Marketing Analytics
CMSWire | October 16, 2023
Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs. The new solutions were first revealed at Zeta’s annual New York City based conference, ZETA LIVE 2023, which brought together thought leaders from across the spectrum of business and culture to discuss the future and power of Intelligence.
During the conference’s Product Keynote, Zeta’s Chief Technology Officer, Chris Monberg, and Chief Data Officer, Neej Gore, unveiled new innovations in identity, generative AI, and consumer engagement delivered through the Zeta Marketing Platform (ZMP). The unified solutions within a single platform will enable enterprise brands to unlock actionable intelligence to make more informed business decisions, improve personalization across all touchpoints, and deliver stronger business results for brands.
Chris Monberg and Neej Gore jointly stated, Our long-term investments in our Data Cloud and AI, coupled with new innovations that build on the disruptive force of Generative AI, sharpen the ZMP’s differentiation and bring us closer to our vision to make sophisticated marketing simple.
The ZMP is one of one. It is the only platform that integrates data from outside a client’s four walls to work seamlessly with their first-party data. Furthermore, the ZMP creates incremental intelligence that augments a brand’s existing customer profiles and bridges the enhanced profile to personalized engagement across multiple channels - all while generating a lower total cost of ownership. It’s a very complex process, but our clients, the world’s most sophisticated marketers, demand more. We truly believe the companies that win in the future will use AI to create and sustain more profitable relationships with consumers through actionable intelligence.”
“Despite massive investments in data and technology, marketers still struggle to personalize more than 50% of their customer interactions, and that number is a lot lower for personalizing journeys,” said Gerry Murray, Research Director, Enterprise Marketing Technology at IDC. “Personalization at scale is crucial to customer experience, loyalty, and lifetime value. As a result, we’re seeing an uptick in replacement of older martech solutions in favor of modern platforms with deeper engagement, intelligence, and data capabilities.”
“We chose Zeta based on their vision and commitment to stay ahead of the market. We are excited to be partnering with Zeta to redefine and deliver cutting-edge Generative AI capabilities that will elevate the way we engage clients and prospects. Together, we are building the AI-powered marketing technologies that will power the next generation of customer experiences,” said Sarah Sharp-Wangaard, VP of Marketing, Hibbett.
New and enhanced Zeta Marketing Platform solutions include:
Powering Enterprise Data Strategies with Connectivity, Efficiency, and Transparency With a CIO
Clean Room: Zeta Clean Room provides a secure environment for sharing data, allowing you to safely tap into the power of partner data to expand your reach.
Data Governance:New data governance controls such as enhanced metadata, intuitive data structuring, privacy safeguards, and advanced data normalization make it easier to nurture customer trust.
Unified Connectivity:A holistic view of all your brand’s inbound data and outbound channels. With this comprehensive visibility, you can monitor data flows in real-time, measure the performance of each source and destination, and optimize your overall data strategy.
Unmatched Intelligence and Generative AI That Provides Answers to Marketers’ Challenges
Release of Zeta Opportunity Engine (ZOE):ZOE enables marketers to ask questions and receive real-time solutions. ZOE also generates content across many topics including user onboarding, product support, and reporting.
Revenue Forecasting & Recommendations:Analyze vast amounts of data to forecast and identify revenue opportunities, visualize your campaign-related revenue and optimizations, and predict the potential impact of recommended actions.
Marketing Mix Models:Forecast your media spend, enabling you to make informed decisions with confidence. This suite of tools includes Scenario Explorer (simulates the results of a specific channel mix), Automated Media Mix (optimizes media spending for revenue, clicks, or conversions), and Margin Optimizer (determines the ideal channel mix for new spend increments.)
Customer Growth Intelligence App:Available via Snowflake’s Data Marketplace, event predictions help brands understand future trends on key metrics, such as conversions and site visits. Paired with signal data from Zeta’s Identity Graph, brands can proactively plan for predicted trends to optimize conversions and campaign outcomes.
Omnichannel Media Activation Within the ZMP, To Wrap Around Your Existing Technology
Media Activation Pro: Create personalized and continuous omnichannel media interactions.
Enable simplified, intelligence-backed media and programmatic capabilities that seamlessly integrate into the customer journey.
Monitor the performance of your programmatic campaigns in real time.
Connect the dots between media touchpoints and desired outcomes with media attribution.
Linear TV To Digital Attribution Optimization:Through Zeta’s partnerships with set-top box data providers, connect ad exposure data directly to your customer data, offline sales, or online web activity.
The presentation of the latest Zeta Marketing Platform roadmap and innovations and all other Zeta Live sessions can be viewed on-demand here. All new solutions can also be found in the latest installment of ZetaVation, a digital magazine featuring Zeta’s products, solutions, and feature announcements, which can be found here.
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Marketing Strategy
Okta | September 08, 2023
A new Okta channel executive underscores the need to utilize partners on a larger scale than ever before.
Okta is aligning itself with the trend of vendors embracing a partner-centric approach.
James Bradley cited Okta's recent Q2 financial report, in which CEO Todd McKinnon outlined plans to surpass the company's current $2 billion valuation.
Okta has declared a substantial strategic shift, signifying a deep-seated commitment to utilizing partnerships as a primary catalyst for its growth and success as it embraces a 'Partner-First' approach. As Okta aligns itself with vendors who embrace this partner-centric strategy, it signifies a pivotal juncture in the company's evolution, underscoring its devotion to nurturing collaborative relationships and bolstering its market influence through strategic alliances.
Okta's New Regional VP of Partner and Alliances, EMEA, James Bradley, has emphasized the heightened importance of partnering and its integration throughout the organization. Bradley expressed that the organization is currently at a critical point, highlighting the need to involve partners on a larger scale than ever before. He remarked that it's not limited to the partner team working with partners; the entire organization should incorporate partnerships into all aspects of its operations.
James Bradley stated that partners will play a fundamental role in achieving this growth, highlighting the success of companies that have expanded with the active involvement of partners.
Regarding the 'Partner-First' investment approach, James Bradley hinted at a commitment to increased investment and collaboration. He stated that Okta is actively simplifying its partnership processes, focusing on making them more partner-friendly and lucrative. Furthermore, the company channels resources into non-partner teams specializing in services and architecture to support partners in creating solutions on their platform. This strategic move aims to drive benefits, ultimately enhancing profitability for all parties involved.
Okta holds a prominent position as the foremost independent identity provider. Its flagship solution, Okta Identity Cloud, empowers organizations to establish secure connections between individuals and technologies precisely when needed. The company offers a streamlined and secure gateway to access for individuals and entities, instilling confidence in them to realize their full potential.
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Channel Partnerships
PR Newswire | October 06, 2023
Global cybersecurity leader Trend Micro Incorporated (TYO: 4704; TSE: 4704) has announced a complete redesign to the company's worldwide partner program. This re-design will accelerate business growth for partners and allow them to further deliver exceptional value to end customers.
Eva Chen, CEO at Trend:
Our partners have been an indispensable part of our extraordinary journey spanning over three decades. We anticipate the achievements still to come as we continue to strategically align with our partners to safeguard the digital world. As we introduce a new era of the channel with this completely re-designed partner program, I am proud to announce our joint mission to enable partners to become the most resilient cybersecurity companions and guide our customers through their security lifecycle.
The program is built around the Trend Vision One™ platform, creating opportunities for partners to deliver services and assessments for both enterprise and SMB-focused partners.
Customers are facing increased risks as threat actors derive greater monetary value from criminal activities. As cybersecurity demand grows, the need for in-house skills to protect data, companies, brands, industries and governments grows as well. Partners can close this gap by delivering value via crucial services: MSSP, MSP, SOCaaS, XDR, Incident Response, and much more. To address this need, Trend is improving the ability for partners to offer assessments to customers, including Cyber Risk Assessments, new additions of External Attack Surface, Cloud Posture, and Azure AD Assessments. Over 800 partners have already leveraged Cyber Risk Assessment Services to complete 1,400+ customer assessments—and more new services are on the way.
Anne Saunders, Global Director of Cybersecurity Partnerships at Capgemini: "Working alongside Trend has empowered us to deliver unmatched security and tremendous value to our customers. As we see growing complexity in the cybersecurity landscape, our partnership with Trend is a key element to our success in enabling business transformation. We're looking forward to giving more customers the tools they need to secure their organizations with confidence."
As Trend and its partners have evolved together, so has another critical component: artificial intelligence, which enables partner analysts to understand the next threat alert, and the next opportunity for growth within customer accounts, further deepening a partner's value to their end customers.
Jay McBain, Chief Analyst at Canalys: "Hybrid IT environments are growing in complexity, with managed security services serving as a major driver for the channel. At the same time, the channel is undergoing a shift towards cloud, services, marketplaces, incident response and consulting. It's great to see Trend Micro providing extensive support – including a well-balanced Partner Capability Model – that paves the way for partners to excel in managed services, by leveraging the power of generative AI."
The Trend Partner Program will enable channel partners to:
Embrace AIwith Trend Vision One generative AI capabilities, empowering SOC teams to accelerate daily workflows, enhancing their performance and productivity
Increase profitabilitywith stacked benefits; from capabilities, deal participation and co-selling, marketplace competitive private offers and recognized partners' influenced revenue in services and consulting
Expand serviceswith new competencies for partners to earn their technical and service validations in cloud security, professional services, managed security services, SOC, IR, and more
Co-sell and generate more leadswith multiple lead gen tools and customer workshops, including co-branded risk assessments, cloud security for AWS and Azure workshops, online demo environments, marketplace incentive campaigns, and numerous co-sell and co-branded sales tools
Experience immersive learningwith Trend Campus, which supports hybrid learning across three progressive tracks as well as in-depth 1:1 consultation for competency partners
Leverage an integrated digital experienceacross partner locator, partner portal, mobile app, leads dashboard and cloud marketplaces
The Trend Partner Program is built on the foundation of a thriving channel business comprising 147,000 profiled partners, more than half of whom took broader cybersecurity training in the past year. Deal registration has seen a significant increase, especially by co-selling partners, with 42% YoY growth in AWS CPPO partners and a 46% YoY increase in MSP partners selling XDR.
Sean Barker, CEO at cloudEQ: "Organizations rely on us to address their business challenges and speed up their digital transformation while ensuring business continuity. Security is a shared responsibility and a critical element of the cloud migration journey, and we work alongside Trend to provide customers with proactive and automated cloud security. The latest iteration of Trend's partner program will further enable us to deepen our expertise and broaden our services to safeguard our customers' cloud applications."
Trend continues to evolve and grow alongside partners, ensuring that joint customers remain protected while remaining profitable and extending partner opportunities.
About Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With over 7,500 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com.
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