MARTECH

ActiveCampaign Launches No-Code Data Model Solution

ActiveCampaign | June 10, 2022

No-Code Data Model Solution
ActiveCampaign announced that customers may now create their custom objects from within the application without coding. This new feature enables users to augment contacts and accounts and deal with their data without requiring API or developer assistance.

ActiveCampaign enables organizations to connect to powerful app integrations that employ custom objects, such as Salesforce, Zendesk Serve, Calendly, DocuSign, and Eventbrite, or create custom objects to support their use case. ActiveCampaign prioritizes facilitating the creation and management of custom objects without requiring API knowledge or developer help.

ActiveCampaign's value is constantly iterating, shown in its constant product upgrades and increased features. From automation to sales engagement to landing page design, clients continue to choose ActiveCampaign for all of their marketing needs. ActiveCampaign topped G2's Spring 2022 Report's attribution category, lead scoring, pop-up builder, and email template builder. The firm also ranked in the top three for marketing automation, CRM, sales engagement, landing page builder, conversational marketing, e-commerce personalization, and online form builder. In addition, ActiveCampaign topped G2's Best of Software 2022 in February.

In addition to accreditation, the firm obtained an A+ rating from the Better Business Bureau. Maria Pergolino, the Chief Marketing Officer of ActiveCampaign, joined the BBB's Board of Directors in March to assist bridge the gap between B2C and B2B enterprises. Because of Pergolino's extensive focus on helping businesses expand, the company will offer insightful guidance on how organizations may create better community relations.

In addition to product and company awards, the firm received client comments about the beneficial impact CXA had on their businesses over the previous quarter. For example, activeCampaign clients expect their revenue to double in 2022 (increasing by 100 percent over the following year), compared to the average annual growth rate of 3.5% for companies utilizing conventional email marketing, marketing automation, and CRM systems. This includes clients such as Apple Rose Beauty, whose online sales climbed by 300 percent using CXA.

Spotlight

With more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, channel partners have more potential than ever to get their name out, spread their content, and draw more people to their sites.

Spotlight

With more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, channel partners have more potential than ever to get their name out, spread their content, and draw more people to their sites.

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MARTECH

Barracuda recognized for industry-leading email security and data protection solutions

Barracuda | August 23, 2022

Barracuda, a trusted partner and leading provider of cloud-first security solutions, announced today that it is recognized as an innovator with two prestigious awards for email protection in the 2022 SC Awards and for data protection in the 2022 CRN Annual Report Card (ARC) Awards. 2022 SC Awards Barracuda Email Protection has been recognized as the winner of the Email Protection category in the 2022 SC Awards. Now in its 25th year, the SC Awards are cybersecurity's most prestigious and competitive program. Winners are recognized for outstanding solutions, organizations, and people driving innovation and success in information security. Barracuda Email Protection is a comprehensive, easy-to-use solution that delivers API-based inbox defense, phishing protection, incident response, gateway defense, data protection, and compliance capabilities. "We're thrilled that our solutions were named the best in the Email Protection category this year," said Don MacLennan, SVP of Engineering and Product Management, Email Protection, at Barracuda. "This win recognizes the value of our solutions, including our advanced ML capabilities, which enable our customers to fully automate detection and remediation. At Barracuda, it's our mission to deliver innovative security products that are easy to by, deploy, and use, and we see this award as a sign we are delivering on that." The 2022 SC Awards received a record 800 entries across 38 categories — a 21% increase over 2021. Entries for the SC Awards were judged by a panel of industry leaders, from sectors including healthcare, financial services, manufacturing, consulting, and education, among others. 2022 CRN Annual Report Card Barracuda was named the overall winner in the Data Protection Software category of CRN's 2022 Annual Report Card award. This award honors the industry's top technology vendors for success in providing high levels of satisfaction for channel partners through innovative products, services, and partner programs. Barracuda not only earned the highest score overall in the category, but also swept the four subcategories: Product Innovation, Support, Partnership, Managed & Cloud Services. With 37 years of history, CRN's ARC Awards recognize best-in-class vendors that are devoted to boosting IT channel growth through innovation in technology and partner strategy. Through the ARC Awards — known as one of the most prestigious honors in the IT industry — solution providers offer key feedback that commends technology manufacturers for designing channel-friendly product offerings, developing strong partner programs, and building long-term successful relationships with solution providers. This win recognizes both Barracuda Cloud-to-Cloud Backup and Barracuda Backup. Barracuda Cloud-to-Cloud Backup provides easy-to-use, cloud-native backup for Microsoft 365 data. Barracuda Backup combines storage, software, and inline deduplication, to ensure data is protected against loss no matter what happens. "We're honored by this recognition, and it is especially meaningful because it is based on input from channel partners," said Bill Fitzgerald, VP, Channel Sales, Americas "We're honored by this recognition, and it is especially meaningful because it is based on input from channel partners," said Bill Fitzgerald, VP, Channel Sales, Americas. "I'd like to express my sincere thanks to all channel partners that participated in the CRN survey." The ARC Awards are based on an invitation-only research survey conducted by The Channel Company. Responses from 3,000 solution providers across North America were evaluated in this year's survey, rating 82 vendor partners across four criteria: product innovation, support, partnership, and managed cloud services. Scores were awarded in 25 major product categories in technology areas that are critical to channel partner success. About Barracuda At Barracuda we strive to make the world a safer place. We believe every business deserves access to cloud-first, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data, and applications with innovative solutions that grow and adapt with our customers' journey. More than 200,000 organizations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level. For more information, visit barracuda.com.  Barracuda Networks, Barracuda and the Barracuda Networks logo are registered trademarks or trademarks of Barracuda Networks, Inc. in the U.S. and other countries.

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CHANNEL PARTNERSHIPS

Scality Revamps Channel Program

Scality | July 04, 2022

Scality’s channel executives announced that they revamped the company’s partner program with incentives, training enablement, additional support and renewed focus. As market trends indicate increased demand for multi-cloud and hybrid data flow strategies, these additions will position partners for accelerated growth. Scality is updating its partner program to better support partners, including new sales and product enablement paths, deal protection, and a partner portal. The program is designed to foster growth by providing new Scality Select Partners with everything they need to build their practice and pipeline with Scality. Right away, resources such as co-brandable campaign kits, market development funds, and joint business planning are available. Additional benefits, such as higher margin protection, rebates, and incentives, will be made available as the partnership grows, and partners will have the opportunity to be promoted to Scality Elite or Global Elite Partners. Partners will also be able to earn competency badges that highlight their areas of expertise and help them stand out in the ecosystem. "There has never been a better time to partner with Scality. As we are seeing more and more customers repatriating some cloud-based workloads back on-premises, our partners are in a great position to help them rotate to a hybrid strategy that can optimize their object storage and reduce costs. This, combined with the expanded market opportunity ARTESCA brings to the table and a partner program structure that makes it easier for partners to work with us, will undoubtedly lead to incremental revenue opportunities for our partners." Melissa Lyons, senior director of channels for Americas, Scality Frederic Saldes, head of alliances and channel for EMEA, Scality, said: "We've seen great success with the land-and-expand approach at Scality. In fact, 85% of customers expand their footprint with us and half of them do it within 12-18 months of the initial purchase. With our 100% channel strategy, partners are in a great position to capitalize on this expansion revenue and leverage our best-in-class support, training and other enablement to help them do so."

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MARKETING DATA,CHANNEL PARTNERSHIPS

Genetec Recognizes Remark Holdings, Inc. as a Silver Partner in the Development Acceleration Program

Remark Holdings, Inc. | July 12, 2022

Remark Holdings, Inc. (NASDAQ: MARK), a diversified global technology company with leading artificial intelligence ("AI") solutions and digital media properties, announced that it has been accepted as a Silver Partner in Genetec's Development Acceleration Program ("DAP"). Remark's Smart Safety Platform ("SSP"), a leading video analytics solution, is now available for Genetec's Security Center customers. "Genetec is a global market leader in video management software via their flagship product, Security Center. We are pleased to have been accepted as a Silver Integration Partner, a distinction that recognizes the value added by our AI-powered SSP, Our recent customer wins in the arena and transportation segments include our first customers using Genetec's Security Center who, along with the many other potential customers using Security Center, can seamlessly benefit from the full features of our SSP." -Kai-Shing Tao, Chairman and Chief Executive Officer of Remark Holdings The strategic relationship between Remark and Genetec allows current Genetec Security Center users to access the features of Remark's SSP as a seamless plug-in that provides advanced features built on an AIoT architecture, enabling edge computing on AI boxes and servers for both on-premises and cloud deployment scenarios with real-time processing, reduced hardware costs, and reduced storage and bandwidth requirements, thereby leading to greater flexibility and cost efficiency for large-scale deployments. The SSP plug-in for Security Center: 1) generates real-time alerts for proactive security and safety, such as for intrusions or trespassing, people counting/crowd detection, loitering, unattended bags, anti-social behavior such as vandalism, presence of fire and smoke, and inappropriate vehicular activity with license plate number detection; 2) assists with intelligent forensic investigation by providing for meta-data searches utilizing physical and object recognition attributes to speed up the investigation process; and 3) provides dashboards with actionable insights and reports for daily monitoring and pattern spotting. About Genetec, Inc. Genetec Inc. is an innovative technology company with a broad solutions portfolio encompassing security, intelligence, and operations. The company's flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition ("ALPR"), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997 and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. About Remark Holdings, Inc. Remark Holdings, Inc. (NASDAQ: MARK) delivers an integrated suite of AI solutions that enable businesses and organizations to solve problems, reduce risk and deliver positive outcomes. The company's easy-to-install AI products are being rolled out in various applications within the retail, public safety and workplace arenas. The company also owns and operates an e-commerce digital media property focused on a luxury beach lifestyle. The company's corporate headquarters and U.S. operations are based in Las Vegas, Nevada, and it also maintains operations in London, England and Shanghai, China. The operations of the variable interest entities that the company consolidates are headquartered in Chengdu, China with additional operations in Hangzhou. For more information, please visit the company's website at www.remarkholdings.com.

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