Google Recommends Hiring SEOs in New ‘Search for Beginners’ Video

Google | January 27, 2020

Google’s latest episode of “Search for Beginners” covers the top 5 things people should consider for their websites. Google arguably saved the best for last, as the fifth item on the list involves hiring an SEO. Videos in the “Search for Beginners” series have been full of DIY tips up to this point, so it’s nice to see Google emphasize the benefits of hiring a professional SEO.

Spotlight

ABM is a powerful and popular B2B marketing approach with program returns that are higher than broad-based demand generation. But it has its challenges including difficulty to scale, a focus on accounts vs. buying groups, and a tendency to be watered down into a “marketing to accounts” approach. By applying the core principles o

Spotlight

ABM is a powerful and popular B2B marketing approach with program returns that are higher than broad-based demand generation. But it has its challenges including difficulty to scale, a focus on accounts vs. buying groups, and a tendency to be watered down into a “marketing to accounts” approach. By applying the core principles o

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CHANNEL PARTNERSHIPS

Syxsense Names Jose Rangel as VP of Global Channels to Drive Unified Security and Endpoint Management Growth

Syxsense | November 16, 2022

Syxsense, a global leader in Unified Security and Endpoint Management solutions, today announced the addition of Jose Rangel as Vice President of Global Channels. A B2B cloud and data management industry veteran, Rangel has a proven track record of building, leading, and managing vendor sales channels across the U.S. and EMEA, and will be responsible for global channel growth. “Syxsense has seen hyper-growth over the last two years as organizations – and the partners serving them – have realized the value of consolidating endpoint security and management into a single solution. As we’ve added new capabilities around mobile device management and Zero Trust, the interest across the channel community has exploded,” said Ashley Leonard, Founder and CEO at Syxsense. “Syxsense has seen hyper-growth over the last two years as organizations – and the partners serving them – have realized the value of consolidating endpoint security and management into a single solution. As we’ve added new capabilities around mobile device management and Zero Trust, the interest across the channel community has exploded,” said Ashley Leonard, Founder and CEO at Syxsense. “Jose brings a level of experience and leadership that will allow us to capitalize and expand on the channel success we’ve already had and help us build a world-class channel organization that will empower partners.” Rangel has more than 18 years of channel leadership experience revamping and transitioning channel programs from fulfillment models to partner proactive ecosystems, increasing partner-initiated pipeline and robust deal registration co-sell opportunities by more than 50%. He has worked with established channels from EMC to start-ups like Nasuni, Datadobi, and HYCU, and has extensive experience building global partner ecosystems with VARs, service providers, system integrators, and value-added distributors. Rangel and his channel programs have been recognized multiple times by leading channel publications and he was named a 2021-2022 CRN Channel Chief. “Syxsense is fundamentally changing how organizations manage and secure endpoints, and this presents amazing opportunities for channel partners and MSPs that are looking to give customers new solutions that save time and money, while increasing security and management efficacy,” said Jose Rangel, VP of Global Channels at Syxsense. “The company is experiencing massive growth, driven by real product innovation. I’m excited to step in and work with the team to help further expand a channel organization that will drive sales, empower partners, and ensure customers success.” About Syxsense Syxsense is a leading provider of innovative, intuitive endpoint security and management technology that combines the power of artificial intelligence with industry expertise to help customers predict and remove security threats across all devices including mobile. Syxsense is the first Unified Security and Endpoint Management platform that centralizes the three key elements of endpoint security management (vulnerabilities, patch and compliance) and layers on a powerful workflow automation tool called Syxsense Cortex,™ all through a single cloud-based platform, enabling greater efficiency and collaboration between teams. The always-on technology performs in real-time so businesses can operate free of disruption from security breaches that cripple productivity and expose them to financial risk and reputational harm. For more information, visit www.syxsense.com

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CONTENT CREATION, CRM, MARTECH

Introducing New Impartner Partnerships to Expand Ecosystems and Streamline Processes

Impartner Software | December 29, 2022

Impartner, a provider of channel management and partner relationship management (PRM) software, has announced partnerships with iPaaS providers Syncari and Tray.io to improve the accuracy of partner data in its PRM system. Through these partnerships, Impartner's customers will be able to sync and standardize partner data more easily between different systems. This will lead to more transparency and better decision-making. These integrations will provide a central entry point for all PRM activity and increase the value of connectivity within an organization's technology infrastructure. With Syncari and Tray.io, Impartner will be able to improve the accuracy of partner data across multiple integrations and update partner information in real time. The partnerships also enable secure data exchange between critical business systems, such as a CRM or data warehouse, and ensure that channel performance and partner data remain accurate and accessible within the PRM system. Because of these partnerships, Impartner will be able to give its customers more control over their partner data and more visibility into it. "Because partnerships inherently span cross-departmental teams, strategic projects, and critical systems, it is becoming increasingly more challenging to centralize ecosystem technology management." "With these integrations, we not only have provided a single entry-point to all Partner Relationship Management (PRM) activity but have immensely increased the overall value connectivity of PRM within an organization's technology infrastructure." Gary Sabin, VP of Product at Impartner Impartner has previously integrated with Microsoft Dynamics 365, HubSpot, and Salesforce. Syncari helps teams align, analyze, and activate customer data through data management, workflow automation, and data synchronization, while Tray.io is a low-code automation platform that allows businesses to easily turn unique processes into repeatable workflows that can be scaled and adapted as needed. About Impartner Impartner is the fastest-growing and most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help businesses around the world manage their partner relationships, drive demand through partners, and accelerate revenue and profitability through indirect sales channels. Impartner is headquartered in Utah's Silicon Slopes, a tech hotspot.

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CONTENT MARKETING, CUSTOMER EXPERIENCE, CONTENT CREATION

Domino Data Lab Expands Partner Program to Advance Data Science Innovation

Domino Data Lab | January 30, 2023

One of the leading providers of MLOps platform Domino Data Lab recently introduced its dynamic new offerings in its rapidly expanding partner program. Training, new accreditations and validated ecosystem integrations will enable Domino's partners to expand the utility of its platform. In addition, compared to other industry-leading data science ecosystem technologies, new solutions are built on Domino to accelerate data science innovation at scale. Two new Domino partner accreditation programs, which are a part of Domino University, are designed to enable implementation and consulting partners. Additionally, solution partners assist clients and customers in quickly to start realizing enterprise value from their data science investment through the following: The Domino Data Science Practitioner Accreditation's focus is on training the practitioners of data science on proven ways to create data science and machine learning projects on Domino more easily from scratch. The Domino App Administration Accreditation concentrates on training Domino administrators identified by data science and IT teams in best practices for managing the installed Domino platform as a hub of innovation. The foundation of Domino's partner-first services model, these robust new programs train consultants to quickly get their clients up to speed. Solutions partners can also build intuitive custom offerings on Domino's platform. These offerings will be geared towards specific vertical use cases, such as Accenture's IntientTM Clinical solutions, Moody's Analytics' CAPTM financial services solution, Biorankings' Virtual Biostatistics Core solution for companies of life science, and others. Thomas Robinson, Chief Operating Officer at Domino Data Lab, said, "As Domino continues to blaze new trails in the data science platform market, scaling through partners is a critical part of our strategy." He also said, "These new partner offerings expedite customer time to value from data science investments and augment solution partners' ability to build differentiated, best-in-class solutions tailored to their respective industries." (Source: Cision) About Domino Data Lab Domino Data Lab Founded in 2013, Domino Data Lab powers the model-driven enterprises for the world's most advanced businesses, which includes 20% of the 100 Fortune's fastest-growing companies. The company's MLOps platform accelerates the development and deployment of data science work to scale data science into a competitive advantage while increasing governance and collaboration. Its platform allows thousands of data scientists to develop better medicines, adapt risk models to major economic drafts, grow more productive corps, build better cars, improve customer service, or recommend when the best time is to purchase.

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