Channel Partnerships

Acxiom Clinches 2023 Salesforce Partner Innovation Award in Travel

Partner_Innovation_Award
  • Acxiom gets awarded for boosting Heathrow Airport's efficiency with Salesforce solutions.
  • Acxiom's EMEA Head is grateful for the recognition, emphasizing commitment to customer-centric innovation.
  • Heathrow commends Acxiom's Salesforce-driven impact on revenue and customer engagement.

Acxiom, renowned for its excellence within the Salesforce ecosystem, has been granted the esteemed Salesforce Partner Innovation Award in the sectors of transportation, travel and hospitality. The company's pivotal role in driving the transformation of Heathrow Airport's operations through the optimization of Salesforce Marketing Cloud and Data Cloud investments led to an increase in customer satisfaction, operational efficiency, and a substantial return on investment.

Jason Skelton, Acxiom's Head of Alliances and Solutions for EMEA, expressed his gratitude and reportedly stated,

We are incredibly honored to be recognized with a Salesforce Partner Innovation Award for our work with Heathrow. This accolade reflects Acxiom's commitment to the innovations achieved through our work with Salesforce. Together, we’ve unlocked new growth opportunities for our clients and set the benchmark for data-driven, customer-centric solutions.

[Source – Business Wire]

Peter Burns, the Director of Marketing, Digital, and eCommerce at Heathrow, expressed that their collaboration with Acxiom had been transformative for Heathrow. He noted that Acxiom's expertise had enabled them to fully utilize the potential of Salesforce, leading to enhanced customer engagement and substantial revenue growth. He also mentioned that they believed the recognition was well-deserved and looked forward to a continued collaborative journey.

Steve Corfield, Executive Vice President, Global Alliances and Channels and Emerging Technologies at Salesforce, emphasized the crucial role that partners like Acxiom play in facilitating digital transformation and AI adoption within the Salesforce ecosystem, thereby enhancing customer experiences.

According to a study by IDC, the impact of Salesforce's ecosystem will result in 9.3 million new jobs and $1.6 trillion in new business revenue by 2026. For every $1 Salesforce earns, the ecosystem is expected to grow by $6.19. More than 90% of Salesforce's customers utilize partner apps and experts, contributing to the continuous expansion of the Salesforce ecosystem through innovations in AI, data, and CRM.

The Partner Innovation Awards, now in their eleventh year, recognize the substantial contributions made by Salesforce partners across various clouds, industries, and the broader partner program. These partners include consulting firms, digital agencies, resellers, and ISV partners.

While the collaboration between Acxiom and Heathrow Airport has led to significant improvements in customer satisfaction and operational efficiency, there might be potential concerns about the exclusivity of the solution for larger entities. Small and midsized companies within the transportation, travel, and hospitality sectors might find it challenging to implement similar Salesforce solutions due to cost constraints and the need for specialized expertise.

Acxiom's successful integration of Salesforce Marketing Cloud and Data Cloud solutions at Heathrow Airport demonstrates the potential for similar enhancements in other sectors. The collaboration highlights the capability of Salesforce's ecosystem to drive substantial returns on investment, enhance customer engagement, and streamline operations. Additionally, Acxiom's recognition emphasizes the potential for similar success in other partnerships and industries by showcasing the positive effects of customer-centric innovation and data-driven solutions.

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