CHANNEL PARTNERSHIPS

LiveVox Unveils New Purpose-Built Channel Partner Program ‘ACTivate’

LiveVox | April 12, 2022

LiveVox
A leading cloud-based provider of digital engagement tools and customer service announced its new channel program, ‘ACTivate’. It provides LiveVox’s new and existing partners, including technology solution brokerages, master agents, solution providers, managed service providers, with key tools to sell and market LiveVox’s omnichannel capabilities to new customers. LiveVox also announced that CRN, a brand of The Channel Company, had listed ACTivate in its 2022 Partner Program Guide and named its Head of Global Channel, Dan DeLozier, to their 2022 Channel Chiefs list.

“We’ve seen incredible momentum in the channel over the last year – this is the right time to launch ACTivate and demonstrate LiveVox’s commitment to our growing ecosystem of valued partners, We built ACTivate on top of LiveVox’s best-of-breed, single pane of glass platform, allowing LiveVox to drive growth with our partners - from supporting regional sales teams, to expediting partner onboarding, to comprehensive demand generation and marketing, including events and digital campaigns. The program is purpose-built and highly customized to meet the individual needs of our partners – from recruitment to revenue, with hands-on support every step of the way.”

Dan DeLozier, head of global channel, LiveVox

Some of the benefits of ACTivate include:
  • Sales performance incentive funds and competitive residuals
  • MDF
  • Full marketing automation platform with customizable email and social marketing campaigns
  • Pre and post-sales support through sales specialists and regional channel teams
  • Single pane of glass partner portal
  • Customized partner onboarding

“LiveVox is committed to growing our ecosystem of channel partners – ACTivate is a strategic investment that will make it even easier for our partners to work with us,” said Louis Summe, CEO of LiveVox. “Consumers expect a seamless customer experience when they’re interacting with a brand – whether it’s via the web, by phone, or even through a virtual agent – the contact center is at the center of this evolution. Our full CCaaS suite integrates omnichannel, workforce engagement management, analytics, and AI into a powerful command center that gives enterprises complete visibility into contact center operations and performance. We’re excited to expand our channel program and increase the reach of our solutions by working side by side with our partners.”

Spotlight

Until recently, customers were seen as an aggregate of online visitors who somehow arrived at a Web site. Targeting was limited to available knowledge of content, behavior, device, geography, etc. But with the evolution of real-time and algorithm-driven technologies, the focus is now on understanding each customer as an entity unto himself. Ad tech has evolved significantly since the first clickable display banner ad debuted roughly 20 years ago. What began with blinky-ads has morphed into sophisticated real-time algorithms that target specific customer profiles across devices, content, geographies, etc.

Spotlight

Until recently, customers were seen as an aggregate of online visitors who somehow arrived at a Web site. Targeting was limited to available knowledge of content, behavior, device, geography, etc. But with the evolution of real-time and algorithm-driven technologies, the focus is now on understanding each customer as an entity unto himself. Ad tech has evolved significantly since the first clickable display banner ad debuted roughly 20 years ago. What began with blinky-ads has morphed into sophisticated real-time algorithms that target specific customer profiles across devices, content, geographies, etc.

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MARTECH

XONA Bolsters Partner Program and Names Roneeta Lal Head of Channel Sales to Accelerate Adoption of Secure Remote Access Platform

XONA | August 01, 2022

XONA, the frictionless user access platform purpose-built for critical infrastructure, today announced that it named Roneeta Lal as head of channel sales while expanding features of its partner program and adding its first internationally-based partner, Pago Networks. As threats to critical infrastructure increase worldwide, Lal will help expand XONA’s global footprint by empowering partners to serve customers across industries that have a growing need for secure user access to their operational technology (OT). Through existing relationships with partners including GE and Baker Hughes, XONA’s solution is already deployed in more than 25 countries worldwide. As a managed security services provider (MSSP) and value-added reseller (VAR), South Korea-based Pago is integrating XONA’s solution into its DeepACT managed detection and response (MDR) service and selling the XONA solution separately to its customer base. To help partners like Pago accelerate sales and drive revenue, XONA is also adding new features to its partner program including streamlined deal registration, on-demand training for channel partners, enhanced channel marketing programs and a cloud-based demo platform that makes it easier for partners to showcase XONA’s technology to potential customers. “I’ve spent more than 20 years enabling partners of some of the world’s largest technology companies to achieve the important work of securing enterprise networks and data – but XONA’s technology is different,” said Roneeta Lal, Director, Global Partners, XONA. “I’ve spent more than 20 years enabling partners of some of the world’s largest technology companies to achieve the important work of securing enterprise networks and data – but XONA’s technology is different,” said Roneeta Lal, Director, Global Partners, XONA. “Enterprise security is extremely important, but there usually aren’t lives at risk in the event of a breach, which is a strong possibility if a power plant, water treatment facility, pipeline or other critical infrastructure is compromised. I’m really energized by the solution XONA is bringing to market because of the difference it can make in these environments, and I know it’s an offering that will be a unique value-add to our channel partners.” Lal joins XONA from Tanium where she served as partner development director for more than two years. Prior to Tanium, she held channel sales roles at organizations including Illumio, Okta, Splunk, NetApp and Symantec. “Organizations that operate critical infrastructure – from the government to the private sector – have an immense responsibility to protect themselves from the growing threat of cyberattacks. And with global tensions rising, that threat continues to expand within our region and beyond,” said Paul Kwon, CEO, Pago Networks. “Being able to remotely access critical infrastructure has become a necessity for many companies, but creating that access elevates risk exposure while adding massive complexity and cost. XONA provides a unique, elegant and secure solution that solves these challenges, which is why we’re happy to offer it to our customers and will be using it ourselves as well.” Technology agnostic and configured in minutes, XONA’s proprietary protocol isolation and zero-trust architecture immediately eliminates common attack vectors, while giving authorized users seamless and secure control of operational technology from any location or device. With integrated multi-factor authentication, user-to-asset access controls, user session analytics, and automatic video recording, XONA is the single, secure portal that connects the cyber-physical world and enables critical operations to happen from anywhere with total confidence and trust. For more information about XONA’s partner program, visit https://www.xonasystems.com/partners About XONA XONA enables frictionless user access that’s purpose-built for operational technology (OT) and other critical infrastructure systems. Technology agnostic and configured in minutes, XONA’s proprietary protocol isolation and zero-trust architecture immediately eliminates common attack vectors, while giving authorized users seamless and secure control of operational technology from any location or device. With integrated MFA, user-to-asset access controls, user session analytics, and automatic video recording, XONA is the single, secure portal that connects the cyber-physical world and enables critical operations to happen from anywhere with total confidence and trust. Learn more by following XONA on Twitter (@XonaSystems) or LinkedIn, or visiting https://www.xonasystems.com

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CHANNEL PARTNERSHIPS

Introducing Enhanced Channel Program Focused on Rewarding Partners for Deeper Platform Investments

Smartsheet | September 20, 2022

Second paragraph, second sentence of release should read: “In fact, annual bookings led by partners has grown 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet. (instead of “In fact, annual bookings led by partners has grown to 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet.). The updated release reads: A NEXT GENERATION OF SMARTSHEET ALIGNED: INTRODUCING ENHANCED CHANNEL PROGRAM FOCUSED ON REWARDING PARTNERS FOR DEEPER PLATFORM INVESTMENTS New program structure and benefits will recognize partner expertise, performance, and achievement with Smartsheet’s work management platform Smartsheet, the enterprise platform for dynamic work, today shared how channel partners can unlock more through the Smartsheet Aligned program starting in February 2023. During the 2022 Global Partner Summit, the company unveiled the new program structure, which will recognize and reward over 800 global partners with tailored benefits allowing them to differentiate their value-add and promote the extensive investments they have made in Smartsheet. “Smartsheet partners have played a critical role in the growth of our business, from extending our sales and marketing reach to expanding our professional services capabilities. In fact, annual bookings led by partners has grown 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet. “As customer requests for increasingly complex solutions continued to grow, it was imperative that our program evolve and offer enterprise-grade benefits to our partners so they can continue to provide best-in-class service for our customers. With the new structure, Smartsheet Aligned will be significantly more robust and focused on complex solution building than anyone else in the collaborative work management market.” Building on this leadership, the new Smartsheet Aligned program will provide specialized paths for partners to grow their businesses based on the unique value they provide Smartsheet customers. Partners like Global PMO and WORK BOLD can earn tiered benefits based on their partnership, performance, and capabilities, including: New custom role-based training and solutions certifications designed specifically for upskilling Smartsheet Aligned partners in addition to ongoing sales and technical training; Expanded financial discounts and rebates including differentiated incentives that provide a competitive market advantage; New marketing and demand generation resources to raise awareness of their business and drive net new opportunities; and Access to world-class technical enablement resources including pre- and post- sales experts to support partners with the delivery of complex Smartsheet solutions. “Smartsheet’s world-class partner program coupled with the tremendous growth of the CWM market has helped us quickly grow our business over the past four years,” said Sebastian Paasch, Managing Director at AMX. “From the increased visibility with Smartsheet’s customer base to the recognition around our investments in their industry-leading platform, I look forward to building on our partnership in the next phase of the Smartsheet Aligned program.” At the Global Partner Summit, partners will preview the new program structure, learn about new products, and network with others from around the world. Smartsheet and the partner community will also recognize eight partners for their achievements in standout sales and customer excellence. This year’s winners are: Americas Partner of the Year, Optimum Consulting, for the strongest growth across Smartsheet’s North and South American partner community; APAC Partner of the Year, Attura, for the strongest growth and capabilities across Smartsheet’s APAC partner community; EMEA Partner of the Year, Cheetah Transformation, for the strongest growth and capabilities across Smartsheet’s EMEA partner community; Channel Hero of the Year, Productive Project Solutions, for providing the greatest assistance to other partners in the Smartsheet Channel ecosystem; Rookie of the Year, Prime Consulting Group, for the strongest growth and capabilities within the first calendar year as a registered Smartsheet partner; Government Partner of the Year, M2 Strategy, for the strongest ARR growth across the private and public sector; and Brandfolder Partner of the Year, Getty Images, for the strongest growth and capabilities across the Brandfolder partner community. Additionally, at the Summit, Smartsheet will select a winner for Solution Spotlight of the Year, which recognizes the partner whose solution created the biggest impact, whose ingenuity best addresses customer needs, and who can most readily scale solutions to other customer accounts. Learn more about how to be a part of the Smartsheet Aligned ecosystem here. About Smartsheet Smartsheet (NYSE: SMAR) is the enterprise platform for dynamic work. By aligning people and technology so organizations can move faster and drive innovation, Smartsheet enables its millions of users to achieve more. Visit www.smartsheet.com to learn more.

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MARTECH

Checkmarx Launches Global Managed Security Service Provider (MSSP) Program

Checkmarx | July 26, 2022

Checkmarx, the global leader in developer-centric application security testing (AST) solutions, announced today the launch of its Managed Security Services Provider (MSSP) program. "The launch of our MSSP Program is a milestone in the Checkmarx journey and a natural extension of our commitment to global excellence in application security enablement," said Checkmarx CEO Emmanuel Benzaquen. "Our MSSP partners will bolster their service offerings, combining the industry's most comprehensive application security platform with the strong relationships and expertise of their own teams in a way that benefits organizations everywhere." Partnering with Checkmarx offers MSSP partners: The market-leading, cloud-based application security platform, Checkmarx One, which enables partners to work with multiple engines within a single, streamlined platform Opportunities to grow revenue by selling high-value application security services with predictable costs A purchasing model that affords the opportunity to scale managed security offerings in a cost-effective manner, reducing cost and increasing average revenue per customer Expert Checkmarx resources to help MSSPs develop and refine their propositions, tailoring these to their specific customer needs Ability to deploy whenever needed with a variety of options, beginning with Checkmarx AWS Cloud. "Checkmarx is fortunate to work with industry-leading MSSP partners around the world," said Checkmarx VP of Worldwide Channels and Alliances Mark Osmond. "We are deeply committed to the needs of our customers and partners. This program launches a new chapter in the ability of those partners to deliver dramatically improved and simplified application security, cost savings and rapid return on investment for their clients." About Checkmarx Checkmarx is constantly pushing the boundaries of Application Security (AppSec) Testing to make security seamless and simple for the world's developers while giving CISOs the confidence and control they need. As the AppSec testing leader, Checkmarx provides the industry's most comprehensive AST platform, Checkmarx One, that provides developers and security teams with unparalleled accuracy, coverage, visibility and guidance to reduce risk across all components of modern software—including proprietary code, open source, APIs and infrastructure as code. Over 1,800 customers, including half of the Fortune 50, trust Checkmarx security technology, expert research, and global services to securely optimize development at speed and scale. For more information, visit the Checkmarx website, check out the blog or follow the company on LinkedIn.

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