CHANNEL PARTNERSHIPS

Lacework Improves Its Partner Program to Enable Alliance Partners, Cloud Service Providers & the Channel

Lacework | February 10, 2022

channel managers
On February 2, Lacework announced an investment in its growing partner ecosystem through its improved Lacework Partner Program. Lacework is a data-driven security company for the cloud. Partners are crucial to fuel the company’s continued momentum and scale. The new partner program will simplify how partners work with Lacework to find new revenue opportunities. Lacework Polygraph Data Platform is the first choice of organizations of all sizes because it automatically pinpoints suspicious activity across a multi-cloud environment. Detecting and addressing true risks and threats to business from build-time through runtime becomes easy.

The Lacework Partner Program (formerly the Lacework Accelerate Partner Program) helps channel partners with dedicated technical enablement, go-to-market framework across three new tiered program levels, and joint marketing resources. The Partner Program levels determine which benefits the partners can access including dedicated channel managers, SPIFF eligibility, MDF program dollars, training, and technical content, and more. Lacework has also established a Partner Advisory Board to meet the strategic needs of its partners. This program lets partners choose the investment that they think would work best for their business.

Lacework will add global partners, which includes channel partners Presidio, Trace3, EVOTEK, Tevora, Optiv, GuidePoint Security, Expel, GlobalDots, and Tracer Cloud; technology partners Snowflake, New Relic, Tines, and Atlassian; global technology service providers like Wipro; and cloud service providers AWS, Microsoft Azure, Red Hat, and Google.

"We are excited to partner with Lacework as they further their investment in their partner ecosystem," said Jon Jensen, Vice President, Cybersecurity Sales at Presidio. "The Lacework Polygraph Data Platform provides best-of-breed cloud security tools we recommend to our clients to improve upon their cloud security posture, secure critical workloads, and accelerate digital transformation."

"GlobalDots keeps hunting for security innovation to support its customers in their large-scale cloud operations. We are keen on cloud-native security solutions that safeguard data while allowing full exploitation of the cloud's speed and efficiency," said Yuval Rachlin, CEO at GlobalDots. "The Lacework Polygraph Data Platform is just that type of innovation, allowing our customers to build quickly, safely, and securely. The Lacework Partner Program will make it easier for us to deliver this exciting technology to them."

"Today's world is powered by modern, digital experiences, and the quality of those experiences depend on empowering your engineers with a data-driven approach to planning, building, deploying, running, and securing great software. When security, application, infrastructure, and end-user performance data is scattered across disconnected monitoring tools, it can be hard to identify issues quickly, and troubleshooting can be needlessly complex and time-consuming," said Buddy Brewer, GVP & GM, Product Partnerships, New Relic. "By bringing together the power of New Relic and Lacework, organizations can spend less time investigating and troubleshooting, and more time building."

"Our customers are enthusiastically moving to the cloud and they need a security solution that keeps their data safe while continuing to deliver the speed and efficiency the cloud provides," said Siva VRS, Global Practice Head of Cloud and Infrastructure Security Practice, Wipro Limited. "The Lacework Polygraph Data Platform was built in the cloud, for the cloud, so customers can continue to build quickly, safely, and securely."

We're investing in our partner ecosystem today because we know that Lacework cannot realize its full potential as the next great security company without the support of outstanding and diverse channel and technology partners. The Lacework Partner Program was painstakingly designed to give these vital partners all the tools they need to be successful so together we can deliver customers the only data-driven cloud security platform designed specifically for the cloud."

Andrew Byron, President, Lacework

Spotlight

Before explaining how omni and multi strategies can work together, let’s define the two. Multi-channel marketing refers to a brand’s efforts to interact with consumers across multi channels and platforms, while omnichannel marketing takes things to the next level. Omnichannel offers a seamless, integrated customer experience, no matter where or how the individual engaged with the brand. In the infographic below, you will find some interesting stats around each strategy, as well as details about how they can both work together to generate success.

Spotlight

Before explaining how omni and multi strategies can work together, let’s define the two. Multi-channel marketing refers to a brand’s efforts to interact with consumers across multi channels and platforms, while omnichannel marketing takes things to the next level. Omnichannel offers a seamless, integrated customer experience, no matter where or how the individual engaged with the brand. In the infographic below, you will find some interesting stats around each strategy, as well as details about how they can both work together to generate success.

Related News

CONTENT MARKETING

Marin One Provides Performance across Marketing Channels

Marin Software | July 23, 2021

Marin Software, a global renowned company, provider of digital marketing software for performance-driven marketers and agencies, today declared that it has published three new customer case studies highlighting the assistances of using MarinOne across various marketing channels.Digital marketers are seeking the best performance from their marketing investment and the advanced bidding at the heart of conveying results. The MarinOne bidding algorithm can be used across channels, containing the latest additions like Instacart, LinkedIn and Apple Search Ads. "MarinOne allows businesses to associate more efficiently with customers," said Chris Lien, Marin's Chairman and CEO. "As the big platforms get increasingly siloed, advertisers can no longer depend on publisher tools alone. They need a platform like MarinOne to help integrate their efforts for the best results."Paddy Power Betfair, one of the most popular betting brands in the UK and Ireland, was looking to improve the efficiency of their Apple Search Ads campaigns and reduce the time they were spending each week bidding manually. "We tested MarinOne Bidding on Apple Search Ads and our CPAs came down by 30%." Noted Anthony Elders, Head of Search, Paddy Power Betfair. "Our CPCs became more manageable and we were able to free up budget to re-invest in additional growth opportunities. We're thrilled with the results, and we plan to keep using MarinOne Bidding on other lines of business in the future." Blast Analytics, an Analytics consulting firm, relies heavily on digital marketing to find new customers. They were promoting their services via LinkedIn marketing services and turned to MarinOne to increase the ROI of their investment, resulting in a 23% increase in conversion rate. "Marin continues to innovate and improve its technology to drive better performance for our clients," said Brian Lange, Senior Marketing Manager at Blast Analytics. "The MarinOne solution has saved us time reporting on our LinkedIn campaigns and also provided a significant performance uplift leveraging its bidding technology." Storable, a technology provider for the $38-billion self-storage industry, was looking for a different third-party solution to manage their bidding, but wanted to find a tool that better incorporated their customer lifetime value data, optimizing against multiple inputs. The Marin professional services team connected their move in rate data with customer net present value. This full funnel solution outperformed the competition."I am truly grateful for the solution Marin built for us," said Laura Kleiner, Sr. Director, Demand at Storable. "I'm happy to say that Storable is a Marin customer, and I hope we'll remain one for years to come." To Know More about Marin Software Marin Software Incorporated's (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world's largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software's technology powers marketing campaigns around the globe.

Read More

CHANNEL PARTNERSHIPS

Salesforce and Sprout Social Enter Partnership

Salesforce | March 08, 2022

Sprout Social Inc. and Salesforce announced that they were entering a global partnership to help Salesforce customers manage their full social media presence- publishing, engagement, scheduling, listening, advocacy, analytics, and platform integrations, through Sprout Social’s industry-leading social suite. Salesforce customers can connect with their audiences, set up publishing workflows, deliver exemplary social customer experience, and use social data insights at scale. In addition, sprout integrates Salesforce solutions like Service Cloud, Slack, and Sales Cloud, which are crucial to your business. “We’re honored to work even more closely with Salesforce and to help our joint customers reimagine the role of social in their businesses, Salesforce is the global CRM leader with a global footprint across sales, service, marketing, commerce and data intelligence. Powerful, elegant integrations from Sprout into Salesforce will give our joint customers an unprecedented ability to build closer connections with customers and operationalize social at scale.” Ryan Barretto, President of Sprout Social “Social media has become mission critical to the future evolution of business,” said Ryan Strynatka, SVP & COO, Salesforce Marketing Cloud. “We’re delighted to partner with Sprout. We’re on a journey to empower companies to create a 360° view of their customers, and Sprout’s industry leading social media management platform will help our customers harness the power of social.” Sprout Social offers deep social media insights, social management, commerce, customer care, and advocacy solutions to more than 31,000 brands and agencies across the globe. Its unified platform fuses the power of social media with all aspects of business and allows social leaders to extract important data and actionable insights to drive their business. It is headquartered in Chicago and operates across social networks like Facebook, Twitter, Pinterest, Instagram, LinkedIn and YouTube. Salesforce is a global CRM leader that assists companies of every size and in every industry to digitally transform and creates a 360° view of their customers.

Read More

Global trade fair operations off to a successful start

Messe Frankfurt | August 20, 2020

Messe Frankfurt has held its first trade fairs since the multi-month global lockdown – with great success. Taking place from 15 to 17 July, Intertextile Shenzhen Apparel Fabrics and the Yarn Expo demonstrated just how important personal encounters are, highlighting the increased need for face-to-face meetings in the current situation.

Read More