Marketing Strategy

Lauren Gottsacker of CyberPower Named on CRN's 2023 Women of the Channel List

Business Wire | June 01, 2023 | Read time : 05:00 min

Lauren_Gottsacker

Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry.

The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence.

Gottsacker joined CyberPower in 2019 following channel account and business development roles at Carbonite, a data backup solutions provider. At CyberPower, she has focused her efforts on developing best-in-channel partnerships, partner enablement and creating new sales pipelines at her accounts which include CDW, among other major direct market reseller partners.

“Lauren brings a talent for both strategy and execution. She is a true connector and has developed a number of channel outreach programs that not only enrich the customer’s product knowledge but brings people together such as monthly ‘women of the territory’ and sector-specific events,” said Scott Koller, vice president of channel sales at CyberPower. “Her contributions to CDW include creating a sales incentive program for their inside sales agents and developing a custom a dashboard for their representatives to view product inventory in real time which has accelerated the sales-to-delivery process.”

Gottsacker said: “I’m honored to be recognized by CRN as channel leader. Whether it’s learning about an organization or new product offerings, or seeking a better understanding of an audience, I have a never-ending desire to be curious and learn. I look forward to continuing to create meaningful connections in the channel.”

“We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.”

The 2023 Women of the Channel list will be featured in the June 2023 issue of CRN Magazine, with online coverage at www.CRN.com/WOTC.

About Cyber Power Systems (USA), Inc.

CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

Spotlight

Your guide to the mixed methodology workflow landscape. Some teams function best with an Agile approach to their workflows. And for others, a Waterfall approach makes more sense. Knowing this, businesses are investing in solutions that bridge team silos, increase collaboration, and provide greater visibility across strategic inv

Spotlight

Your guide to the mixed methodology workflow landscape. Some teams function best with an Agile approach to their workflows. And for others, a Waterfall approach makes more sense. Knowing this, businesses are investing in solutions that bridge team silos, increase collaboration, and provide greater visibility across strategic inv

Related News

Channel Partnerships

SecureAuth Announces New Channel Partnerships with IDMWORKS and Opkalla

Business Wire | August 24, 2023

SecureAuth, a leader in next-gen authentication and access management, today announced new channel partnerships with IDMWORKS, and Opkalla to deliver its passwordless continuous authentication solution, Arculix. Together, the new partnerships will address the ever-evolving identity security challenges: digital acceleration, threat environment, and business demands, including compliance. SecureAuth’s channel-first approach demonstrates a strong commitment to its channel partners to help accelerate their growth and better secure their customers with innovative authentication solutions. “At SecureAuth, we know it’s critical to identify and invest in enriching partnerships, especially as we are building momentum with a game-changing solution in the authentication industry,” said Mandeep Khera, CMO, SecureAuth. “With this in mind, we warmly welcome IDMWORKS and Opkalla, both market-leading experts in the IAM space, into our partner community.” With over 150 consultants, engineers, and architects in North America, IDMWORKS is a leading IAM solutions provider recognized by Gartner. As a SecureAuth value-added reseller, IDMWORKS will enable organizations to be secure by providing Arculix’s next-gen authentication solutions that offer a full spectrum of IAM integration. “As one of the top Identity and Access Management (IAM) service providers in the cyber-security market, we are delighted to partner with SecureAuth and combine their passwordless continuous authentication solution, Arculix, with our IAM expertise and services to deliver game-changing authentication to our customers,” said Joe Brown, Director of Business Development at IDMWORKS. “Arculix’s patented and strong passwordless continuous authentication technology will help extend IDMWORKS’ leadership in the IAM segment and help address our customers’ real issues around identity security as well as compliance with Cyber Insurance and key regulations requiring authentication.” As trusted advisors, Opkalla, a Charlotte, NC-based solution provider, works alongside IT teams to design, implement and support the most advanced IT solutions to customize their offering to help clients navigate their technology stack without any technology bias. “Opkalla is thrilled to be partnering with SecureAuth and deliver the very best in securing digital identities to our clients,” said Jim Campbell, Managing Partner, Opkalla. “We are committed to delivering on our promise of trust, transparency and speed to help our clients navigate IT solutions that fit best for their custom environments. Combined with Arculix, a patented passwordless continuous authentication, we can offer the most robust security and give all of their users a frictionless experience.” SecureAuth channel partners are excited about offering Arculix, a subscription-based product revolutionizing the authentication industry. Arculix delivers the strongest passwordless continuous authentication solution with a frictionless end-user experience and enables compliance with cyber insurance. The solution leverages a superior patented technology framework, Universal Authentication Fabric, that is comprised of an AI/ML driven risk engine, endpoint device trust, and invisible/phishing-resistant MFA. Arculix is the only solution that can be used as your single authentication solution or as an overlay with your existing IDaaS/IdPs like Okta, Ping, ForgeRock, Microsoft, Oracle. About SecureAuth Corporation SecureAuth is a next-gen authentication and access management company that enables secure and passwordless continuous authentication experience for employees, customers and partners. With the only solution that can be deployed in the cloud, on-premise environments, SecureAuth manages and protects access to applications, systems and data at scale anywhere in the world.

Read More

Channel Partnerships

Critical Insight Introduces PartnerFirst Program to Accelerate Partner Business Growth

Business Wire | June 30, 2023

Critical Insight, the Cybersecurity-as-a-Service provider specializing in helping critical organizations Prepare, Detect, and Respond in today’s threat environment, announced today the Critical Insight PartnerFirst Program, which has evolved with new features and significant enhancements to recognize and reward partners' expertise ensuring partners feel supported and invested at each level of the program. The cybersecurity landscape continually evolves, demanding organizations equip themselves with partners that invest in people, technology, and domain expertise to remain at the forefront of threat detection and management. Purpose-built for today’s security ecosystem, Critical Insight’s Cybersecurity-as-a-Service (CaaS) offers affordable, comprehensive cybersecurity services. New features of the Critical Insight PartnerFirst Program include: The updated pricing structure for Critical Insight’s Managed Services Providers (MSPs) channel. Every partner is assigned a Sales Team, including an Account Director, Customer Service Manager, and Security Strategist, to help enable, train, and work through opportunities together. Co-marketing opportunities. Improved PartnerFirst Portal for registration, news, events, training, and co-branded documentation. “We wanted to ensure that service providers got additive value when introducing the Critical Insight PartnerFirst Program. For this reason, we developed the PartnerFirst program with channel partners and MSPs and MSSPs in close partnership to ensure we meet their needs and empower them to grow their businesses,” said Lynn Shourds, Vice President of Channel Alliances at Critical Insight. “The PartnerFirst program provides new revenue opportunities for partners and enables them to put CaaS in the hands of every customer. These enhancements further signal our commitment to supporting our partners by continuously investing in the program to create an energetic and profitable relationship.” Agents, distributors, MSPs, MSSPs, system integrators, and Value Added Resellers (VARs) are included in the PartnerFirst program based on differing contract vehicles for Resellers versus Referral agreements across all industries, particularly healthcare, education, manufacturing, utilities, and the public sector. The PartnerFirst program established an innovative tiering framework that provides partners access to various financial and business benefits. The program has evolved to ensure partners feel supported and invested, whereby every partner is assigned a sales support team directly responsible for helping partners increase opportunities and win deals. Partners enter at the Base Tier and, based on aggregate licenses across their customer base, can achieve dramatic pricing discounts, and new incentives in the year's second half. “At RSI, our mission is to provide world-class IT solutions and that means making sure we’re providing excellent cybersecurity,” said Greg Semler, Vice President Sales, Right! Systems, Inc. “We chose Critical Insight as a key partner because they provide MDR and much more, which truly fulfills our commitment to customers.” Critical Insight is dedicated to partner success that is customer-centric, effortless to do business with, and provides compelling value to address cybersecurity best practices, proactively monitor, and enable fast remediation. For more information on the Critical Insight PartnerFirst Program, please visit https://www.criticalinsight.com/about/partners. About Critical Insight Critical Insight is the only cybersecurity-as-a-service provider that prepares, monitors, and responds to cyber threats, going beyond SOC-as-a-service offerings typical of Managed Detection and Response (MDR) offerings. Critical Insight provides end-to-end support to our partners that have customers with limited security teams or budgets to handle threats proactively and as they occur. Based in Seattle, Washington, Critical Insight is a venture-backed company founded by former CISOs in the public sector. It is committed to training new analysts and providing the most up-to-date cybersecurity protection.

Read More

Channel Partnerships

Vodafone Business Selects AppDirect as its Partner to Accelerate Success in the Channel

AppDirect, | August 14, 2023

AppDirect, the world’s leading B2B subscription commerce platform, today announced its expanded commercial partnership with Vodafone Business, a leading technology communications company helping organizations succeed in a digital world and keeping society connected. This partnership enables AppDirect technology advisors to sell Vodafone Business’ unique communications services in the channel and gives both companies increased access to international markets. As a long-time AppDirect partner, Vodafone Business already relies on the AppDirect platform to power its 13 corporate-branded B2B marketplaces, enabling Vodafone Business to support direct and partner sales across Europe. Today, with this announcement, Vodafone Business expands its reach into the North America channel through the AppDirect procurement marketplace and network of 10,000 advisors. For AppDirect advisors, this partnership expands their ability to solve complex business challenges for customers, including connecting multinational U.S. customers to parts of Vodafone’s global network. The agreement supports advisors in securing international opportunities with options to deliver Vodafone’s fixed, mobile and Internet of Things (IoT) connectivity and solutions globally. "For years, AppDirect has been an innovative and reliable partner, fueling the Vodafone B2B marketplace with its robust platform," said David Joosten, President, Vodafone US. “With its channel-first vision, technology, and extensive advisor ecosystem, AppDirect can help us to expand our reach with multinational customers. Our partnership provides advisors and their customers access to the full range of Vodafone's fixed, mobility and IoT offerings for businesses.” According to Forrester’s How to Select the Right Ecosystem Partners report: “To address changing market dynamics and remain competitive, suppliers must move beyond the traditional resale go-to-market model. They need a partner ecosystem model — a cross-section of partners with complementary capabilities, domain expertise, business processes, and relationships — that work together to deliver customers their desired outcomes and an exceptional integrated experience.1” The partnership between AppDirect and Vodafone Business does just that. To help customers navigate and adopt Vodafone Business solutions, AppDirect advisors can also sell AppHelp services. With AppHelp services, advisors can give their customers training and support to realize greater value from their Vodafone Business investments. About AppDirect AppDirect is a San Francisco-based B2B subscription commerce platform company that brings together technology providers, advisors, and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 10,000 advisors, and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth, and success. About Vodafone Vodafone is the largest pan-European and African telecoms company. Our purpose is to connect for a better future by using technology to improve lives, digitalise critical sectors and enable inclusive and sustainable digital societies. Vodafone provides mobile and fixed services to over 300 million customers in 17 countries, partner with mobile networks in 46 more and are also a world leader in the Internet of Things (IoT), connecting over 160 million devices and platforms. With Vodacom Financial Services and M-Pesa, Vodafone has the largest financial technology platform in Africa, serving more than 56 million people across six countries.

Read More