CHANNEL PARTNERSHIPS

Future Today Partners with YouTube Sensation Brat TV

Future Today | January 25, 2022

Partners
Future Today has partnered with Brat TV, one of YouTube’s most viewed content creators. They have launched a dedicated AVOD channel that features Brat TV’s popular video series for teenage audiences. Brat TV was launched in 2017 and has already garnered more than 1.6 billion views on YouTube.

This AVOD channel is free on Roku and Fire TV and offers 85 hours of original programming, including Chicken Girls starring Hayden Summerall, Annie LeBlanc, and Brooke Butler. It also has On the Ropes starring Ava Jules, Ryan Garcia, and Bella Shepard, and Crown Lake starring Emily Skinner, Francesca Capaldi, and Kyla Drew. Many other shows that feature teen influencers across social media are also a part of the programming.

Future Today provides a complete suite of streaming technologies and services, from video management to advertising and monetization solutions, promotion, and much more,” said Chase Logan, Director and Head of Postproduction at Brat TV. “They are the perfect partner to help us scale our business, reach new audiences, and expand our distribution across CTV platforms. With their support, we’re able to deliver the beloved content our fans crave on the most engaging video platforms – TV.”

The brand-safe content and popularity with teenage audiences makes the Brat TV titles very attractive to our advertiser audiences and popular big-brand distribution platforms. We are very happy to be selected to help expand Brat TVs reach. They are the perfect complement to our existing line-up of kids and family programming.”

Vikrant Mathur, Co-Founder and CEO of Future Today

Future Today offers a comprehensive solution for content owners who want to launch new streaming channels, monetize their content across OTT platforms, grow their audiences. They have developed a proprietary portfolio of streaming technologies, solutions, and services like video management, publishing and maintenance, app development, advertising, cross-channel promotion, and more.

The launch of this Brat TV AVOD channel is Future Today’s first step into dedicated teenage audience programming. It offers new opportunities for advertising to this highly popular demographic.

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Spotlight

El imperativo de la conexión El actual escenario post pandémico ha subrayado la importancia de disponer de procesos conectados en la empresa. A día de hoy, se espera que las empresas sean ágiles, resilientes y capaces de generar sinergias y atender al cliente en cualquier plataforma. Por ello, las empresas no sólo deben tener un

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IDC | November 23, 2022

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