LinkedIn Adds New Interest Targeting Options for Ad Campaigns
Social Media Today | January 24, 2019
Hey, remember how LinkedIn suddenly re-added hashtags a couple of years back, and then started prompting users to add them wherever possible to better categorize and sort content on the platform? As it turns out, that wasn't just to help users find more relevant content - this week, LinkedIn has announced a new set of 'interest targeting' options within its Campaign Manager to help better focus your company's LinkedIn promotional efforts.