Optko Joins Alida’s Partner Network

Optko | March 01, 2022

Partner Network
On February 28, Alida announced that Optko has joined its Partner Network to deliver exceptional customer experience solution to organizations across Australia. Alida is a leader in Total Experience Management (TXM) while Optko is an innovative business transformation company.

At Optko, we understand that TXM is about every customer and employee contact, be it digital, in print or in person. We understand that the experience journey is about each and every interaction they have with you.”

Graeme Finck, Managing Director of Optko

Optko brings a modern approach to addressing business challenges. It implements best-in-class solutions, gives attentive personal guidance, and sets goal-oriented processes to address customer pain points and establish long-lasting business growth and success. With the help of Alida’s TXM Platform that provides industry-specific insights, Optko plans to deliver CX solutions that meet the clients’ business objectives.

The Alida Partner Network empowers organizations of all sizes by providing software enablement and support to transform customers’ expectations into a reality. Alida is trusted by partners to help them deliver insights and a competitive edge for their clients.

“We are thrilled to welcome Optko to Alida’s Partner Network. Their outstanding customer-centric approach places the objectives and needs of their clients at the forefront of their solutions,” said Steven Medeiros, SVP and General Manager, APAC, Alida. “We look forward to working together to deliver an informed approach to CX that combines market-leading TXM technology with elevated and personalized consultancy.”

“Optko’s and Alida’s shared customer values will be integral to building a strong and lasting partnership that delivers exceptional CX,” said Gary Smith, SVP Channel & Partner Alliances, Alida.


PROS is a top-rated technology & internet marketing services company with 20 years of experience with manufacturers,  distributors, retailers, wholesalers, B2B (Business-to-Business), and B2C (Business-to-Customers). We deliver maximum exposure in the (shortest) time with the highest ROI. We offer web development and digital marketing services that include setting up an e-commerce store or migrating


PROS is a top-rated technology & internet marketing services company with 20 years of experience with manufacturers,  distributors, retailers, wholesalers, B2B (Business-to-Business), and B2C (Business-to-Customers). We deliver maximum exposure in the (shortest) time with the highest ROI. We offer web development and digital marketing services that include setting up an e-commerce store or migrating

Related News


Introducing New Impartner Partnerships to Expand Ecosystems and Streamline Processes

Impartner Software | December 29, 2022

Impartner, a provider of channel management and partner relationship management (PRM) software, has announced partnerships with iPaaS providers Syncari and to improve the accuracy of partner data in its PRM system. Through these partnerships, Impartner's customers will be able to sync and standardize partner data more easily between different systems. This will lead to more transparency and better decision-making. These integrations will provide a central entry point for all PRM activity and increase the value of connectivity within an organization's technology infrastructure. With Syncari and, Impartner will be able to improve the accuracy of partner data across multiple integrations and update partner information in real time. The partnerships also enable secure data exchange between critical business systems, such as a CRM or data warehouse, and ensure that channel performance and partner data remain accurate and accessible within the PRM system. Because of these partnerships, Impartner will be able to give its customers more control over their partner data and more visibility into it. "Because partnerships inherently span cross-departmental teams, strategic projects, and critical systems, it is becoming increasingly more challenging to centralize ecosystem technology management." "With these integrations, we not only have provided a single entry-point to all Partner Relationship Management (PRM) activity but have immensely increased the overall value connectivity of PRM within an organization's technology infrastructure." Gary Sabin, VP of Product at Impartner Impartner has previously integrated with Microsoft Dynamics 365, HubSpot, and Salesforce. Syncari helps teams align, analyze, and activate customer data through data management, workflow automation, and data synchronization, while is a low-code automation platform that allows businesses to easily turn unique processes into repeatable workflows that can be scaled and adapted as needed. About Impartner Impartner is the fastest-growing and most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help businesses around the world manage their partner relationships, drive demand through partners, and accelerate revenue and profitability through indirect sales channels. Impartner is headquartered in Utah's Silicon Slopes, a tech hotspot.

Read More


ZINFI Again Named a "Leader" in the Winter 2023 G2 Grid® Report for Partner Management Software

ZINFI Technologies | December 21, 2022

ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions encompassing partner relationship management (PRM) and through-channel marketing automation, today announced that, Inc., the largest software marketplace, has again named ZINFI as a "Leader" in the Fall 2022 G2 Grid Report for Partner Management Software. ZINFI has earned a position in G2's leaders' quadrant in multiple consecutive quarters dating back to 2019. G2 rates products and vendors based on reviews gathered from its user community and aggregate data from online sources and social networks. The G2 Satisfaction Score is calculated using a proprietary algorithm that factors in real-user satisfaction ratings from review data, taking into account factors like the recency of a review, the amount of feedback provided, attribution, whether the reviewer is a current user and community engagement with the review. "Once again, ZINI's customers have spoken loudly and clearly, and they're saying they love using our platform and are grateful for the services and the responsive support we provide, While we have consistently performed at a very high level over a period of several years in G2's ratings across all of their criteria, we never take success for granted. We read every G2 review, and we are constantly incorporating feedback and input from our customers through a variety of channels as we plan product improvements for the future. We are proud that ZINFI has proven to be a long-term leader in partner management software and to have a broad base of satisfied customers across multiple industries, and we plan to continue refining and expanding our offerings as our customers' requirements evolve." Sugata Sanyal, founder & CEO of ZINFI ZINFI is used as the portal platform for working with one of our main business partners. Use of the portal is efficient, effective, and very user-friendly. I personally make use of the "Content Library" feature very frequently. The platform makes it easy to find content and view documents and even play videos directly on the platform. The features on the platform have assisted me in training and educating myself, keeping me up to date on the products from our partner. I also make frequent use of the portal to find reference material and support documentation when supporting clients on the use of the products. Another major use of the portal is to use the resources provided to plan for future projects, especially with large implementations and upgrades of the partner products. I would recommend ZINFI as it makes the use of the portal possible. ZINFI's Unified Channel Management (UCM) software encompasses state-of-the-art SaaS applications for partner relationship management, partner marketing management, partner sales management, partner portal management and portal administration management. These applications enable organizations selling via the channel to integrate the full spectrum of channel partner management activities—from recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfillment and renewal management. ZINFI's modular design allows customers to enable and customize tools only as they need them to create solutions as simple or robust as their current business requirements. ZINFI continues to attract broad attention for its partner management solutions and receive high ratings from major analyst firms. ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management Q4 2020 report, where it received 5 out of 5 (the highest possible) scores in the "Product innovation roadmap" criterion in the "Strategy" category and in the "Partner co-selling and co-marketing" criterion in the "Current offering" category. ZINFI also tied for the highest score among the participants in the "Partner performance and incentives" criterion (4.4 out of 5). To access more information about ZINFI's partner relationship management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This allows any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

Read More


Vendavo Expands Partner Program and Hires New Global Vice President of Partnerships and Alliances, Matthew Kenneally

Vendavo | December 15, 2022

Vendavo, the global market leader in B2B price management and commercial excellence solutions, today announced the addition of Global Vice President of Partnerships and Alliances, Matthew Kenneally to lead their growing partner program. Kenneally has a long tenure of growing mutually successful partnership programs. He joined Vendavo from Anaplan where he was Vice President, Partner and Alliances for the Americas. Prior to that, he spent more than a decade in escalating leadership roles at SAP, Salesforce, and Oracle. Investing in new partnerships and delivering additional value to current relationships are key areas of focus for Vendavo in 2023. Kenneally will focus on elevating synergies with good-fit companies for helping joint customers along their pricing and selling journey and maximizing enterprise profitability. "Vendavo adds value across the people, process, and technology continuum for commercial excellence. Matthew's distinguished tenure at technology companies that so many of our customers rely on will help us scale a dynamic partner program that delivers seamless experiences and prosperity for our joint customers." Vikesh Gumpalli, Chief Revenue Officer, Vendavo. Kenneally will lead the global Vendavo program that encompasses consulting partners, ISVs, and system integrators. "I am thrilled to join a team so well-versed and committed to supporting the profitability capabilities of their customers," Kenneally said. "I look forward to building a growth strategy that benefits everyone involved, from our partners to our joint customers." About Vendavo Vendavo empowers global manufacturers and distributors to accelerate growth, profitability, and revenue with leading pricing, selling, and rebate management solutions. Enterprises like Ford, Emerson, Medtronic, GAF, and AmerisourceBergen rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo's SaaS solutions, team of pricing and selling experts, and proven, repeatable process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world's most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

Read More