New Data Indicates Instagram Might Be More Popular and Profitable Than Facebook

There was a time not that long ago when Facebook was the undisputed king of social media, and that having a social media presence was synonymous with Facebook with only Twitter managing to provide some kind of competition to this social media behemoth. However, the fact of the matter is that times have changed, and Facebook has managed to play it smartly enough that it has acquired brands that might have been competition so now the success that these subsidiaries enjoy is often credited to Facebook.

Instagram is perhaps one of Facebook’s biggest and most successful acquisitions, and it has allowed the social media platform to compete with up and coming platforms such as Snapchat which had started getting a huge chunk of the young population in on what they were offering. It seems like the efforts that Facebook put into making Instagram a truly worthwhile investment have ended up working rather too well, as recent data indicates that Instagram may just be more profitable than Facebook at this current point in time, at least in terms of the growth that it has seen over the course of the past decade.