Business Wire | April 19, 2023
D3 Security, the leader in smart security orchestration, automation, and response (SOAR), today announced it will be exhibiting its new Smart SOAR technology at the 2023 Channel Futures MSP Summit in Las Vegas, Nevada. D3’s security experts will be at Booth MSP46 at the Venetian Resort & Expo Convention Center from May 1-2. MSP Summit attendees will get the opportunity to see what makes Smart SOAR the preferred security operations platform for managed service providers around the world.
“SOAR can be a gamechanger for MSPs and MSSPs, but too many vendors don’t understand their unique needs,” said Amardeep Dhingra, Director of Growth Marketing at D3 Security. “Smart SOAR is the rare platform that is purpose-built for managed service providers. Whether you’re adding security services to your offerings, or looking to scale your existing security business, we can help you reach those goals faster than you ever thought possible.”
D3 Security’s recent innovations go beyond traditional SOAR capabilities to enable fully autonomous risk-based triage and cross-stack remediation, incorporating identity, behavior, and historical data to turn low-fidelity alerts into high-confidence incidents.
MSP Summit attendees will also be among the first to get a preview of D3 Security’s MSSP Client Portal, which gives MSSPs’ clients secure access to metrics, messages, and investigation information. The portal streamlines client communication for MSSPs and connects clients’ approvals and comments directly to the SOAR environment. By taking communication off email and messaging platforms and putting it into a single, interactive workspace, the portal greatly reduces dwell time and human error.
MSP Summit is the premiere event for all who sell managed services. The event is co-located with Channel Partners Conference & Expo – the largest independent event for the Information and Communications Technology Channel. Both events are expecting an estimated 8,000 channel professionals in attendance, with unparalleled networking and learning opportunities.
About D3 Security
D3 Security’s Smart SOAR helps solve many of the most entrenched problems in cybersecurity, such as analyst burnout, alert overwhelm, and information silos. D3 Security’s codeless playbooks automate enrichment and remediation tasks, while making it easy for enterprise, MSSP, and public sector security teams to build, modify, and scale security operations workflows.
TrueFort | March 17, 2023
TrueFort, the lateral movement protection company, today announced the TrueFort Trust Partner Program for IT solution providers, systems integrators, consultants, MSPs/MSSPs and ISVs to deliver custom workload, lateral attack and microsegmentation security solutions. The program uses a channel friendly model that allows partners to capitalize on new market opportunities to generate new recurring revenue streams.
TrueFort provides deep visibility and real-time protection for cloud, data center, and hybrid application environments. On day one, TrueFort channel partners benefit from application intelligence and workload behavior analytics to enforce Zero Trust microsegmentation that contains lateral movement and stops the spread of ransomware. TrueFort has unique full-stack cloud workload capabilities based on patented behavioral analytics and policy automation, specifically designed to address the complexities and dynamic nature of modern workloads.
“TrueFort enables partners to deliver value-added services to prevent zero-day, supply chain and ransomware attacks,” said Jay Dosanjh, VP Channels and Alliances for TrueFort. “Our channel-first model allows partners to engage in accordance with their business structure and growth initiatives. The more you invest and collaborate with TrueFort, the more benefits and rewards you will receive in return.”
TrueFort Partner Program Details
The multi-tier TrueFort Partner Program includes the following elements to enable partners to succeed and capitalize on this fast growing market opportunity:
Enables partners to differentiate their offerings via TrueFort’s integrated, lifecycle approach to microsegmention, service account protection, workload hardening, and file integrity monitoring
Provides automation to trigger response in ticketing systems, CMDBs, and SOC tools
Partner participation profitability and gamified incentives
Access to a Knowledge Base of sales assets, use cases, and technical collateral
Deal registration to reduce channel conflict and provide opportunity protection
Sandbox license for TrueFort Platform to demonstrate use cases and capabilities to prospects and customers
Marketing support and market development funds for joint programs, events and Go-to Market initiatives
Dedicated sales and system engineering support for successful deployments
Partner enablement and training resources helping you crawl, walk, and run on your own
Dedicated Partner Account Team
Differentiated partner levels, providing greater value based on engagement and joint opportunities
“Channel partners seek innovative solutions to address sophisticated cyberattacks,” said Charbel Tawil, Chairman and CEO of Forequest Technologies. “By providing a continuous detection and response platform that understands accepted behavior, TrueFort controls lateral movement used by zero-day, supply chain and ransomware attacks.”
Top Market Opportunities
Three of the leading customer use cases that TrueFort channel partners can monetize are:
1) Microsegmentation - TrueFort Zero Trust segmentation goes beyond other limited microsegmentation products by leveraging a behavioral understanding of applications that spans activity from network connections, users, and executed commands.
2) Granular Application Visibility - TrueFort provides a unified, real-time view of all user, network, and process behavior within applications across cloud, virtual, container-based, and traditional environments. This makes it easy to establish and detect trusted and untrusted relationships between applications.
3) Incident Response and Threat Hunting - TrueFort enables workflow-driven, rule-based real time response to attacks. It enables customers to detect and shut down unapproved lateral movement by blocking network connections, killing processes and disconnecting users in real-time.
For more information on joining the TrueFort Partner Program visit: TrueFort | Partners
TrueFort puts you in control of lateral movement across the data center and cloud. The TrueFort Cloud extends protection beyond network activity by shutting down the abuse of service accounts. Founded by former IT executives from Bank of America and Goldman Sachs, leading global enterprises trust TrueFort to deliver unmatched application environment discovery and microsegmentation for both identity and activity. For more information visit https://truefort.com and follow us on LinkedIn and Twitter.
MULTI CHANNEL MARKETING
PR Newswire | May 29, 2023
Acoustic, a global marketing and customer engagement provider for B2C brands, today announced the launch of Acoustic Connect℠, a first-of-its-kind, all-in-one platform for multichannel marketing, personalized journey orchestration, and behavioral experience insights. With Acoustic Connect, marketers will gain unprecedented visibility from campaign to conversion, empowering them to leverage real-time behavioral insights for enhanced customer engagement and data-driven, intent-based strategies.
Today, engaging consumers effectively and delivering personalized, high-quality customer experiences have become increasingly challenging, especially with the absence of unified solutions that meet these demands. To create winning, one-to-one customer experiences, brands require a comprehensive understanding of how their customers interact with them, which traditional marketing platforms cannot provide. Acoustic Connect closes this gap by offering brands in-depth insights into each customer's experience using behavior-based signals that reveal every interaction throughout the customer journey. By uncovering the intent behind each engagement, including why customers convert or abandon, marketers gain the critical information needed to craft truly personalized journeys that foster lasting customer loyalty.
"Delivering personalized, one-to-one customer experiences is crucial for building brand loyalty and driving sales. However, integrating behavior-based signals into marketing platforms to enable this level of personalization has remained a challenge—until now," said Mark Cattini, CEO of Acoustic. "Acoustic Connect surpasses existing marketing platforms by allowing marketers to manage and optimize campaign performance in real time, within a single dashboard, rather than reacting after the customer has converted or abandoned. We're excited to revolutionize how marketers approach customer journeys by offering a comprehensive solution that seamlessly unites insight and action."
Acoustic Connect equips marketers with a robust, all-in-one platform featuring:
Multichannel Marketing: Streamline marketing processes across various channels, including email, social media, SMS, messaging apps, web, and more. Improve targeting and segmentation, and deliver engaging experiences through cohesive activation, automation, and management of marketing efforts.
Personalized Journey Orchestration: Craft multi-step customer experiences across diverse channels and touchpoints, utilizing highly relevant and engaging content tailored to individual customers' preferences, behaviors, and interactions. Move beyond isolated campaigns and disparate channels to deliver comprehensive, personalized customer journeys.
Behavioral Experience Insights: Gain visibility across the entire customer journey by collecting, analyzing, and interpreting behavior-based signals derived from users' interactions on a brand's website or app. Leverage signals such as intent, frustration, and content and channel preferences to create captivating experiences that foster loyalty and fuel growth.
"Our partnership with Acoustic is quickly enabling us to design and execute multichannel customer journeys with dynamic content on a 1:1 level," said Rachel Warren, Head of Lifecycle Marketing at Pura, the innovative smart-home fragrance company. "We are excited about the release of Acoustic Connect and the ability to see the impact of our comms in a clear, cohesive way. Being able to see customer interactions in a single dashboard will enable my team to optimize our strategies based on those insights and create next-level customer experiences for our customers. We are excited to see these new capabilities and the impact they will have on our business."
Acoustic Connect empowers brands to distinguish themselves in a highly competitive marketplace and captivate every visitor more efficiently and effectively. By offering in-depth visibility across the customer journey, brands can achieve measurable results, accelerate real-time conversions, engage beyond customer profiles, and deliver personalized experiences precisely when needed.
Acoustic Connect is available now. For more information and to schedule a demo, visit acoustic.com/solutions/connect or reach out to your Acoustic sales executive.
About Acoustic, L.P.
Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value. Learn more about the Acoustic portfolio at www.acoustic.com.