Lacework Improves Its Partner Program to Enable Alliance Partners, Cloud Service Providers & the Channel

Lacework | February 10, 2022

channel managers
On February 2, Lacework announced an investment in its growing partner ecosystem through its improved Lacework Partner Program. Lacework is a data-driven security company for the cloud. Partners are crucial to fuel the company’s continued momentum and scale. The new partner program will simplify how partners work with Lacework to find new revenue opportunities. Lacework Polygraph Data Platform is the first choice of organizations of all sizes because it automatically pinpoints suspicious activity across a multi-cloud environment. Detecting and addressing true risks and threats to business from build-time through runtime becomes easy.

The Lacework Partner Program (formerly the Lacework Accelerate Partner Program) helps channel partners with dedicated technical enablement, go-to-market framework across three new tiered program levels, and joint marketing resources. The Partner Program levels determine which benefits the partners can access including dedicated channel managers, SPIFF eligibility, MDF program dollars, training, and technical content, and more. Lacework has also established a Partner Advisory Board to meet the strategic needs of its partners. This program lets partners choose the investment that they think would work best for their business.

Lacework will add global partners, which includes channel partners Presidio, Trace3, EVOTEK, Tevora, Optiv, GuidePoint Security, Expel, GlobalDots, and Tracer Cloud; technology partners Snowflake, New Relic, Tines, and Atlassian; global technology service providers like Wipro; and cloud service providers AWS, Microsoft Azure, Red Hat, and Google.

"We are excited to partner with Lacework as they further their investment in their partner ecosystem," said Jon Jensen, Vice President, Cybersecurity Sales at Presidio. "The Lacework Polygraph Data Platform provides best-of-breed cloud security tools we recommend to our clients to improve upon their cloud security posture, secure critical workloads, and accelerate digital transformation."

"GlobalDots keeps hunting for security innovation to support its customers in their large-scale cloud operations. We are keen on cloud-native security solutions that safeguard data while allowing full exploitation of the cloud's speed and efficiency," said Yuval Rachlin, CEO at GlobalDots. "The Lacework Polygraph Data Platform is just that type of innovation, allowing our customers to build quickly, safely, and securely. The Lacework Partner Program will make it easier for us to deliver this exciting technology to them."

"Today's world is powered by modern, digital experiences, and the quality of those experiences depend on empowering your engineers with a data-driven approach to planning, building, deploying, running, and securing great software. When security, application, infrastructure, and end-user performance data is scattered across disconnected monitoring tools, it can be hard to identify issues quickly, and troubleshooting can be needlessly complex and time-consuming," said Buddy Brewer, GVP & GM, Product Partnerships, New Relic. "By bringing together the power of New Relic and Lacework, organizations can spend less time investigating and troubleshooting, and more time building."

"Our customers are enthusiastically moving to the cloud and they need a security solution that keeps their data safe while continuing to deliver the speed and efficiency the cloud provides," said Siva VRS, Global Practice Head of Cloud and Infrastructure Security Practice, Wipro Limited. "The Lacework Polygraph Data Platform was built in the cloud, for the cloud, so customers can continue to build quickly, safely, and securely."

We're investing in our partner ecosystem today because we know that Lacework cannot realize its full potential as the next great security company without the support of outstanding and diverse channel and technology partners. The Lacework Partner Program was painstakingly designed to give these vital partners all the tools they need to be successful so together we can deliver customers the only data-driven cloud security platform designed specifically for the cloud."

Andrew Byron, President, Lacework


Before explaining how omni and multi strategies can work together, let’s define the two. Multi-channel marketing refers to a brand’s efforts to interact with consumers across multi channels and platforms, while omnichannel marketing takes things to the next level. Omnichannel offers a seamless, integrated customer experience, no matter where or how the individual engaged with the brand. In the infographic below, you will find some interesting stats around each strategy, as well as details about how they can both work together to generate success.


Before explaining how omni and multi strategies can work together, let’s define the two. Multi-channel marketing refers to a brand’s efforts to interact with consumers across multi channels and platforms, while omnichannel marketing takes things to the next level. Omnichannel offers a seamless, integrated customer experience, no matter where or how the individual engaged with the brand. In the infographic below, you will find some interesting stats around each strategy, as well as details about how they can both work together to generate success.

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