Corporate Visions “Virtual Reality Check” Study Reveals Widespread Skepticism Among Salespeople

Corporate Visions | May 12, 2020

Today, Corporate Visions, a leader in sales and marketing messaging, content, and skills training, announced the results of its new survey, “Virtual Reality Check,” shedding light on the overall sentiment around virtual meetings and remote sales opportunities. These findings are especially relevant, as in an instant, 100 percent of salespeople are delivering remote presentations. The new study polled over 550 B2B sales reps to analyze how salespeople feel about virtual sales calls versus in-person meetings. Nearly 70 percent of salespeople surveyed responded that remote selling is not as effective as in-person. Sales reps cited audience multi-tasking, limited interaction, and passive presentations as the main reasons behind their lack of confidence.

Spotlight

Savvy marketers understand that the data and insights that predictive analytics uncover can be used to not only drive the discovery of the most likely buyers, but also be used to create effective, relevant customer experiences. The result is :- Why it’s critical to know your ideal customer profile, aka your Customer DNATM How to identify key customer attributes to create targeted customer experiences How to develop and launch a data-driven personalization strategy in less than 30 days.

Spotlight

Savvy marketers understand that the data and insights that predictive analytics uncover can be used to not only drive the discovery of the most likely buyers, but also be used to create effective, relevant customer experiences. The result is :- Why it’s critical to know your ideal customer profile, aka your Customer DNATM How to identify key customer attributes to create targeted customer experiences How to develop and launch a data-driven personalization strategy in less than 30 days.

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MARKETING DATA

Acronis CEO Patrick Pulvermueller Recognized on CRN®’s Annual Top 100 Executives List

The Channel Company, Acronis | August 03, 2022

Acronis, the global leader in cyber protection, announced today that CEO Patrick Pulvermueller was recognized by CRN®, a brand of The Channel Company, as one of its 2022 Top 100 Executives. He was also cited as one of the top 25 innovators on the annual list, which recognizes forward-thinking and innovative technology leaders who have proven their commitment and dedication to the channel through solution-provider-focused strategies and a willingness to take bold steps despite market unpredictability. CRN’s Top 100 Executives List shines a light on the executives who are shaking up the status quo, supporting channel partners, and placing big bets on where the market is headed next. CRN commends these visionaries across four sub-categories that positively impact the IT channel: the 25 Most Influential Executives, Top 25 Channel Sales Leaders, Top 25 Innovators and Top 25 Disruptors. “It is an honor to be named to CRN’s Top 100 Executive list,” said Acronis CEO Patrick Pulvermueller. “It is an honor to be named to CRN’s Top 100 Executive list,” said Acronis CEO Patrick Pulvermueller. “Innovation drives everything we do at Acronis, and I’m incredibly proud of our team of industry leaders who bring creativity and expertise to the technology they develop. As Acronis continues its rapid growth trajectory, we are committed to giving our service providers the modern, integrated cyber protection they need to secure customer data and mitigate security risks.” Cloud software and hosting industry veteran Patrick Pulvermueller joined Acronis as CEO in July 2021 after serving as GoDaddy’s Partner Business President. Since joining Acronis, the company continues to disrupt the data protection and cybersecurity markets while redefining how service providers leverage remote monitoring and management (RMM) and professional services automation (PSA) services. Last week, the company raised $250M in Series E funding, driving their valuation to $3.5 billion. “Winning leaders embrace innovation while going all-in with partners in their commitment to accelerating business growth and digital transformation for their customers,” said Blaine Raddon, CEO of The Channel Company. “Their exceptional vision, know-how and execution contributed significantly to the strength of their companies, partners, customers, and the IT channel as a whole. Congratulations to all included on the CRN 2022 Top 100 Executives list for successfully bringing channel-focused innovation to the market, enabling new growth opportunities, and producing one channel success story after another.” Earlier this year, Acronis unveiled enhanced features to the company’s #CyberFit Partner Program, which increased its emphasis on supporting partner development, particularly for cloud-based services, and offering competitive professional and financial assistance to partners who migrated to Acronis. In February, Acronis Chief Channel Evangelist Amy Luby and Channel Chief Alex Ruslyakov were recognized as members of CRN’s prestigious 2022 Channel Chiefs list. To learn more about Acronis’ #CyberFit Partner Program, visit https://www.acronis.com/en-us/partners/. About Acronis Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antivirus, backup, disaster recovery, and endpoint protection management solutions powered by AI. With advanced anti-malware powered by cutting-edge machine intelligence and blockchain based data authentication technologies, Acronis protects any environment - from cloud to hybrid to on premises - at a low and predictable cost. Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees in 34 locations in 19 countries. Acronis Cyber Protect solution is available in 26 languages in over 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Contact for press release: Karl Bateson | karl.bateston@acronis.com About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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CHANNEL PARTNERSHIPS

AWS and HKSTP Enter Strategic Partnership to Accelerate Innovation

AWS, HKSTP | June 13, 2022

Amazon Web Services (AWS) and Hong Kong Science and Technology Parks Corporation (HKSTP) entered a strategic partnership to foster innovation and technology in Hong Kong. "AWS is always committed to support the digital transformation of enterprises of all scales in Hong Kong," said Robert Wang, managing director of Hong Kong and Taiwan at AWS. "AWS is always committed to support the digital transformation of enterprises of all scales in Hong Kong," said Robert Wang, managing director of Hong Kong and Taiwan at AWS. "Since 2014, AWS and HKSTP have been working together on a number of cloud programs and trainings. We are pleased to deepen our relationship with HKSTP and jointly address the various challenges the city faces in terms of talent, innovation, and technology commercialisation." A series of programs to drive the transformation of IT companies, start-ups, and researchers throughout their entire growth cycle will be launched through this partnership. The four pillars that these programs focus on are Research & Development, Technology Simulation, Co-incubation, and Talent and Culture Cultivation. HKSTP will join AWS Open Data Sponsorship Program to help with Research and Development. The Program extends open data access through the STP Platform to support local research teams, including those from universities and research labs. HKSTP and AWS will also form a ‘train-the-trainer’ program using AWS RoboMaker so that developers can simulate applications under virtual 3D environments and test robotics solutions built with different coding languages. A special six-month acceleration program that provides training, business and technical consultation to help SaaS start-ups unlock the potential of the SaaS business model, enhance SaaS products and drive growth and business will also be a part of AWS and HKSTP’s goal. The two partners are also set to provide technical training in biotechnology and AI for InnoHK clusters, enterprises and start-ups. Albert Wong, CEO of HKSTP, reflected on the long-standing alliance with AWS in pursuing “high potential tech ventures to innovate, succeed and grow faster”, and observed a growing demand for cloud computing knowledge and innovation technologies from Hong Kong businesses. “This partnership combines the scale and technology expertise of AWS as well as HKSTP's R&D, incubation and commercialisation capabilities accumulated over the past 20 years, to accelerate the development of Hong Kong's innovation and technology ecosystem while firmly establishing the city's status as a global innovation hub," he noted.

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MARTECH

Thryv and Google Partner to Streamline Communication for Small Businesses

Thryv Holdings, Google | August 05, 2022

Thryv Holdings, Inc. (NASDAQ:THRY), the small business platform for growing small- to medium-sized businesses (SMBs), is pleased to announce a new integration with Google’s Business Messages to help streamline communication for small businesses who have a growing number of inbound contact options. Thryv is a partner of Google’s Business Messages, a mobile conversational channel that combines entry points on Google Maps, Search and brand websites to create rich, asynchronous messaging experiences that customers find easily accessible and drive business results. Google’s Business Messages integrates within Thryv’s real-time, centralized inbox, which launched last year and allows businesses to have a single thread of communication rather than relying on pockets of data located in individual applications. “Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses,” said Ryan Cantor, Chief Product Officer at Thryv. “Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses,” said Ryan Cantor, Chief Product Officer at Thryv. “But only businesses with robust customer service teams and constant availability are benefiting from these advances. Local, service-based businesses, like a local roofing company, may not be able to respond to web chat messages quickly enough for customer satisfaction because they’re on the roof. Thryv’s integration with Google’s Business Messages helps small businesses benefit from said advancements too. These local businesses don’t have to decide between losing revenue and running their business (implying it’s a trade-off by example). The 2020s will continue to be about small business cloud adoption, and we will be there along the way with product updates to support our small business customers.” The rise of messaging platforms has created more lines of communication for businesses than ever before, and small business owners are being pressured to adopt these new tools or lose business. Sending messages to businesses has become the new normal. A 2020 Juniper Research study found that global mobile business messaging traffic would reach 2.7 trillion messages by the end of that year, up 10% from the previous year. Companies with 24/7 customer service availability are built to dominate in a market where speed is key, but small businesses are offline more than they’re online. Thryv’s latest integration helps businesses make sure they’re not missing out on critical communications. Thryv provides automation capabilities enabling businesses to respond to customers quickly and keep track of ongoing conversations. For more information and to take advantage of Thryv’s offerings, visit thryv.com. About Thryv Holdings, Inc. Thryv Holdings, Inc. (NASDAQ:THRY) is a global software and marketing services company that empowers small- to medium-sized businesses (SMBs), franchises, and agencies to grow and modernize their operations so they can compete and win in today’s economy. Over 46,000 businesses use our award-winning SaaS platform, Thryv®, to manage their end-to-end customer experience, which has helped businesses across the U.S. and overseas grow their bottom line. Thryv also manages digital and print presence for over 400,000 businesses, connecting these SMBs to local consumers via proprietary local search portals and print directories. For more information about Thryv Holdings, Inc., visit thryv.com.

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