A new generation of digital marketing in automotive

| October 30, 2015

A new generation of digital marketing in automotive
Despite being more than a century old, the automotive industry remains on the cutting edge of technology, from democratizing alternative powertrains including hybrids and all-electric vehicles, to turning a vehicle into a Wi-Fi hot spot. In fact, with the recent recovery of the U.S. economy, the auto industry has experienced a stronger than expected resurgence which can largely be credited to these advanced technologies driving increased new vehicle demand.

Spotlight

Marketplace Live simulations enable students to internalize marketing concepts, principles, tools, and ways of thinking. They also build critical thinking, problem solving, interpersonal, and social ethic skills.


Other News
SOCIAL MEDIA MARKETING

Omnicom's Credera Launches Amazon Center of Excellence to Innovate and Transform the Digital Customer Experience

OMNICOM GROUP INC. | August 05, 2021

Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the launch of a new Amazon Center of Excellence to serve clients with innovative solutions at the intersection of digital transformation and digital customer experience. Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data, and customer relationship management capabilities to deliver precisely targeted and meaningful customer experiences at scale leveraging the global reach of Omnicom Group Inc. (NYSE: OMC). "Our Amazon Center of Excellence will broaden OPMG's platform to deliver cutting-edge solutions ...

Read More

CONTENT MARKETING

New CRM Has Taken the Small Business World by Surprise

Digital 55 | August 04, 2021

Digital 55, a digital marketing firm based in Maumee, Ohio, is known for their innovative marketing solutions for small and medium-sized businesses. They found that Customer Relationship Management (CRM) tools were too cumbersome, as so many businesses do. Most small to medium-sized businesses do not have the time to dedicate to learning new software let alone the implementation of it. Digital 55 was fed up. The CEO decided to design and build their own called INUGO The Simple and Easy CRM™. "In order to ensure that my team would use our CRM it needed to be simple and easy. That's when we built INUGO". - Greg Whitlow, CEO at Digital 55 What c...

Read More

CONTENT MARKETING

Promo Leads Introduces Digital Marketing Packages for Platform Users

Promo Leads | August 03, 2021

In light of growing demand for digital marketing opportunities worldwide, reputable affiliate marketing platform Promo Leads has announced it is introducing special customer-oriented packages. These packages, according to the company, are tailored for freelancers looking for lead generation opportunities for the long term, and are supposed to suit different budgets and marketing strategies. "While our competitors are just starting to grasp the recent digital revolution," explained Promo Leads' spokesperson Samuel Adams, "we are staying one step ahead, as always. Some viewed digital marketing and lead generation as a trend during times of health-related restr...

Read More

SEARCH ENGINE OPTIMIZATION

Local Search Engine Optimization by Online Advantages is the Focus of New Guide

Online Advantages | August 02, 2021

Matt Maglodi, founder of the full service and in-demand Digital Marketing Company Online Advantages, is pleased to announce that he has posted a new guide to his company's website that takes an in-depth look at local search engine optimization. As the new guide notes, businesses that have a strong local presence, including targeted localized content, will have a crucial edge in the post-pandemic world. This is why understanding how local SEO can help to boost a business is such a key part of any campaign. The guide begins by explaining the difference between organic and local SEO. Although having a strong online presence on social media websites like F...

Read More

Spotlight

Marketplace Live simulations enable students to internalize marketing concepts, principles, tools, and ways of thinking. They also build critical thinking, problem solving, interpersonal, and social ethic skills.

Resources

Events