Channel Partnerships

Cyara Strengthens Partner Program with Appointment of Bryan Mobley as VP of Global Channels and Alliances


Cyara, the creator and leader of the Customer Experience (CX) Assurance category, today announced the appointment of Bryan Mobley as the Vice President of Global Channels and Alliances. In this strategic role, Mobley will spearhead the growth of Cyara's partner program, foster strong relationships with key partners and lead initiatives that deliver business value to enterprises worldwide.

Mobley brings over 25 years of experience in telecommunications, technology and customer experience management, with a strong background in partners and alliances at reputable organizations like Cisco Systems, Alcatel Lucent and Sprinklr. During his tenure at Sprinklr, Mobley led a global team that achieved an impressive 30% year-over-year growth in alliance contributions. His extensive experience also includes managing the global partner program at Alcatel Lucent and holding various roles at Cisco Systems, focusing on direct sales and telecommunications clients such as AT&T and Time Warner Cable.

“Cyara continues to gain more momentum every year and I am looking forward to driving channel revenue and expanding the reach and benefits of Cyara’s solutions to key partnerships,” said Mobley. “In this rapidly evolving CX industry, it’s crucial to include Cyara's offerings in every CX transformation endeavor, and Cyara is fully dedicated to achieving this goal with its partners. The strong relationships Cyara has cultivated over time have enabled the company to collaborate with renowned organizations, opening up new horizons for growth and success.”

Mobley's expertise in managing global partner programs and his ability to cultivate strong relationships will be instrumental in expanding Cyara's global presence and delivering enhanced CX solutions to enterprises. His primary focus will be on developing and executing strategies that foster sustainable growth, establish joint go-to-market plans and extract greater value from Cyara's entire customer experience technology ecosystem. As VP of Global Channels, other key responsibilities include:

  1. Top Line Growth through Partners: Collaborating with partners to identify and penetrate new market opportunities through joint strategies and activities, lowering Customer Acquisition Cost (CAC).
  2. Partner Relationship Management: Acting as the main point of contact, fostering strong relationships, addressing challenges, and establishing performance metrics.
  3. Partner Training and Enablement: Introducing comprehensive programs to equip partners with knowledge and resources for effective promotion and support of Cyara's products.
  4. Partner Program Development: Developing a world class partner program that encourages Cyara and its partners to jointly drive Cyara’s Annual Recurring Revenue (ARR) growth.
  5. Performance Tracking: Establishing metrics and reporting mechanisms to track partner and program performance, utilizing data analytics for improvement and data-driven decision-making.

"We welcome Bryan Mobley to Cyara as our newest executive team member,” Alok Kulkarni, CEO and Co-founder of Cyara. “Bryan's extensive expertise in growing and scaling the Channels and Alliances program in high-growth organizations, coupled with his exceptional leadership abilities, make him an invaluable addition to Cyara. Under his leadership, Cyara will grow our world-class channel sales teams and drive value through our partnerships.”

To learn more about Cyara's industry-leading CX assurance solutions, please visit:

About Cyara

Cyara revolutionizes the way businesses transform and optimize their customer experiences. Cyara’s AI-based CX Transformation Platform empowers enterprises to deliver flawless interactions across voice, video, digital, and chatbot experiences. With Cyara, businesses improve customer journeys through continuous innovation while reducing cost and minimizing risk. With a 96% customer retention rate and world-class Net Promoter Score (NPS), today’s leading global brands trust Cyara every day to deliver customer smiles at scale.


Cloud (Saas) technology is known for being a cost-effective solution with quicker implementations, minimal use of hardware, and low maintenance costs. For your indirect tax function, regardless of whether you use native ERP functionality or an integrated on-premise tax engine to calculate tax, there are both external and interna


Cloud (Saas) technology is known for being a cost-effective solution with quicker implementations, minimal use of hardware, and low maintenance costs. For your indirect tax function, regardless of whether you use native ERP functionality or an integrated on-premise tax engine to calculate tax, there are both external and interna

Related News

Channel Partnerships

Contentsquare Appoints Jean-Christophe Pitie as Chief Marketing & Partnerships Officer

Business Wire | October 30, 2023

Contentsquare, a global leader in Digital Experience Analytics, today announced the appointment of Jean-Christophe Pitié as Chief Marketing & Partnerships Officer. In this dual role, Jean-Christophe will lead the company’s global marketing organization and oversee strategic partnerships. Starting as of today, Jean-Christophe will lead Contentsquare’s global marketing initiatives, focusing on strengthening the brand and driving customer demand in markets around the world. He will also be responsible for identifying, nurturing and enhancing strategic alliances with key partners, and continuing to grow Contentsquare’s rich partner ecosystem worldwide. Jean-Christophe brings a solid track record of leading global companies through their digital growth and transformation journeys, while building scalable and world-class demand generation strategies. Prior to joining Contentsquare, he spent more than two decades at Microsoft, playing a key role in Microsoft’s journey to cloud-based solutions, and helping to launch Office 365 for consumers and Microsoft 365 for businesses. He also led Microsoft’s digital stores division at the company’s global headquarters in Seattle. More recently, he served as Chief Operating Officer for Microsoft France, where he was responsible for executing Microsoft’s go to market and strategy within the French market. We couldn’t be more excited to welcome Jean-Christophe to the team. Not only does he have an impressive track record of bringing innovative technology to market, he also embodies our company values and puts his team first with everything he does, said Jonathan Cherki, CEO & Founder of Contentsquare. Contentsquare is at an exciting stage of its journey and Jean-Christophe’s deep expertise in tech will be incredibly valuable as we continue to grow. We couldn’t think of a better person to activate our brand vision and partner strategy. “Having access to a holistic understanding of customers is critical in today’s business landscape and Contentsquare is leading the way when it comes to customer experience insights. I’m thrilled to join the company at this exciting moment in time and to help bring its unique insights to more teams,” said Jean-Christophe Pitié. Jean-Christophe holds an MBA in Business and Economics from INSEAD and a degree in Civil Engineering from ESTP (École Spéciale des Travaux Publics, du Bâtiment et de l’Industrie). About Contentsquare Contentsquare is a leading digital experience analytics platform that empowers businesses to understand and optimize the user experience across web, mobile, and app platforms. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. More than 1300 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights are used to optimize the experience on over 1.3 million websites worldwide. For more information, visit

Read More


Insider announces Sirius AI™, the world's most comprehensive Generative AI solution for CX, making marketing teams 60% more productive

PR Newswire | September 29, 2023

Insider today announced the launch of Sirius AI™, the world's most comprehensive, patent-pending, Generative AI solution for customer experience that combines the power of large language models and machine learning—to make marketing teams 60% more productive and drive new levels of growth. With Sirius AI™ , marketers can build targeted segments in a fraction of the time, orchestrate connected customer journeys based on preferred outcomes in seconds, generate copy automatically, and enable two-way conversations on autopilot. Sirius AI™ solves marketers' biggest frustrations, which decelerates business growth and revenue. Sirius AI™ removes weeks of manual effort and eliminates guesswork at every level of customer experience creation. Being an industry leader in the marketing technology space requires us to develop industry-leading solutions that solve marketers' greatest challenges —before they even arise. I am thrilled to announce the launch of Sirius AI™ - the world's most comprehensive and end-to-end Generative AI solution for CX, said Hande Cilingir, Co-Founder & CEO at Insider. "For many brands, achieving true personalization - a totally unique experience per person - remains a challenge. This is largely caused by unmanageable workloads and manual effort required to launch programs. Our patent-pending Generative AI solutions are designed to make marketing teams more productive and efficient while helping them reach new levels of growth with high-performing customer experiences." Sirius AI™ helps marketers launch faster with supercharged productivity Sirius AI™ intelligently automates tasks such as segmentation, journey development, content creation, and optimization to achieve the desired outcome. This consolidated approach ensures the creation of seamless, safe, connected, high-performing experiences, significantly cutting down the time required to create, launch, test, and optimize marketing campaigns—from weeks or months to mere minutes. Create ready-to-use segments 30X faster with AI-powered segment creation Sirius AI™ helps brands build profitable audience segments for cross-channel customer experiences 30X faster. Segments are auto-generated with Generative AI based on the prompt given by the marketer. Marketers can input their use case and expected outcome to create profitable segments in seconds. The use cases can range from cross-selling, replenishment reminders, converting first-time buyers into repeat customers, or driving product discovery, while expected outcomes could include driving repeat purchases, generating higher CLTV, increasing AOV, and more. A simple prompt like "Show me an audience to maximize conversions and increase AOV" would produce a pre-populated segment based on complex rules and variables such as CLTV, likelihood to purchase, purchased products with higher AOV, and more. The outcome is a ready-to-use segment that can be saved and passed on to the journey orchestration step or used elsewhere. Remove the guesswork and create cross-channel customer journeys at the click of a button Sirius AI™ removes complexity, alleviating marketers of repetitive and manual work. Instead, journeys are auto-generated, powered by unified data, machine learning, and generative AI. These journeys are accurate and efficient while ensuring the delivery of the right message to the right user at the right time. Additionally, Sirius AI™ adds value to manual journey orchestrations by adding inputs like automatic starter elements and auto-complete journeys based on prompts to ensure the highest efficiency. For example, a marketer wants to promote a new product launch to VIP customers to ensure maximum product discovery and conversion. With Sirius AI™, all they need to do is draft a quick prompt, such as "Design a cross-channel journey for VIP customers for a launch to result in the highest product discovery and conversion". Sirius AI™ then looks at customer data and preferences to design a ready-to-use journey with the right starter element, wait time, and channel mix to help meet their objective. Generate compelling content that inspires action automatically Marketers can create click-worthy email subject lines and engaging campaign content for their campaigns, with a simple prompt like "generate a message to re-engage VIP users with an urgent tone". These messages are automatically customized to the channel and required outcome. Prompts can include information about use cases, CTAs, the use of emojis, and more. Crucially, marketers can also give instructions on tone of voice, and ensure that messages are within brand guidelines. Marketers can enter a prompt like "Craft a WhatsApp message for holiday promotions to create urgency" to receive an output that includes promotions with discounts valid for the next 24 hours with a provision to add dynamic content to make it even more personalized. Sirius AI™ also includes a content scoring capability for messages that are handcrafted, helping marketers understand the performance of their campaigns before launching. Marketers can leverage alternatives that are suggested by Sirius AI™ to improve the message quality. Sirius AI™ enables trustworthy, two-way conversations between brands and consumers Sirius AI™ closes the engagement loop with auto-generated conversations on WhatsApp and other channels like web and app. Powered by Open AI, Sirius AI™ bots can assume any persona based on a prompt that includes your branding guidelines to facilitate human-like conversations and align a brand's tone of voice. Sirius AI™ eliminates security risks by empowering you to tune the AI engine with knowledge limits to help the bot avoid questions on certain off-limits topics. Automated two-way conversations lead to a 100% response rate for customer-generated conversations. These conversations can even be followed up with a commerce flow, allowing consumers to complete a purchase without any redirects, and with the fewest clicks possible - consumers don't even need to leave the app. Sirius AI™ also includes additional AI-led features powered by machine learning, NLP, and predictive AI to make marketing zen. Other Sirius AI™ capabilities include: Image Auto-Generator: Reduce design dependency and create relevant visuals for campaigns with prompts. For example, marketers can use the prompt: "Need an image for new sneaker launch" to access relevant copyright-free images of sneakers that can be inserted into their campaigns. Content Scoring:Sirius AI™ automatically scores messages based on relevance and past performance stats, including alternate content recommendations. A low score means the copy might not be up to the mark and requires revision. AI-led Localization: Content translation for localization to generate multi-language messages in seconds for your global audience. Marketers can select the message that needs to be translated along with the language to generate a localized version of the message automatically. Send Time Optimization: Always reach the target audience at their preferred time to maximize engagement and open rates.Sirius AI™ knows the best time to reach a particular user for optimum engagement. Next-Best-Channel: Automatically choose the best channel to reach a specific set of audiences to hit a certain journey goal without guessing the best channel for the campaign. Sirius AI™ will empower marketers by freeing their time, efforts, and energies from low-impact, manual execution and supercharging their productivity. By putting customer experience creation on autopilot at every level, marketers will be able to focus their attention on building a love-brand, and delighting customers with relevant messages, useful recommendations, and safe use of their data through personalized experiences. Unlike other Generative AI solutions, Sirius AI™ offers automation, machine learning, and large language models at every level of customer experience creation, making it the world's most robust and comprehensive Generative AI solution for Customer Experience. About Insider Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider's platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more. Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #6 Best Software Company in the world, according to G2's Fall'23 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization. CrunchBase recently ranked Insider's co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L'Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN.

Read More

Customer Experience

Zeta Becomes Leader in IDC MarketScape for B2C Omni-Channel Marketing

Zeta Global | September 11, 2023

The IDC MarketScape evaluation assesses 14 active vendors in the domain of omnichannel marketing platforms tailored for B2C enterprises. The Zeta Marketing Platform simplifies multi-vendor complexity, streamlining marketing for improved revenue performance. The Zeta Marketing Platform unifies identity, intelligence, and activation to elevate consumer experiences and drive brand success across all channels, including emerging ones. Zeta Global, the provider of AI-powered Marketing Cloud solutions, has announced its recognition as a leader in the IDC MarketScape for omni-channel-marketing platforms catering to B2C enterprises in 2023. The Zeta Marketing Platform has garnered recognition for its ability to streamline the intricacies associated with multiple vendors in areas such as email service providers (ESP), customer data platforms (CDP), demand-side platforms (DSP), and omnichannel engagement. Zeta's comprehensive integration of technology, data, and services is a valuable resource for large-scale enterprises, enabling them to streamline their marketing efforts and enhance revenue performance. Gerry Murray, Research Director at IDC's MarketScape for Enterprise Marketing Technology, acknowledged that the Zeta Marketing Platform's integrated technology, data, and services effectively simplify marketing across various areas, including email service providers (ESP), customer data platforms (CDP), demand-side platforms (DSP), and omnichannel engagement, ultimately driving improved revenue performance for enterprise organizations. The IDC MarketScape report highlights several key strengths of the Zeta Marketing Platform (ZMP). Firstly, ZMP is meticulously designed to empower enterprises in acquiring, expanding, and retaining their customer base, offering a comprehensive suite of core products, add-on modules, and specialized services tailored to specific market opportunities and vertical segments. Secondly, Zeta stands out with one of the most extensive consumer and business-to-business datasets in the industry, boasting over 2.4 billion consumer IDs, including 750+ million deterministic data points, as well as valuable location, transaction, and intent signals. These data assets are sourced from one of the world's largest repositories of personally identifiable information (PII), positioning Zeta as a prominent presence in the market. Zeta's strategy is to empower CMOs and their teams to make intelligence-based business decisions that deliver stronger results, said Christian Monberg, Chief Technology Officer and Head of Product at Zeta Global. [Source: Business Wire] Within the ZMP, marketers can harness intelligence that unlocks their capacity to construct, optimize, and activate marketing programs that accelerate growth and provide individualized consumer experiences across every channel. Recognition in this IDC MarketScape is appreciated and reinforces the continued investment in innovation while designing solutions for customers.

Read More