CUSTOMER EXPERIENCE

Avantive Solutions Collaborates with Hitachi Solutions to Enhance Customer Experience

Avantive Solutions | January 05, 2022

Customer Experience
Avantive Solutions is a purpose-driven global technology and business process outsourcer (BPO) specializing in designing, building strategic sales, and digital marketing solutions. It collaborated with Hitachi Solutions to deliver a unique experience to its customers.

As Avantive's digital transformation partner, Hitachi Solutions will create a customized data platform based on machine learning (ML) and artificial intelligence (AI), allowing Avantive to take advantage of cutting-edge analytics and customer insights.

Avantive will use multi-faceted demographic appendices to apply new insights, allowing them to approach their clients better. They will provide clients with more trending insights and, ultimately, individualized call scripts by enabling enhanced data analysis speed and capacity.

Our partnership's purpose is to push our clients' outcomes to new heights. Avantive will be able to employ improved technology to boost contacts, conversions, and the reachability and trustworthiness of our clients."

Amy Brennan, Avantive's VP of Operational Excellence

Team Avantive is thoroughly concentrated on regulating and leveraging data to make connections more customized and appropriate for their customers. This makes them stand out from the competition -utilizing data-driven insights to effectively reach their clients and interact with them in a more meaningful and result-driven manner.

Hitachi Solutions VP of Data Science and Machine Learning John Young, said, "Avantive will be able to collect and aggregate data in real-time and make effective moment-by-moment modifications to live consumer outreaches thanks to Microsoft Azure and Databricks' ML and analytics scalability. This capability will significantly boost their contacts, closure rates, and overall performance".

Spotlight

Many organizations marketing and selling through the channel try to use their existing customer relationship management (CRM) software to manage their partner base. This is a bad idea. Why? The cost of using CRM instead of partner relationship management (PRM) software is much higher, it adds complexity to the user and admin experience, and it requires a patchwork of connector applications. In this video, you will learn why purpose-built PRM software is the only to go.

Spotlight

Many organizations marketing and selling through the channel try to use their existing customer relationship management (CRM) software to manage their partner base. This is a bad idea. Why? The cost of using CRM instead of partner relationship management (PRM) software is much higher, it adds complexity to the user and admin experience, and it requires a patchwork of connector applications. In this video, you will learn why purpose-built PRM software is the only to go.

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