LinkedIn Sales Navigator adds features to streamline workflows

LinkedIn rolled out several new features for Sales Navigator on Wednesday to make it easier to add leads from the sales prospecting platform to Salesforce, share content within a Sales Navigator account, get alerts when a company account shows signs of growth and more.
New process for adding leads to Salesforce. Sales Navigator users can now add contacts to their Salesforce accounts without having to switch between the two platforms. With a “click-of-a-button,” users that have Sales Navigator connected to their Salesforce account will be able to enter publicly available lead information into Salesforce and soon Microsoft Dynamics 365 for Sales without leaving the Sales Navigator platform. Any duplicate contacts already in your Salesforce CRM will be scrubbed to avoid multiple entries for the same lead.