Amperity Announces Strategic Collaboration with AWS

Amperity | February 22, 2022

On February 15, Amperity announced a Strategic Collaboration Agreement with Amazon Web Services, Inc. (AWS). This agreement will help support digital transformations for companies looking to implement first-party data strategies and engage new segments of customers.

As a leading customer data platform, Amperity will be enabled to do more for cloud-based customer-centric tools owing to this collaboration. It will also be able to provide artificial intelligence-based insights, support scaling of Amperity’s AWS practice, and deliver innovative services and products for a unified view of the customer.

"At Brooks Running, truly understanding our runners is at the heart of everything we do," said Melanie Allen, Senior Vice President and Chief Marketing Officer at Brooks Running. "Based on our experience using both AWS and Amperity, this collaboration makes perfect sense as it builds upon each company's core strengths to deliver high-level actionable insights that directly impact how we serve runners with only the best brand experiences."

Our technology partners play a crucial role in enhancing the customer experience across every touchpoint, including marketing, sales, information technology, and data science. It's an honor to enter into a Strategic Collaboration Agreement of this kind with AWS, serving the growing digital customer experience segment. Working together, we will ensure our joint customers have first-class experiences through the innovative services that both AWS and Amperity provide."

Derek Slager, CTO at Amperity

"AWS and Amperity understand that to transform faster, enterprises need a better way to store, access, and leverage customer data," said Ruba Borno, Vice President, Worldwide Channel and Alliances at AWS. "Our line-of-business customers in every industry frequently tell us that they need to leverage their data to be more agile in response to changing consumer behaviors and preferences. This collaboration with Amperity is driving modern data solutions that deliver consumer insights, faster, to our customers."
Through this collaboration, AWS and Amperity will help customers transform their interactions with end customers by using industry-relevant, cloud-based solutions.

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MARKETING DATA

ZINFI Releases Latest "Feet on the Street" Video Podcast on Partner Ecosystems Featuring Asher Mathew, CEO and Co-Founder of Partnership Leaders

PR Newswire | May 31, 2023

ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), today announced the release of its latest "Feet on the Street" educational video podcast focused on partner ecosystems. "Elevating Partnership Leaders and Pioneering the Science of Partnering" features special guest Asher Mathew, CEO and co-founder of Partnership Leaders, and ZINFI CEO and founder Sugata Sanyal engaged in a lively discussion of partner leadership as well as industry trends and strategies for building high-functioning partner networks. The four-chapter video podcast series – which is now available on demand from the ZINFI website – begins with an account by Mathews of the history of the origins of Partnership Leaders, an international team and ecosystem of more than 1,800 members whose mission is to elevate the role of partnership professionals and strengthen partnership teams. "We view ourselves as a platform for success rather than just a community," says Mathews. "We really take this seriously." Chapter 1 of the series, "Pioneering the Science of Partnering: Rethinking Operations & Strategies for Success," builds on research Partnership Leaders conducted in collaboration with HubSpot and Canalys on the current state of partner operations. An important insight that emerged from that research is that most organizations, even some of the smallest companies, are managing multiple partner types. This means, according to Mathews, "a partner organization needs to be dialed in on what their ideal partner profile is and do that research work upfront, and then really go into defining why they're partnering and what value they can generate." In Chapter 2 of the series, "Scaling SaaS Companies: When & How to Build a Partner Network for Optimal Growth," Mathews and Sanyal discuss how organizations can determine when they are ready to begin establishing a partner network and what to consider as they begin to identify potential recruiting targets and develop a framework for partner programs. Chapter 3, "Community-Based Learning Model to Empower Next-Gen Partnership Leaders," features an in-depth exploration of Partnership Leaders' work to understand in detail the characteristics of great partner leaders, great partner programs and high-functioning strategic partnerships. In the final chapter of the video podcast series, "Empowering Partner Ecosystems through Collaboration, Loyalty and Automation," Sanyal and Mathews wrap up the discussion with a vision for success in partner operations where partner leaders are held accountable, just like other members of the leadership team, and where vendor organizations have a detailed understanding of what motivates their partner base, how to build loyalty among partners, and how to use automation, AI and analytics to ensure long-term growth. About ZINFI Technologies ZINFI Technologies, the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications—partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI's global marketing services team members. About Partnership Leaders Partnership Leaders is a leading industry association for partnership, channel and business development leaders. As the industry's premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

MARTECH

Trustifi’s Channel Program Wins 5-Star Rating in CRN Magazine’s 2023 Partner Program Guide

Accesswire | April 03, 2023

Trustifi, a premier provider of SaaS-based email data security solutions, announced today that its channel program for IT solution providers and managed services providers (MSPs) has been named a "Five-Star" offering in CRN magazine's 2023 Partner Program Guide. Each year, the CRN editorial team spotlights a select group of technology providers who have created unique and effective offerings for channel partners, honoring an elite group of programs with a "Five-Star" designation. This rating is based on the value and strategic benefits these offerings deliver to MSPs, VARs (value-added resellers), systems integrators and managed security services providers (MSSPs), helping these companies to realize greater margins and succeed. Trustifi offers a full suite of next-generation email data protection, account compromise detection and encryption solutions to regional small businesses, mid-size enterprises, healthcare organizations, educational campuses, retailers and financial companies. The solutions encompass both outbound and inbound protection against cyber security crimes. They incorporate powerful AI-driven tools that interpret the text of inbound messages to detect sophisticated imposter phishing and "social engineering" attacks that traditional SEG-based (security email gateway) filtering solutions can't decipher. Advanced phishing schemes are on the rise due to the advent of text generating platforms like ChatGPT, making it far easier for malicious actors to build effective malware and mount convincing phishing and brand imposter attacks. It is now nearly impossible for cyber security solutions to combat these threats without these best-of-breed AI tools. The annual CRN Partner Program Guide offers vital information to help channel partners decide which vendor services best suit their individual business models-and which vendors are dedicated to the most channel-friendly policies. According to a statement from CRN, companies that receive the 5-star rating "go above and beyond in their commitment to nurturing strong, profitable, successful channel partnerships," and whose programs incorporate "strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support," among other elements. These offerings can set a technology vendor apart, allowing them to greatly contribute to a partners' long-term growth and market performance. Trustifi's CRN 5-Star PPG listing can be found here. "Trustifi has always maintained a vital presence in the channel, offering superior encryption, antimalware, automated compliance and data loss protection solutions. Our products allow MSPs and MSSPs to provide a more compelling and cost-effective offering to their end-customers, at higher margins, and with more sophisticated AI-powered tools than many of the most entrenched solutions the marketplace can deliver," said Rom Hendler, CEO and co-founder at Trustifi. "We're honored that CRN has recognized the worth of these specialized cyber security solutions, while acknowledging how deeply our company supports its channel partners. We provide the tools, training, and support to ensure they can profitably take these solutions to market, while enhancing their end-users' security stack in the process." To that end, Trustifi recently launched its MSSP Dashboard platform, which allows MSPs and MSSPs to easily manage a plethora of Trustifi software licenses across multiple accounts at once. This feature facilitates straightforward, simple management in multi-tenant environments, allowing MSPs to quickly and seamlessly replicate or customize service offerings from one end-customer and apply them to another with just a few clicks, through a single, seamless interface. This consolidated dashboard dramatically streamlines management of multiple Trustifi licenses, saving considerable time and labor for channel partners who work with numerous end-customers, many of which involve hundreds of seats and licenses at a time. Its drag-and-drop capabilities allow MSPs to change or add elements such as encryption, one-click compliance or smart indexing from one customer plan to another seamlessly, and to recreate customer data loss protection and email filtering rules across various clients. MSPs can visit here to get full information on the Trustifi MSSP Dashboard. "In today's world, the need for innovation is greater than ever," said Blaine Raddon, CEO of The Channel Company. "Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN's 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel." Trustifi was recognized in the 2023 Gartner Market Guide for Email Security for its Outbound Shield, Inbound Shield and Account Compromise Detection solution. Trustifi's solutions have been acknowledged by awards and additional media features from prestigious sources such as Expert Insights, Channel Visions magazine, Source Forge, the American Business Association and the Golden Bridge Awards. About Trustifi Trustifi is a cybersecurity firm featuring solutions delivered on a software-as-a-service platform. Trustifi leads the market with the easiest-to-use and deploy email security products providing both inbound and outbound email security from a single vendor. The most valuable asset to any organization, other than its employees, is the data contained in its email, and Trustifi's key objective is keeping clients' data, reputations, and brands safe from all threats related to email. With Trustifi's Inbound Shield, Data Loss Prevention, and Email Encryption, clients are always one step ahead of attackers. www.trustifi.com About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

CHANNEL PARTNERSHIPS

Exro Names Re:Build Manufacturing Its Exclusive Cell Driver™ Manufacturing Partner and Announces New Channel Partnership Agreements

PR Newswire | May 09, 2023

Exro Technologies Inc. (TSX: EXRO) (OTCQB: EXROF) (the "Company" or "Exro"), a leading clean-technology company that develops new generation power-control electronics that expand the capabilities of electric motors and batteries, is pleased to provide an update on commercialization efforts for its Cell Driver™ Energy Storage System ("Cell Driver™"). Re:Build Manufacturing ("Re:Build") is now Exro's exclusive manufacturing partner for Cell Driver™. Exro also announces new channel sales partnership agreements with renewable energy and energy management integrators that provide access to commercial and industrial ("C&I") markets in California, Colorado, Florida, the Caribbean, and regions within Canada. "We continue to make steady progress advancing our go-to-market strategy for our Cell Driver™ technology in order to satisfy the growing demand for energy storage," said Exro CEO Sue Ozdemir. "Our partnership with Re:Build provides us the ability to leverage a world-class manufacturing partner to immediately scale operations and eliminate from our balance sheet the significant capex and working capital that would otherwise be required. In addition, our new channel partners amplify our reach to commercial and industrial customers who want to save money on increasing utility costs, secure a reliable backup source of energy, and contribute to the sustainability of the communities in which they operate. As we prepare to achieve UL certification in the next few months and scale our energy storage business, this opportunity to unlock value for our shareholders is significant." Re:Build Manufacturing Partnership Re:Build (https://rebuildmanufacturing.com/) is a network of businesses that combine cutting-edge enabling technologies with operational superiority in aerospace and defense, cleantech, health, industrial equipment, lifestyle, and mobility. The company's expertise is in product innovation, advanced components, systems production, and industrial automation. Its customers value it as a trusted manufacturing partner. Under the partnership, Exro will provide Re:Build with the battery control system power electronics and Re:Build will be the exclusive manufacturer of Exro's Cell Driver™ cabinets for an initial term of five years. In exchange for this exclusivity, Re:Build will pass along to Exro 50% of any savings created by the manufacturing process. Re:Build will also set up and manage a highly efficient supply chain that will include components it manufactures and those it purchases, and it will assemble and test the finished products. Re:Build will be responsible for all capital expenditures, supply chain, and inventory working capital requirements associated with manufacturing the Cell Driver™, thereby removing considerable future funding and working capital requirements from Exro's balance sheet. Built in the United States, the Cell Driver™ will also qualify for 'Buy America' incentives available to customers. Channel Partnership Agreements Exro's go-to-market strategy for its Cell Driver™ Energy Storage system is to access C&I markets through a network of renewable energy, energy management, and electric vehicle charging infrastructure integrators and distributors that provide access across North America. This strategy is intended to accelerate and amplify Exro's market presence, targeting these channel partners growing demand for energy storage in C&I applications as well as EV charging stations. Over the course of the last two months, Exro has onboarded new channel partners that provide access to customer networks in California, Colorado, Florida, the Caribbean, and regions within Canada. These channel partners have been trained on Cell Driver™ and are currently marketing and quoting the technology with solar energy, electric vehicle charging infrastructure and energy management projects. A summary of these new partners is provided below. Photovoltaics California (PVCA) Overview: California is a service and maintenance oriented electrical contractor supporting long term client energy requirements specializing in PV and storage. PVCA provides access to target rich California market. Status: Entered a Channel Partnership Agreement. Providing training for sales force and commercial / technical support for proposals via Energy Toolbase. First orders anticipated by the end of Q3 2023. Opportunity: PVCA is a highly active installer and O&M provider in the California region with a pipeline of Cell Driver™ units in various segments (primarily Solar + Storage). Multi-year revenue opportunity with visibility to projects 2023-2025. Application: Exro is actively quoting projects in conjunction with PVCA installation costs. ProSolar Overview: US Virgin Islands-based multinational solar and storage integrator with offices in USVI, Puerto Rico, Florida, and California. ProSolar is the largest solar integrator in the Caribbean region who brings a wealth of experience operating in the Caribbean. Status: Entered a Channel Partnership Agreement. The companies are actively reviewing various sites to identify a suitable host project for Cell Driver™ in the Caribbean. Opportunity: Multiyear revenue opportunity focused primarily on the Caribbean market with significant expansion opportunities into Florida and California. The relationship provides visibility into the 2023-25 demand cycle. Application: Reliable grid tied backup power, off grid power, microgrid and solar self consumption. Shaw Solar Overview: Regional solar and electrical contractor servicing Western Colorado. In addition to new installations, Shaw has completed an extensive number of smaller commercial and light industrial projects which potentially stand to benefit from Cell Driver™. Status: Entered a Channel Partnership Agreement. The companies are actively reviewing various sites to identify a suitable host project for Cell Driver™ in Western Colorado. Opportunity: Multiyear revenue opportunity providing guidance into the 2023-25 demand cycle. Application: Demand charge management, off grid power, grid tied backup power and energy management innovation and leadership. High Point Electric Overview: British Columbia-based electrical and energy management contractor focused on large retail box stores including London Drugs, Loblaws and others. Status: Entered Channel Partnership Agreement. High Point is actively reviewing their portfolio of retail box stores located in BC, Canada to identify locations which will benefit from Cell Driver™. Opportunity: Multiyear revenue opportunity to enter large box retailers in Canada. Application: Demand charge management and grid tied backup power. Cell Driver™ UL Certification Update Having now completed two of the three certification phases, Exro's Cell Driver™ is on track to complete UL certification in early Q3 2023, pushed back by approximately three weeks due to scheduling at UL's certification laboratories. UL certification is required prior to connecting to the grid in North America. Certification will be followed by the start of series production for Cell Driver™ beginning with in-field pilots and initial customer deliveries in Q3 2023. About RE:BUILD Manufacturing Founded in 2020 with six employees, Re:Build Manufacturing now employs more than 850 people across eleven business units with facilities in Massachusetts, New Hampshire, New York, Michigan, Ohio, South Carolina, Colorado, and California. Re:Build Manufacturing is dedicated to building a better future for its employees, customers, partners, communities, and shareholders through a new model of industrialization. The company is focused on revitalizing America's manufacturing base and creating meaningful, sustainable jobs in areas that have been deindustrialized. About Exro Technologies Inc. Exro Technologies Inc. is a leading clean technology company that has developed new generation power control electronics that change how the world optimizes energy by expanding the capabilities of electric motors and batteries. The company's innovative technologies serve to bridge the performance-cost gap in e-mobility (Coil Driver™) and stationary energy storage (Cell Driver™), and act to accelerate adoption towards a circular electrified economy by delivering more with less – minimum energy for maximum results.