PR Newswire | September 29, 2023
Insider today announced the launch of Sirius AI™, the world's most comprehensive, patent-pending, Generative AI solution for customer experience that combines the power of large language models and machine learning—to make marketing teams 60% more productive and drive new levels of growth.
With Sirius AI™ , marketers can build targeted segments in a fraction of the time, orchestrate connected customer journeys based on preferred outcomes in seconds, generate copy automatically, and enable two-way conversations on autopilot. Sirius AI™ solves marketers' biggest frustrations, which decelerates business growth and revenue. Sirius AI™ removes weeks of manual effort and eliminates guesswork at every level of customer experience creation.
Being an industry leader in the marketing technology space requires us to develop industry-leading solutions that solve marketers' greatest challenges —before they even arise. I am thrilled to announce the launch of Sirius AI™ - the world's most comprehensive and end-to-end Generative AI solution for CX, said Hande Cilingir, Co-Founder & CEO at Insider.
"For many brands, achieving true personalization - a totally unique experience per person - remains a challenge. This is largely caused by unmanageable workloads and manual effort required to launch programs. Our patent-pending Generative AI solutions are designed to make marketing teams more productive and efficient while helping them reach new levels of growth with high-performing customer experiences."
Sirius AI™ helps marketers launch faster with supercharged productivity
Sirius AI™ intelligently automates tasks such as segmentation, journey development, content creation, and optimization to achieve the desired outcome. This consolidated approach ensures the creation of seamless, safe, connected, high-performing experiences, significantly cutting down the time required to create, launch, test, and optimize marketing campaigns—from weeks or months to mere minutes.
Create ready-to-use segments 30X faster with AI-powered segment creation
Sirius AI™ helps brands build profitable audience segments for cross-channel customer experiences 30X faster. Segments are auto-generated with Generative AI based on the prompt given by the marketer.
Marketers can input their use case and expected outcome to create profitable segments in seconds. The use cases can range from cross-selling, replenishment reminders, converting first-time buyers into repeat customers, or driving product discovery, while expected outcomes could include driving repeat purchases, generating higher CLTV, increasing AOV, and more.
A simple prompt like "Show me an audience to maximize conversions and increase AOV" would produce a pre-populated segment based on complex rules and variables such as CLTV, likelihood to purchase, purchased products with higher AOV, and more. The outcome is a ready-to-use segment that can be saved and passed on to the journey orchestration step or used elsewhere.
Remove the guesswork and create cross-channel customer journeys at the click of a button
Sirius AI™ removes complexity, alleviating marketers of repetitive and manual work. Instead, journeys are auto-generated, powered by unified data, machine learning, and generative AI. These journeys are accurate and efficient while ensuring the delivery of the right message to the right user at the right time. Additionally, Sirius AI™ adds value to manual journey orchestrations by adding inputs like automatic starter elements and auto-complete journeys based on prompts to ensure the highest efficiency.
For example, a marketer wants to promote a new product launch to VIP customers to ensure maximum product discovery and conversion. With Sirius AI™, all they need to do is draft a quick prompt, such as "Design a cross-channel journey for VIP customers for a launch to result in the highest product discovery and conversion".
Sirius AI™ then looks at customer data and preferences to design a ready-to-use journey with the right starter element, wait time, and channel mix to help meet their objective.
Generate compelling content that inspires action automatically
Marketers can create click-worthy email subject lines and engaging campaign content for their campaigns, with a simple prompt like "generate a message to re-engage VIP users with an urgent tone". These messages are automatically customized to the channel and required outcome.
Prompts can include information about use cases, CTAs, the use of emojis, and more. Crucially, marketers can also give instructions on tone of voice, and ensure that messages are within brand guidelines. Marketers can enter a prompt like "Craft a WhatsApp message for holiday promotions to create urgency" to receive an output that includes promotions with discounts valid for the next 24 hours with a provision to add dynamic content to make it even more personalized.
Sirius AI™ also includes a content scoring capability for messages that are handcrafted, helping marketers understand the performance of their campaigns before launching. Marketers can leverage alternatives that are suggested by Sirius AI™ to improve the message quality.
Sirius AI™ enables trustworthy, two-way conversations between brands and consumers
Sirius AI™ closes the engagement loop with auto-generated conversations on WhatsApp and other channels like web and app. Powered by Open AI, Sirius AI™ bots can assume any persona based on a prompt that includes your branding guidelines to facilitate human-like conversations and align a brand's tone of voice. Sirius AI™ eliminates security risks by empowering you to tune the AI engine with knowledge limits to help the bot avoid questions on certain off-limits topics.
Automated two-way conversations lead to a 100% response rate for customer-generated conversations. These conversations can even be followed up with a commerce flow, allowing consumers to complete a purchase without any redirects, and with the fewest clicks possible - consumers don't even need to leave the app.
Sirius AI™ also includes additional AI-led features powered by machine learning, NLP, and predictive AI to make marketing zen.
Other Sirius AI™ capabilities include:
Image Auto-Generator: Reduce design dependency and create relevant visuals for campaigns with prompts. For example, marketers can use the prompt: "Need an image for new sneaker launch" to access relevant copyright-free images of sneakers that can be inserted into their campaigns.
Content Scoring:Sirius AI™ automatically scores messages based on relevance and past performance stats, including alternate content recommendations. A low score means the copy might not be up to the mark and requires revision.
AI-led Localization: Content translation for localization to generate multi-language messages in seconds for your global audience. Marketers can select the message that needs to be translated along with the language to generate a localized version of the message automatically.
Send Time Optimization: Always reach the target audience at their preferred time to maximize engagement and open rates.Sirius AI™ knows the best time to reach a particular user for optimum engagement.
Next-Best-Channel: Automatically choose the best channel to reach a specific set of audiences to hit a certain journey goal without guessing the best channel for the campaign.
Sirius AI™ will empower marketers by freeing their time, efforts, and energies from low-impact, manual execution and supercharging their productivity. By putting customer experience creation on autopilot at every level, marketers will be able to focus their attention on building a love-brand, and delighting customers with relevant messages, useful recommendations, and safe use of their data through personalized experiences. Unlike other Generative AI solutions, Sirius AI™ offers automation, machine learning, and large language models at every level of customer experience creation, making it the world's most robust and comprehensive Generative AI solution for Customer Experience.
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider's platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #6 Best Software Company in the world, according to G2's Fall'23 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization. CrunchBase recently ranked Insider's co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L'Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN.
CMSWire | October 16, 2023
Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs. The new solutions were first revealed at Zeta’s annual New York City based conference, ZETA LIVE 2023, which brought together thought leaders from across the spectrum of business and culture to discuss the future and power of Intelligence.
During the conference’s Product Keynote, Zeta’s Chief Technology Officer, Chris Monberg, and Chief Data Officer, Neej Gore, unveiled new innovations in identity, generative AI, and consumer engagement delivered through the Zeta Marketing Platform (ZMP). The unified solutions within a single platform will enable enterprise brands to unlock actionable intelligence to make more informed business decisions, improve personalization across all touchpoints, and deliver stronger business results for brands.
Chris Monberg and Neej Gore jointly stated, Our long-term investments in our Data Cloud and AI, coupled with new innovations that build on the disruptive force of Generative AI, sharpen the ZMP’s differentiation and bring us closer to our vision to make sophisticated marketing simple.
The ZMP is one of one. It is the only platform that integrates data from outside a client’s four walls to work seamlessly with their first-party data. Furthermore, the ZMP creates incremental intelligence that augments a brand’s existing customer profiles and bridges the enhanced profile to personalized engagement across multiple channels - all while generating a lower total cost of ownership. It’s a very complex process, but our clients, the world’s most sophisticated marketers, demand more. We truly believe the companies that win in the future will use AI to create and sustain more profitable relationships with consumers through actionable intelligence.”
“Despite massive investments in data and technology, marketers still struggle to personalize more than 50% of their customer interactions, and that number is a lot lower for personalizing journeys,” said Gerry Murray, Research Director, Enterprise Marketing Technology at IDC. “Personalization at scale is crucial to customer experience, loyalty, and lifetime value. As a result, we’re seeing an uptick in replacement of older martech solutions in favor of modern platforms with deeper engagement, intelligence, and data capabilities.”
“We chose Zeta based on their vision and commitment to stay ahead of the market. We are excited to be partnering with Zeta to redefine and deliver cutting-edge Generative AI capabilities that will elevate the way we engage clients and prospects. Together, we are building the AI-powered marketing technologies that will power the next generation of customer experiences,” said Sarah Sharp-Wangaard, VP of Marketing, Hibbett.
New and enhanced Zeta Marketing Platform solutions include:
Powering Enterprise Data Strategies with Connectivity, Efficiency, and Transparency With a CIO
Clean Room: Zeta Clean Room provides a secure environment for sharing data, allowing you to safely tap into the power of partner data to expand your reach.
Data Governance:New data governance controls such as enhanced metadata, intuitive data structuring, privacy safeguards, and advanced data normalization make it easier to nurture customer trust.
Unified Connectivity:A holistic view of all your brand’s inbound data and outbound channels. With this comprehensive visibility, you can monitor data flows in real-time, measure the performance of each source and destination, and optimize your overall data strategy.
Unmatched Intelligence and Generative AI That Provides Answers to Marketers’ Challenges
Release of Zeta Opportunity Engine (ZOE):ZOE enables marketers to ask questions and receive real-time solutions. ZOE also generates content across many topics including user onboarding, product support, and reporting.
Revenue Forecasting & Recommendations:Analyze vast amounts of data to forecast and identify revenue opportunities, visualize your campaign-related revenue and optimizations, and predict the potential impact of recommended actions.
Marketing Mix Models:Forecast your media spend, enabling you to make informed decisions with confidence. This suite of tools includes Scenario Explorer (simulates the results of a specific channel mix), Automated Media Mix (optimizes media spending for revenue, clicks, or conversions), and Margin Optimizer (determines the ideal channel mix for new spend increments.)
Customer Growth Intelligence App:Available via Snowflake’s Data Marketplace, event predictions help brands understand future trends on key metrics, such as conversions and site visits. Paired with signal data from Zeta’s Identity Graph, brands can proactively plan for predicted trends to optimize conversions and campaign outcomes.
Omnichannel Media Activation Within the ZMP, To Wrap Around Your Existing Technology
Media Activation Pro: Create personalized and continuous omnichannel media interactions.
Enable simplified, intelligence-backed media and programmatic capabilities that seamlessly integrate into the customer journey.
Monitor the performance of your programmatic campaigns in real time.
Connect the dots between media touchpoints and desired outcomes with media attribution.
Linear TV To Digital Attribution Optimization:Through Zeta’s partnerships with set-top box data providers, connect ad exposure data directly to your customer data, offline sales, or online web activity.
The presentation of the latest Zeta Marketing Platform roadmap and innovations and all other Zeta Live sessions can be viewed on-demand here. All new solutions can also be found in the latest installment of ZetaVation, a digital magazine featuring Zeta’s products, solutions, and feature announcements, which can be found here.
CrowdStrike | September 15, 2023
CrowdStrike's latest program bolsters partner networks by expanding security services and addressing skill gaps for businesses of all sizes.
Service partners can harness Falcon Complete's resources to create co-branded, white-labeled security services or custom solutions atop the platform.
CrowdStrike's Falcon Complete for Service Providers offers 24/7 monitoring, proactive threat hunting, integrated threat intelligence, and end-to-end remediation to MSSPs, SIs, and GSIs.
CrowdStrike has unveiled a specialized platform meticulously designed to offer a comprehensive range of managed detection and response (MDR) services uniquely crafted to cater to the specific needs of its service provider channel partners. This platform highlights CrowdStrike's unwavering commitment to delivering tailored, state-of-the-art solutions that empower its partners in the service provider channel.
Within the framework of CrowdStrike's Falcon Complete for Service Providers, various types of entities, including managed security service providers (MSSPs), managed service providers (MSPs), system integrators (SIs), and global system integrators (GSIs), are empowered to provide their clientele with a comprehensive array of security services. These encompass round-the-clock monitoring, proactive threat identification, seamless integration of threat intelligence, and a full spectrum of remediation measures.
Moreover, partners can provide protection equivalent to CrowdStrike's flagship Falcon Complete platform. It entails the ability for service partners to leverage Falcon Complete's pre-existing team and service offerings, thereby facilitating the development of co-branded or white-labeled managed security services as well as tailored services that are built upon this robust platform. This expansion empowers partners to deliver high-quality security solutions aligned with CrowdStrike's industry-leading standards.
Daniel Bernard, CrowdStrike's Chief Business Officer, expressed that Falcon Complete for Service Providers simplifies the process for customers to access the industry's leading managed detection and response (MDR) services while also incorporating additional capabilities from their selected service provider to ensure a seamless security experience and peace of mind. Customers not only have the freedom to choose their preferred provider but can also enjoy the highest levels of protection against advanced threats.
John Senn, Ernst & Young Cyber Managed Services Managing Director, said, "Working with CrowdStrike's managed security services deepens our relationship, helping EY to offer specialized, high-touch managed detection and end-to-end response capabilities to our clients, enabling them to stay ahead of sophisticated cyberthreats and derive data-driven insights to improve their overall cyber threat defenses."
[Source: MSSP Alert]
As part of its ongoing commitment to empower its partner network and enhance the value proposition for businesses of all sizes, CrowdStrike has introduced this program to assist partners in expanding their managed security services portfolios, bridging skills gaps, and bolstering internal teams. This strategic initiative is positioned as the company's latest endeavor to provide partners with increased value and a broader range of options.