Multi Channel Marketing

360insights Named A Channel Incentives Management Leader By Major Independent Research Firm

360insights, the leading global channel engagement and business optimization company, announced today that it has been named a leader in The Forrester Wave™: Channel Incentive Management, Q1 2022 report by Forrester Research. 360insights received the top score in the strategy category, and the highest scores possible in 12 criteria, including product vision, execution roadmap, supporting products and services, and partner ecosystem.

The Forrester Wave™ Channel Incentive Management, Q1 2022: The 11 Providers That Matter Most And How They Stack Up, is the compilation of research and analysis of the top 11 CIM providers. In Forrester’s 23-criterion evaluation, not only did 360insights receive the top ranking in the strategy category, but the company also received the highest possible score in the channel performance and incentive types criterion, and one of the highest scores in the capabilities and personalization criterion.

Specifically cited by the report’s authors, Forrester analysts Maria Chien and Jay McBain, “360insights distances itself from the pack. 360insights is the fastest-growing and most acquisitive CIM vendor in the industry. This 14-year-old company benefits from market leadership across a wide array of B2B, B2B2C, and B2C customer scenarios and has successfully driven incentives, motivation, and loyalty initiatives in a broad set of industries around the world.”

The report goes on to describe how, “360insights continues to build on its market leadership with several acquisitions in 2021 to strengthen its B2B channel incentives, partner management, and partner marketing portfolio. Customers said that this is having a quantifiable impact on delivering a strong partner ROI and retention.”

“Forrester deeply understands CIM. As the only analyst report to date that has thoroughly analyzed and dissected the industry, it’s a real honor to be named a leader among the top vendors in the space, While the only true measurement of our success is the success of our customers, we still appreciate the recognition and believe our long-term strategy of being the global leader in channel engagement and business optimization is paying off now, and will continue to do so in the future.”

Jason Atkins, founder & CEO of 360insights

The announcement highlighting 360insights’ position as a leader in the Forrester Wave report comes on the heels of the company’s acquisition of Webinfinity and the resulting launch of 360ecosystems - the fully integrated engagement automation platform enabling brands to better manage, influence and engage their complex channel ecosystems all in one place.

About 360insights
360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves more than 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business.

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Channel Partnerships

RackWare Launches New PartnerConnect Channel Program

RackWare | December 15, 2023

RackWare, a leading innovator in hybrid cloud management solutions, today announced the promotion of Colby Calonica to Vice President of Global Sales, Channels and Alliances and the launch of its RackWare PartnerConnect channel program. RackWare PartnerConnect helps IT solutions providers, managed service providers (MSPs) and value-added resellers (VARs) across North America, Europe and the Asia-Pacific region better serve customers and capitalize on the demand for simple, fast and cost-effective cloud migration and disaster recovery solutions as more enterprises are moving workloads to and between clouds as a strategic business imperative. “As enterprises continue to look for ways to increase agility and innovate to better serve their customers, cloud migration and disaster recovery have become a business imperative. As a result, our company has seen significantly increased demand, and much of this is coming through the channel,” said Bryan Gobbett, CEO at RackWare. “As we expect this trend to continue, we are launching RackWare PartnerConnect and promoting Colby Calonica to VP of Global Sales, Channels and Alliances as a reflection of our commitment to long-term partner growth, innovation and enablement.” RackWare PartnerConnect offers channel organizations resources, including technical resources and training, sales support, marketing collateral and co-marketing opportunities with increasing incentives, rebates and benefits based on tiers. This enables our partners to expand their market presence, solve key challenges for customers and successfully serve customers around the world. The RackWare PartnerConnect offers three tiers: Silver Tier: Entry-Level Partner Criteria: Silver Tier partners are typically new to the PartnerConnect program or may not have met the requirements for higher tiers. Minimum annual sales or revenue targets that are set by RackWare. Benefits: Access to RackWare's comprehensive partner portal and resources. Basic sales and marketing support, including access to marketing collateral. Eligibility for deal registration to protect leads and opportunities. Comprehensive entry-level product training and onboarding. Opportunity to participate in co-marketing initiatives at the discretion of RackWare. Gold Tier: Intermediate Partner Criteria: Gold Tier partners have demonstrated a certain level of commitment and success within the program. Achieved specified annual sales or revenue targets higher than the Silver Tier requirements. Benefits (in addition to Silver Tier benefits): Enhanced sales and marketing support, including lead generation assistance. Access to more advanced training and certification programs. Priority deal registration and lead distribution. Co-marketing opportunities with RackWare, including joint webinars and events. Eligibility for additional incentives and rewards, such as increased rebates. Dedicated channel account manager for personalized support. Platinum Tier: Top-Tier Partner Criteria: Platinum Tier partners represent the highest level of commitment and success within the PartnerConnect program. Consistently exceed the highest annual sales or revenue targets set by RackWare. Demonstrated exceptional product expertise and market presence. Benefits (in addition to Gold and Silver Tier benefits): Premium sales and marketing support, including dedicated resources for joint campaigns. Exclusive access to RackWare's most advanced training programs, including technical certifications. Highest priority for deal registration and lead distribution. Strategic collaboration with RackWare on joint marketing campaigns and go-to-market strategies. Top-tier incentives, including the highest rebates and rewards. Executive-level support and access to RackWare's executive team. Invitation to exclusive partner events and advisory board participation. By offering these distinct tiers with corresponding benefits, RackWare encourages partners to grow their commitment and sales efforts while rewarding them for their achievements within the PartnerConnect program. This tiered structure motivates partners to excel and aligns their goals with RackWare's growth objectives. “RackWare is in a unique position to strategically support our customers throughout their cloud migration journey with fast and cost-effective cloud migration and disaster recovery solutions,” said Calonica, who previously served as RackWare's VP of Sales. “Our partner ecosystem has grown impressively over the last year, driven by our commitment to collaboration, comprehensive training and joint market initiatives. With this ongoing growth, I’m thrilled to be part of RackWare's next phase, reinforcing our dedication to our customers and partners.” For more information about RackWare Partner Connect, please visit rackwareinc.com/partner-program or contact our channel team at partners@rackwareine.com. About RackWare RackWare makes data and applications mobile and secure. We empower our customers to run their applications and store their data in any cloud of their choice. Seamless mobility allows our customers to take advantage of cutting-edge services or reduce costs as they become available throughout the cloud universe. And if disaster strikes — either natural or cyber-criminality — our proprietary replication and sync technology has our customers protected. RackWare is based in San Jose, California, with offices in Salt Lake City, Philadelphia, London and Pune, India.

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Channel Partnerships

NUSO Acquires Integrated Customer Experience Software-as-a-Service Company

NUSO | December 13, 2023

NUSO, a leading multinational service provider of proprietary cloud communications, customer experience and CPaaS enablement solutions announced the acquisition of Italian-based Mida Solutions S.r.l (Mida), a software-as-a-service provider of contact center, compliance recorder and call analytics with customers in 39 countries. This combination enriches NUSO’s core customer experience (CX) offer to its cloud communications applications. Mida’s applications, including Contact Center and Compliance Recorder solutions, integrate to enable services and applications for environments such as Microsoft Teams™. “We are excited to add Mida’s core capabilities around Contact Center and Compliance Recorder solutions to the NUSO portfolio,” said Matt Siemens, NUSO CEO. “Mida’s products further our reach into Microsoft Teams and other collaboration marketplaces. In addition, this move anchors NUSO directly in the global service provider and critical infrastructure markets serving transportation and emergency services. Incredibly, this acquisition also nearly doubles our software development resources.” “We are thrilled to be a part of the NUSO family of services,” said Attilio Licciardello, Mida General Manager and Owner. “Our current partners and customers will have access to new services through the NUSO portfolio in cloud communications, network, and enablement technologies. Additionally, customers and partners can expect the same level of top-quality service.” Mida’s contact center and compliance recorders meet the most stringent security and regulatory requirements, including GDPR, MIFID 2, and HIPAA. These solutions can be seamlessly integrated with traditional UCaaS and PBX implementations as well as Microsoft Teams and other cloud communication systems. “NUSO’s acquisition of Mida Solutions broadens the portfolio of solutions our partners can offer their customers,” said Ryan Henley, NUSO CRO. “The integration with and extension of NUSO’s full-stack capabilities address market needs at the network, service, and application layers, driving value creation as customers move to the cloud. We are excited to add these CX capabilities to our expanding partner network and geographic reach.” This announcement marks NUSO’s second acquisition over the past 45 days. NUSO was advised by Q Advisors, a global TMT investment banking boutique. ABOUT NUSO NUSO delivers SaaS cloud communication services via a proprietary CPaaS enablement platform supported by a fully redundant network in North America and Europe. The Company offers a diversified portfolio of business-focused Cloud Communications solutions. The Company addresses multiple expanding markets selling enterprise–grade, as–a–service offerings via a robust network of channel partners and direct customers.

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Channel Partnerships

HiddenLayer Launches Channel Partner Program to Secure AI and MLOps Lifecycle

PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit www.hiddenlayer.com.

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