Linksys | October 10, 2022
Linksys, a global leader in home and business WiFi networking solutions, today announces the launch of InterLink, its new partner network and portal.
“InterLink is a partner network that goes beyond a simple partnership,” said John Minasyan, Head of Commercial Business, Linksys.
“InterLink is a partner network that goes beyond a simple partnership,” said John Minasyan, Head of Commercial Business, Linksys. “It extends Linksys’ product expertise and innovation to partners and enables them with the resources and support they need to maximize business growth and exceed their goals.”
Through InterLink, resellers can access discounts and promotions for Linksys solutions, education and training programs, sales, marketing, and technical support, as well as information about partner events. InterLink customers can also directly communicate with members of the Executive Business Management team, who can suggest new ways to boost growth.
Open now, the partner network is made up of three tiers: Network Partner, Elite Partner, and Premier Partner. Network Partners have access to several great benefits including promotions, government and educational discounts, as well as training in tech and sales. In addition to the benefits accessed at the Network tier, Elite Partners enjoy enhanced benefits and advantages including deal registration, dedicated inside sales support, and merchandising consultation. At the highest tier, Premier Partners gain access to exclusive benefits and advantages such as a dedicated account manager, quarterly road map reviews, and access to proof-of-concept units.
Additionally, all partners can become HomeWRK Certified by completing a series of product trainings on the HomeWRK for Business solution.
Key Pillars: Education, Enablement & Engagement
Linksys built InterLink to make high growth more attainable for its customers. Beyond the promotions and benefits that InterLink provides, partners have access to detailed information about Linksys solutions from product information to sales and marketing material, as well examples on how they are implemented.
Linksys is committed to driving learning opportunities for InterLink partners with an open and simple approach that details the best go-to-market strategy, value proposition, key features, and benefits of Linksys products. This ensures partners are equipped with the most pertinent information, so they are positioned for success when talking to customers about the power of Linksys products.
Through InterLink, partners can make better informed decisions about the future of their business by leaning on a wealth of proven and practical ways to go to market, sell, and deploy Linksys solutions. They have access to all Linksys resources and content including co-brandable marketing campaigns, sales and marketing planning, and lead generation support.
Interlink partners can regularly engage with Linksys’ team of sales, marketing, technical support and business development teams through the new portal. Comprised of events, webinars and direct lines of communication, partners are set up for success and enabled to build, develop and close more business.
For more information on InterLink and how to join please visit https://www.linksys.com/partner.html
At Linksys, we strive to build the world’s most reliable, innovative, future-ready wireless technologies that can securely connect every person and everything, effortlessly. Founded in 1988, Linksys has since established itself as a premier networking brand. Today, Linksys hardware products, software, and services are sold in 64 countries worldwide, ranging from home routers and mesh systems to business access points and switches. Recently, Linksys expanded into education and enterprise through its partnership with Fortinet, the leader in enterprise-grade security. Linksys. For every connection.
Grip Security | September 27, 2022
Grip is looking to add partners who understand the differentiated value of their offering, and the uniqueness that it will provide to customers looking for improved SaaS security.
Grip Security, which makes a SaaS security solution that unifies discovery, access control and data governance, has announced the Grip Security Partner Program.
Grip emerged from stealth in April 2021 with a SaaS security solution designed to go beyond the limits of traditional CASBs, while at the same time making it easy to cover a large number of apps, overcoming a problem that exploded with the number of apps where many apps were simply not covered.
“The company has grown by 300% and has seen a 500% growth in engagements with Fortune 500 companies,” said Lior Yaari, Grip Security’s CEO.
“The company has grown by 300% and has seen a 500% growth in engagements with Fortune 500 companies,” said Lior Yaari, Grip Security’s CEO. “There has been a lot of change and a lot market change.”
Because SaaS is closely tied to identity, Grip made it a top priority to establish deep integrations with as many identity providers as possible. That phase has now been completed.
“We have extended our integration to almost every identity provider in the market today – almost a dozen,” Yaari said. “We are now looking at bringing joint offerings with large security vendors to market. Many of these joint integrations have been signed, but have not yet been announced, as we are still building out joint value.”
Grip started out briefly selling direct in their proof of concept stage, but the pivot to the channel was in their plans, and that too has already taken place.
“We have a channel-focused Go-to-Market strategy,” Yaari stated. “14 is the number of partners that we have right now, and that is growing fast. Our third U.S. hire was our director of channel sales. This is a critical part of our strategy.”
The plan is for a fairly rapid channel expansion, not just to work with a small number of partners until they become successful.
“We aren’t looking to work with 10,000 partners, but we do want to find enough key partners,” Yaari indicated. “We are not looking for logos on the web site. We are looking for partners who want to work with us so that we can make each other successful, and where they can position themselves as a source of innovation with us.”
Insight is one of their initial partners.
“With Insight, we are not part of a special innovation program,” Yaari said. “They are an example of a partner that we have a good relationship with, who understand how to drive need and who knows that SaaS is becoming bigger.”
The problem many partners face is that since SaaS is relatively new, as they think organizations don’t have the right solutions to fix it, and they themselves lack the right backdrop for channel sales to explain it to the customer.
“For the partner, they keys are understanding the problem space, understanding the market and the patching that is used today, and understanding how we are unique and the right questions to ask to get a meeting,” Yaari said.
The program begins with a single tier, but Yaari said that they intended to expand that as the program builds out further.
Simplicity is a dominant feature of the new program.
“Our product is very different from other security products,” said Young-Sae Song, Chief Marketing Officer at Grip. “It takes 10 minutes to install. It is simple enough to be demoed by a channel sales person. You don’t need a technical person with deep training to demo it.” Grip also supports partners with jointly funded programs to promote Grip, as well as co-branded sales materials.
Song said that because Grip isn’t heavy like most SaaS solutions, the channel can go to market very quickly with it.
“It is probably faster for them than any other enterprise security product,” he stated.
It also provides support for more than 20,000 SaaS applications, allows for 80% reduction in analyst workload, and has five times more SaaS application discovery compared to CASBs.
SnapLogic | November 29, 2022
SnapLogic, a leader in intelligent integration and enterprise automation, announced at Amazon Web Services (AWS) re:Invent 2022, significant business momentum resulting from enhancements to its Partner Connect Program introduced last year. Participation in SnapLogic’s Partner Connect Program, which helps partners accelerate their integration and automation capabilities, has increased significantly over the past 18 months.
"As a cloud native integration platform, we’re constantly improving ways our partners help customers modernize their cloud, applications and data architecture and AWS re:Invent 2022 is the perfect venue to highlight the success our partners have delivered to customers," said Jason Wakeam, Vice President of Global Channels at SnapLogic.
"As a cloud native integration platform, we’re constantly improving ways our partners help customers modernize their cloud, applications and data architecture and AWS re:Invent 2022 is the perfect venue to highlight the success our partners have delivered to customers," said Jason Wakeam, Vice President of Global Channels at SnapLogic. "SnapLogic's work on AWS and with AWS Partner Network members has increased substantially this past year. This new Partner Connect Program can help all of our partners tap into this unprecedented growth opportunity."
SnapLogic’s Partner Connect Program empowers partners to utilize SnapLogic’s low-code platform to quickly build integrations on behalf of their clients. SnapLogic has excelled at providing customers and partners with the highest return on investment (ROI) in the shortest amount of time, according to Forrester. and The SnapLogic Partner Connect Program helps AWS Partners, Independent Software Vendors (ISVs), and original equipment manufacturers (OEMs) build new products and services in record time.
The SnapLogic Partner Connect Program offers partners the opportunity to add their expertise and services to the SnapLogic platform and better differentiate themselves with specializations across technical, functional and industry vertical solution areas. Within the past year, partners have earned over 400 specializations across the following categories:
Technical Specializations offer customers certainty that a partner has experience with a technical solution area such as application programming interface (API) management, cloud data warehouse migration, analytics and business intelligence or legacy integration platform as a service (iPaaS) migration.
Functional Specializations cover a wide variety of business process integrations and automating functional areas ranging from sales and marketing, finance and accounting, and supply chain to human capital management, mergers and acquisitions and citizen integrators.
Industry Vertical Specializations provide customers assurance that a partner has experience in a specific industry with an understanding of the core data types and business processes common to that market. Examples include financial services, healthcare and life sciences, manufacturing, and consumer packaged goods.
SnapLogic is built for hybrid architectures and since being listed in AWS Marketplace in 2020, the company has joined AWS ISV Accelerate Program. SnapLogic has also achieved the AWS Data & Analytics ISV Competency and Amazon Redshift Ready Product service validation. SnapLogic will be present at AWS re:Invent 2022 at booth 428 and will be hosting a TopGolf event on November 29th.
SnapLogic powers the automated enterprise. The company’s self-service, AI-powered integration platform helps organizations connect applications and data sources, automate common workflows and business processes, and deliver exceptional experiences for customers, partners, and employees. Thousands of enterprises around the world rely on the SnapLogic platform to integrate, automate, and transform their business. Learn more at snaplogic.com.