Four Types of Digital Marketing Campaigns You Should Be Using

We live in the digital age, and that means marketing techniques have to be updated to fit the bill. Digital marketing is one of the best ways to drive your brand forward simply because it allows you to reach out to your customer base quickly and efficiently – and in turn, they can quickly respond to you.There are a many different types of digital marketing, all of which have their own strategies and uses. Knowing when and how to use specific campaigns is vital to bringing customers into your marketing funnel. Below, we’ll be taking a look at four types of digital marketing campaigns that your business should be using alongside examples that show how they work. Email marketing is one of the oldest digital marketing types out there, yet it’s still being used today. Emails are used by companies to increase traffic to their websites, usually in the form of promotions or announcements. Campaigns done via email take advantage of the ability to link to web pages as well as embed images and videos directly into the message.