Home > News > featured news > Lacework Improves Its Partner Program to Enable Alliance Partners, Cloud Service Providers & the Channel

CHANNEL PARTNERSHIPS

Lacework Improves Its Partner Program to Enable Alliance Partners, Cloud Service Providers & the Channel

Lacework | February 10, 2022

On February 2, Lacework announced an investment in its growing partner ecosystem through its improved Lacework Partner Program. Lacework is a data-driven security company for the cloud. Partners are crucial to fuel the company’s continued momentum and scale. The new partner program will simplify how partners work with Lacework to find new revenue opportunities. Lacework Polygraph Data Platform is the first choice of organizations of all sizes because it automatically pinpoints suspicious activity across a multi-cloud environment. Detecting and addressing true risks and threats to business from build-time through runtime becomes easy.

The Lacework Partner Program (formerly the Lacework Accelerate Partner Program) helps channel partners with dedicated technical enablement, go-to-market framework across three new tiered program levels, and joint marketing resources. The Partner Program levels determine which benefits the partners can access including dedicated channel managers, SPIFF eligibility, MDF program dollars, training, and technical content, and more. Lacework has also established a Partner Advisory Board to meet the strategic needs of its partners. This program lets partners choose the investment that they think would work best for their business.

Lacework will add global partners, which includes channel partners Presidio, Trace3, EVOTEK, Tevora, Optiv, GuidePoint Security, Expel, GlobalDots, and Tracer Cloud; technology partners Snowflake, New Relic, Tines, and Atlassian; global technology service providers like Wipro; and cloud service providers AWS, Microsoft Azure, Red Hat, and Google.

"We are excited to partner with Lacework as they further their investment in their partner ecosystem," said Jon Jensen, Vice President, Cybersecurity Sales at Presidio. "The Lacework Polygraph Data Platform provides best-of-breed cloud security tools we recommend to our clients to improve upon their cloud security posture, secure critical workloads, and accelerate digital transformation."

"GlobalDots keeps hunting for security innovation to support its customers in their large-scale cloud operations. We are keen on cloud-native security solutions that safeguard data while allowing full exploitation of the cloud's speed and efficiency," said Yuval Rachlin, CEO at GlobalDots. "The Lacework Polygraph Data Platform is just that type of innovation, allowing our customers to build quickly, safely, and securely. The Lacework Partner Program will make it easier for us to deliver this exciting technology to them."

"Today's world is powered by modern, digital experiences, and the quality of those experiences depend on empowering your engineers with a data-driven approach to planning, building, deploying, running, and securing great software. When security, application, infrastructure, and end-user performance data is scattered across disconnected monitoring tools, it can be hard to identify issues quickly, and troubleshooting can be needlessly complex and time-consuming," said Buddy Brewer, GVP & GM, Product Partnerships, New Relic. "By bringing together the power of New Relic and Lacework, organizations can spend less time investigating and troubleshooting, and more time building."

"Our customers are enthusiastically moving to the cloud and they need a security solution that keeps their data safe while continuing to deliver the speed and efficiency the cloud provides," said Siva VRS, Global Practice Head of Cloud and Infrastructure Security Practice, Wipro Limited. "The Lacework Polygraph Data Platform was built in the cloud, for the cloud, so customers can continue to build quickly, safely, and securely."

We're investing in our partner ecosystem today because we know that Lacework cannot realize its full potential as the next great security company without the support of outstanding and diverse channel and technology partners. The Lacework Partner Program was painstakingly designed to give these vital partners all the tools they need to be successful so together we can deliver customers the only data-driven cloud security platform designed specifically for the cloud."

Andrew Byron, President, Lacework

Spotlight

Tendências tecnológicas de RH para melhorar a experiência dos funcionários

Os líderes de RH estão repensando a experiência do funcionário a fim de apoiar o trabalho híbrido e manter a competitividade. Mas as empresas precisam fazer mais do que responder a mudanças, elas precisam se preparar para o que está por vir. Saiba como vincular os esforços de RH a resultados de negócios tangíveis no e-book "Tend

More featured news

Spotlight

Tendências tecnológicas de RH para melhorar a experiência dos funcionários

Related News

MARKETING DATA, MARTECH

Mitgo wins big at the largest digital festival OMR, strengthening its position as a global partner marketing player

PR Newswire | May 17, 2023

Mitgo's appearance proves that global solutions are key to success in the competitive, fast-growing performance marketing sector. Between May 9-10, more than 70,000 visitors packed into Hamburg Messe for this year's OMR festival. The two-day event offered the marketing and digital scene more than 800 speakers on seven stages, alongside them tennis player-turned-investor Serena Williams and beauty brand owner and the German "Shark Tank" jury member Judith Williams. Mitgo was a Premium Exhibitor alongside 1000+ tech and marketing companies, including Meta, Google, Twitch and Pinterest. A big event for the company, not only because representatives of Mitgo businesses Admitad, Takeads, Tapfiliate, FairSavings and ConvertSocial came together to share insights into partnership marketing, but also because it was the first time Mitgo's businesses stood united under one banner. Many new and important business connections were made and, crucially, we were able to deepen existing partnerships, showcasing the wider scope of opportunities enabled by cross-platform cooperation between our whole family of businesses. Popular themes discussed revolved around global scalability, the rise of native and contextual advertising, privacy-first services and data-driven solutions in a cookieless world. "We're in the middle of a major market shift in the performance marketing sector" says CEO and Mitgo founder, Alexander Bachmann, "there is more worldwide demand for cross-business, cross-channel partnership solutions." While OMR is mainly Germany-focussed, Mitgo was able to demonstrate its truly global presence. As well as Europe and its key markets (Poland), our first-hand experience in India, the US and MENA was eagerly listened to, leading to a number of deals sealed on a global level. "OMR is an ideal location for new ideas and trends in the digital world, where Mitgo has a place as a truly global, partnership-driven player" - Artem Ozekov, VP of Partnership Sevices at Mitgo. The festival proved a success, with Mitgo welcoming more than 500 visitors to their stand, many of whom were top players in the digital sphere. As a result, the company looks forward to securing many new partnerships in the Fintech, Martech and social commerce sectors, sectors we believe will see major growth in the very near future. "Our focus remains on creating cross-partnership solutions and services with scalability at their heart" confirms CEO Alexander Bachmann. About Mitgo Mitgo is a global tech company focused on delivering innovative solutions and promoting entrepreneurship. Mitgo offers solutions and services in the MarTech, FinTech, Smart Shopping and IT-driven Startup Incubation sectors. These currently include Admitad partner network, native advertising platform TakeAds, coupon and voucher advertising solutions FairSavings, influencer marketing platform ConvertSocial, affiliate and referral tracking software Tapfiliate, education and vocational training network Univibes.

MARTECH

D3 Security to Present Smart SOAR Platform at Channel Futures MSP Summit

Business Wire | April 19, 2023

D3 Security, the leader in smart security orchestration, automation, and response (SOAR), today announced it will be exhibiting its new Smart SOAR technology at the 2023 Channel Futures MSP Summit in Las Vegas, Nevada. D3’s security experts will be at Booth MSP46 at the Venetian Resort & Expo Convention Center from May 1-2. MSP Summit attendees will get the opportunity to see what makes Smart SOAR the preferred security operations platform for managed service providers around the world. “SOAR can be a gamechanger for MSPs and MSSPs, but too many vendors don’t understand their unique needs,” said Amardeep Dhingra, Director of Growth Marketing at D3 Security. “Smart SOAR is the rare platform that is purpose-built for managed service providers. Whether you’re adding security services to your offerings, or looking to scale your existing security business, we can help you reach those goals faster than you ever thought possible.” D3 Security’s recent innovations go beyond traditional SOAR capabilities to enable fully autonomous risk-based triage and cross-stack remediation, incorporating identity, behavior, and historical data to turn low-fidelity alerts into high-confidence incidents. MSP Summit attendees will also be among the first to get a preview of D3 Security’s MSSP Client Portal, which gives MSSPs’ clients secure access to metrics, messages, and investigation information. The portal streamlines client communication for MSSPs and connects clients’ approvals and comments directly to the SOAR environment. By taking communication off email and messaging platforms and putting it into a single, interactive workspace, the portal greatly reduces dwell time and human error. MSP Summit is the premiere event for all who sell managed services. The event is co-located with Channel Partners Conference & Expo – the largest independent event for the Information and Communications Technology Channel. Both events are expecting an estimated 8,000 channel professionals in attendance, with unparalleled networking and learning opportunities. About D3 Security D3 Security’s Smart SOAR helps solve many of the most entrenched problems in cybersecurity, such as analyst burnout, alert overwhelm, and information silos. D3 Security’s codeless playbooks automate enrichment and remediation tasks, while making it easy for enterprise, MSSP, and public sector security teams to build, modify, and scale security operations workflows.

CUSTOMER EXPERIENCE, MARTECH

Marigold™ Launches SMS Capabilities for Emma Customers

Globenewswire | May 10, 2023

Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today announced that SMS is now available for Emma by Marigold customers. This new, fully integrated offering allows marketers to execute personalized campaigns across email, web and SMS directly from the Emma platform, with no new training or enablement required. By providing a centralized platform where marketers can use the same contact lists, campaign setup process and reporting for both email and SMS, Marigold helps marketers deliver personalized campaigns faster. “Marigold is committed to delivering solutions that make it easy for marketers to communicate the right message at the right moment,” said Desta Price, Chief Product Officer of Marigold. “Unlike many of our competitors, our SMS integrates directly into the campaign workflow, reducing the need for multiple platforms and redundant processing and allowing marketers to build and deliver more campaigns. By extending Marigold’s SMS capabilities to Emma customers, we continue our mission of helping marketers strengthen customer relationships with every interaction.” SMS has emerged as a powerful channel for marketers looking to deliver an integrated and engaging customer journey. In fact, Marigold’s 2023 U.S. Consumer Trends Index found that 45% of consumers have purchased directly from an SMS message and 66% use their mobile phones to research products while shopping in store. “As an existing Emma by Marigold customer, the value proposition for having both SMS and email marketing campaigns managed in one place is quite clear for a team of our size,” said Lindsay Night, marketing manager at Rodeo Austin. “We are eager to significantly expand our text marketing efforts and be set up to manage and measure multiple marketing channels from a single platform.” Emma by Marigold customers can leverage SMS to scale campaigns, better understand audience preferences, maintain brand control and optimize resources across multiple, unique industry needs including: Franchises are challenged with maintaining a consistent brand message across channels and locations. SMS empowers Emma by Marigold franchise operators, location managers and brand owners to easily execute, monitor and measure campaign performance to: Increase sales: drive urgency through limited-time promotions and offers for products that customers have expressed interest in. Reward loyalty: announce special in-store events to customers and reward VIP customers with relevant updates. Higher education institutions need to reach multiple audiences with consistent yet personalized messaging fit to the needs of each group. From meeting prospects at different points of the admissions process to sending the right messages to students, alumni or faculty at the right time, SMS makes it easier for universities to: Maximize the number of applicants: send relevant and targeted communications that keep students informed throughout the application process. Improve student retention rates: support new students by sharing information about groups, resources and activities that are personalized to their interests and demographics. Nonprofits are faced with maximizing resources in order to drive significant impact, extremely efficiently. Driving awareness at a local and national level with relevant messaging for broad audience segments is essential to scaling efforts. With SMS, nonprofits can: Boost donations: keep supporters engaged by sending fundraising and event information in real time, or segmented by region or specific member group. Convert volunteers to members: increase attendance and participation by sending reminders to local volunteers about schedules, cancellations and changes, or through nationally focused campaigns. As today’s marketing landscape continues to evolve, the need for fully integrated, multi-channel solutions becomes even more important to better connect and engage with consumers throughout the entire customer journey and for a streamlined approach. With Emma by Marigold, managing email, web and SMS marketing channels from a single platform enables marketers to collect and utilize the same customer profile data to share personalized, multi-channel messaging, faster and more effectively. About Marigold Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com.