OMNI CHANNEL MARKETING

Forethought Enhances Omnichannel Support with Zendesk Sunshine Conversations Integration

Forethought | March 16, 2022

Forethought, the human-centered AI platform, today announced that Solve – its sophisticated conversational AI agent that automatically answers common customer questions – has integrated with Zendesk Inc.’s Sunshine Conversations to help support teams deliver a seamless customer experience across any channel.

Zendesk’s Sunshine Conversations API gives users access to the richest features across the broadest set of messaging channels, allowing organizations to stay connected at every point of the customer journey. With this integration, customers can now connect their messaging channels – SMS, Facebook Messenger, WhatsApp, Twitter, etc. – to Sunshine Conversations and leverage Forethought’s AI capabilities to provide automated support through preferred channels. This allows customers to unify and integrate communications across multiple touchpoints without losing context.

“As customers continue to engage across a variety of channels, expectations of a consistent experience across those channels increase, We’re excited to expand our partnership with Zendesk with this integration in order to provide Forethought customers the opportunity to be at every touchpoint of their customer’s journey and deliver the best customer experience at scale.”

Deon Nicholas, CEO & Co-Founder of Forethought

“Sunshine Conversations helps businesses provide custom interactions and individualized support,” said Pascal Pettinicchio, Vice President of Technology Alliances at Zendesk. “The integration with Forethought enables our customers to take advantage of Forethought’s Solve product and their AI technology across any channel.”

For years, voice and email were the primary channels for customers to engage with customer support. However, with consumer behavior changing over the last few years, there has been an upwards trend on chat and direct messaging via SMS and social. This integration is the first step in building the next generation of customer experience and empowers customers to enable intelligent support experiences at every touchpoint.

“Meeting our customers where they are at is a critical part of our mission of obsessing over our customers’ success at Kajabi,” said Jared Loman, Vice President of Customer Experience at Kajabi. “Forethought’s Sunshine Conversations integration has allowed us to do exactly that while continuing to harness the power of cutting-edge technology to provide the answers our customers need in a fast, modern, and efficient manner they expect from a customer-obsessed company like ours.”

About Forethought
Launched in 2018, Forethought is a leading AI company providing customer service solutions that transform the customer experience. Forethought’s products enable seamless customer experiences by infusing human-centered AI at each stage of the customer support journey: resolving common cases instantly, predicting and prioritizing tickets, and assisting agents with relevant knowledge �� all from one platform.

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Lauren Gottsacker of CyberPower Named on CRN's 2023 Women of the Channel List

Business Wire | June 01, 2023

Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence. Gottsacker joined CyberPower in 2019 following channel account and business development roles at Carbonite, a data backup solutions provider. At CyberPower, she has focused her efforts on developing best-in-channel partnerships, partner enablement and creating new sales pipelines at her accounts which include CDW, among other major direct market reseller partners. “Lauren brings a talent for both strategy and execution. She is a true connector and has developed a number of channel outreach programs that not only enrich the customer’s product knowledge but brings people together such as monthly ‘women of the territory’ and sector-specific events,” said Scott Koller, vice president of channel sales at CyberPower. “Her contributions to CDW include creating a sales incentive program for their inside sales agents and developing a custom a dashboard for their representatives to view product inventory in real time which has accelerated the sales-to-delivery process.” Gottsacker said: “I’m honored to be recognized by CRN as channel leader. Whether it’s learning about an organization or new product offerings, or seeking a better understanding of an audience, I have a never-ending desire to be curious and learn. I look forward to continuing to create meaningful connections in the channel.” “We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.” The 2023 Women of the Channel list will be featured in the June 2023 issue of CRN Magazine, with online coverage at www.CRN.com/WOTC. About Cyber Power Systems (USA), Inc. CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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Trustifi’s Channel Program Wins 5-Star Rating in CRN Magazine’s 2023 Partner Program Guide

Accesswire | April 03, 2023

Trustifi, a premier provider of SaaS-based email data security solutions, announced today that its channel program for IT solution providers and managed services providers (MSPs) has been named a "Five-Star" offering in CRN magazine's 2023 Partner Program Guide. Each year, the CRN editorial team spotlights a select group of technology providers who have created unique and effective offerings for channel partners, honoring an elite group of programs with a "Five-Star" designation. This rating is based on the value and strategic benefits these offerings deliver to MSPs, VARs (value-added resellers), systems integrators and managed security services providers (MSSPs), helping these companies to realize greater margins and succeed. Trustifi offers a full suite of next-generation email data protection, account compromise detection and encryption solutions to regional small businesses, mid-size enterprises, healthcare organizations, educational campuses, retailers and financial companies. The solutions encompass both outbound and inbound protection against cyber security crimes. They incorporate powerful AI-driven tools that interpret the text of inbound messages to detect sophisticated imposter phishing and "social engineering" attacks that traditional SEG-based (security email gateway) filtering solutions can't decipher. Advanced phishing schemes are on the rise due to the advent of text generating platforms like ChatGPT, making it far easier for malicious actors to build effective malware and mount convincing phishing and brand imposter attacks. It is now nearly impossible for cyber security solutions to combat these threats without these best-of-breed AI tools. The annual CRN Partner Program Guide offers vital information to help channel partners decide which vendor services best suit their individual business models-and which vendors are dedicated to the most channel-friendly policies. According to a statement from CRN, companies that receive the 5-star rating "go above and beyond in their commitment to nurturing strong, profitable, successful channel partnerships," and whose programs incorporate "strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support," among other elements. These offerings can set a technology vendor apart, allowing them to greatly contribute to a partners' long-term growth and market performance. Trustifi's CRN 5-Star PPG listing can be found here. "Trustifi has always maintained a vital presence in the channel, offering superior encryption, antimalware, automated compliance and data loss protection solutions. Our products allow MSPs and MSSPs to provide a more compelling and cost-effective offering to their end-customers, at higher margins, and with more sophisticated AI-powered tools than many of the most entrenched solutions the marketplace can deliver," said Rom Hendler, CEO and co-founder at Trustifi. "We're honored that CRN has recognized the worth of these specialized cyber security solutions, while acknowledging how deeply our company supports its channel partners. We provide the tools, training, and support to ensure they can profitably take these solutions to market, while enhancing their end-users' security stack in the process." To that end, Trustifi recently launched its MSSP Dashboard platform, which allows MSPs and MSSPs to easily manage a plethora of Trustifi software licenses across multiple accounts at once. This feature facilitates straightforward, simple management in multi-tenant environments, allowing MSPs to quickly and seamlessly replicate or customize service offerings from one end-customer and apply them to another with just a few clicks, through a single, seamless interface. This consolidated dashboard dramatically streamlines management of multiple Trustifi licenses, saving considerable time and labor for channel partners who work with numerous end-customers, many of which involve hundreds of seats and licenses at a time. Its drag-and-drop capabilities allow MSPs to change or add elements such as encryption, one-click compliance or smart indexing from one customer plan to another seamlessly, and to recreate customer data loss protection and email filtering rules across various clients. MSPs can visit here to get full information on the Trustifi MSSP Dashboard. "In today's world, the need for innovation is greater than ever," said Blaine Raddon, CEO of The Channel Company. "Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN's 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel." Trustifi was recognized in the 2023 Gartner Market Guide for Email Security for its Outbound Shield, Inbound Shield and Account Compromise Detection solution. Trustifi's solutions have been acknowledged by awards and additional media features from prestigious sources such as Expert Insights, Channel Visions magazine, Source Forge, the American Business Association and the Golden Bridge Awards. About Trustifi Trustifi is a cybersecurity firm featuring solutions delivered on a software-as-a-service platform. Trustifi leads the market with the easiest-to-use and deploy email security products providing both inbound and outbound email security from a single vendor. The most valuable asset to any organization, other than its employees, is the data contained in its email, and Trustifi's key objective is keeping clients' data, reputations, and brands safe from all threats related to email. With Trustifi's Inbound Shield, Data Loss Prevention, and Email Encryption, clients are always one step ahead of attackers. www.trustifi.com About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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ThinkOn Named North American Rising Star Partner of the Year by Veeam

GlobeNewswire | May 26, 2023

Think On Inc., a Channel First cloud solution provider (CSP) with a global data center footprint, is proud to announce it has been selected as the 2022 Rising Star Partner of the Year by Veeam® Software, the leader in data protection and ransomware recovery Veeam has announced the winners of the Veeam Partner of the Year Award for 2022 in North America. The awards are held annually to reward the outstanding success and commitment of Veeam ProPartner Value-Added Resellers (VAR) and Veeam Cloud & Service Provider (VCSP) partners. With a 100 percent channel ecosystem, Veeam recognizes partners who have not only demonstrated success providing Veeam solutions to joint customers but who have also surpassed expectations in delivering industry-leading solutions and services that keep businesses running. Winners were celebrated during VeeamON 2023, the community event for data recovery experts of the year, in Miami, FL, May 22–24. “The ThinkOn team is honored to receive the North American Rising Star Partner of the Year Award from Veeam,” says Craig McLellan, founder and chief executive officer of ThinkOn. “Veeam’s recognition of our continued commitment to its software and our potential as a partner means a great deal. Our two companies are unified in their visions to deliver modern solutions and services that keep data resilient and secure while being actionable and searchable.” The Veeam Rising Star Partner of the Year award celebrates the partner who shows the most progress, growth, and dedication toward Veeam business. A dedicated partner is defined as selling Veeam on a consistent quarterly basis, achieving certification requirements as set forth by the ProPartner Program and staying engaged with Veeam channel sales and marketing teams through quarterly business planning, joint lead-generation activities, and pipeline development. “Business leaders are facing increased challenges in this era of heightened cyberattacks and ransomware,” says Kevin Rooney, vice president of the Americas channel at Veeam. “We believe the combination of great technology and strong partnerships is what can help organizations protect themselves from these threats and, if the worst happens, enable them to rapidly recover and keep their business running. I’m extremely proud of our 2022 Veeam Partner of the Year Award winners and am excited to celebrate their achievements this week as part of VeeamON 2023.” ThinkOn is a Veeam Platinum Cloud & Service Provider. Their service levels and infrastructure follow Veeam’s best practices and support seamless integration and provisioning for all the latest Veeam technologies—and they have a slew of Veeam-certified experts on staff to support their Veeam-powered portfolio. Combine Veeam’s market presence and data protection prowess with ThinkOn’s cloud delivery engine, and you get robust, secure solutions that make resellers and customers very happy. “Veeam has been a critical strategic partner since ThinkOn’s inception 10 years ago,” says Dan Timko, chief strategy officer at ThinkOn. “Our engagement with Veeam is at an all-time high, and we continue to work closely together to develop and deliver innovative and reliable services that our partners can bring to market. Veeam is the industry leader in data protection. ThinkOn is where data thrives. Together, we deliver solutions that let our partners and their clients do what they need to do with their data in a highly secure, reliable, and consistent way.” About ThinkOn ThinkOn is a cloud solution and managed infrastructure services provider with a global data center footprint, focused on empowering you to do whatever you need to do with your data. Consider ThinkOn your dedicated department of data-obsessed experts. They will protect your data like it’s their own, making it more resilient, secure, actionable, and searchable. ThinkOn is Channel First and works with a global network of value-add resellers and managed service providers to provide creative, turnkey Infrastructure as a Service (IaaS), Disaster Recovery as a Service (DRaaS), and Backup as a Service (BaaS) solutions and data management services that are fast, flexible, scalable, highly secure, and cost-effective with predictable pricing and no hidden fees.

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