CHANNEL PARTNERSHIPS

Impartner Wins Three Industry and Business Awards in Summer 2022

Impartner | September 09, 2022 | Read time : 05:00 min

Three Industry and Business Awards
Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, is proud to announce it has won three prestigious awards over the summer—a Gold Stevie® Award in the International Business Awards®, ChannelVision Visionary Spotlight Award and a Globee Golden Bridge Business and Innovation Award.

"It's gratifying to be recognized for delivering products that improve partner experience for both companies and partners," said Impartner Vice President of Product Gary Sabin.

"It's gratifying to be recognized for delivering products that improve partner experience for both companies and partners," said Impartner Vice President of Product Gary Sabin. "Impartner PX has already won five awards in 2022 alone. We will continue to listen to customers, analyze market trends and innovate for the future to help companies accelerate their revenue through the partner channel."

Impartner was named the winner of a Gold Stevie® Award in the Relationship Management Solution category in the 19th Annual International Business Awards®—recognized for Impartner PX™ PartnerExperience. The sleek, revolutionary PRM interface is built from the ground up to meet the specialized needs of partners. Impartner PX puts the business enablement data partners need to manage their pipeline and grow their business front and center, eliminating the need to dig through marketing-driven websites to find information. Impartner PX stood out among more than 3,700 nominations submitted this year from organizations of all sizes and in every industry.

One judge praised Impartner on the significant ROI from using Impartner, "Indirect sales have increased with the efforts of this company…costs have been reduced by one third…the use of this service will lead to the rapid success of its users."

The ChannelVision Visionary Spotlight Awards highlight channel and service provider innovators by honoring outstanding products, services and deployments across numerous technology categories. Impartner was named a winner in the Best Emerging Technology Breakthrough category for its proprietary solution developed in partnership with Google— Google Ads for the Channel. Google Ads for the Channel is a highly manageable and efficient solution for channel managers eager to optimize their indirect sales channel and overall marketing strategy through digital marketing. It allows brands to centrally create and implement local Google Ads campaigns for all of their channel partners, and unlike other methods, it requires zero effort at the local level.

Impartner also was named a winner in the Globee 14th Annual 2022 Golden Bridge Business and Innovation Awards— the premier business awards program honoring achievements in every industry worldwide. Impartner was recognized in the Technology Software category for Impartner PX™ PartnerExperience. More than 100 judges from around the world, representing a broad spectrum of industry experts participated in the judging process.

Impartner has recently announced the return of ImpartnerCON on Oct. 19-21 in Salt Lake City. Headliners include Jay McBain, Chief Analyst, Channels, Partnerships and Ecosystems at Canalys; Maria Chien, VP Research Director at Forrester; Janet Schijns, CEO of JS Group; and Jared Fuller, Founder of PartnerHacker. ImpartnerCON is one of the world's largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. For more information, visit https://wow.impartner.com/impartnercon22-Splash.html.

To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here.

About Impartner
Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.

Spotlight

Content is king. If you’re a modern marketer, you know why— it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. This ebook goes through tried and true strategies for lean content marketing— so you can extend the value of all your thought leadership.

Spotlight

Content is king. If you’re a modern marketer, you know why— it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. This ebook goes through tried and true strategies for lean content marketing— so you can extend the value of all your thought leadership.

Related News

CHANNEL PARTNERSHIPS

Introducing Enhanced Channel Program Focused on Rewarding Partners for Deeper Platform Investments

Smartsheet | September 20, 2022

Second paragraph, second sentence of release should read: “In fact, annual bookings led by partners has grown 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet. (instead of “In fact, annual bookings led by partners has grown to 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet.). The updated release reads: A NEXT GENERATION OF SMARTSHEET ALIGNED: INTRODUCING ENHANCED CHANNEL PROGRAM FOCUSED ON REWARDING PARTNERS FOR DEEPER PLATFORM INVESTMENTS New program structure and benefits will recognize partner expertise, performance, and achievement with Smartsheet’s work management platform Smartsheet, the enterprise platform for dynamic work, today shared how channel partners can unlock more through the Smartsheet Aligned program starting in February 2023. During the 2022 Global Partner Summit, the company unveiled the new program structure, which will recognize and reward over 800 global partners with tailored benefits allowing them to differentiate their value-add and promote the extensive investments they have made in Smartsheet. “Smartsheet partners have played a critical role in the growth of our business, from extending our sales and marketing reach to expanding our professional services capabilities. In fact, annual bookings led by partners has grown 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet. “As customer requests for increasingly complex solutions continued to grow, it was imperative that our program evolve and offer enterprise-grade benefits to our partners so they can continue to provide best-in-class service for our customers. With the new structure, Smartsheet Aligned will be significantly more robust and focused on complex solution building than anyone else in the collaborative work management market.” Building on this leadership, the new Smartsheet Aligned program will provide specialized paths for partners to grow their businesses based on the unique value they provide Smartsheet customers. Partners like Global PMO and WORK BOLD can earn tiered benefits based on their partnership, performance, and capabilities, including: New custom role-based training and solutions certifications designed specifically for upskilling Smartsheet Aligned partners in addition to ongoing sales and technical training; Expanded financial discounts and rebates including differentiated incentives that provide a competitive market advantage; New marketing and demand generation resources to raise awareness of their business and drive net new opportunities; and Access to world-class technical enablement resources including pre- and post- sales experts to support partners with the delivery of complex Smartsheet solutions. “Smartsheet’s world-class partner program coupled with the tremendous growth of the CWM market has helped us quickly grow our business over the past four years,” said Sebastian Paasch, Managing Director at AMX. “From the increased visibility with Smartsheet’s customer base to the recognition around our investments in their industry-leading platform, I look forward to building on our partnership in the next phase of the Smartsheet Aligned program.” At the Global Partner Summit, partners will preview the new program structure, learn about new products, and network with others from around the world. Smartsheet and the partner community will also recognize eight partners for their achievements in standout sales and customer excellence. This year’s winners are: Americas Partner of the Year, Optimum Consulting, for the strongest growth across Smartsheet’s North and South American partner community; APAC Partner of the Year, Attura, for the strongest growth and capabilities across Smartsheet’s APAC partner community; EMEA Partner of the Year, Cheetah Transformation, for the strongest growth and capabilities across Smartsheet’s EMEA partner community; Channel Hero of the Year, Productive Project Solutions, for providing the greatest assistance to other partners in the Smartsheet Channel ecosystem; Rookie of the Year, Prime Consulting Group, for the strongest growth and capabilities within the first calendar year as a registered Smartsheet partner; Government Partner of the Year, M2 Strategy, for the strongest ARR growth across the private and public sector; and Brandfolder Partner of the Year, Getty Images, for the strongest growth and capabilities across the Brandfolder partner community. Additionally, at the Summit, Smartsheet will select a winner for Solution Spotlight of the Year, which recognizes the partner whose solution created the biggest impact, whose ingenuity best addresses customer needs, and who can most readily scale solutions to other customer accounts. Learn more about how to be a part of the Smartsheet Aligned ecosystem here. About Smartsheet Smartsheet (NYSE: SMAR) is the enterprise platform for dynamic work. By aligning people and technology so organizations can move faster and drive innovation, Smartsheet enables its millions of users to achieve more. Visit www.smartsheet.com to learn more.

Read More

CHANNEL PARTNERSHIPS

Zerify partners with Vation Ventures to build a world-class reseller channel program

Vation Ventures, Zerify | October 14, 2022

Zerify Inc. (OTCQB: ZRFY), the 21-year-old cyber security company focused on secure video conferencing solutions, announced it has partnered with Vation Ventures to accelerate the growth of Zerify’s Partner Program. Vation Ventures helps innovative companies navigate the emerging technology landscape with an end-to-end solution that fast-tracks the company’s time to market through channel partners. It will also help build pipelines and ultimately drive increased revenue for Zerify. This development is part of Vation’s Channels-as-a-Service program, one of a suite of the company’s offerings to help emerging companies grow their business offerings. According to Vation, this program focuses on sales enablement, efficient and effective structures, and the necessary education to ensure that our team can make full use of our channel program, says Mark L. Kay, CEO of Zerify. Through this partnership, Zerify will be able to grow and scale their businesses and develop additional cyber technologies to protect the privacy of proprietary corporate data as the channel brings in more sales and revenue to Zerify. “We’re excited to partner with Vation Ventures as we focus on ensuring our technology is always the most secure, based on a Zero Trust architecture and meeting or exceeding compliance regulations for various industries (i.e., HIPAA),” said Will Lynch, director of channel & distribution at Zerify, “We have been devoted to cybersecurity for over two decades, and now, video conferencing security is our priority as today’s workforce demands it. This channel will enable partners to use our Zerify Meet technology, which ensures a Zero Trust video conferencing solution. They can offer their existing and new customers the most secure video conferencing services when attacks are a mounting concern. This means increased revenues for our partners’ businesses. In addition, they can offer our Zerify Defender solution for Zero Trust security to any company, regardless of which video conferencing platform they use.” Lynch added, “Timing is everything. A recent survey conducted by Propeller Insights of 1,000 IT professionals raised red flags for us. We have had escalating concerns about hackers since the start of COVID. According to the survey, 92% of respondents — mostly C-level executives — said that they are aware of the security vulnerabilities in video conferencing systems, and 97% said they are very concerned about protecting privacy and securing confidential data during a video conference. Hackers are taking advantage of video conferencing systems not designed to protect the privacy and corporate data. Since video conferencing is integral to the remote-hybrid work environment, privacy and corporate data are at greater risk now than ever. We are committed to ensuring that Zero Trust video conferencing solutions are adopted worldwide. With Vation Ventures’ extensive — and passionately conducted — research on behalf of the most promising tech companies, and their knowledge of cybersecurity, we now have the benefit of learning from the brightest minds and sharing our own experience with them as we ensure the securest video conferencing solutions for proprietary collaborative communications.” Vation Ventures’ experience building and running effective channel programs will help Zerify expand its channel program. It will also offer Zerify an extensive network and relationships with customers and partners to generate immediate demand and engagement for the company’s cyber-secure video conferencing services. Vation Ventures has direct executive relationships with the most prominent global ISVs, VARs, SI, MSPs and distributors. Partners involved in the Zerify Channel Partner Program will include organizations such as MSPs, MSSPs, SIs, ISVs and VARs. Zerify will focus on resellers specializing in healthcare, financial services, legal, education and government. “We immediately recognized it would be an incredible opportunity to work with Zerify as we appreciated their passion for ensuring the most secure collaborative communications at the most critical time,” said Joe O’Callaghan, Managing Partner & Co-Founder of Vation Ventures. “We immediately recognized it would be an incredible opportunity to work with Zerify as we appreciated their passion for ensuring the most secure collaborative communications at the most critical time,” said Joe O’Callaghan, Managing Partner & Co-Founder of Vation Ventures. Video conferencing has become necessary for organizations due to the prevalence of both hybrid and remote work. That said, the attack surface for bad actors to target has grown substantially with this change in how and where we work. We regularly read about serious incidents and security vulnerabilities from other popular video conferencing platforms. Zerify has been shouting out the need to shore up all collaborative virtual communications since well before the term ‘Video Conferencing-Bombing’ was conceived. Their dedication resonated with us deeply; video conferencing is a mission-critical application. We know that Zerify addresses a critical need in the market, and we’re looking forward to joining forces by helping Zerify shape how the world prioritizes video conferencing cybersecurity today.” About Vation Ventures Vation Ventures helps innovative companies navigate the technology landscape to support their growth journey and stay ahead of the competition. The ecosystem and solutions Vation Ventures have built are utilized by Fortune 500 companies, venture capital firms, start-ups, channel partners, OEMs, and end customers across the globe — to invest in new ideas, improve how they do business, and drive performance. Every day Vation Ventures helps forward-thinking leaders reshape how they innovate, providing them with access to powerful tools, technologies, and an ecosystem unlike anything currently in the market. This includes Vation Ventures' research platform that enables companies to instantly source leading technologies, bespoke innovation and go-to-market consulting services, and a global community of CXOs, VCs, and entrepreneurs. For more information, please visit https://vationventures.com/ About Zerify Zerify Inc. (OTCQB: ZRFY), formerly StrikeForce Technologies, is an Edison, New Jersey-based company with over two decades of experience in cybersecurity solutions. The company helps to prevent cyber theft and data security breaches for consumers, corporations and government agencies through powerful multi-factor “out-of-band” authentication and keystroke encryption along with mobile solutions. Zerify offers a video conferencing solution that uses no desktop and is entirely web-based, offering a five-level meeting security control approach designed to protect valuable information. Features include keystroke protection, anti-screen capture, and push and biometric authentication to keep businesses secure. The technology also protects cameras, microphones and speakers, keeping computers and confidential data secure even when one is offline and not on a video conference. No other video conferencing service on the market, such as Zoom, Webex, LogMeIn, MS Teams or BlueJeans, offers these protections. Zerify has built three offerings to ensure data is protected through collaborative communications. Zerify Meet, the industry’s only Zero Trust video conferencing platform, authenticates every user before joining a meeting. Zerify Defender locks down one’s desktop camera, microphone, speakers, keyboard and clipboard. Zerify API enables businesses of any size to integrate secure video conferencing into all applications easily.

Read More

MARTECH

Postman Launches Ecosystem Partner Program to Support Accelerated API-First Adoption

Postman | September 06, 2022

Postman, the world’s leading API platform, today announced the launch of its Ecosystem Partner Program. This program will allow companies and independent software vendors (ISVs) to build joint solutions with the Postman API Platform to improve the developer experience and gain visibility across Postman’s user base of over 20 million API professionals. APIs are the building blocks of all modern software with Postman users making approximately one billion API requests last year. Furthermore, according to Postman’s recently-released 2022 State of the API Report, 51% of respondents said that more than half of their organizations’ development effort is spent on APIs. With more time spent on APIs and organizations continuing to embrace the API-first model of software, Postman simplifies each step of the API lifecycle and streamlines collaboration so developers can create better APIs faster. “As companies begin to understand the value of being API-first, we are seeing more organizations prioritize building, using, and innovating with APIs,” said Abhinav Asthana, co-founder and CEO of Postman. “As companies begin to understand the value of being API-first, we are seeing more organizations prioritize building, using, and innovating with APIs,” said Abhinav Asthana, co-founder and CEO of Postman. “This has contributed to a rapidly evolving API platform landscape. The new Ecosystem Partner Program will connect companies with the tools and resources they need to meet their API-first potential and succeed in the modern development landscape.” The Postman Ecosystem Partner Program is open to any company that provides developer or API tools that can help improve the Postman user experience with an integration. Postman offers two partnership tiers—Integration and Strategic: Integration Partners Companies can start with the Integration Partner pathway to build joint solutions, with the Postman team providing in-depth documentation and self-serve resources to help the partner build an integration and visibility amongst the Postman community. Current Integration Partners include APIMetrics, APISec, Speedscale, Tyk, and Workato. Additional benefits consist of: In-depth documentation to build an integration with Postman API Platform Access to Postman product and engineering team for technical support via partner slack channel and office hours Postman support for partner-led promotion such as blogs, social media posts, newsletters, etc. “We are excited to partner with Postman through the company’s newly established Ecosystem Partner Program,” said Markus Zirn, SVP, Strategy & Business Development at Workato. “As an Integration Partner, Workato will work closely with the Postman team to optimize how Workato's integration and Postman's API Platform work together. We're excited about the combined power of both our products for joint customers who want to easily create, make available, and consume APIs.” Strategic Partners Companies can build upon an integration partnership to become a Strategic Partner, earning a native Postman integration based on adoption by Postman users. Postman will co-build native support for strategic integrations and provide expanded go-to-market support. Current Strategic Partners include AWS, GitHub, Gitlab, New Relic, and PagerDuty. Additional benefits consist of: Dedicated partner manager and Slack channel for technical support and relationship management Access to Postman product and engineering teams to co-develop a native Postman integration Customized co-marketing plan and execution Akhil Kapoor, VP of Cloud and Product Partnerships at New Relic said: "We’re excited to join the Postman Ecosystem Partner Program to bring API observability data to developers and engineers where they already spend their time — whether they are DevOps engineers monitoring their stack in New Relic or API developers seeking real-time application performance data in the context of their API deployments in Postman." “Establishing Postman’s Ecosystem Partner Program is another step forward in the company’s journey to empower organizations with APIs,” said Smit Patel, Head of Partnerships at Postman. “We are motivated by the early interest in the program and are excited to continue working with these partners—and welcome new partners—to lead the charge in API-first development.” To learn more about Postman’s Ecosystem Partner Program and apply, visit https://www.postman.com/partner-program/ and read more in our blog: https://blog.postman.com/announcing-the-postman-ecosystem-partner-program About Postman Postman is the world’s leading API platform, used by more than 20 million developers and 500,000 organizations for building and using APIs. Postman simplifies each step of the API lifecycle and streamlines collaboration, enabling users to create better APIs faster. The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Nexus Venture Partners, CRV, Insight Partners, Coatue, Battery Ventures, and BOND. Learn more at postman.com or connect with Postman on Twitter via @getpostman.

Read More