CHANNEL PARTNERSHIPS

Lacework Improves Its Partner Program to Enable Alliance Partners, Cloud Service Providers & the Channel

Lacework | February 10, 2022

channel managers
On February 2, Lacework announced an investment in its growing partner ecosystem through its improved Lacework Partner Program. Lacework is a data-driven security company for the cloud. Partners are crucial to fuel the company’s continued momentum and scale. The new partner program will simplify how partners work with Lacework to find new revenue opportunities. Lacework Polygraph Data Platform is the first choice of organizations of all sizes because it automatically pinpoints suspicious activity across a multi-cloud environment. Detecting and addressing true risks and threats to business from build-time through runtime becomes easy.

The Lacework Partner Program (formerly the Lacework Accelerate Partner Program) helps channel partners with dedicated technical enablement, go-to-market framework across three new tiered program levels, and joint marketing resources. The Partner Program levels determine which benefits the partners can access including dedicated channel managers, SPIFF eligibility, MDF program dollars, training, and technical content, and more. Lacework has also established a Partner Advisory Board to meet the strategic needs of its partners. This program lets partners choose the investment that they think would work best for their business.

Lacework will add global partners, which includes channel partners Presidio, Trace3, EVOTEK, Tevora, Optiv, GuidePoint Security, Expel, GlobalDots, and Tracer Cloud; technology partners Snowflake, New Relic, Tines, and Atlassian; global technology service providers like Wipro; and cloud service providers AWS, Microsoft Azure, Red Hat, and Google.

"We are excited to partner with Lacework as they further their investment in their partner ecosystem," said Jon Jensen, Vice President, Cybersecurity Sales at Presidio. "The Lacework Polygraph Data Platform provides best-of-breed cloud security tools we recommend to our clients to improve upon their cloud security posture, secure critical workloads, and accelerate digital transformation."

"GlobalDots keeps hunting for security innovation to support its customers in their large-scale cloud operations. We are keen on cloud-native security solutions that safeguard data while allowing full exploitation of the cloud's speed and efficiency," said Yuval Rachlin, CEO at GlobalDots. "The Lacework Polygraph Data Platform is just that type of innovation, allowing our customers to build quickly, safely, and securely. The Lacework Partner Program will make it easier for us to deliver this exciting technology to them."

"Today's world is powered by modern, digital experiences, and the quality of those experiences depend on empowering your engineers with a data-driven approach to planning, building, deploying, running, and securing great software. When security, application, infrastructure, and end-user performance data is scattered across disconnected monitoring tools, it can be hard to identify issues quickly, and troubleshooting can be needlessly complex and time-consuming," said Buddy Brewer, GVP & GM, Product Partnerships, New Relic. "By bringing together the power of New Relic and Lacework, organizations can spend less time investigating and troubleshooting, and more time building."

"Our customers are enthusiastically moving to the cloud and they need a security solution that keeps their data safe while continuing to deliver the speed and efficiency the cloud provides," said Siva VRS, Global Practice Head of Cloud and Infrastructure Security Practice, Wipro Limited. "The Lacework Polygraph Data Platform was built in the cloud, for the cloud, so customers can continue to build quickly, safely, and securely."

We're investing in our partner ecosystem today because we know that Lacework cannot realize its full potential as the next great security company without the support of outstanding and diverse channel and technology partners. The Lacework Partner Program was painstakingly designed to give these vital partners all the tools they need to be successful so together we can deliver customers the only data-driven cloud security platform designed specifically for the cloud."

Andrew Byron, President, Lacework

Spotlight

Flagship Consulting are strong proponents of leveraging content marketing for business success. In today’s digital world integrated marketing is more important than ever. This paper examines content marketing and what it means for professional services companies, in particular corporate law firms. It outlines what content marketing really is, why it is important and how it can be applied by law firms in the UK, no matter their size or scope – and indeed, whether it is even relevant to law firms.

Spotlight

Flagship Consulting are strong proponents of leveraging content marketing for business success. In today’s digital world integrated marketing is more important than ever. This paper examines content marketing and what it means for professional services companies, in particular corporate law firms. It outlines what content marketing really is, why it is important and how it can be applied by law firms in the UK, no matter their size or scope – and indeed, whether it is even relevant to law firms.

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MARTECH

Semperis Strengthens Active Directory Protection in the Asia-Pacific Market with Expansion Plans Accelerated by Strategic Channel Appointment

Semperis | August 12, 2022

Semperis, the pioneer in identity-driven cyber resilience for enterprises accelerated expansion of its hybrid identity protection solutions in the Asia-Pacific region by bringing onboard Jacquie Young, a leader in the APAC channel with 26 years of technology and cybersecurity sales experience, as Director of Channels. Building on the momentum of Semperis’ KKR-led $200 million Series C funding round—among the largest cybersecurity raises in 2022—the company’s swift expansion in APAC will extend availability of its award-winning Identity Threat Detection and Response (ITDR) and cyber-first recovery solutions at a time when identity-related cyber threats in the region—as in the rest of the world—continue to rise.Young’s appointment is a key part of Semperis’ strategy of strengthening its 100% channel-driven sales model by building partnerships in APAC and supporting partners with tools, training, qualified leads, and joint sales support. Recognized by the Financial Times as the fastest-growing cybersecurity company in America, Semperis plans to double headcount in the APAC region in the next year to accommodate market demands and current customer needs. I have joined Semperis at an exciting point in time,” said Young. “Semperis continues to win recognition in the cybersecurity industry for its innovative approach to protecting organizations’ hybrid identity environments before, during, and after an attack. The technology is backed by an in-house team with a pedigreed AD skillset, including more than 100 years’ collective Microsoft MVP experience, making Semperis a trusted resource and advisor for partners that provide cybersecurity services and solutions to their customers. The APAC market is ready for the unmatched identity threat defense solutions that Semperis provides. APAC organizations already recognize the need to protect their identity infrastructures and enhance cyber resiliency. It’s a critical time, and Semperis is in a strong position to make a real difference. APAC countries are 80 percent more likely to be the target of a cyberattack than countries in other parts of the world. In addition, the International Information System Security Certification Consortium (ISC) reported that there is an APAC workforce gap of approximately 1.42 million in the cybersecurity sector in 2021. Education and awareness of how to improve resiliency to identity-driven cyberattacks is a core part of Semperis’ offering. Last year the company launched Purple Knight, a free security assessment tool with 5,000-plus users built to combat systemic attacks exploiting AD and Azure AD vulnerabilities. “Bringing in a cybersecurity industry leader with Jacquie Young’s experience underscores our commitment to rapidly expanding comprehensive hybrid identity protection in APAC through our channel network,. “We know that organizations in this region—as in other parts of the world—are struggling to defend against the current onslaught of identity-based cyberattacks. With Jacquie’s leadership, we’ll accelerate our ability to support our channel partners in the fight against attacks that threaten their customers’ businesses.” Dave Evans, Semperis VP of Global Channels & Alliances The Semperis channel program, recognized by CRN®, a brand of The Channel Company, in its 2022 Partner Program Guide, is founded on a strategic commitment to a 100 percent channel-centric global sales model, delivery of qualified leads and joint sales support, and comprehensive partner enablement. Semperis’ AD-specific expertise has enabled the company to initiate strategic alliances such as the healthcare industry task force formed with Sirius Healthcare—a CDW company and leading provider of security consulting services for more than 450 healthcare clients—to improve the cybersecurity posture and resiliency of hospitals, pharmaceuticals, insurers, and other healthcare companies. About Semperis For security teams charged with defending hybrid and multi-cloud environments, Semperis ensures integrity and availability of critical enterprise directory services at every step in the cyber kill chain and cuts recovery time by 90%. Purpose-built for securing hybrid Active Directory environments, Semperis’ patented technology protects over 50 million identities from cyberattacks, data breaches, and operational errors. The world’s leading organizations trust Semperis to spot directory vulnerabilities, intercept cyberattacks in progress, and quickly recover from ransomware and other data integrity emergencies. Semperis is headquartered in New Jersey and operates internationally, with its research and development team distributed between San Francisco and Tel Aviv. Semperis hosts the award-winning Hybrid Identity Protection conference (www.hipconf.com). The company has received the highest level of industry accolades and was recently ranked #157 in the 2021 Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Semperis is accredited by Microsoft and recognized by Gartner.

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CHANNEL PARTNERSHIPS

Redstor Empowers MSPs With Smart Partner Program, Creates Advisory Board, Adds Leadership as Momentum Continues

Redstor | September 13, 2022

Redstor, the smart, cloud-first backup platform of choice for MSPs, today unveiled its new All Access Partner Program. It offers MSPs co-branded online marketplaces to simplify and accelerate the sales process, including sales, marketing and technical support, attractive NFR and discount pricing, and a new Partner Advisory Board for exchanging insights with peers. All Access is designed to help MSPs capitalize on high demand for cloud-based data protection services across on-premise, cloud-native and SaaS business application workloads. Redstor has also announced the expansion of its leadership team as growth continued throughout its Q3. Linda Misauer has been named VP Software Security, and Douglas Sawyer, Director of Partner Acquisition, raising to four the number of senior industry executives to recently join Redstor. According to IDC’s Infobrief, “Working Smarter, Not Harder,” the next two to three years will see 55% of organizations migrate systems to a cloud model to centrally manage core, edge and data protection. The report also noted that by next year, most high-ranking executives will put in place business critical KPIs based on data availability, recovery and stewardship to combat the ever-increasing volume of cyberattacks. IDC urges MSPs to act immediately and take advantage of this growing market, already valued at over $18 billion. MSPs enlist Redstor to discover, manage and protect customer data in the simplest, smartest, safest way. It offers the broadest range of data connectors, spanning on-premise and critical cloud applications like Microsoft 365. Purpose-built for MSPs with multi-tenancy, Redstor streamlines IT workloads by centralizing the backup and management of data across entire customer environments. It’s the only solution providing cloud-first backup with near immediate, on-demand recovery of files and databases through its InstantData™ technology. Artificial intelligence (AI) polices backups to identify and isolate malware for safe restores. Customers and data can also be managed through one app (RedApp), so MSPs can easily set policies, fortify security and lessen the impact of breaches. Empowering Partners Redstor’s commitment to MSPs is absolute. The company only sells through the channel, and having started out as an MSP, it is familiar with the challenges that service providers face. This has allowed Redstor to create a uniquely powerful program with All Access and just a few of the features and benefits include: Greater Efficiency: Co-branded online marketplace enables easy and efficient end-to-end onboarding of customers and upsell opportunities. New Business: Lead referrals and listing in Redstor’s Partner Directory helps attract new clients. NFR and MDF: Attractive NFR bundles available for partners and marketing development funds to generate new revenue streams. Increased Margins: Substantially better margins, end-user pricing not published, attractive discounts. Strong Sales and Marketing: Features a rich library of sales resources, including everything to develop campaigns that drive demand, ranging from customizable emails to social posts to content assets, and dedicated resources to help plan, execute and report on activity. Fast, Easy Onboarding: Get setup in less than 60 seconds, no hardware or integration needed. Advisory Board Access: Access to Redstor’s newly created Partner Advisory Board, enabling open, honest feedback to shape technology and services. Vibrant Partner Community: Access to the REDtribe community, created to help MSPs collaborate with Redstor and industry peers. “Having a cloud only solution to match an industry that is going 100% cloud is a logical next step versus buying hardware for a client site that needs replacing every five or six years,” said Rob Glass, CEO of Computer Systems Plus. “Redstor is investing a lot in a single pane of glass. We can now view all our clients’ backups in one place, which is really refreshing as we just haven’t had that before, and it just keeps getting better. It’s clear Redstor is committed to providing a solution that’ll make it easier for us to maintain our clients’ backup.” “Having a cloud only solution to match an industry that is going 100% cloud is a logical next step versus buying hardware for a client site that needs replacing every five or six years,” said Rob Glass, CEO of Computer Systems Plus. Momentum and Talent Attraction Q3 saw momentum continue for Redstor, driven by its smarter backup and recovery and exceptional support for MSPs. In the U.S. alone, new opportunities climbed more than 500% versus the same period in 2021. The company added several veteran executives during Q3. This includes Chief Revenue Officer, Mike Hanauer, and Channel Chief, Matt Scully, who were former co-workers. That continues with Sawyer as Director of Partner Acquisition, previously a Senior Regional Sales Executive and Team Leader with the same company. VP Software Security, Misauer, held a similar role with Doxim prior, and worked for two decades at Stiata, where she held such posts as VP of Global Solutions and CTO. According to Sawyer; “I’ve built a career on listening to MSPs, advocating for their needs, and teaching my teams to do the same. With Redstor, I can not only ensure their voice continues to be heard, I can answer with technology that’s recognized by users as the best on the market.” Innovation continued during Q3 as the smart platform was enhanced even further with the addition of data tagging. This lets Redstor’s MSP partners and their customers see how much of their backup is sensitive or highly sensitive, enabling them to better manage such documents and protect vital information. In G2’s peer-to-reviews and rankings, Redstor dominates backup and disaster recovery (DR) with the highest satisfaction ratings across key categories including backup, online backup, DR and DRaaS. With the IT and services industry most heavily represented, MSPs clearly regard Redstor as the industry pace setter. In G2’s Summer 2022 report, the company took home 39 badges, besting competitors in areas from product simplicity and setup to support quality and ease of doing business. MSPs interested in learning more about partnering with Redstor should visit our website. About Redstor Redstor offers MSPs a smarter backup and recovery platform, offering market-leading revenue retention, bigger margins, simple pricing, powerful marketing tools and 24x7 support. Built for the cloud and fast to scale, the Redstor platform unifies the protection of modern, legacy and SaaS infrastructure via a single app (RedApp). Breakthrough streaming technology delivers instant data access and mobility, bringing users back in seconds after outages, whilst unlocking all the benefits of a cloud-first model. Artificial intelligence (AI) polices backups to identify and isolate malware for safe restores. With no hardware requirements or minimum commitments and setup times of under 60 seconds, Redstor is purpose-built for the MSP growth agenda.

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MARKETING STRATEGY

Upstack Acquires ChaseTek Partners

Upstack, ChaseTek | August 24, 2022

Communications and digital infrastructure company Upstack, backed by private equity firm Berkshire Partners, has acquired ChaseTek Partners for an undisclosed sum. This is technology M&A deal number 747 that ChannelE2E has covered so far in 2022. See more than 1,000 technology M&A deals involving MSPs, MSSPs & IT service providers listed here. Upstack, founded in 2017, is based in New York, New York. The company has 103 employees listed on LinkedIn. Upstack’s areas of expertise include colocation, network, private cloud, public cloud, hybrid cloud, hybrid IT, data center, unified communications, cloud contact center, security and business continuity. ChaseTek, founded in 2004, is based in Dublin, Ohio. The company has 19 employees listed on LinkedIn. ChaseTek’s areas of expertise include enterprise voice and data networks, business infrastructure management, telecommunications solutions, business technology implementation, voice and data product procurement, enterprise voice and data support services and enterprise telecommunications. ChaseTek specializes in serving multi-location businesses in retail, health care, financial services and manufacturing industries. As part of the deal, ChaseTek’s president Chris Wolfe and vice president Michael Marlowe will join Upstack as partners and managing directors, according to the company. Additionally, ChaseTek’s staff of eight technology specialists will join Upstack’s support team, the company said. Christopher Trapp, founder and CEO, Upstack, commented: “ChaseTek has grown into a reputable and respected technology infrastructure advisory firm by filling a void in the market for expert advice paired with managed services. Their model aligns perfectly with our own, and we’re excited to welcome Chris, Michael and team to Upstack.” Christopher Trapp, founder and CEO, Upstack, commented:“ChaseTek has grown into a reputable and respected technology infrastructure advisory firm by filling a void in the market for expert advice paired with managed services. Their model aligns perfectly with our own, and we’re excited to welcome Chris, Michael and team to Upstack.” Chris Wolfe, president, ChaseTek, said:“While our technology solution set has changed, our core value proposition has remained the same. We ensure that provider promises are kept and that clients realize the value of their technology infrastructure from contract signing onward. Our customers will benefit immediately from the support organization Upstack is building, which would be difficult for us to scale to on our own. And we build a high degree of certainty that we can continue delivering for our customers into the future.” Michael Marlowe, vice president, ChaseTek, added:“The future for us as part of Upstack is very exciting. What we can do to help our clients with Upstack’s tools, backing and broadened offering is motivating. We immediately benefit from the depth of resources and capabilities.”

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