Infobase and Vault Select the BlueVenn Customer Data Platform for Omnichannel Marketing and Customer Insights

BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America's leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges and universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns.
The deal also includes Vault.com, a subsidiary of Infobase providing career information and solutions for professional and students, who will also be using the BlueVenn technology to understand their customer data better and the ability to ask analytical questions with greater efficiency and reduced manual labour.