Zeta Global | September 11, 2023
The IDC MarketScape evaluation assesses 14 active vendors in the domain of omnichannel marketing platforms tailored for B2C enterprises.
The Zeta Marketing Platform simplifies multi-vendor complexity, streamlining marketing for improved revenue performance.
The Zeta Marketing Platform unifies identity, intelligence, and activation to elevate consumer experiences and drive brand success across all channels, including emerging ones.
Zeta Global, the provider of AI-powered Marketing Cloud solutions, has announced its recognition as a leader in the IDC MarketScape for omni-channel-marketing platforms catering to B2C enterprises in 2023.
The Zeta Marketing Platform has garnered recognition for its ability to streamline the intricacies associated with multiple vendors in areas such as email service providers (ESP), customer data platforms (CDP), demand-side platforms (DSP), and omnichannel engagement. Zeta's comprehensive integration of technology, data, and services is a valuable resource for large-scale enterprises, enabling them to streamline their marketing efforts and enhance revenue performance.
Gerry Murray, Research Director at IDC's MarketScape for Enterprise Marketing Technology, acknowledged that the Zeta Marketing Platform's integrated technology, data, and services effectively simplify marketing across various areas, including email service providers (ESP), customer data platforms (CDP), demand-side platforms (DSP), and omnichannel engagement, ultimately driving improved revenue performance for enterprise organizations.
The IDC MarketScape report highlights several key strengths of the Zeta Marketing Platform (ZMP). Firstly, ZMP is meticulously designed to empower enterprises in acquiring, expanding, and retaining their customer base, offering a comprehensive suite of core products, add-on modules, and specialized services tailored to specific market opportunities and vertical segments. Secondly, Zeta stands out with one of the most extensive consumer and business-to-business datasets in the industry, boasting over 2.4 billion consumer IDs, including 750+ million deterministic data points, as well as valuable location, transaction, and intent signals. These data assets are sourced from one of the world's largest repositories of personally identifiable information (PII), positioning Zeta as a prominent presence in the market.
Zeta's strategy is to empower CMOs and their teams to make intelligence-based business decisions that deliver stronger results, said Christian Monberg, Chief Technology Officer and Head of Product at Zeta Global.
[Source: Business Wire]
Within the ZMP, marketers can harness intelligence that unlocks their capacity to construct, optimize, and activate marketing programs that accelerate growth and provide individualized consumer experiences across every channel. Recognition in this IDC MarketScape is appreciated and reinforces the continued investment in innovation while designing solutions for customers.
CrowdStrike | September 15, 2023
CrowdStrike's latest program bolsters partner networks by expanding security services and addressing skill gaps for businesses of all sizes.
Service partners can harness Falcon Complete's resources to create co-branded, white-labeled security services or custom solutions atop the platform.
CrowdStrike's Falcon Complete for Service Providers offers 24/7 monitoring, proactive threat hunting, integrated threat intelligence, and end-to-end remediation to MSSPs, SIs, and GSIs.
CrowdStrike has unveiled a specialized platform meticulously designed to offer a comprehensive range of managed detection and response (MDR) services uniquely crafted to cater to the specific needs of its service provider channel partners. This platform highlights CrowdStrike's unwavering commitment to delivering tailored, state-of-the-art solutions that empower its partners in the service provider channel.
Within the framework of CrowdStrike's Falcon Complete for Service Providers, various types of entities, including managed security service providers (MSSPs), managed service providers (MSPs), system integrators (SIs), and global system integrators (GSIs), are empowered to provide their clientele with a comprehensive array of security services. These encompass round-the-clock monitoring, proactive threat identification, seamless integration of threat intelligence, and a full spectrum of remediation measures.
Moreover, partners can provide protection equivalent to CrowdStrike's flagship Falcon Complete platform. It entails the ability for service partners to leverage Falcon Complete's pre-existing team and service offerings, thereby facilitating the development of co-branded or white-labeled managed security services as well as tailored services that are built upon this robust platform. This expansion empowers partners to deliver high-quality security solutions aligned with CrowdStrike's industry-leading standards.
Daniel Bernard, CrowdStrike's Chief Business Officer, expressed that Falcon Complete for Service Providers simplifies the process for customers to access the industry's leading managed detection and response (MDR) services while also incorporating additional capabilities from their selected service provider to ensure a seamless security experience and peace of mind. Customers not only have the freedom to choose their preferred provider but can also enjoy the highest levels of protection against advanced threats.
John Senn, Ernst & Young Cyber Managed Services Managing Director, said, "Working with CrowdStrike's managed security services deepens our relationship, helping EY to offer specialized, high-touch managed detection and end-to-end response capabilities to our clients, enabling them to stay ahead of sophisticated cyberthreats and derive data-driven insights to improve their overall cyber threat defenses."
[Source: MSSP Alert]
As part of its ongoing commitment to empower its partner network and enhance the value proposition for businesses of all sizes, CrowdStrike has introduced this program to assist partners in expanding their managed security services portfolios, bridging skills gaps, and bolstering internal teams. This strategic initiative is positioned as the company's latest endeavor to provide partners with increased value and a broader range of options.
Zoom | October 04, 2023
Zoom’s diverse partner network is core to Zoom’s foundation and plays a critical role in delivering exceptional solutions and opportunities to customers around the world. Zoom’s partners care for and provide Zoom solutions to customers around the globe in a high-touch, local engagement model. Providing a simple yet comprehensive journey for partners to elevate their practices is vital to the success of Zoom, its partners, and its customers.
That’s why today, Zoom is unveiling the next evolution of the Zoom Up Partner Program — a holistic partner development and reward model that makes it easy for partners to pursue their ideal path to success with Zoom.
Because partners play a critical role in Zoom’s growth, we recognize that they must have the right tools and resources readily available to forge a clear path to expand and succeed, said Todd Surdey, Head of Global Channels and Business Development at Zoom. This next evolution of our partner program will unlock unparalleled opportunities and profitability for partners, and I look forward to the continued acceleration of the Zoom growth in collaboration with our partner network as we carry forward in this next chapter.
The next phase of the Zoom Up Partner Program will be available to all partner types and is centered around empowering partners to grow their practice alongside Zoom, providing the highest level of solution and service for their customers, and achieving greater rewards and profitability than ever before.
This 2.0 version of the Zoom Up Partner Program is scheduled to launch in early 2024 and will include:
Revamped Partner Levels: To better align rewards with the level of investment partners make in Zoom, Zoom Up will launch three new levels: “Silver,” “Gold,” and “Platinum.” Partners can easily onboard to the Zoom Up program with the completion of the Foundation’s accreditations in just a few hours of training. They can then move up to the “Gold” level with a demonstration of knowledge depth within one product by achieving a product competency. At the highest tier of the program, Partners achieve “Platinum” level by proving knowledge and skills across the Zoom portfolio by obtaining multiple product competencies; a demonstration of both breadth and depth of expertise. Existing partners will automatically transition to their corresponding level at launch and will immediately have the opportunity to move up the levels.
Rewards for Partner Investment: This evolution of the Zoom Up Partner Program will provide significantly greater rewards of profitability, access to resources, and Zoom investments. Partner rewards are tiered in accordance with the Zoom Up level achieved, which provides in-kind, stackable benefits aligned to both partners’ investment and performance; the epitome of a true Zoom-and-partner value exchange.
New partner benefits
In addition to Zoom Up enhancements, Zoom is unlocking various offerings and resources to assist partners along their practice development and selling journeys:
Partner Customer Success Program: Providing partners with the expertise to take on full ownership of the post-sale customer relationship and generate mutual growth through enhanced adoption and renewal of Zoom’s services.
Partner Support Program: Empowering partners to provide customers with technical support by introducing four support levels based on their level of investment within Zoom. These levels put partners in control of the customer support relationship and allow a faster time to resolution, overall improving the customer/partner experience.
New Partner Licensing (NFR) Program: Formerly called PUDL, Zoom’s upcoming NFR program will provide entitled partners with more comprehensive collections of internal-use licenses so partners can readily utilize Zoom’s solutions and effectively demonstrate them to customers. The new NFR program is tied to the Zoom Up program; partners will have access to incremental NFR packages based upon their Zoom Up level, which will also provide near instantaneous awarding and provisioning of licenses so partners do not have to wait.
AI-Powered Marketing: Zoom’s Partner Demand Center continues to advance in capabilities. Partners can now create AI-generated Zoom content for marketing campaigns in more than 150 languages. Communicating Zoom’s platform to customers has never been easier.
Workvivo for Referral Partners: In April 2023, Zoom welcomed Workvivo, an employee experience platform, to our product suite. Beginning in September 2023, Zoom referral partners are now able to refer leads and receive commissions for the sale of Workvivo.
Strategic Service Provider Program: A track within the Zoom Up program tailored to the needs of Telecommunications Carriers, focusing on collaborative solutions and technical integrations.