Optko Joins Alida’s Partner Network

Optko | March 01, 2022

On February 28, Alida announced that Optko has joined its Partner Network to deliver exceptional customer experience solution to organizations across Australia. Alida is a leader in Total Experience Management (TXM) while Optko is an innovative business transformation company.

At Optko, we understand that TXM is about every customer and employee contact, be it digital, in print or in person. We understand that the experience journey is about each and every interaction they have with you.”

Graeme Finck, Managing Director of Optko

Optko brings a modern approach to addressing business challenges. It implements best-in-class solutions, gives attentive personal guidance, and sets goal-oriented processes to address customer pain points and establish long-lasting business growth and success. With the help of Alida’s TXM Platform that provides industry-specific insights, Optko plans to deliver CX solutions that meet the clients’ business objectives.

The Alida Partner Network empowers organizations of all sizes by providing software enablement and support to transform customers’ expectations into a reality. Alida is trusted by partners to help them deliver insights and a competitive edge for their clients.

“We are thrilled to welcome Optko to Alida’s Partner Network. Their outstanding customer-centric approach places the objectives and needs of their clients at the forefront of their solutions,” said Steven Medeiros, SVP and General Manager, APAC, Alida. “We look forward to working together to deliver an informed approach to CX that combines market-leading TXM technology with elevated and personalized consultancy.”

“Optko’s and Alida’s shared customer values will be integral to building a strong and lasting partnership that delivers exceptional CX,” said Gary Smith, SVP Channel & Partner Alliances, Alida.

Spotlight

Three Reasons to Shift to Integrated Threat Protection

Replacing your security tool stack may seem as daunting as the multiplying cyberthreats your business faces every day. But while cybercrime is growing in complexity, deploying an integrated approach to security can make defending against threats simpler. Give your organization increased protection by integrating extended detecti

More featured news

Spotlight

Three Reasons to Shift to Integrated Threat Protection

Related News

MARKETING ANALYTICS

Tufin Spotlighted in the 2023 CRN Partner Program Guide

Business Wire | March 31, 2023

Tufin®, the leader in network security policy management and continuous compliance automation, today announced that it has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs. “We are proud that Tufin is a channel-first company, and we recognize that our channel partners are the best way for us to amplify our message that security policy automation is a strategic advantage for our customers,” said Jeff Wilmot, CRO at Tufin. “I want to thank CRN for this honor and congratulate our channel team and Tufin’s partner network across the globe. You are the reason Tufin continues to be the leader in network security policy automation.” Tufin’s channel partner program is multi-tiered, partnering with distributors and a two-level reseller program of Gold and Authorized partners. A variety of benefits designed to promote and enhance partners’ skills, facilitate business growth, and maximize profitability are offered. Each tier has a specific business focus and offers uniquely developed benefits, as well as joint sales, marketing, and certification requirements. The tiered structure allows partners to grow their business with Tufin, while expanding their offerings to meet emerging market needs. For more information on becoming a Tufin partner, click here. “As a partner-first company, we focus our marketing efforts on building programs and tools that are aligned with channel program industry best practices. We collaborate closely with our partners worldwide to drive pipeline generation activities and prioritize investing in knowledge sharing and enablement initiatives,” said Orli Amir, Head of Channel Marketing, Tufin. “Looking ahead to 2023, several new programs and offers that will provide immense value to our channel are scheduled to be announced. This is a great time to be a Tufin partner.” For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners’ long-term growth. In the 2023 Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication. “In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.” The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at www.CRN.com/PPG. About Tufin Tufin is the leader in network security policy management and continuous compliance automation. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com.

MULTI CHANNEL MARKETING

Impartner and Amanda AI Team Up to Automate Continuous Optimization of Paid Google Search Ads

PR Newswire | May 04, 2023

Impartner, the fastest-growing and most award-winning provider of channel management technologies, today announced its partnership with Amanda AI, an Automation as a Service (AAAS) company, to power its Google Ads for the Channel solution. This collaboration is fueled by Impartner's nearly 30 years of experience in providing channel solutions, along with Google's market data and systems and Amanda AI's autonomous AI system to optimize channel campaigns and results. As the economy wavers, organizations are searching for cost-effective ways to accelerate pipeline growth. For many, that means finding ways to generate more revenue through an indirect channel. In a recent report, McKinsey & Company wrote that efficiency "means more effectively deploying resources to where they matter the most" and most companies are realizing that selling with an active ecosystem of partners is the most effective and efficient path to market. Modern marketers typically spend over half of their budget on Paid Media Advertising, using platforms such as Google Ads and LinkedIn. Impartner's Google Ads for the Channel lets marketers bring their ecosystem of partners into the paid media strategy, increasing lead conversion by 27% while reducing cost per lead by a staggering 75%. Now, with the integration of Amanda AI's powerful engine, organizations and their ecosystem partners will be able to automate campaigns to save time and increase cost-effectiveness. The platform constantly tests keywords, ads, bids, audiences and budgets to optimize leads based on the highest probability of conversion and progress toward a campaign's goals. "Partnering with Amanda AI has already driven an increase in pipeline conversions and tangible results for many Impartner customers," said Gary Sabin, VP of Product at Impartner. "In today's uncertain economy, Impartner is bullish on the immense indirect sales opportunity that we believe will generate revenue growth. We can't wait to show others what they're missing out on and how Impartner can help." Xerox, among other leading companies, utilizes Google Ads for the Channel to centralize and streamline all partner Google Ads campaigns and landing pages on a large scale with partners across Europe and the U.S. The system is designed to incorporate local partner information and geo-target customers. AI tools are then used to track and optimize ad content, click rates and conversions based on real-time actions. After successfully piloting the program with 11 partners, Xerox has now expanded the partner marketing automation program to over 100 premier partners. "Google Ads has become our first source of leads for our partners across all geographies," said Isabelle Pampelune, SMB Business Development Lead, EMEA Channels Organization, Xerox. "With the help of this solution-based technology from Impartner, we have already seen a dramatic reduction in cost per lead and look forward to optimizing our campaigns even more so with the addition of Amanda AI." With the implementation of Amanda AI, Xerox and corporations alike will have full access to deliver consistent, relevant and compliant messaging within campaigns. "After seeing Xerox's success with Google Ads for the Channel, we look forward to how Amanda AI's addition will propel the future of this solution," said John Lojek, Google Strategic Partnerships. "As it stands, it is increasing leads at an impressive rate with no additional effort or advertising expertise needed by its partners, proving that the best is yet to come with this new partnership." To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone. About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.

MARKETING STRATEGY

Modus Create Receives Atlassian Partner of the Year 2022: Customer Success

Business Wire | April 21, 2023

Atlassian announced today that Modus Create has received Atlassian Partner of the Year 2022: Customer Success for its outstanding contribution and achievements during the calendar year 2022. This includes exceptional efforts in developing new business, thought leadership, and products and services that complement Atlassian. Modus Create was one of 26 global partner recipients honored in the annual Atlassian Partner of the Year program for its continuous efforts and exceptional customer work. "Year over year, I am surprised and delighted by the innovative solutions and passion our partners bring to their Atlassian customers,” said Ko Mistry, Atlassian's Head of Global Channels. "Our partners are industry leaders playing an instrumental role in our customers' ongoing success. We are thrilled to spotlight some of our top partners who provide cutting edge solutions and Atlassian services across the globe." This is the second year in a row Modus Create was recognized for its exceptional Atlassian services, having received Atlassian Partner of the Year: Services (America) in 2021. In 2022, we expanded our services by acquiring two leading Atlassian partners — Twybee, a French Gold Solution Partner, and Atlas Authority, an American Platinum Marketplace Partner. These acquisitions strengthened our leading suite of Atlassian services and added seven listed Marketplace apps, totaling over 3 million users. Additionally, we helped 19 new clients and added eight Atlassian consultants, bringing our total certifications to 98. “We’re honored to receive this award, which showcases our ongoing commitment to growing our Atlassian partnership, as well as our track record driving true business outcomes for our clients,” said Chris Nicosia, Vice President of Partnerships at Modus Create. “Atlassian continues to innovate and expand its tools to help global enterprises transform their businesses. Our breadth of expertise with Atlassian and software development makes us uniquely positioned to help those enterprises create the custom solutions they need to address their unique business challenges.” About Modus Create Modus Create is a digital consulting firm dedicated to helping clients build competitive advantage through digital innovation. We support organizations across their transformation journey with strategic consulting and full lifecycle product development. Our global team of strategists, designers, and technologists has created powerful digital experiences for some of the world’s biggest brands. Visit moduscreate.com to learn more.