62% of CMOs View Digital Marketing Skills as Critical to the Success of Their Team

April 28, 2016

s digital marketing continues to grow in prominence, a new survey reveals that CMOs are seeing the value of this tactic and how it impacts their marketing team’s success.

Spotlight

Contentmarketing acts as one of the most powerful approaches for all marketers to get more traffic and conversions. Engaging articles, informative e-books, revealing case studies all of these help to make content marketing to be successful. In our experience of Digital marketing content marketing has proven to be very effective when done right.

Spotlight

Contentmarketing acts as one of the most powerful approaches for all marketers to get more traffic and conversions. Engaging articles, informative e-books, revealing case studies all of these help to make content marketing to be successful. In our experience of Digital marketing content marketing has proven to be very effective when done right.

Related News

MARTECH

Top-Rated Partnership Marketing Platform Accepted Into HubSpot App Marketplace

Everflow | July 18, 2022

Everflow announced that HubSpot users can now connect directly to Everflow's leading partner marketing platform through the HubSpot App Marketplace. This integration provides B2B brands, advertising networks, agencies, and businesses the tools necessary to create scalable partnership programs. Once connected, HubSpot leads are tracked through the full sales cycle in Everflow. With each step, users can track key funnel events, such as demo signup, customer follow-up, electronic document signing, or any desired custom event. Businesses can also choose to reward partners for driving events, providing an incentive for partnership loyalty. "Today, over 90% of the interactions with your brand happen outside the original destination. Thus, companies can no longer rely on closed marketplace tracking," states Ed Ceballos, Head of Partnerships at Everflow. "Today, over 90% of the interactions with your brand happen outside the original destination. Thus, companies can no longer rely on closed marketplace tracking," states Ed Ceballos, Head of Partnerships at Everflow. Acceptance into the HubSpot App Marketplace requires meeting predefined requirements and application review. "We're excited to offer an Everflow.io integration, as it enables our customers to take their partner marketing beyond managing affiliates or coupons," states Scott Brinker, VP of Platform Ecosystem at HubSpot. "By tracking all performance channels and syncing HubSpot data, B2B and B2C companies can tie payouts to HubSpot pipeline stages -- or even events like subscriptions and upsells. This helps companies drive more transparency in their partnerships and drill down into what delivers ROI," adds Brinker. One requirement for listing was for Everflow customers to test the integration. Franshares, an innovative investment platform featured in fintech news sources like Business Insider, American Express, and MarketWatch, utilized the integration to nurture offline leads from investors looking to easily invest in portfolios of thriving franchises. According to Ceballos, this unique usage exemplifies what this integration can achieve. "This integration enables HubSpot customers to properly track and attribute referrals, traffic, and conversions across their ecosystem of partners and digital properties, making growth through partnerships simple," states Ceballos. For more information, visit Everflow in the HubSpot App Marketplace. About Everflow: Upgrade to a Partner Marketing platform that goes beyond managing affiliates: Track every performance channel, integrate your tech stack, and drill down into what delivers ROI. Join over 800 cutting-edge agencies, networks, and brands that chose Everflow, including First American, Dentsu, Skillz, Pressable, and more.

Read More

MULTI CHANNEL MARKETING

CrowdStrike Accelerates Partner Business Growth with New CrowdStrike Powered Service Provider Program

CrowdStrike | September 21, 2022

CrowdStrike (Nasdaq: CRWD), a leader in cloud-delivered protection of endpoints, cloud workloads, identity and data, today announced the new CrowdStrike Powered Service Provider (CPSP) program. The CPSP program will help service providers unlock broader value-added solution bundles, enhance profitability and expand their routes to market. In addition, CrowdStrike is establishing a new Elite tier (currently invitation-only) that incentivizes CPSP partners with campaigns, capabilities and expanded market opportunities. Adversaries move fast, and service providers need technologies that drive predictable and scalable security and business outcomes for their customers. Purpose-built in the cloud with a single lightweight agent, the CrowdStrike Falcon platform enables partners to rapidly deliver solutions spanning endpoint security and XDR, cloud security, identity protection, data protection, managed threat hunting, security and IT operations, threat intelligence and log management at scale and without friction. The CPSP program will: Offer flexible choice of solutions aligned to a customer’s business needs: CPSP partners can choose to incorporate CrowdStrike package bundles or individual Falcon platform modules into their security offerings to their customers. Provide opportunity to enhance profitability with new incentive structures: CPSP partners will have a variety of discount options including: CPSP partner discount for specialized package bundles and add-on modules, powered by the Falcon platform. Volume-based discounts for CPSP package bundles, which enable partners to accelerate their speed to market with industry-leading CrowdStrike products. Optimize go-to-market with new Elite tier: Elite CPSP partners are incentivized with new value-added bundles, new discounts, additional partnership and technical support, enhanced go-to-market support, executive sponsorship and unique CPSP-focused partner campaigns to help increase customer satisfaction with advanced security capabilities. “Partners love the value that they get from the CrowdStrike Falcon platform, as it provides the highest level of protection for customers and is easy to implement and manage. We wanted to make sure that service providers got additive value when introducing the CrowdStrike Powered Service Provider program. To that end, we developed the CPSP program in partnership with GSIs, MDR vendors, MSPs, MSSPs and Telcos to ensure we were meeting their needs and empowering them to grow their businesses,” said Michael Rogers, vice president, global alliances at CrowdStrike. The CrowdStrike Powered Service Provider program recognizes and rewards partners who are committed to uphold CrowdStrike’s mission of stopping breaches through the delivery of their services underpinned by the Falcon platform. Elite CPSP partners for the CrowdStrike Powered Service Provider program include: Cyber Defense Labs, Deloitte, eSentire, Marco Technologies, Orange Cyberdefense and Sirius. Elite CPSP Partner Quotes Robert Anderson, Jr., Chairman and CEO at Cyber Defense Labs: “As cyberthreats keep evolving and getting more complex, companies require specialized expertise in cyberattack prevention. Combining CrowdStrike’s world-class, advanced CrowdStrike Falcon platform with Cyber Defense Labs’ comprehensive cybersecurity solutions and world-class service enables us to stop breaches in real time, as well as maintain our forward-looking approach to protecting organizations from sophisticated cyberthreats they face today and in the future.” Curt Aubley, MXDR by Deloitte leader and a Deloitte Risk & Financial Advisory managing director, Deloitte & Touche LLP: “Helping our clients achieve meaningful cyber resiliency outcomes is important—and our Managed Extended Detection and Response (MXDR) by Deloitte platform can help clients benefit from a broad offering of XDR services and solutions. By combining our industry-leading security capabilities with innovative technology from our alliances such as the CrowdStrike Falcon platform, we can assist clients with their current and future cyber needs. As such, we’re excited to collaborate with CrowdStrike further and be named one of their Elite CPSP providers.” Kurtis Armour, VP of Product Management at eSentire: “eSentire is proud to be an Elite CPSP partner and one of its leading Managed Detection and Response partners, securing the critical data and applications of more than 650 mutual customer organizations globally with 24/7 multi-signal MDR. As a result of being powered by CrowdStrike, we can protect organizations where they are targeted most – across their endpoint, network, cloud and identity data sources. No matter where their data or users reside, security leaders can trust in eSentire to deliver the added value of 24/7 threat hunting, investigation, containment and remediation expertise – all with a Mean Time to Contain of just 15 minutes.” Mike Burgard, CISO of Marco Technologies: “Marco prides itself in providing best-in-class services to our clients. One of the ways we achieve this is by powering our services with the CrowdStrike Falcon platform. The CrowdStrike Powered Service Provider program allows us to expand our security services to adapt quicker to changes in the industry and ultimately better meet our client’s needs.” Benjamin Serre, Chief Development Officer, Orange Cyberdefense France: “SMB customers are particularly vulnerable to cyberattacks and need cybersecurity solutions that constantly adapt as the threats evolve. We are delighted to have chosen CrowdStrike for our managed services Cyber Protection. Combined with the Orange Cyberdefense expertise, especially pro-active hunting, it provides them with the next-generation of cybersecurity services.” Tom DeCoster, Vice President of Managed Services at Sirius, a CDW company: “Joining the CrowdStrike Powered Service Provider Program recognizes CDW’s proven track record of helping Customers achieve their outcomes. By harnessing the power of the CrowdStrike Falcon platform, we are able to help customers meet their security needs with unrivaled speed and reduced complexity.” Robert Anderson, Jr., Chairman and CEO at Cyber Defense Labs: “As cyberthreats keep evolving and getting more complex, companies require specialized expertise in cyberattack prevention. Combining CrowdStrike’s world-class, advanced CrowdStrike Falcon platform with Cyber Defense Labs’ comprehensive cybersecurity solutions and world-class service enables us to stop breaches in real time, as well as maintain our forward-looking approach to protecting organizations from sophisticated cyberthreats they face today and in the future.” About CrowdStrike CrowdStrike (Nasdaq: CRWD), a global cybersecurity leader, has redefined modern security with one of the world’s most advanced cloud-native platforms for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities. Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value.

Read More

CHANNEL PARTNERSHIPS

Channel Bakers Awarded Advanced Partner Status by Amazon Ads

Channel Bakers | September 08, 2022

Channel Bakers, a global retail media agency, has been awarded the Amazon Ads advanced partner status based on the growth it delivers for their advertising clients and its level of engagement and expertise with Amazon Ads products like Amazon DSP and sponsored ads. "Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and Founder of Channel Bakers. "Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and Founder of Channel Bakers. "These include emerging regions such as the Asia Pacific, Europe and Middle Eastern regions." Channel Bakers has been a beta participant for Amazon Ads beta programs for several years and been on the forefront of adopting new advertising tools for the Amazon store, which initially included sponsored ads and stores and subsequently expanded to display, additional branded shopping experiences, and more recently streaming TV ads (STV). Channel Bakers is going online advertising or creative, by also seeking to address common retailer challenges, such as inventory management and promotional calendar development. The agency provides complete go-to-market strategies for its clients, using metrics-driven insights to optimize retail channels, inventory and programmatic advertising management, as well as produce gold-standard creative assets to tell their story and differentiate their products. Channel Bakers has also established technology-based partnerships to provide its clients a broader range of insights and metrics to facilitate marketing and inventory management on any retail media channel. Founded in 2015, Channel Bakers, today is a full-service, global agency with offices on four continents. The agency was founded upon a core tenet to help innovative brands find the right audience at the right time and tell their story to drive sales. Named an Amazon Ads advanced partner, the agency utilizes its decades of experience leveraging insights and analytics to grow revenue within specific retailers and verticals. With this strategy Channel Bakers has leveraged its initial success to become a true omnichannel online retail media and marketing consultancy. Visit www.channelbakers.com for more information and view its case studies.

Read More