Alterable, one of the leading computer systems design and related services industries is all set to introduce its email marketing SaaS. It enables small-scale and large-scale industries to strategize their email marketing approach in order to provide real-time content email personalization to the customers.
Our mission is to assist small businesses in conquering the last frontier of email marketing. Apart from large corporations, it turns out that not many businesses use real-time content, even in 2021. Now, they can use Alterable to incorporate real-time content email personalization in their email campaigns, using a simple and cost-effective SaaS."
Matthieu Fauveau, the founder of Alterable
Implementing real-time content email personalization is highly advantageous for marketers, publishers, and others who maintain email communication with consumers.
For example, a daily deal website can include a countdown timer in an email to promote a sale event. A brand can provide a map of the nearest brick and mortar locations to drive more foot traffic to its stores. An e-commerce site can display only relevant products in their emails to drive more sales.
The platform assists in growing the number of services for enhancing the interactivity of emails, allowing marketers to communicate more personally by solving customers’ queries quickly and efficiently.
Alterable is not dependent on any email service and works with all the major ESP, as it only delivers real-time content blocks within the email using an HTML snippet. Using Alterable, businesses can leverage data collected the instant an email is opened, such as local time, recipient's location, device, and other metadata, to optimize their email campaigns and lift click-through rates and conversions.