OMNI CHANNEL MARKETING
Wunderkind | September 19, 2022
With the height of the global pandemic and the initial onset of the supply chain crisis in the rear view mirror, new research from Wunderkind, a leading performance marketing channel that scales one-to-one messages for top brands, publishers, and advertisers, shows nearly all Chief Marketing Officers (94%) look at the last two years as a critical turning point for marketers.
As part of its first annual CMO State of the Union report, Wunderkind sought to understand how eCommerce organizations exceeding $3M in annual online revenue are reflecting on the impact and lessons of the post-pandemic era and predicting the road ahead amid today's tumultuous retail market.
The Not-So Silver Lining
Although the pandemic, supply chain issues and inflation have proven taxing for brands, CMOs are showing they are overwhelmingly resilient. Despite the decline of brick-and-mortar retail in the last two years, CMOs spotted areas of growth and accelerated the development of omnichannel solutions.
Research shows 73% of CMOs met or exceeded revenue projections and 55% were able to increase their overall marketing spend in the last two years. However, while 79% have shifted more of their marketing spend online, only one-third feel this shift will last and 71% of CMOs plan to reduce online marketing spend in the future.
"CMOs are now at a crossroad. Innovation has to continue in order to communicate the right message, maintain consumer loyalty, boost revenue, and reach digital maturity," said Richard Jones, Chief Revenue Officer at Wunderkind.
"CMOs are now at a crossroad. Innovation has to continue in order to communicate the right message, maintain consumer loyalty, boost revenue, and reach digital maturity," said Richard Jones, Chief Revenue Officer at Wunderkind. "While legacy technology has helped brands begin to reshape their marketing strategies, it has also created seas of disparate data and tools that aren't talking to each other – ultimately impeding brands from unlocking additional tangible revenue streams."
Marketing Technology: Unlocking Competitive Advantages
With the looming deprecation of third-party cookies, it becomes even more imperative that brands leverage first-party data as a cost-effective marketing strategy to keep customers coming back. While many companies have tapped creative solutions to manage customer expectations, the report shows that without understanding how to fully leverage the technologies brands have invested in, CMOs could be leaving money on the table.
Most notably, resource allocation, in-house knowledge, measurement, and the use of first-party data are among the greatest areas of opportunity. Wunderkind found that:
While 67% of CMOs rely on their own employees to adapt legacy technology to get the value they need, only 9% believe their tech strategy greatly enables their marketing performance
96% of brand marketing leaders believe there is a gap in knowledge of their technology
90% believe there is a gap in resources holding them back from success
Nearly three-fourths of CMOs rely on social media and search engine statistics to measure marketing ROI, while less than half depend on customer experience statistics
60% of CMOs feel prepared for cookie deprecation, but 40% feel there is more work to be done
The report also points to some brands remaining overly reliant on external channels and third-party data to target, retarget and acquire new customers. In fact, while first-party data was ranked as having the least positive impact on marketing results, the conundrum remains that if marketers can't recognize a customer for who they are and where they are, it becomes incredibly difficult to effectively scale one-to-one messages through owned marketing channels.
Diversity & Inclusion Remains A Priority
Amid the growing pressure on brands to customize their communication and use the right channels to authentically reach their audiences, they are also experiencing continued demand to reflect wide-reaching external issues such as social justice, diversity, and sustainability. The report finds:
Diversity, equity, and inclusion (DE&I) has the most far-reaching impact on consumer marketing (37%) when requiring involvement from the executive team on marketing strategy
Other external factors impacting marketing teams are social issues (33%), environmental issues (32%), and governance/compliance (26%)
These issues were notably more pronounced for executives, citing DE&I (65%), governance/compliance (64%), environmental Issues (50%), social Issues (49%) as their top pressures.
Pointing to a potential disconnect between how brands address macro external issues from a corporate reputation perspective compared to a holistic omnichannel marketing approach, the consistent takeaway is that brands must keep their customers top of mind.
"While many retailers are weathering the turbulent landscape, the fact remains that many marketers' dependence on the status quo – from legacy technology and resourcing to third-party data – is holding their organizations back from unlocking new, critically-needed revenue streams," said Michael Osborne, President at Wunderkind. "Wunderkind is a leader in helping top global brands not only unlock first-party data as cookies depreciate, but also seize the ripe opportunity that lies in a powerful performance marketing channel that also adds value for customers in a holistic brand experience."
The survey was first revealed at WUNDER, an invite-only conference hosted by Wunderkind featuring high-profile speakers and attendees from such brands as Rag & Bone, JLo Beauty, Casemate, Washington Commanders, and Spartan. The full "CMO State of the Union" report can be downloaded here.
Wunderkind's CMO State of the Union was established as an annual survey to gauge the pulse of CMOs at leading B2C brands. Commissioned by Wunderkind, research was conducted online by Savanta Feb-April 2022 among 107 Director+ level professionals in the US and UK working in organizations with online revenue of $3 million+ annually and in the following roles: executive, marketing, finance, information technology, or operations. Qualitative interviews were also conducted among executives VP level and above at companies with $20 million + in online revenue.
Wunderkind is a leading performance marketing channel that scales one-to-one messages for top brands, publishers, and advertisers. Digital businesses use Wunderkind to remember who site visitors are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that's not otherwise possible. Wunderkind drives $5 billion dollars annually in directly attributable revenue for top eCommerce brands like Uniqlo, Hugo Boss, HelloFresh, and Conde Nast, often ranking as a top-3 revenue channel in their own analytics. Learn more by visiting the Wunderkind site.
Vation Ventures, Zerify | October 14, 2022
Zerify Inc. (OTCQB: ZRFY), the 21-year-old cyber security company focused on secure video conferencing solutions, announced it has partnered with Vation Ventures to accelerate the growth of Zerify’s Partner Program. Vation Ventures helps innovative companies navigate the emerging technology landscape with an end-to-end solution that fast-tracks the company’s time to market through channel partners. It will also help build pipelines and ultimately drive increased revenue for Zerify.
This development is part of Vation’s Channels-as-a-Service program, one of a suite of the company’s offerings to help emerging companies grow their business offerings. According to Vation, this program focuses on sales enablement, efficient and effective structures, and the necessary education to ensure that our team can make full use of our channel program, says Mark L. Kay, CEO of Zerify.
Through this partnership, Zerify will be able to grow and scale their businesses and develop additional cyber technologies to protect the privacy of proprietary corporate data as the channel brings in more sales and revenue to Zerify.
“We’re excited to partner with Vation Ventures as we focus on ensuring our technology is always the most secure, based on a Zero Trust architecture and meeting or exceeding compliance regulations for various industries (i.e., HIPAA),” said Will Lynch, director of channel & distribution at Zerify, “We have been devoted to cybersecurity for over two decades, and now, video conferencing security is our priority as today’s workforce demands it. This channel will enable partners to use our Zerify Meet technology, which ensures a Zero Trust video conferencing solution. They can offer their existing and new customers the most secure video conferencing services when attacks are a mounting concern. This means increased revenues for our partners’ businesses. In addition, they can offer our Zerify Defender solution for Zero Trust security to any company, regardless of which video conferencing platform they use.”
Lynch added, “Timing is everything. A recent survey conducted by Propeller Insights of 1,000 IT professionals raised red flags for us. We have had escalating concerns about hackers since the start of COVID. According to the survey, 92% of respondents — mostly C-level executives — said that they are aware of the security vulnerabilities in video conferencing systems, and 97% said they are very concerned about protecting privacy and securing confidential data during a video conference. Hackers are taking advantage of video conferencing systems not designed to protect the privacy and corporate data. Since video conferencing is integral to the remote-hybrid work environment, privacy and corporate data are at greater risk now than ever. We are committed to ensuring that Zero Trust video conferencing solutions are adopted worldwide. With Vation Ventures’ extensive — and passionately conducted — research on behalf of the most promising tech companies, and their knowledge of cybersecurity, we now have the benefit of learning from the brightest minds and sharing our own experience with them as we ensure the securest video conferencing solutions for proprietary collaborative communications.”
Vation Ventures’ experience building and running effective channel programs will help Zerify expand its channel program. It will also offer Zerify an extensive network and relationships with customers and partners to generate immediate demand and engagement for the company’s cyber-secure video conferencing services. Vation Ventures has direct executive relationships with the most prominent global ISVs, VARs, SI, MSPs and distributors. Partners involved in the Zerify Channel Partner Program will include organizations such as MSPs, MSSPs, SIs, ISVs and VARs. Zerify will focus on resellers specializing in healthcare, financial services, legal, education and government.
“We immediately recognized it would be an incredible opportunity to work with Zerify as we appreciated their passion for ensuring the most secure collaborative communications at the most critical time,” said Joe O’Callaghan, Managing Partner & Co-Founder of Vation Ventures.
“We immediately recognized it would be an incredible opportunity to work with Zerify as we appreciated their passion for ensuring the most secure collaborative communications at the most critical time,” said Joe O’Callaghan, Managing Partner & Co-Founder of Vation Ventures. Video conferencing has become necessary for organizations due to the prevalence of both hybrid and remote work. That said, the attack surface for bad actors to target has grown substantially with this change in how and where we work. We regularly read about serious incidents and security vulnerabilities from other popular video conferencing platforms. Zerify has been shouting out the need to shore up all collaborative virtual communications since well before the term ‘Video Conferencing-Bombing’ was conceived. Their dedication resonated with us deeply; video conferencing is a mission-critical application. We know that Zerify addresses a critical need in the market, and we’re looking forward to joining forces by helping Zerify shape how the world prioritizes video conferencing cybersecurity today.”
About Vation Ventures
Vation Ventures helps innovative companies navigate the technology landscape to support their growth journey and stay ahead of the competition. The ecosystem and solutions Vation Ventures have built are utilized by Fortune 500 companies, venture capital firms, start-ups, channel partners, OEMs, and end customers across the globe — to invest in new ideas, improve how they do business, and drive performance. Every day Vation Ventures helps forward-thinking leaders reshape how they innovate, providing them with access to powerful tools, technologies, and an ecosystem unlike anything currently in the market. This includes Vation Ventures' research platform that enables companies to instantly source leading technologies, bespoke innovation and go-to-market consulting services, and a global community of CXOs, VCs, and entrepreneurs. For more information, please visit https://vationventures.com/
Zerify Inc. (OTCQB: ZRFY), formerly StrikeForce Technologies, is an Edison, New Jersey-based company with over two decades of experience in cybersecurity solutions. The company helps to prevent cyber theft and data security breaches for consumers, corporations and government agencies through powerful multi-factor “out-of-band” authentication and keystroke encryption along with mobile solutions. Zerify offers a video conferencing solution that uses no desktop and is entirely web-based, offering a five-level meeting security control approach designed to protect valuable information. Features include keystroke protection, anti-screen capture, and push and biometric authentication to keep businesses secure. The technology also protects cameras, microphones and speakers, keeping computers and confidential data secure even when one is offline and not on a video conference. No other video conferencing service on the market, such as Zoom, Webex, LogMeIn, MS Teams or BlueJeans, offers these protections.
Zerify has built three offerings to ensure data is protected through collaborative communications. Zerify Meet, the industry’s only Zero Trust video conferencing platform, authenticates every user before joining a meeting. Zerify Defender locks down one’s desktop camera, microphone, speakers, keyboard and clipboard. Zerify API enables businesses of any size to integrate secure video conferencing into all applications easily.
Syxsense | November 16, 2022
Syxsense, a global leader in Unified Security and Endpoint Management solutions, today announced the addition of Jose Rangel as Vice President of Global Channels. A B2B cloud and data management industry veteran, Rangel has a proven track record of building, leading, and managing vendor sales channels across the U.S. and EMEA, and will be responsible for global channel growth.
“Syxsense has seen hyper-growth over the last two years as organizations – and the partners serving them – have realized the value of consolidating endpoint security and management into a single solution. As we’ve added new capabilities around mobile device management and Zero Trust, the interest across the channel community has exploded,” said Ashley Leonard, Founder and CEO at Syxsense.
“Syxsense has seen hyper-growth over the last two years as organizations – and the partners serving them – have realized the value of consolidating endpoint security and management into a single solution. As we’ve added new capabilities around mobile device management and Zero Trust, the interest across the channel community has exploded,” said Ashley Leonard, Founder and CEO at Syxsense. “Jose brings a level of experience and leadership that will allow us to capitalize and expand on the channel success we’ve already had and help us build a world-class channel organization that will empower partners.”
Rangel has more than 18 years of channel leadership experience revamping and transitioning channel programs from fulfillment models to partner proactive ecosystems, increasing partner-initiated pipeline and robust deal registration co-sell opportunities by more than 50%. He has worked with established channels from EMC to start-ups like Nasuni, Datadobi, and HYCU, and has extensive experience building global partner ecosystems with VARs, service providers, system integrators, and value-added distributors. Rangel and his channel programs have been recognized multiple times by leading channel publications and he was named a 2021-2022 CRN Channel Chief.
“Syxsense is fundamentally changing how organizations manage and secure endpoints, and this presents amazing opportunities for channel partners and MSPs that are looking to give customers new solutions that save time and money, while increasing security and management efficacy,” said Jose Rangel, VP of Global Channels at Syxsense. “The company is experiencing massive growth, driven by real product innovation. I’m excited to step in and work with the team to help further expand a channel organization that will drive sales, empower partners, and ensure customers success.”
Syxsense is a leading provider of innovative, intuitive endpoint security and management technology that combines the power of artificial intelligence with industry expertise to help customers predict and remove security threats across all devices including mobile. Syxsense is the first Unified Security and Endpoint Management platform that centralizes the three key elements of endpoint security management (vulnerabilities, patch and compliance) and layers on a powerful workflow automation tool called Syxsense Cortex,™ all through a single cloud-based platform, enabling greater efficiency and collaboration between teams. The always-on technology performs in real-time so businesses can operate free of disruption from security breaches that cripple productivity and expose them to financial risk and reputational harm. For more information, visit www.syxsense.com