A new generation of digital marketing in automotive
Despite being more than a century old, the automotive industry remains on the cutting edge of technology, from democratizing alternative powertrains including hybrids and all-electric vehicles, to turning a vehicle into a Wi-Fi hot spot. In fact, with the recent recovery of the U.S. economy, the auto industry has experienced a stronger than expected resurgence which can largely be credited to these advanced technologies driving increased new vehicle demand.