CHANNEL PARTNERSHIPS

Optko Joins Alida’s Partner Network

Optko | March 01, 2022

Partner Network
On February 28, Alida announced that Optko has joined its Partner Network to deliver exceptional customer experience solution to organizations across Australia. Alida is a leader in Total Experience Management (TXM) while Optko is an innovative business transformation company.

At Optko, we understand that TXM is about every customer and employee contact, be it digital, in print or in person. We understand that the experience journey is about each and every interaction they have with you.”

Graeme Finck, Managing Director of Optko

Optko brings a modern approach to addressing business challenges. It implements best-in-class solutions, gives attentive personal guidance, and sets goal-oriented processes to address customer pain points and establish long-lasting business growth and success. With the help of Alida’s TXM Platform that provides industry-specific insights, Optko plans to deliver CX solutions that meet the clients’ business objectives.

The Alida Partner Network empowers organizations of all sizes by providing software enablement and support to transform customers’ expectations into a reality. Alida is trusted by partners to help them deliver insights and a competitive edge for their clients.

“We are thrilled to welcome Optko to Alida’s Partner Network. Their outstanding customer-centric approach places the objectives and needs of their clients at the forefront of their solutions,” said Steven Medeiros, SVP and General Manager, APAC, Alida. “We look forward to working together to deliver an informed approach to CX that combines market-leading TXM technology with elevated and personalized consultancy.”

“Optko’s and Alida’s shared customer values will be integral to building a strong and lasting partnership that delivers exceptional CX,” said Gary Smith, SVP Channel & Partner Alliances, Alida.

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Spotlight

We discuss what is content marketing and why it will be SO important in 2020 and beyond to become the leading method of creating a profitable business. What exactly is content marketing? Content marketing is the idea that companies are using media in the form of pictures and videos in order to establish a brand identity. The idea is to produce content and provide value to customers. This content marketing strategy focuses brand awareness rather than driving direct sales like advertising does.

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Infotools Introduces Paper on Optimizing Marketing-Related Data

Infotools | July 16, 2021

Infotools, a worldwide leader in market research analysis solutions, has delivered a new paper, "Survey data, meet data lake. Data lake, meet survey data." The paper outlines amazing ways for organizations to capitalize on advertising-related stores in a data lake, including high-esteem primary research data. It jumps into the unique intricacies of this kind of data and how to best deal with them, so organizations can focus on key objectives, like advancement, client support, and the improvement of products and administrations. "We identify that consumer insights are a vital data stream that many organizations are storing in their data lakes," said Geoff Lowe of Infotools. "With our lessons learned and knowledge working with some of the world's largest brands, we've come up with solutions that will assist businesses use this data to their best advantage.”Businesses want to use their marketing-related data to help map customer journeys, comprehend motivations, and proactively develop products, services, and communications that will lead to organizational success. Shaping survey data properly, both on its way into and out of the data lake, is a critical part in building understanding about why consumers or customers are doing what they are doing, and informing ways to optimize their journey. "Survey data, meet data lake. Data lake, meet survey data" explores some vital themes such as: • Optimizing the technology stack used to import and access the information stored in data lakes or other cloud-storage repositories • Handling the complexities of survey data analysis and reporting, including weighting, multi-level responses, and data relationships and comparisons • Extracting the most value from the data stored in the data lake with solutions that work within a company's existing environment, including complying with security protocols and processes. To Know More about Infotools: Infotools is an award-winning software and services provider specializing in processing, analyzing, visualizing, and sharing market research data. The company offers a powerful cloud-based software platform, Harmoni, which is purpose-built for market research data, and data experts who can drive data harmonization, insights discovery, analysis, visualization, and reporting. Established in 1990, and with a presence in the US, Europe, South Africa, and New Zealand, Infotools works with some of the world's best-known brands, including Coca-Cola, Shell, Orange, Samsung, and Mondelēz.

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Macro Selected as ZiftONE Strategic Partner

Macro | December 13, 2021

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Channel Marketing Management software, has named Macro as a strategic Zift partner. The distinction recognizes organizations that (a) have a track record of driving channel revenue and success for their customers, and (b) demonstrate expertise in the ZiftONE enterprise channel management platform. Zift maintains a growing ecosystem of trusted and certified agencies, applications, and service providers. Macro is a team of global digital marketing experts specialized in channel marketing technologies, campaigns and data operations. Macro works with a wide range of global companies, helping their growth and operations. We are happy that all the work we put into our channel marketing technology consulting practice has resulted in this strategic alliance. Everyone at Macro looks forward to the opportunities we have ahead." Dan Radu, President & Founder of Macro "We've seen what the Macro team can do for global partner marketing organizations. With that, we're excited to work with them and experience their digital marketing and technical expertise firsthand," says Gwyn Edwards, Director of Partnerships and Alliances at Zift Solutions. Zift Agency Partners specialize in creating content, campaigns, and educational courses that are optimized for ZiftONE and are designed to engage channel partners. World class organizations use the Zift platform to drive more revenue from their channel strategy. Learn how. About Macro Think of Macro as a natural extension of partner marketing teams. Our specialists have a huge domain knowledge in the ZiftONE platform and channel practices. We help launch ZiftONE from the ground up. Macro manages the implementation process, designs the portal user experience and helps partners run digital marketing campaigns. Macro's partner marketing expertise helps companies grow their sales pipeline and accelerate revenue growth using the ZiftONE platform. About Zift Solutions Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.

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To bring cloud data protection to the Nordics, Druva partners with Tech Data

businesswire | December 02, 2020

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