CrowdStrike | September 15, 2023
CrowdStrike's latest program bolsters partner networks by expanding security services and addressing skill gaps for businesses of all sizes.
Service partners can harness Falcon Complete's resources to create co-branded, white-labeled security services or custom solutions atop the platform.
CrowdStrike's Falcon Complete for Service Providers offers 24/7 monitoring, proactive threat hunting, integrated threat intelligence, and end-to-end remediation to MSSPs, SIs, and GSIs.
CrowdStrike has unveiled a specialized platform meticulously designed to offer a comprehensive range of managed detection and response (MDR) services uniquely crafted to cater to the specific needs of its service provider channel partners. This platform highlights CrowdStrike's unwavering commitment to delivering tailored, state-of-the-art solutions that empower its partners in the service provider channel.
Within the framework of CrowdStrike's Falcon Complete for Service Providers, various types of entities, including managed security service providers (MSSPs), managed service providers (MSPs), system integrators (SIs), and global system integrators (GSIs), are empowered to provide their clientele with a comprehensive array of security services. These encompass round-the-clock monitoring, proactive threat identification, seamless integration of threat intelligence, and a full spectrum of remediation measures.
Moreover, partners can provide protection equivalent to CrowdStrike's flagship Falcon Complete platform. It entails the ability for service partners to leverage Falcon Complete's pre-existing team and service offerings, thereby facilitating the development of co-branded or white-labeled managed security services as well as tailored services that are built upon this robust platform. This expansion empowers partners to deliver high-quality security solutions aligned with CrowdStrike's industry-leading standards.
Daniel Bernard, CrowdStrike's Chief Business Officer, expressed that Falcon Complete for Service Providers simplifies the process for customers to access the industry's leading managed detection and response (MDR) services while also incorporating additional capabilities from their selected service provider to ensure a seamless security experience and peace of mind. Customers not only have the freedom to choose their preferred provider but can also enjoy the highest levels of protection against advanced threats.
John Senn, Ernst & Young Cyber Managed Services Managing Director, said, "Working with CrowdStrike's managed security services deepens our relationship, helping EY to offer specialized, high-touch managed detection and end-to-end response capabilities to our clients, enabling them to stay ahead of sophisticated cyberthreats and derive data-driven insights to improve their overall cyber threat defenses."
[Source: MSSP Alert]
As part of its ongoing commitment to empower its partner network and enhance the value proposition for businesses of all sizes, CrowdStrike has introduced this program to assist partners in expanding their managed security services portfolios, bridging skills gaps, and bolstering internal teams. This strategic initiative is positioned as the company's latest endeavor to provide partners with increased value and a broader range of options.
Acxiom | October 13, 2023
Acxiom gets awarded for boosting Heathrow Airport's efficiency with Salesforce solutions.
Acxiom's EMEA Head is grateful for the recognition, emphasizing commitment to customer-centric innovation.
Heathrow commends Acxiom's Salesforce-driven impact on revenue and customer engagement.
Acxiom, renowned for its excellence within the Salesforce ecosystem, has been granted the esteemed Salesforce Partner Innovation Award in the sectors of transportation, travel and hospitality. The company's pivotal role in driving the transformation of Heathrow Airport's operations through the optimization of Salesforce Marketing Cloud and Data Cloud investments led to an increase in customer satisfaction, operational efficiency, and a substantial return on investment.
Jason Skelton, Acxiom's Head of Alliances and Solutions for EMEA, expressed his gratitude and reportedly stated,
We are incredibly honored to be recognized with a Salesforce Partner Innovation Award for our work with Heathrow. This accolade reflects Acxiom's commitment to the innovations achieved through our work with Salesforce. Together, we’ve unlocked new growth opportunities for our clients and set the benchmark for data-driven, customer-centric solutions.
[Source – Business Wire]
Peter Burns, the Director of Marketing, Digital, and eCommerce at Heathrow, expressed that their collaboration with Acxiom had been transformative for Heathrow. He noted that Acxiom's expertise had enabled them to fully utilize the potential of Salesforce, leading to enhanced customer engagement and substantial revenue growth. He also mentioned that they believed the recognition was well-deserved and looked forward to a continued collaborative journey.
Steve Corfield, Executive Vice President, Global Alliances and Channels and Emerging Technologies at Salesforce, emphasized the crucial role that partners like Acxiom play in facilitating digital transformation and AI adoption within the Salesforce ecosystem, thereby enhancing customer experiences.
According to a study by IDC, the impact of Salesforce's ecosystem will result in 9.3 million new jobs and $1.6 trillion in new business revenue by 2026. For every $1 Salesforce earns, the ecosystem is expected to grow by $6.19. More than 90% of Salesforce's customers utilize partner apps and experts, contributing to the continuous expansion of the Salesforce ecosystem through innovations in AI, data, and CRM.
The Partner Innovation Awards, now in their eleventh year, recognize the substantial contributions made by Salesforce partners across various clouds, industries, and the broader partner program. These partners include consulting firms, digital agencies, resellers, and ISV partners.
While the collaboration between Acxiom and Heathrow Airport has led to significant improvements in customer satisfaction and operational efficiency, there might be potential concerns about the exclusivity of the solution for larger entities. Small and midsized companies within the transportation, travel, and hospitality sectors might find it challenging to implement similar Salesforce solutions due to cost constraints and the need for specialized expertise.
Acxiom's successful integration of Salesforce Marketing Cloud and Data Cloud solutions at Heathrow Airport demonstrates the potential for similar enhancements in other sectors. The collaboration highlights the capability of Salesforce's ecosystem to drive substantial returns on investment, enhance customer engagement, and streamline operations. Additionally, Acxiom's recognition emphasizes the potential for similar success in other partnerships and industries by showcasing the positive effects of customer-centric innovation and data-driven solutions.
PR Newswire | October 18, 2023
Optimizely, the leading digital experience platform provider, today announced a new operating system for marketing practitioners built on its industry-leading digital experience platform: Optimizely One.
Up until now, the market has had to make the difficult choice between building a stack that caters more to either developers – think open and highly customizable but complex – or to practitioners – resulting in disparate point solutions that create a lot of overhead costs and disjointed workflows. Additionally, with AI rapidly evolving and its value exponentially growing, it has never been more important to streamline the way content gets created and data gets actioned.
Comprised of Optimizely's seamlessly integrated best-of-breed capabilities, all built on a modern SaaS, Optimizely One offers a highly composable architecture giving teams the flexibility to choose exactly what they need in their marketing ecosystem. Optimizely One is enriched through a single, unified workflow accelerated by AI, making it simple for marketers to create, manage, deliver, and optimize content all in one place. Secure and scalable, Optimizely One provides teams with the future-proof stack they need to create and optimize digital experiences for their customers.
Marketing is the only remaining enterprise function that doesn't have a go-to platform, so we designed Optimizely One to be the operating system for marketers, said Alex Atzberger, CEO of Optimizely.
"Content is at the core of every digital experience, and Optimizely One provides exactly what marketers need to orchestrate their content, monetize experiences and experiment across all touchpoints – all enriched through smart workflows and accelerated by AI. The time is now for companies to seize the opportunity to reinvent how marketing, product and growth teams work together to create content-driven digital experiences."
With Optimizely One, customers can now enjoy:
Fully-Composable Stack: Optimizely One is fully SaaS, fully decoupled, and highly composable to empower teams to build their stack, their way. New capabilities include:
CMS SaaS Core: Design entire web experiences with a low/no-code interface, and benefit from automatic upgrades, SLAs, and managed services
Graph: Aggregate content from any source, manage it from a single hub, and deliver it to any channel, app or device
Visual Experience Builder: Apply pre-built templates and customer data to create and preview engaging experiences via an all-new, user-friendly editor
Unified Workflow: Optimizely One connects your team via a fully connected workflow — from planning to analysis – all based on a single unified platform that allows you to log in once and seamlessly navigate across all Optimizely applications. New capabilities include:
Experiment Collaboration: Manage every aspect of your experimentation program with a purpose-built tool
Omnichannel Authoring: Create content once and pull it into multiple content types and formats, to deliver to any channel, device or platform
AI-Accelerated: Taking an ecosystem approach, Optimizely One embeds both native and external AI capabilities into the entire marketing lifecycle, helping teams work faster and make better decisions. New highlights include:
Opal, a new identity for AI: Engage with Optimizely's AI to surface insights, review recommendations, create new content, and serve as your co-pilot when you need it
Partnership with Writer: Utilize business-focused language learning models (LLMs) to create enhanced AI-generated content that includes specific industry knowledge
With Optimizely's newly announced solution partner, Writer, the full-stack generative AI platform for enterprises, Optimizely Content Marketing Platform (CMP) customers will be able to leverage sophisticated language learning models (LLMs) within the context of their existing marketing workflows. With a strong AI offering that meets B2B needs, this partnership will allow joint customers of Optimizely and Writer to finally harness the power of AI by leveraging the Writer platform to develop content that is relevant, compliant and consistent with their existing brand tone and voice.
"We're continually reinventing the way marketers work, so they can more easily deliver exceptional digital experiences to their customers and drive maximum business impact without having to make any tradeoffs," said Rupali Jain, Chief Product Officer at Optimizely. "Optimizely One is a shared operating system that gives teams unprecedented levels of transparency, flexibility and simplicity to manage their entire marketing lifecycle. With the guidance of Opal and power of experimentation data, every part of the lifecycle is rooted in science."
Optimizely leverages powerful experimentation capabilities, comprehensive digital commerce tools and intuitive content management to enable exceptional customer experiences for over 10,000 of the world's top brands. Proven by its 8 leader recognitions from analyst firms in the last 24 months, Optimizely continues to deliver the industry's best digital experience solutions.
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.
Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota and Vodafone, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.