Zift Solutions | November 10, 2020
Enterprise Channel Management provider Zift Solutions was named as a "Leader" in The Forrester Wave™: Partner Relationship Management, Q4 2020 report by Forrester Research, Inc. Vendors were evaluated for the Forrester Wave™ based on 22 criteria grouped into three categories: current offering, strategy, and market presence. In the evaluation, Zift received the highest possible scores in ten criteria including: Partner education and training; Lead and opportunity management; Deal registration, pricing and management; Marketing through/with partners and MDFs; Partner portal and content management; Integrations with back-end systems; Incentives management and workflow; Business planning and QBR automation; and Supporting products, services, and ecosystem.
Oktopost | May 11, 2021
Oktopost, the solitary web-based media the board and representative support arrangement architected for B2B, carried out the new Media Library, an advanced resource the executives' module of the stage that empowers association-wide cooperation on visual substance.
Today, every fruitful B2B web-based media system vigorously depends on visual substance: as per LinkedIn, posts with pictures ordinarily bring about a 2x higher remark rate. To assist its clients with amplifying commitment across all organizations and open the business worth of online media, Oktopost added another component for overseeing visual resources.
In the Media Library, Oktopost clients can put together and team up on visual resources just as fast inquiry and offer pre-affirmed, on-brand pictures and recordings for each friendly mission. This component isn't just a brought together spot for a whole association to discover social pictures, yet additionally, an incredible method to amplify the effect and utilization of on-brand resources.
Instruments presented by Oktopost in the Media Library, for example, AI-controlled picture search and context-oriented labeling, permit B2B advertisers to rapidly discover important pictures and benefit from high-performing evergreen substance. The delivery additionally incorporates a mix with Canva, one of the essential picture altering instruments utilized by web-based media groups, and in combination with GIPHY, the world's greatest online data set of GIFs. Advertisers can peruse new and first-class GIFs, make unique social pictures without any preparation or utilize pre-made designs put away in their Canva account - straightforwardly from Oktopost.
"B2B showcasing is turning out to be progressively visual today. To help our clients on their excursion to advanced change - especially via web-based media - Oktopost just dispatched the new module for visual resource the executives. We trust this component will help B2B advertisers smooth out friendly distributing just as boost the effect and use of their innovative resources," says Liad Guez, VP Product of Oktopost.
"We're a lot of anticipating utilizing Oktopost's new Media Library to arrange our continually developing chronicle of social pictures, recordings, and GIFs. This element will help make all advanced resources effectively accessible and open to all colleagues straightforwardly from our web-based media the executives stage, empowering a more smoothed out and shared method of working for us," says Taylor Bleke, Senior Digital Marketing Specialist at Applied Systems.
Oktopost is the solitary web-based media the executive's stage that is architected for B2B and B2C considered by organizations. Established in 2013 by B2B SaaS veterans, Oktopost empowers advertisers to oversee and distribute content at scale, measure noteworthy business measurements, coordinate social information with their promoting stack, and enhance social reach through representative backing.
360insights | November 10, 2021
360insights announced that it has acquired Channel Maven and Spark Your Channel in a bold move to solidify its position as the leading Engagement and Business Optimization company in the channel. The purchase of these two successful firms will bolster 360insights’ data-driven capabilities in the areas of channel engagement & marketing, as well as digital demand generation.
“Our ongoing passion for optimizing our customers’ ability to create sustainable success led us to our latest strategic acquisitions. With Channel Maven and Spark Your Channel’s proven channel engagement and marketing expertise, along with their superior demand generation technology, we’re well on our way to becoming the most trusted and relevant Channel Engagement and Incentive Management company on the globe.”
Jason Atkins, founder & CEO of 360insights
The two companies acquired by 360insights were both founded by channel marketing guru Heather K. Margolis. Channel Maven, the channel marketing and engagement agency, will be a new division of 360insights. Spark Your Channel, also founded by Margolis, which focuses on personalized digital content, will become an added feature within the 360insights platform. The capabilities these organizations bring to the table, which includes a new advisory layer to the Channel Success Platform, will only enhance 360insights’ Incentive Automation experience to better engage and enable the channel.
“These are exciting times for our teams and clients. We now have the ability to deliver more innovative and cohesive solutions to better serve the clients we’ve worked with for over a decade,” said Heather K. Margolis. “Add to that the amazing culture and passion at 360insights, that will enable our team to grow and learn personally and professionally, and it was a no-brainer. We are thrilled to be part of the 360 Family.”
Heather K. Margolis will be able to continue to “channel” her inner marketing “maven” with her new role as SVP of Marketing at 360insights – overseeing the company’s successful and rapidly growing marketing operations.
Meanwhile, 360insights channel alliance veteran Steven Kellam will have a renewed mission as SVP, Global Channel Chief – building out a robust and dedicated channel for 360insights. Kellam will leverage his decades of experience to bring together 360’s strategic partners, analysts, influencers and others to create a unique partner experience that’s second-to-none.
The acquisitions of Channel Maven and Spark Your Channel come as 360insights is experiencing explosive growth. The company is now the largest pure-play CIM platform provider globally, with the only industry-specific Channel Incentives Clouds.
360insights is a global channel technology provider offering its Channel Success Platform, the first integrated software-as-a-service solution enabling brands to manage, measure and optimize consumer rebates, SPIFFs, volume incentives, MDF/CO-OP, sales allowances, points programs, and associated spending in one central location using data-driven channel insights, all underpinned with concierge support including program design and management, regulatory and compliance services, help desk, claims adjudication and payment services.