ActiveCampaign Launches No-Code Data Model Solution

ActiveCampaign announced that customers may now create their custom objects from within the application without coding. This new feature enables users to augment contacts and accounts and deal with their data without requiring API or developer assistance.

ActiveCampaign enables organizations to connect to powerful app integrations that employ custom objects, such as Salesforce, Zendesk Serve, Calendly, DocuSign, and Eventbrite, or create custom objects to support their use case. ActiveCampaign prioritizes facilitating the creation and management of custom objects without requiring API knowledge or developer help.

ActiveCampaign's value is constantly iterating, shown in its constant product upgrades and increased features. From automation to sales engagement to landing page design, clients continue to choose ActiveCampaign for all of their marketing needs. ActiveCampaign topped G2's Spring 2022 Report's attribution category, lead scoring, pop-up builder, and email template builder. The firm also ranked in the top three for marketing automation, CRM, sales engagement, landing page builder, conversational marketing, e-commerce personalization, and online form builder. In addition, ActiveCampaign topped G2's Best of Software 2022 in February.

In addition to accreditation, the firm obtained an A+ rating from the Better Business Bureau. Maria Pergolino, the Chief Marketing Officer of ActiveCampaign, joined the BBB's Board of Directors in March to assist bridge the gap between B2C and B2B enterprises. Because of Pergolino's extensive focus on helping businesses expand, the company will offer insightful guidance on how organizations may create better community relations.

In addition to product and company awards, the firm received client comments about the beneficial impact CXA had on their businesses over the previous quarter. For example, activeCampaign clients expect their revenue to double in 2022 (increasing by 100 percent over the following year), compared to the average annual growth rate of 3.5% for companies utilizing conventional email marketing, marketing automation, and CRM systems. This includes clients such as Apple Rose Beauty, whose online sales climbed by 300 percent using CXA.