CHANNEL PARTNERSHIPS

Optko Joins Alida’s Partner Network

Optko | March 01, 2022

Partner Network
On February 28, Alida announced that Optko has joined its Partner Network to deliver exceptional customer experience solution to organizations across Australia. Alida is a leader in Total Experience Management (TXM) while Optko is an innovative business transformation company.

At Optko, we understand that TXM is about every customer and employee contact, be it digital, in print or in person. We understand that the experience journey is about each and every interaction they have with you.”

Graeme Finck, Managing Director of Optko

Optko brings a modern approach to addressing business challenges. It implements best-in-class solutions, gives attentive personal guidance, and sets goal-oriented processes to address customer pain points and establish long-lasting business growth and success. With the help of Alida’s TXM Platform that provides industry-specific insights, Optko plans to deliver CX solutions that meet the clients’ business objectives.

The Alida Partner Network empowers organizations of all sizes by providing software enablement and support to transform customers’ expectations into a reality. Alida is trusted by partners to help them deliver insights and a competitive edge for their clients.

“We are thrilled to welcome Optko to Alida’s Partner Network. Their outstanding customer-centric approach places the objectives and needs of their clients at the forefront of their solutions,” said Steven Medeiros, SVP and General Manager, APAC, Alida. “We look forward to working together to deliver an informed approach to CX that combines market-leading TXM technology with elevated and personalized consultancy.”

“Optko’s and Alida’s shared customer values will be integral to building a strong and lasting partnership that delivers exceptional CX,” said Gary Smith, SVP Channel & Partner Alliances, Alida.

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MARKETING STRATEGY

ChannelAdvisor Launches New Integrations to Help Brands Effectively Scale Retail Media and Selling Operations

ChannelAdvisor | July 19, 2022

ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced new integrations and platform capabilities to help improve product visibility, meet new sources of consumer demand and increase operational efficiencies. "With more than 350 marketplace and retail integrations, ChannelAdvisor's commitment to helping brands reach consumers across all stages of the consumer journey is obvious" said Steve Frechette, Vice President of Product Management at ChannelAdvisor. "Our Summer Release further demonstrates this unparalleled support by introducing an entire network of retail media channels that allow our customers to boost their visibility on some of the largest global retailers. By integrating with Criteo, one of the world's largest retail advertising networks, our sellers are now even better equipped to manage their retail media campaigns alongside their selling and order management operations - all within a single interface." ChannelAdvisor's Summer Release includes: Expanded Advertising Reach through Criteo With over five years' experience leading the charge in retail media, Criteo has established itself as a critical platform for brands seeking to expand advertising efforts across the same retail sites where they list their products. By integrating with the Criteo Retail Media API, ChannelAdvisor's Managed Services and sales teams can empower brand advertisers with more choices for how they manage and optimize their retail media campaigns with leading retailers, while expanding their advertising to reach high-intent shoppers in new cookie-less channels. ChannelAdvisor provides brands with a central platform for product listings and advertising strategies by leveraging automation capabilities for campaign creation and management, automated bidding, and ad management across preferred retail channels. "We're thrilled to have ChannelAdvisor join Criteo's API Partner Program," said Sherry Smith, Executive Managing Director Global Retail Media at Criteo. "Integrating with a leading multichannel commerce solution like ChannelAdvisor allows brands and retailers to expand their advertising to new retail media channels, while continuing to manage their campaigns in a centralized platform." New Product Showcase Capability for Brands and Channels on the ChannelAdvisor Commerce Network Since ChannelAdvisor released its Commerce Network in late 2021, more than 1,100 sellers and partner channels have created sharable profiles using the interactive portal. In this latest release, ChannelAdvisor's new Product Showcase feature enhances the experience by allowing sellers to promote products to potential channel partners that are looking for inventory, creating interest and cultivating new connections. Product Showcase also gives ChannelAdvisor channel partners an even deeper understanding of the product catalogs offered by sellers, leading to more connections within the Commerce Network, and mutual sales opportunity and growth for both channel partners and sellers. Enhancements to the Way Brands Can Integrate with ChannelAdvisor at Scale This product release also helps ChannelAdvisor customers automate key processes, including: Automated Export for Listing Views: Monitoring marketplace listings can be a time-consuming task for most sellers. ChannelAdvisor's Automated Export for Listing Views enables sellers to quickly identify and manage listing issues at scale. This in turn empowers sellers to create highly customizable listings exports that are automatically delivered to their inbox to allow for automated processing. Support for Webhooks: Sellers increasingly rely on accelerated business-critical processes to best manage consumer demand. ChannelAdvisor's support for Webhooks helps sellers save time and processing costs by allowing them to identify orders when they happen. Users can also specify a destination and ensure that any new order events are pushed directly to that system. Access Well Over 350 Marketplace and Retail Integrations to Reach New Consumers ChannelAdvisor continues to reinforce its commitment to channel diversification with support for more than 350 channels globally, giving brands and retailers the reach and flexibility to present their products to the right consumers at the right time across the globe. With this latest release ChannelAdvisor has added support for over 20 new channels including: Marketplaces: Bed, Bath & Beyond (US, CA) Check24 (DE) Debenhams (UK) Decathlon (BE, FR) Poshmark (US) Shopee (ID, MY, PH, SG, TH, TW, VN) Trendyol (DE) Veepee (ES, IT) 1P Retail Integrations: Douglas (NL) Rue Gilt Groupe (US) More to Explore Learn more about ChannelAdvisor's suite expansion by registering to attend the upcoming webinar on July 19 at 11 a.m. EDT/ 4 p.m. BST. About ChannelAdvisor ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimize the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

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MARTECH

Pyramid Analytics Named CRN Channel Awards 2022 Finalist

Pyramid Analytics | September 15, 2022

Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, is a CRN Channel Awards 2022 finalist in the Emerging Vendor of the Year category. The Emerging Vendor of the Year category recognises new and emerging organisations which have successfully supported the growth of their channel partners in the UK. CRN reported a record number of award entries. Expanding channel partnerships with complementary technology companies, independent software vendors (ISV), consulting firms, value-added resellers (VAR) and systems integrators (SI) is a strategic priority. Pyramid has expanded its Alliances team and partner recruitment capabilities, invested in partner training and development, and launched joint go to market programs. Key Points: Pyramid Analytics is a finalist in the Emerging Vendor of the Year category of the CRN Channel Awards 2022. The channel partner programme is the backbone of Pyramid’s UK operations, accounting for a significant segment of UK revenue. Pyramid partners in the UK include Amplifi, AND Grow International Ltd, Ascot London Consulting Limited, AWS, Delaware, Snap Analytics. The winners of the CRN Channel Awards 2022 will be announced at an award ceremony on November 10 at Evolution London in the heart of London’s iconic Battersea Park. To learn more about becoming a Pyramid partner in the UK & Ireland, contact bill.clayton@pyramidanalytics.com. Pyramid Analytics Demonstrates its Commitment to and Value for Channel Partners The CRN Channel Awards is one of the highest accolades in the UK channel. It recognises excellence across the UK channel landscape, with categories covering Vendors, Distributors and Resellers. All entries face a rigorous judging process from industry leaders. The judges this year recognised the particularly “strong competition” with several of the categories receiving a record number of entries. Being shortlisted for the award is a culmination of Pyramid’s four and a half years of commitment to the UK economy, with the growth of its channel partnerships at the core of its business strategy and success. 2022 has been the most momentous year for Pyramid in the UK with the hiring of Tom Warren as Managing Director for UKI and the announcement of a $120 million Series E funding round announcement at a special event at Tower Bridge. Channel partners are critical for Pyramid’s ability to continue to grow in a scalable manner, in turn offering them access to pioneering innovative technology that can transform their business. Pyramid understands that for outstanding growth to be achieved for the company and for its channel partners, its partners should be thoroughly supported with training to develop in-depth knowledge and insights. Pyramid’s partner portal is vital in delivering learning, development and growth value for Pyramid and its partners. Decision Intelligence is the Next Big Data Analytics Innovation The next major innovation in analytics is Artificial Intelligence (AI). Applying AI across Data Prep, Business Analytics, and Data Science is what separates Decision Intelligence from traditional business intelligence tools such as Microsoft Power BI, Qlik, and Tableau. AI lowers the skills barrier by automating the highly technical work needed to prepare and analyze data and create and share reports and dashboards. The Pyramid Decision Intelligence Platform delivers data-driven insights for anyone to make faster, more intelligent decisions. The Pyramid Platform provides instant access to any data, enables automated governed self-service for any person, and serves any analytics need, from the simple to the sophisticated. By uniquely combining Data Prep, Business Analytics, and Data Science with AI guidance in a single environment, the Pyramid Platform reduces cost and complexity while accelerating growth and innovation. This enables a strategic, organization-wide approach to Business Intelligence and Analytics. Tom Warren, Vice President of UKI, Pyramid Analytics: “The entire Pyramid team is delighted and proud to have been shortlisted for the CRN Channel Awards." Quotes Tom Warren, Vice President of UKI, Pyramid Analytics: “The entire Pyramid team is delighted and proud to have been shortlisted for the CRN Channel Awards. To be shortlisted as an Emerging Vendor of the Year really is the icing on the cake for what has been a brilliant year for the company and for our channel partners. The fact the Series E funding round was announced in the UK was a strong signal of our intent and commitment to the UK – and we’re only getting started. I would like to take this opportunity to say a massive thank you to CRN for this recognition, to the Pyramid team and our amazing channel partners who believe in us and stand by us.” Bill Clayton, Vice President of Global Partner Sales, Pyramid Analytics: “The CRN Channel Awards are closely watched by everyone in the UK channel ecosystem, and it’s a momentous occasion for the whole Pyramid family to be nominated. For Pyramid, our channel partnerships have become an essential cornerstone of our business. Our highly productive and effective work with channel partners has forged a host of mutually beneficial relationships that have driven growth for all involved across the UK. Channel partners are now the core of Pyramid’s business. The upcoming growth and expansion of the company is firmly embedded with our channel partners, and I look forward to making that future a reality.” About Pyramid Analytics Pyramid is what’s next in analytics. Our unified decision intelligence platform delivers insights for anyone to make faster, more informed decisions. It provides direct access to any data, enables governed self-service for any person, and serves any analytics need in a no-code environment. The Pyramid Decision Intelligence Platform uniquely combines Data Prep, Business Analytics, and Data Science in a single environment with AI guidance, reducing cost and complexity while accelerating growth and innovation. The Pyramid Platform enables a strategic, organization-wide approach to Business Intelligence and Analytics, from the simple to the sophisticated. Schedule a demo. Pyramid Analytics is incorporated in Amsterdam and has regional headquarters in global innovation and business centers, including London, New York City, and Tel-Aviv. Our team lives worldwide because geography should not be a barrier to talent and opportunity. Investors include H.I.G. Growth Partners, Jerusalem Venture Partners (JVP), Sequoia Capital, and Viola Growth. Learn more at Pyramid Analytics.

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CHANNEL PARTNERSHIPS

HP Unveils New Partner Benefits at Amplify Executive Forum Roadshow

HP | August 26, 2022

Today at HP Amplify™ Executive Forum, HP Inc’s (NYSE: HPQ) annual partner roadshow, the company unveiled a number of new partner benefits, aimed at driving greater partner collaboration, training opportunities and community engagement. In addition to enhancements to its Amplify Data Insights program, the company announced the global expansion of its award-winning Amplify Impact partner sustainability program and introduced a new partner training and engagement platform, HP Curiocity. Each of today’s program announcements build on the strength of the company’s global¹ HP Amplify Partner Program, a first-of-its kind channel partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences. Built on a single, integrated structure, HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. “HP’s success relies heavily on the strength of our channel partners. Over the past year alone, our partners helped drive more than $6 billion dollars in revenue growth²,” said Kobi Elbaz, General Manager of HP’s Global Channel Organization. “HP’s success relies heavily on the strength of our channel partners. Over the past year alone, our partners helped drive more than $6 billion dollars in revenue growth²,” said Kobi Elbaz, General Manager of HP’s Global Channel Organization. “Today’s news reflects our continued commitment to the channel and ongoing investment in ensuring we deliver the insights, training, connection and engagement our partners need to better serve customers and drive growth.” The Power of Data Launched nearly one year ago, HP Amplify Data Insights gives partners immediate access to a rich set of data analytics each aimed at influencing the customer buying journey. HP continues to collaborate closely with partners to sharpen their digital skills by equipping them with valuable research throughout the purchasing experience. Studies show that companies that leverage actionable intelligence experience faster growth versus companies not using this type of intelligence. With 98 percent of HP’s channel partners sharing data, more than 14 billion data points are updated in the platform weekly, ensuring real-time access to insights catered to each partner’s business. Acting on partner feedback, HP has expanded its customer-level insights available through the use of advanced analytics – resulting in customer-ready, targeted opportunities for partners to immediately act upon. New automated tools are designed to integrate directly with partner sales systems, thus simplifying the way data is collected and delivered to participating partners to convert insights more easily into sales-drive actions. Each of these enhancements is designed to create a partner sales force that can be more targeted and effective in winning business. Expanding Amplify Impact on a Global Scale Having a clear Sustainable Impact (or Environmental, Social and Governance) agenda clearly offers a competitive advantage – as evidenced by the more than $3.5B in new sales at HP in fiscal year 2021³, where sustainability was a deciding factor. Amplify Impact offers partners the opportunity to realize this same competitive advantage. Launched in early 2021, HP Amplify Impact represents a first of its kind partner assessment, resource, and training program, leveraging HP’s own extensive investments and initiatives. Today, the program provides more than 10,000 partners across 43 countries with the opportunity to join HP in its efforts to generate meaningful impact across Climate Action, Human Rights and Digital Equity. Thus far the program has been enthusiastically embraced by partners with more than 80 percent of enrolled partners having completed the self-assessment. HP today announced the global expansion of this award-winning program – across all markets – via a phased approach over the next two years. Ultimately, partners of all types (resellers, retail, and distribution partners), regardless of location, will have the opportunity to participate in this award-winning program. Celebrating Partner Sustainability Efforts HP today also invited partners to enter its new annual HP Amplify Impact Awards, celebrating partners across 5 categories, including the Amplify Impact Global Leader Award, Sustainability Business Award, Climate Action Award, Diversity, Equity & Inclusion Strategy Award and HP LIFE Award. Winners will be announced at an awards ceremony in December 2022 and will have the opportunity to promote their award externally with badges and promotional material. Partners can learn more on the HP Partner Portal and track their performance via the Awards Leaderboard. Introducing HP Curiocity Recent studies emphasize the benefits of training and collaborative selling to the bottom line. Companies that offer comprehensive training programs have a 24 percent higher profit margin on average while 60 percent of sales professionals say that collaborative selling has increased productivity by more than 25 percent. In response to these trends and based on partner feedback, HP developed a new platform offering enhanced training, community engagement and rewards – all in a single program. Inspired by the open world concept and rewards system of renowned games, HP Curiocity will roll out via a phased approach starting later this year, providing partner sales representatives with access to this unique, collaborative community. Platform highlights include: HP University Virtual Campus – a one-stop shop for soft skills, product, and solutions training HP Community – centralized platform to connect 1:1 or participate in community discussions Rewards and recognition opportunities including promotions and contests Partners can learn more about HP Curiocity on the HP Partner Portal. For more information about HP innovations announced at HP Amplify Executive Forum, please visit the online press kit in the HP Newsroom for additional assets. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com.

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