Act-On Releases Customer-Driven Product Innovations, Enhances Ease-Of-Use For Marketing and Sales

Act-On’s user experience enhancements include a 360-degree view of contact activities, which is the most used feature of the platform for both Sales and Marketing. It’s now easier than ever for any user to see full engagement, lead scores, account-associated scores, different segments and nurturing campaigns contacts are in, and other key capabilities that can help businesses increase their growth. In a world where there are thousands of sales leads, Act-On enables users to easily find what they need, such as contacts across nurture segments and lists. Act-On’s work on unifying contact data across the board is already proving to be a game changer for customers; as Media Cybernetics’ Talia Faigen says, this new functionality “makes it a breeze to find contact information to pull together new lists and campaigns.”