CyberArk | August 18, 2022
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced a series of Channel Partner Program initiatives to enhance collaboration, strengthen learning, solve for cybersecurity debt and drive greater customer value while helping CyberArk and its partners dramatically grow Identity Security-related business opportunities.
CyberArk has one of the industry’s largest networks of security-focused partners, with more than 1,800 partners worldwide. CyberArk’s partner ecosystem is scaling fast and delivers strategic resources that enable customers to address the growing sense of urgency around securing the rise of human and machine identities resulting from accelerated digital transformation investments.
With 79% of organizations saying they prioritized maintaining business operations over ensuring robust cybersecurity in the last 12 months, CyberArk partners have significant potential to expand their portfolio and deliver market-leading Identity Security solutions to help their customers better address critical security issues. Built for the dynamic enterprise, the CyberArk Identity Security Platform enables secure access for any identity, human or machine, from anywhere and to the widest range of resources or environments.
CyberArk is making substantial Channel Partner Program investments in strategic areas such as expanding key routes to market, investing in new ways to enhance collaboration and program efficiency, while continuing to improve the overall partner experience. CyberArk also continues to enhance training and offer new certifications to deepen partner knowledge, which significantly expand CyberArk’s market reach and customer time to value.
Expanding Key Routes to Market
Keys to the success of the CyberArk Channel Partner Program include investing in expanded routes to market, especially via Managed Service Providers (MSPs) and global and regional marketplaces. With a 25% increase in the number of transactions with MSPs in 2021, CyberArk continues to expand technology offerings and program features to capitalize on the surge of interest in MSP models that can help customers with limited resources close the skills gap and enable them to scale cybersecurity programs more easily.
Additionally, CyberArk has taken advantage of its strong relationships with solution providers like blueAPACHE, Cyderes and Optiv that are increasingly diversifying their own offerings with CyberArk Identity Security SaaS solutions to both secure existing client services delivery and offer Managed Security Services to an increasingly diverse customer base.
“Over the past several years, there has been a rise of indiscriminate attacks – those that go after ‘everyone.’ MSPs like blueAPACHE are able to respond to growing demand for Identity-centric solutions with the talent and experience organizations need to proactively drive down risk,” said Michael Zuppa, general manager of technology, blueAPACHE. “We have built a successful business with the CyberArk Identity Security Platform at the core. CyberArk is easy to do business with and is critical to us being able to expand our market footprint and deliver best-in-class cybersecurity solutions, centered on Identity Security.”
CyberArk has taken strategic steps to maximize the economies of scale afforded by a growing number of marketplaces from major software vendors and other ecosystems. Marketplaces represent a large and efficient mechanism for customers to purchase and implement security software using a simple, streamlined user experience.
Additionally, global systems integrators and advisory partners represent the largest opportunity for incremental growth and are engaged in almost all of CyberArk’s key deals. CyberArk has added sales coverage and resources for enablement and marketing and is leveraging investments with alliances like Deloitte, PwC and others to deliver more joint offerings and better services strategies.
Collaboration and Program Efficiency
Building on its strong customer-first orientation, CyberArk is applying the same user experience principles and methodologies to its partner program. This means improving on the digital partner experience with new tools and technologies, shared workspaces and other ways to interact, market and learn from the partner community.
Advancements planned for the CyberArk partner portal will improve deal transparency and provide access to deeper data and analytics. Expanded enablement content and tools will help partners consistently deliver best-in-class solutions and will be supported using new “centers of excellence” in areas such as marketing, opportunity management and partner relationship management.
Enhancements around enablement also include specific learning plans for sales, pre-sales and technical certifications, which are designed to engage and reward partners to better support mutual customers, be more influential in their decision making and more focused on delivering services. Additionally, a newly expanded Partner Advisory Council designed to reinforce a “global approach with a regional touch” now better aligns with partners specifically committed to CyberArk’s Identity Security vision.
“With over 350 attendees at Partner Day, which kicked off the recent CyberArk Impact 2022 event, we rolled out a number of exciting initiatives to help our partners worldwide build, sustain and grow successful Identity Security programs,” said Chris Moore, senior vice president, global channels, CyberArk.
“With over 350 attendees at Partner Day, which kicked off the recent CyberArk Impact 2022 event, we rolled out a number of exciting initiatives to help our partners worldwide build, sustain and grow successful Identity Security programs,” said Chris Moore, senior vice president, global channels, CyberArk. “One of the keys to that growth is enabling partners to evolve from a ‘value capture’ to ‘value creation’ approach. For those partners with the commitment and capability to drive our approach to Identity Security, we help them create more value with programmatic building blocks including enablement, incentives and marketing.”
In 2021, CyberArk increased its number of partners by 35 percent year over year. CyberArk’s partner network, which includes system integrators, managed service providers, strategic outsourcers, advisories and distributors, and marketplaces encompasses a diverse ecosystem of non-exclusive partnerships across 95 countries.
Prospective partners interested in the CyberArk Partner Program can visit the CyberArk Partner Network site and submit a partner inquiry.
CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit https://www.cyberark.com, read the CyberArk blogs or follow on Twitter via @CyberArk, LinkedIn or Facebook.
TextUs | August 16, 2022
TextUs, an industry-leading enterprise texting solution that allows businesses to have engaging two-way conversations at scale, welcomes Matt Rausenberger, VP of Channel Sales & Partnerships, to its executive leadership team. This key hire rounds out the company’s c-suite and follows the recent closure of the company’s $22M Series C financing led by Atlanta-based Eastside Partners with participation from Colorado-based Access Venture Partners.
Rausenberger brings over 30 years of experience in professional services, channel sales and business operations within technology companies to the TextUs team. Most recently, he led business development and partnerships at Swrve, an enterprise customer engagement platform that specializes in real-time messaging through mobile push, in-app, web, SMS and more. Prior to that, he spent 9 years at the Boulder-founded email deliverability company Return Path, where he led global partner alliances and strategic partnerships. Rausenberger’s experience in the email and messaging space will lend itself well as TextUs continues to expand its foothold in the SMS, cloud communications, chat and business texting landscape.
“I am very excited to join the TextUs team. I have been impressed with the company’s focus on building an enterprise texting solution that is both feature-rich and delivers one of the best customer experiences in the industry,” said Rausenberger. “Partners that have integrated with the TextUs platform have seen enormous MRR growth and I look forward to building on this success.”
“We are excited to add such an accomplished partnership development executive to the TextUs team,” said Martin Payne, CEO of TextUs.
“We are excited to add such an accomplished partnership development executive to the TextUs team,” said Martin Payne, CEO of TextUs. “Matt’s experience in leading channels and alliances organizations for other messaging companies hits the bullseye in terms of the experience needed to establish and scale a robust partnership ecosystem for us.”
TextUs has established a leadership position by delivering a texting platform that allows companies to maximize both reach and conversion. As more companies seek solutions to effectively connect with customers, candidates, and employees, text messaging has become the most effective communication channel. Garnering a 98% read rate and response rate up to 10x higher than email or phone, texting’s higher engagement rate leads to higher productivity and, ultimately, more revenue and profitability for companies.
TextUs is the leading conversational texting platform that enables organizations to have engaging real-time conversations with customers, candidates, and employees. TextUs integrates with several customer relationship management (CRM) and applicant tracking system (ATS) platforms, making texting an easy and seamless extension of current business systems. With a 98% read rate and up to 45% response rates, TextUs delivers business-class text messaging combined with automated campaign features to connect businesses with their customers in real time. To learn more, visit www.textus.com.
Checkmarx | July 26, 2022
Checkmarx, the global leader in developer-centric application security testing (AST) solutions, announced today the launch of its Managed Security Services Provider (MSSP) program.
"The launch of our MSSP Program is a milestone in the Checkmarx journey and a natural extension of our commitment to global excellence in application security enablement," said Checkmarx CEO Emmanuel Benzaquen. "Our MSSP partners will bolster their service offerings, combining the industry's most comprehensive application security platform with the strong relationships and expertise of their own teams in a way that benefits organizations everywhere."
Partnering with Checkmarx offers MSSP partners:
The market-leading, cloud-based application security platform, Checkmarx One, which enables partners to work with multiple engines within a single, streamlined platform
Opportunities to grow revenue by selling high-value application security services with predictable costs
A purchasing model that affords the opportunity to scale managed security offerings in a cost-effective manner, reducing cost and increasing average revenue per customer
Expert Checkmarx resources to help MSSPs develop and refine their propositions, tailoring these to their specific customer needs
Ability to deploy whenever needed with a variety of options, beginning with Checkmarx AWS Cloud.
"Checkmarx is fortunate to work with industry-leading MSSP partners around the world," said Checkmarx VP of Worldwide Channels and Alliances Mark Osmond. "We are deeply committed to the needs of our customers and partners. This program launches a new chapter in the ability of those partners to deliver dramatically improved and simplified application security, cost savings and rapid return on investment for their clients."
Checkmarx is constantly pushing the boundaries of Application Security (AppSec) Testing to make security seamless and simple for the world's developers while giving CISOs the confidence and control they need. As the AppSec testing leader, Checkmarx provides the industry's most comprehensive AST platform, Checkmarx One, that provides developers and security teams with unparalleled accuracy, coverage, visibility and guidance to reduce risk across all components of modern software—including proprietary code, open source, APIs and infrastructure as code. Over 1,800 customers, including half of the Fortune 50, trust Checkmarx security technology, expert research, and global services to securely optimize development at speed and scale. For more information, visit the Checkmarx website, check out the blog or follow the company on LinkedIn.