Cordial | December 02, 2021
Cordial, the leading cross-channel marketing platform, announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalized marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using machine learning to automate messaging optimization, and by building the industry's most advanced predictive models for customer engagement.
We built Architect because we wanted to give marketers an ability to connect with their customers using a level of personalization that was previously impossible, and Architect can do in seconds what no other cross-channel marketing platform can. In today's increasingly competitive landscape, one-size-fits all approaches no longer work for savvy marketers. By unifying and transforming data and letting marketers build custom models tailored to their unique business needs, our clients are seeing markedly improved results and are benefiting from the ability to connect with each customer in infinitely more meaningful and valuable ways."
Jeremy Swift, co-founder and chief executive officer, Cordial
Marketers who had beta access to Architect documented impressive results: As reported in Cordial's recently released Cross-Channel Marketing Study, on average the company's advanced data models drive more than 2x higher revenue per message (RPM) across email, SMS/MMS, push notifications, mobile app, and other digital marketing channels, and 3x improvement in RPM for triggered marketing messages.
"Architect is an exciting upgrade to Cordial's already impressive data platform capabilities that has already made a tremendous impact on our campaigns," said Hailey Pettit, senior marketing lifecycle manager at Nurx. "Not only are we able to execute smarter campaigns faster, but we're also creating even better customer experiences in the process."
Key features of Architect include:
Flexible data architecture. Using Cordial's native extract, transform, and load ("ETL") technology, marketers can fully automate the process of importing their customer data into Cordial -- often from myriad sources comprising disparate data structures and schemas. They can in turn far more rapidly steamline the data, deterministically link it to individual customer records, and make sense of it on their own, without requiring IT involvement or support.
More actionable data in one platform. Unlike other platforms which only store data for a limited period of time (i.e. typically only the most recent 30 to 60 days' worth of customer data are retained), Architect lets marketers import, transform and enrich unlimited customer history and 18 months of event data, in order to unify the most robust and accurate view of each customer, and build unique models on the Cordial platform for engaging customers based on their specific needs.
Predictive models that are customizable for each client. Marketers can take advantage of Architect's advanced predictive models for everything from churn propensity, to product affinity, to lifetime value and customer engagement scores, but can also easily build custom models (and marketing automation triggers) based on their own unique business needs, rules, and inputs, specific to their business or even external factors such as real-time supply chain data.
"Architect makes the Cordial platform truly, completely customizable -- if you dream it, you can build it," said Scott Eckman, general manager of e-commerce and vice president of marketing at Rockler Companies, Inc. "There seems to be no limit on what contact-level data you can put in the platform and then leverage for triggers, personalization, or segmentation in emails or other messages."
Today's mass market debut of Architect comes on the heels of a string of recent major product announcements for Cordial, including being named as the first and only cross-channel marketing technology platform to be made available in the Digital Customer Experience category in the Amazon Web Services Marketplace.
Cordial is a cross-channel marketing platform helping marketers create highly personalized experiences and use data in imaginative ways to communicate with customers across email, SMS and mobile apps. Founded in San Diego, CA, Cordial was created with the belief that marketing should be more thoughtful and that brands deserve a better experience working with technology partners. Today, brands like Revolve, Backcountry, Eddie Bauer, and Purple rely on Cordial's platform and people to drive revenue growth and to send a better message.
Opal | December 01, 2021
Khoros, an award-winning leader in digital-first customer engagement software and services, and Opal, a next-generation leader in marketing planning, announced an expanded partnership to enable enterprise companies to work more efficiently and effectively across marketing channels.
The expanded partnership of Khoros and Opal empowers marketing teams across the globe to leverage the planning power of Opal to visualize and produce campaigns with Khoros' industry-leading solution for social media management to publish, engage and report on those campaigns. This partnership builds on a six-year relationship, which has served almost 20% of the Fortune 100 companies to streamline their brand voice, workflows, and content across social channels.
2022 represents a huge opportunity for digital marketers—especially those in commerce—and thoughtful, agile content is at the heart of these experiences. Together with Opal, we're excited to expand our partnership and make it easier than ever for brands to engage with consumers in authentic moments.”
Jack Blaha, CEO of Khoros
“This expanded partnership will help the brands we serve connect with their customers across all their channels more seamlessly and with more confidence than ever before,” said George Huff, Opal CEO. “And since the Khoros team shares our values and commitment to customer-centric product development, we are confident we will collectively deliver a better experience for our extensive list of shared clients for years to come.”
Over 2,000 global brands, including one-third of the Fortune 100 companies, leverage the power of Khoros’ award-winning customer engagement platform to create customers for life. Our innovative enterprise solutions, including over 20 patented technologies, ensure success across digital customer service, messaging, chat, online brand communities, and social media management. Combined with our industry-leading services, Khoros enables brands to connect with customers throughout their entire digital journey.
Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into insights and action. Recognized nationally and locally as one of the Best Places to Work, Khoros has 11 offices globally and Vista Equity Partners is its lead investor.
Opal Labs enables marketing and communications teams to plan and create content within the Opal marketing platform. Founded in 2011, Opal powers marketing planning from strategy to execution for 20% of the Fortune 50 companies, and world-class brands like Starbucks, Target, and Whole Foods. Backed by venture capital firms Madrona and Accel and recognized as a Best Place to Work by The Oregonian in 2021, Opal maintains a remote-first workforce with its headquarters located in Portland, Oregon.
MULTI CHANNEL MARKETING
ON24 | November 30, 2021
ON24 announced it has been listed in the HubSpot App Marketplace with the integration of the ON24 Platform with HubSpot, a leading CRM platform for scaling companies. Together, key event, attendee, and first-person engagement data flow from ON24 to HubSpot CRM to give sales and marketing teams a more complete view of prospect and customer-facing activities across digital and in-person channels so they can drive deeper, personalized interactions.
Digital experiences are an increasingly important channel to customers’ multichannel marketing and digital engagement strategies. ON24 is playing a leading role in helping companies reimagine engagement in a digital-first world. Integration between ON24 and HubSpot gives organizations invaluable audience insights to better understand the digital channels and activities that are creating the best leads and sales opportunities.”
Scott Brinker, VP of platform ecosystem at HubSpot
HubSpot streamlines event management and execution with one of the world’s most popular CRM platforms used by over 128,000 customers. Among the first digital event solutions integrated with HubSpot CRM, ON24 provides live and on-demand webinars, custom virtual conferences, and always-on multimedia content experiences that allow companies to engage prospects and customers through their preferred digital channels and capture rich audience data to speed sales cycles.
ON24 Connect seamlessly integrates data from ON24 Webcast Elite, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, and ON24 Target to give HubSpot users greater visibility into customer activities and deeper buyer insights – all in a single system. Users can view registrant and attendee profiles, track campaigns, capture event details, and update or create new contacts from ON24 experiences in HubSpot CRM.
Planned for availability early next year, first-person engagement data tracked and measured through ON24 Intelligence such as demo requests, meetings booked, poll responses, and questions asked can be captured in HubSpot to inform and trigger actions across sales and marketing. With a complete view of prospects, customers, and engagement activities, companies have the information they need to deliver the right interaction at the right time and convert more prospects into buyers.
“Immersive digital experiences are now at the center of delivering great customer experiences and turning engagement into first-person insights that drive sales and marketing,” said Kris Jenkins, global head of strategic alliances and business development at ON24. “Together with HubSpot, we’re providing joint customers a single view into their audiences and engagement activities to improve interactions at every stage of the buyer journey.”
HubSpot’s App Partner Program is an ecosystem of valuable third-party integrations. App Partners are independent software vendors who comply with a set of requirements, have built an integration with HubSpot, and have been accepted to the App Marketplace.
ON24 provides a leading cloud-based hybrid engagement platform that makes it easy to create, scale, and personalize engaging experiences to drive measurable business growth. Today, we are helping over 2,000 companies worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturing companies, convert millions of prospects to buyers. Through interactive webinars, virtual events, and always-on multimedia experiences, ON24 provides a system of engagement, powered by AI, which enables businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC.