Doug Balut has consecutively received the CRN Channel Chiefs Award in 2021, 2022, and 2023.
He led global teams and forged partnerships with organizations such as SAP, Accenture, Deloitte, IBM, and Intel, among others.
At Meltwater, Doug Balut will be crucial in growing the company and enhancing client satisfaction through partner programs and strategic relationships.
Meltwater, which empowers companies with solutions spanning media, social, consumer, and sales intelligence, has announced the appointment of Doug Balut as Senior Vice President of Global Alliances and Partnerships.
In this new position, Doug Balut will be cultivating a dynamic partner network, establishing a resilient channel sales structure, and formulating go-to-market strategies. These initiatives are all geared toward advancing the company's expansion, enhancing customer value, and reinforcing its standing as a comprehensive set of enterprise-grade solutions.
Doug Balut possesses over 25 years of experience in the technology industry, with a strong background in building and leading strategic alliances, channel sales, and business development within the SaaS sector. Before this, he worked as Senior Vice President of Global Alliances at Sprinklr. During his tenure at Sprinklr, he was pivotal in establishing a partner organization and successfully implementing a growth-oriented methodology, culminating in Sprinklr's IPO in 2021. Before his time at Sprinklr, he held various leadership positions in sales, both in direct sales and indirect partner sales, at Cisco. He directed teams on a global scale and established collaborations with entities like SAP, Accenture, Deloitte, IBM, and Intel, among others.
John Box, CEO of Meltwater, remarked
I am thrilled to welcome Doug Balut to the Meltwater team as our new SVP of Alliances and Partnerships. He has a proven track record of driving revenue growth, expanding market reach, and creating value for customers and partners.
[Source – Meltwater]
John Box emphasized that Doug Balut will be pivotal in fortifying the company's partner ecosystem and expediting its worldwide expansion. He added that the company anticipates a fruitful collaboration with Doug Balut to provide clients with excellent media, social, and consumer intelligence solutions.
Doug Balut expressed his enthusiasm upon joining Meltwater, expressing his profound excitement about the opportunity to establish a novel partner ecosystem in support of Meltwater's growth and enterprise transformation initiatives. He emphasized that the current moment is opportune for directing attention toward expanding large accounts on a global scale, marking the next phase in Meltwater's dynamic history. He acknowledged that partnerships serve as a driving force for this expansion and affirmed his readiness to construct an organizational framework and a network of influential partners to facilitate the attainment of these objectives.