Martech
OpenText | October 11, 2023
The new programs provide an expanded range of solutions, increased training opportunities, and enhanced service availability.
The new OpenText Partner Network program provides standardized frameworks, cloud acceleration, AI-driven solutions, and tailored joint initiatives.
OpenText Partner Network operates across 150 countries worldwide, providing leading information management solutions to many end customers.
OpenText has introduced its newly consolidated initiative, OpenText Partner Network. This unified network brings together the partner ecosystems of OpenText and the recently acquired Micro Focus, providing comprehensive support and expanded opportunities for the extensive network comprising over 30,000 partners.
Sandy Ono, Chief Marketing Officer at OpenText, remarked that in pursuit of the opentext.ai vision and strategy, OpenText Partner Network is positioned to evolve into a dynamic ecosystem that nurtures collaboration and innovation. OpenText is making significant investments in research and development to create advanced technologies that partners can leverage. Sandy Ono further added that this collective commitment is aimed at assisting customers globally in enhancing and securing their foundational data and information processes to harness the potential of AI.
With the integration into a standardized program framework, these partners will gain access to OpenText's extensive knowledge and wide-ranging capabilities in information management, enabling them to deliver top-tier solutions and exceptional value to enterprise clients.
Darryl Gray, Global Vice President of Software Partner Solutions at SAP, stated, "As generative AI moves on from the initial hype, the work to ensure a measurable return on investment begins. SAP is committed to creating an enterprise AI ecosystem for the future that complements our world-class business applications suite and helps our customers unlock their full potential.
He added, We support the vision behind OpenText's opentext.ai strategy and are confident that OpenText's latest innovations will enable businesses of all sizes and industries to elevate their operations to unimaginable heights.
[Source – Cision PR Newswire]
The new OpenText Partner Network program is a comprehensive initiative with several vital components to empower partners and expand business opportunities. The first component, OpenText Partner Program for Enterprise Partners, establishes a standardized global framework, streamlined processes, and a range of benefits to support future growth. Additionally, OpenText Cloud Acceleration Program specifically targets mid-market partners, focusing on enhancing business prospects by using OpenText's public cloud offerings. OpenText Aviator Thrust for Partners component equips partners with the capability to craft tailored solutions for clients by leveraging OpenText Cloud API services, which can be utilized to guide customers on their AI journey or develop industry-specific solutions. Further, OpenText SolEx program allows partners to collaborate closely with OpenText in co-creating solutions that address distinct market needs, effectively extending OpenText's product line and making them an integral part of the company's innovation ecosystem.
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Marketing Strategy
Kroll | October 20, 2023
Kroll, the leading independent provider of global risk and financial advisory solutions, expands its Cyber Partner Program to include a specialization for managed service providers (MSPs). This expansion gives accelerated momentum to the channel program, which launched at the end of February 2023 and offers lifetime returns to partners on Kroll’s extensive suite of cybersecurity solutions.
This launch solidifies Kroll’s commitment to the channel and brings Kroll’s end-to-end cybersecurity expertise and technology, which includes managed detection and response (MDR), threat detection, threat hunting and incident response, to more customers. In this new specialization, Kroll onboards and provides the necessary services to the MSPs who in turn can onboard any number of clients from small and medium businesses to large enterprises. Kroll will provide remediation advice, reporting and technical account manager support to the MSP, backed by our industry-leading Incident Protection Warranty.
Keith Carter, Global Head of Channel and Alliances in Kroll’s Cyber Risk business, said: We are fully committed to growing our channel program and ensuring our lifetime commissionable and resale opportunities offered are unmatched in the industry.
Despite only launching the program earlier this year, we can proudly say that we already have over 50 active partners currently enjoying the program benefits, including MSPs, VARs and IT providers. We are delighted to be able to provide a bespoke offering for our MSP partners, as they have demonstrated the ability to provide specialized outsourced IT and network support services. We recognize that an MSP will have a level of capability and internal infrastructure to manage, maintain and provide proactive support to its clients. Partnering with Kroll allows the MSP to add security services and, in particular, our industry-recognized MDR platform, to enhance its portfolio supporting its clients with a relatively low cost to entry.”
As a recognized global incident response provider, handling more than 3,000 incidents per year and with more than 650 experts across 19 countries, Kroll’s MSP specialization represents a unique opportunity for partners to tap into an ongoing revenue stream, with tech-agnostic solutions which enable their clients to be more resilient.
The Kroll MSP specialization is a volume reward model based on endpoint commitment and attainment. MSPs will have an active IT managed services infrastructure, which includes a call ticketing system and local implementation resources, as well as a 24X7 operational support team. Other requirements include technical expertise to offer incident management support and pre-sales technical certification.
If you are interested in Kroll’s Cyber Partner Program, you can contact us and sign up to be a partner through our website.
About Kroll
As the leading independent provider of risk and financial advisory solutions, Kroll leverages our unique insights, data and technology to help clients stay ahead of complex demands. Kroll’s team of over 6,500 professionals worldwide continues the firm’s nearly 100-year history of trusted expertise spanning risk, governance, transactions and valuation. Our advanced solutions and intelligence provide clients the foresight they need to create an enduring competitive advantage. At Kroll, our values define who we are and how we partner with clients and communities. Learn more at kroll.com.
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Channel Partnerships
PR Newswire | October 06, 2023
Global cybersecurity leader Trend Micro Incorporated (TYO: 4704; TSE: 4704) has announced a complete redesign to the company's worldwide partner program. This re-design will accelerate business growth for partners and allow them to further deliver exceptional value to end customers.
Eva Chen, CEO at Trend:
Our partners have been an indispensable part of our extraordinary journey spanning over three decades. We anticipate the achievements still to come as we continue to strategically align with our partners to safeguard the digital world. As we introduce a new era of the channel with this completely re-designed partner program, I am proud to announce our joint mission to enable partners to become the most resilient cybersecurity companions and guide our customers through their security lifecycle.
The program is built around the Trend Vision One™ platform, creating opportunities for partners to deliver services and assessments for both enterprise and SMB-focused partners.
Customers are facing increased risks as threat actors derive greater monetary value from criminal activities. As cybersecurity demand grows, the need for in-house skills to protect data, companies, brands, industries and governments grows as well. Partners can close this gap by delivering value via crucial services: MSSP, MSP, SOCaaS, XDR, Incident Response, and much more. To address this need, Trend is improving the ability for partners to offer assessments to customers, including Cyber Risk Assessments, new additions of External Attack Surface, Cloud Posture, and Azure AD Assessments. Over 800 partners have already leveraged Cyber Risk Assessment Services to complete 1,400+ customer assessments—and more new services are on the way.
Anne Saunders, Global Director of Cybersecurity Partnerships at Capgemini: "Working alongside Trend has empowered us to deliver unmatched security and tremendous value to our customers. As we see growing complexity in the cybersecurity landscape, our partnership with Trend is a key element to our success in enabling business transformation. We're looking forward to giving more customers the tools they need to secure their organizations with confidence."
As Trend and its partners have evolved together, so has another critical component: artificial intelligence, which enables partner analysts to understand the next threat alert, and the next opportunity for growth within customer accounts, further deepening a partner's value to their end customers.
Jay McBain, Chief Analyst at Canalys: "Hybrid IT environments are growing in complexity, with managed security services serving as a major driver for the channel. At the same time, the channel is undergoing a shift towards cloud, services, marketplaces, incident response and consulting. It's great to see Trend Micro providing extensive support – including a well-balanced Partner Capability Model – that paves the way for partners to excel in managed services, by leveraging the power of generative AI."
The Trend Partner Program will enable channel partners to:
Embrace AIwith Trend Vision One generative AI capabilities, empowering SOC teams to accelerate daily workflows, enhancing their performance and productivity
Increase profitabilitywith stacked benefits; from capabilities, deal participation and co-selling, marketplace competitive private offers and recognized partners' influenced revenue in services and consulting
Expand serviceswith new competencies for partners to earn their technical and service validations in cloud security, professional services, managed security services, SOC, IR, and more
Co-sell and generate more leadswith multiple lead gen tools and customer workshops, including co-branded risk assessments, cloud security for AWS and Azure workshops, online demo environments, marketplace incentive campaigns, and numerous co-sell and co-branded sales tools
Experience immersive learningwith Trend Campus, which supports hybrid learning across three progressive tracks as well as in-depth 1:1 consultation for competency partners
Leverage an integrated digital experienceacross partner locator, partner portal, mobile app, leads dashboard and cloud marketplaces
The Trend Partner Program is built on the foundation of a thriving channel business comprising 147,000 profiled partners, more than half of whom took broader cybersecurity training in the past year. Deal registration has seen a significant increase, especially by co-selling partners, with 42% YoY growth in AWS CPPO partners and a 46% YoY increase in MSP partners selling XDR.
Sean Barker, CEO at cloudEQ: "Organizations rely on us to address their business challenges and speed up their digital transformation while ensuring business continuity. Security is a shared responsibility and a critical element of the cloud migration journey, and we work alongside Trend to provide customers with proactive and automated cloud security. The latest iteration of Trend's partner program will further enable us to deepen our expertise and broaden our services to safeguard our customers' cloud applications."
Trend continues to evolve and grow alongside partners, ensuring that joint customers remain protected while remaining profitable and extending partner opportunities.
About Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With over 7,500 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com.
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