Marketing 360® Releases Medical Practice Case Study

Medical practices are not continually thinking about advertising. However, with the plenitude of options accessible for imminent patients, advertising for medical practices is a higher priority than ever before. Using a multi-channel approach for promoting and publicizing can demonstrate to amplify results, ain this case study, one medical practice did exactly that. With the assistance of their Marketing 360® Success Manager and Content Marketing Strategist, plus an aggressive budget, they had the option to drive a huge number of impressions, millions of clicks, and more than a million conversions in just 6 months.

The strategy? Knowing the target audience and demographics can make marketing campaigns  result-oriented, and this medical practice used data to target prospective patients based on where they invest the most time – Facebook, Google, and Instagram – and targeted people in only the areas they serve.

Facebook ended up being, by far, their most efficacious advertising channel, driving tens of thousands of conversions and more than a million post clicks/reactions.This success came from a combination of Facebook advertising and organic posting. On Google, they targeted people who were searching for terms, like “same day COVID testing” and “curative COVID test”,again by utilizing both a paid and organic approach. Their content marketing specialist optimized their website for these key terms, created blogs, videos, and landing pages.

This multi-channel medical practice marketing strategy shaped a huge enhancement in new patients, with an extremely high ROI. Through many tools and integrated apps, plus the backing of a Marketing Success Manager and dedicated team, Marketing 360 makes it easy for small businesses to manage their business and marketing, all from one place while saving time, money, and tons of manual work.