partner platform designed especially for B2B SaaS channel teams. It helps small and medium-sized businesses to build and scale affiliate, reseller partner programs, and referral programs swiftly and sustainably. It was founded in 2015 through Y Combinator. It is backed by investors like 3L, Harbourvest, RRE Ventures, and Whitecap Venture Partners.

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Spotlight

Are you looking to increase your email list? Does email marketing sound like a daunting task? In this video, we'll take a look at Adobe Marketo Engage and help you determine if it's the right email marketing solution for you.

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MARKETING STRATEGY, MARKETING DATA

AppDirect Announces Its Selection as an Exclusive Partner of StrataCore

AppDirect | January 17, 2023

AppDirect, the world's leading commercial platform for B2B subscriptions, recently announced its selection as StrataCore's exclusive partner. StrataCore is a leading technology advisor specializing in cloud, security, connectivity, and data services. This partnership will support the company's future growth. StrataCore chose AppDirect as its strategic partner based on the marketplace's extensive catalog of telecom, SaaS, energy, and other products available to advisors from more than 600 providers. In addition, the providers are all backed by industry-leading integration and back-office support. As a result, StrataCore can significantly expand its client offerings and enhance the client's experience. StrataCore will use AppDirect's newly-launched account management service. Additionally, the company partnered through AppDirect with the AppDirect Capital Invest program to diversify its business, stimulate growth through upfront capital, and retain advisor ownership and control of the enterprise. "We're thrilled that StrataCore is partnering with us to power their business transformation trajectory. AppDirect offers a unique and unparalleled combination of benefits for advisors, and we're delighted that StrataCore will leverage our Invest program as a vehicle to solve some of their toughest business problems. The innovation, growth, and diverse portfolio resulting from this partnership will enable StrataCore to serve its clients even better," said Renee Bergeron, Chief Operating Officer at AppDirect." (Source: Business Wire) About AppDirect AppDirect is a leading subscription commerce provider founded in 2009 in San Francisco (California). The company offers a commerce platform that facilitates the creation of a recurring business model. It has streamlined its services to sell products through any channel on any device. AppDirect also powers AppSmart, a B2B technology platform and ecosystem connecting technology buyers with expert advisors to simplify the sale, purchase, and administration of telecommunications, cloud, and other crucial business services. AppDirect is used by many well-known companies, including Microsoft, Google, Comcast, Deutsche Telekom, Jaguar Land Rover, ADP, and many more.

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CONTENT MARKETING, MARKETING DATA

RainFocus Now a Platinum Partner in the Adobe Exchange Partner Program

RainFocus | January 24, 2023

On January 23, 2023, a next-generation event marketing platform provider RaiFocus, announced about joining the Adobe Exchange Partner Program as a Platinum Partner. The Adobe Exchange Partner Program is a technology partner ecosystem worldwide. RainFocus is honored to join the list of partner programs where the companies with unique and innovative solutions have been designated as top-tier partners. RainFocus is now a part of a small group of carefully chosen and highly vetted partners at the Platinum tier. It will work closely with Adobe as a Platinum-level partner to improve the customer experience. RainFocus will host Adobe for an engaging keynote titled 'Unifying Experiences' in the upcoming INSIGHT conference by RainFocus, which is to be held both in Salt Lake City (Utah) and virtually from January 30 to February 1, 2023. In the conference, JR Sherman, CEO of RainFocus, Doug Baird, Founder and President of RainFocus, and Nik Shroff, Senior Director of Global Tech Partners at Adobe, will talk about the new partnership, approaches to building a strong client experience, and how events and data are essential to a successful customer journey. JR Sherman, CEO of RainFocus, said, "Adobe and RainFocus share a collective passion for elevating the client experience." He also said, "RainFocus securely and seamlessly integrates with Adobe Experience Cloud products, so for us, it was a natural fit that aligned with our core business objectives. We are most excited to deliver personalization at a scale for our clients, enabling enriched customer journeys, accelerated qualification, lead conversion, closed business, and more." (Source: Cision) About RainFocus RainFocus is a next-generation event marketing platform. The company is built to collect and analyze unheard-of amounts of first-party data for better events and better engagement with customers throughout their journey. The platform powers smooth events by providing secure, scalable solutions for the whole event lifecycle. It works with sales and marketing technologies to make event registration, content management, and exhibitor activation more accessible across in-person, virtual, and hybrid experiences, with everything in one dashboard. Additionally, it uses real-time data to give you actionable insights that help you personalize your marketing, speed up lead qualification and conversion, and close deals.

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MARTECH

MiQ Named to Inc.’s Inaugural Power Partner Awards

MiQ | November 09, 2022

MiQ, the global programmatic media partner, today announced it has been recognized as an Advertising & Marketing honoree in Inc.’s Power Partner Awards. The inaugural list celebrates B2B organizations that are instrumental partners in powering success for businesses of all sizes. Inc. Power Partners recognized 252 firms across a variety of industries, including marketing and advertising, health and human resources, financial planning, engineering, logistics, security, and more. Companies were evaluated on commitment, reliability, trust, creativity, supportiveness, and other virtues that offer value to clients, as well as direct client testimonials. “We’re thrilled to be honored by Inc. as a Power Partner for our exceptional programmatic services,” said Sean Reardon, Global and U.S. CEO for MiQ. “We’re thrilled to be honored by Inc. as a Power Partner for our exceptional programmatic services,” said Sean Reardon, Global and U.S. CEO for MiQ. “While the world is shifting to programmatic advertising at an incredible pace - MiQ has been building towards this future for over a decade - and so this recognition is incredibly rewarding. We fundamentally believe in the power of programmatic regardless of the media channel and that MiQ’s purpose-built technology, underpinned by the sharpest data insights, and executed by the industry’s most proficient programmatic traders, analysts, and data scientists will continue to set us apart as the world’s premiere programmatic partner.” MiQ’s strength sits at the intersection of partners, tech, and service. Through its comprehensive and integrated solutions, along with a tech-agnostic approach, MiQ successfully identifies the right data sources, activates that deep intelligence across screens, channels, and platforms, and innovates with advanced analytics to bridge online to offline, TV to digital, branding to performance, and location-based to ecommerce. By tirelessly solving clients' individual business problems, MiQ ensures each and every company spends the right media investments, at the right time, to reach the right people. Continued Reardon, “Our ability to consistently deliver superior results has attracted some of the biggest brands and agencies across the globe as clients. We owe them all a massive thanks for their continued trust, support and partnership.” “Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization’s journey,” said Scott Omelianuk, editor-in-chief of Inc. Business media. “Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life.” To view the complete Inc. Power Partners list, visit: https://www.inc.com/power-partner-awards/2022 About MiQ We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We were named to AdExchanger's Programmatic Power Players list in 2022, 2021, and 2020, were awarded Most Effective Use of Data at The Drum’s Digital Industries Awards 2021 and named 4th in The Sunday Times International Track 200 for 2019. MiQ operates globally from 18 offices located in North America, Europe and APAC. You can find out more here: wearemiq.com.

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