CHANNEL PARTNERSHIPS

Amperity Announces Strategic Collaboration with AWS

Amperity | February 22, 2022

Strategic Collaboration
On February 15, Amperity announced a Strategic Collaboration Agreement with Amazon Web Services, Inc. (AWS). This agreement will help support digital transformations for companies looking to implement first-party data strategies and engage new segments of customers.

As a leading customer data platform, Amperity will be enabled to do more for cloud-based customer-centric tools owing to this collaboration. It will also be able to provide artificial intelligence-based insights, support scaling of Amperity’s AWS practice, and deliver innovative services and products for a unified view of the customer.

"At Brooks Running, truly understanding our runners is at the heart of everything we do," said Melanie Allen, Senior Vice President and Chief Marketing Officer at Brooks Running. "Based on our experience using both AWS and Amperity, this collaboration makes perfect sense as it builds upon each company's core strengths to deliver high-level actionable insights that directly impact how we serve runners with only the best brand experiences."

Our technology partners play a crucial role in enhancing the customer experience across every touchpoint, including marketing, sales, information technology, and data science. It's an honor to enter into a Strategic Collaboration Agreement of this kind with AWS, serving the growing digital customer experience segment. Working together, we will ensure our joint customers have first-class experiences through the innovative services that both AWS and Amperity provide."

Derek Slager, CTO at Amperity

"AWS and Amperity understand that to transform faster, enterprises need a better way to store, access, and leverage customer data," said Ruba Borno, Vice President, Worldwide Channel and Alliances at AWS. "Our line-of-business customers in every industry frequently tell us that they need to leverage their data to be more agile in response to changing consumer behaviors and preferences. This collaboration with Amperity is driving modern data solutions that deliver consumer insights, faster, to our customers." 
Through this collaboration, AWS and Amperity will help customers transform their interactions with end customers by using industry-relevant, cloud-based solutions.

Spotlight

Megabus is the market-leading budget intercity coach operator in the UK and North America. First launched in the UK in 2003, international transport group Stagecoach introduced the brand to the USA in 2006, with the mission of providing affordable and reliable bus services across more than 100 different cities and university cam

Spotlight

Megabus is the market-leading budget intercity coach operator in the UK and North America. First launched in the UK in 2003, international transport group Stagecoach introduced the brand to the USA in 2006, with the mission of providing affordable and reliable bus services across more than 100 different cities and university cam

Related News

CHANNEL PARTNERSHIPS

Veracode Unveils Velocity Partner Program™

Veracode | August 17, 2022

Veracode, a leading global provider of application security testing solutions, today announced the launch of the Veracode Velocity Partner Program. The objective of the program is to enable partners to grow their security practice quickly and profitably around Veracode’s cloud-native Continuous Software Security Platform, offering opportunities to accelerate deal closure, expand market share, and grow revenue. The program’s numerous integrated features include new demand-generation campaigns aligned to key security initiatives, on-demand sales and technical enablement tools, and a new role-based partner training and certification program. Partners that play a critical role in helping customers make sense of their complex security and development challenges can take advantage of these features to optimize team performance, improve collaboration, and increase win rates. With the application security market projected to reach $22.6 billion by 2026, up from $5.5 billion in 2019*, secure software is clearly a growing priority for businesses across industries. Designed to help Veracode channel partners address this growing market demand, the Velocity Partner Program combines the capabilities of Veracode’s innovative cloud-native platform with the support of dedicated practitioners and demand-generation offerings to establish go-to-market services. “The need for speed and innovation in software development has introduced new complexities and risks for businesses,” said Pete Harteveld, Chief Revenue Officer at Veracode. “The need for speed and innovation in software development has introduced new complexities and risks for businesses,” said Pete Harteveld, Chief Revenue Officer at Veracode. “As a proven software security leader, we are relentlessly focused on ensuring customers are equipped to address these challenges. Our trusted partners are key to helping us in our mission. The evolution of the Veracode Velocity Program provides a clear path for our partners to help customers build software more securely at speed as they grow their businesses.” Three Tiers of Veracode Velocity Through a role-based strategy and approach, partners can engage and collaborate with Veracode to achieve mutual goals and objectives. The knowledge, skills, insights, and best practices that partners gain from Veracode enhance their ability to deliver industry-leading solutions and services. Divided into three tiers, the program provides structure and a formalized rubric for categorizing partners globally based on their ability to satisfy key requirements. Level 1- Sprint Partners: All Veracode partners begin at this level and have access to tools, including marketing campaigns and on-demand programs, training and certifications, automatic subscriptions to all partner communications, and online resources via the Partner Community. Level 2- Momentum Partners: Pending previous performance and engagement with Veracode, select partners can leverage custom, plan-based marketing for program investments aligned to ROI goals. Additionally, they have prioritized access to enablement programs and initiatives to drive key performance metrics. Level 3- Turbo Partners: This tier is by invitation only for strategic go-to-market partners that align with key initiatives. These partners participate in joint go-to-market planning with quarterly business reviews and exclusive programs, including exclusive early access to Veracode products, programs, resources, and content. Better Together “Optiv’s partnership with Veracode enables us to further develop our trusted ability to advise, deploy, and operate AppSec programs,” said Joshua Dubik, Senior Practice Leader at Optiv. “Utilizing Veracode’s integrated features, such as training and certification, new demand-generation offerings, and tools and products via the broader marketplace helps us deliver better results for our clients.” Harteveld added, “Our Continuous Software Security Platform is seamlessly embedded into the environments where developers work, making it easy for them to code securely without compromising speed of delivery. ‘Single pane of glass’ reporting and analytics, combined with daily updates to the vulnerability library, ensure customers’ teams supporting every phase of the software development lifecycle can monitor compliance, govern corporate risk, and handle unexpected exploits. Through our platform, partners can provide customers with the reassurance of a flexible and robust software security program that will grow and scale as their requirements evolve.” To learn more about the Veracode Velocity Partner Program visit https://www.veracode.com/partners/program or contact partnerprogram@veracode.com. About Veracode Veracode is a leading AppSec partner for creating secure software, reducing the risk of security breach, and increasing security and development teams’ productivity. As a result, companies using Veracode can move their business, and the world, forward. With its combination of process automation, integrations, speed, and responsiveness, Veracode helps companies get accurate and reliable results to focus their efforts on fixing, not just finding, potential vulnerabilities. Learn more at www.veracode.com, on the Veracode blog and on Twitter.

Read More

MARTECH

XONA Bolsters Partner Program and Names Roneeta Lal Head of Channel Sales to Accelerate Adoption of Secure Remote Access Platform

XONA | August 01, 2022

XONA, the frictionless user access platform purpose-built for critical infrastructure, today announced that it named Roneeta Lal as head of channel sales while expanding features of its partner program and adding its first internationally-based partner, Pago Networks. As threats to critical infrastructure increase worldwide, Lal will help expand XONA’s global footprint by empowering partners to serve customers across industries that have a growing need for secure user access to their operational technology (OT). Through existing relationships with partners including GE and Baker Hughes, XONA’s solution is already deployed in more than 25 countries worldwide. As a managed security services provider (MSSP) and value-added reseller (VAR), South Korea-based Pago is integrating XONA’s solution into its DeepACT managed detection and response (MDR) service and selling the XONA solution separately to its customer base. To help partners like Pago accelerate sales and drive revenue, XONA is also adding new features to its partner program including streamlined deal registration, on-demand training for channel partners, enhanced channel marketing programs and a cloud-based demo platform that makes it easier for partners to showcase XONA’s technology to potential customers. “I’ve spent more than 20 years enabling partners of some of the world’s largest technology companies to achieve the important work of securing enterprise networks and data – but XONA’s technology is different,” said Roneeta Lal, Director, Global Partners, XONA. “I’ve spent more than 20 years enabling partners of some of the world’s largest technology companies to achieve the important work of securing enterprise networks and data – but XONA’s technology is different,” said Roneeta Lal, Director, Global Partners, XONA. “Enterprise security is extremely important, but there usually aren’t lives at risk in the event of a breach, which is a strong possibility if a power plant, water treatment facility, pipeline or other critical infrastructure is compromised. I’m really energized by the solution XONA is bringing to market because of the difference it can make in these environments, and I know it’s an offering that will be a unique value-add to our channel partners.” Lal joins XONA from Tanium where she served as partner development director for more than two years. Prior to Tanium, she held channel sales roles at organizations including Illumio, Okta, Splunk, NetApp and Symantec. “Organizations that operate critical infrastructure – from the government to the private sector – have an immense responsibility to protect themselves from the growing threat of cyberattacks. And with global tensions rising, that threat continues to expand within our region and beyond,” said Paul Kwon, CEO, Pago Networks. “Being able to remotely access critical infrastructure has become a necessity for many companies, but creating that access elevates risk exposure while adding massive complexity and cost. XONA provides a unique, elegant and secure solution that solves these challenges, which is why we’re happy to offer it to our customers and will be using it ourselves as well.” Technology agnostic and configured in minutes, XONA’s proprietary protocol isolation and zero-trust architecture immediately eliminates common attack vectors, while giving authorized users seamless and secure control of operational technology from any location or device. With integrated multi-factor authentication, user-to-asset access controls, user session analytics, and automatic video recording, XONA is the single, secure portal that connects the cyber-physical world and enables critical operations to happen from anywhere with total confidence and trust. For more information about XONA’s partner program, visit https://www.xonasystems.com/partners About XONA XONA enables frictionless user access that’s purpose-built for operational technology (OT) and other critical infrastructure systems. Technology agnostic and configured in minutes, XONA’s proprietary protocol isolation and zero-trust architecture immediately eliminates common attack vectors, while giving authorized users seamless and secure control of operational technology from any location or device. With integrated MFA, user-to-asset access controls, user session analytics, and automatic video recording, XONA is the single, secure portal that connects the cyber-physical world and enables critical operations to happen from anywhere with total confidence and trust. Learn more by following XONA on Twitter (@XonaSystems) or LinkedIn, or visiting https://www.xonasystems.com

Read More

CHANNEL PARTNERSHIPS

Faye Launches Partnership with Asana to Expand Project Management Solution Offerings

Faye | September 23, 2022

Faye, today announced it has joined Asana Partners, expanding Asana’s global Channel Partner network of trusted providers offering professional services to ensure success with Asana. Asana Partners help companies of all sizes enhance and advance their digital transformation efforts, enabling them to deploy with confidence, learn from experts and gain access to custom solutions. Featuring partnerships with industry leaders, Asana’s global Channel network connects customers with leading solutions, reseller, and systems integrator experts in 75 countries to eliminate information silos and help organizations coordinate their work with clarity. Hand-selected for their capabilities in enterprise software and change management, partners offer professional and technical services to ensure success for distributed workers, from deploying Asana to setting up workflows to building custom solutions. Undergoing a rigorous certification program, partners offer training and resources covering a wide range of needs and skills, across teams and time zones. From planning and prioritizing projects, to setting goals and staying aligned, Channel Partnership organizations fast track their digital transformation efforts. Through this partnership, Faye is able to help clients implement, set up, and customize their Asana software and workflows, train and onboard employees to the new platform, and even integrate Asana with other critical technologies in their tech stack like CRM or CX software. By partnering with Asana, Faye enables their clients to move faster and coordinate work effortlessly, no matter where their employees are located. “The Faye team is excited to be a part of the Asana partner network,” said David Faye, CEO at Faye. “The Faye team is excited to be a part of the Asana partner network,” said David Faye, CEO at Faye. “At Faye, we make the best software in the world even better, and with our Asana services it’s no different. We are excited to help our clients take full advantage of the Asana platform with our skilled configuration, implementation, and integration services. This partnership further enables us to drive efficiency, automation, and simplicity in our clients’ tech stacks.” “We’re thrilled that Faye has joined Asana Partners, expanding our global Channel Partner network to help our customers accelerate their use of Asana and achieve success, whether they’re collaborating in-person or remotely,” said Mary-Patton Eisen, Global Head of Channel Partnerships, Asana. “Our trusted Channel Partners, including Faye, are enabling our customers to unlock more value from Asana by providing them with a single platform for distributed work that enables them to move faster and coordinate their work seamlessly, no matter where they are located.” Asana helps more than 131,00 paying customers and millions of free organizations in over 200 countries orchestrate their work, from small projects to strategic initiatives. Leading companies rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. For more information about Asana Partners and how it can benefit your business, visit: https://asana.com/partners Join Faye and Asana on September 27 at 9:00 AM PT at our webinar, Connecting Asana & Office365 to Reduce Your “Work About Work”: https://fayebsg.zoom.us/webinar/register/9516637756665/WN_69U2x3lQTZadR6H9L8v3EQ Original press release can be found here About Faye Faye is a global leader in software strategy, deployment, integrations, and ongoing management for mid-market to enterprise organizations, working with customers in over 25 countries to integrate SugarCRM, Zendesk, Salesforce, HubSpot, Asana, and more into complex tech stacks. An Inc. 5000 award winner nine years in a row, Faye is an experienced CRM, CX, and bot advisor, trusted by customers and channel partners alike. They were recognized as the 2022 SugarCRM President’s Club Partner of the Year and as the 2022 Zendesk Vertical Solutions Partner of the Year. Faye offers a variety of Asana services including implementation, training, and ongoing management. For more information about Faye’s Asana services, visit: https://fayedigital.com/asana/

Read More