MULTI CHANNEL MARKETING

360insights Named A Channel Incentives Management Leader By Major Independent Research Firm

360insights | March 25, 2022

360insights, the leading global channel engagement and business optimization company, announced today that it has been named a leader in The Forrester Wave™: Channel Incentive Management, Q1 2022 report by Forrester Research. 360insights received the top score in the strategy category, and the highest scores possible in 12 criteria, including product vision, execution roadmap, supporting products and services, and partner ecosystem.

The Forrester Wave™ Channel Incentive Management, Q1 2022: The 11 Providers That Matter Most And How They Stack Up, is the compilation of research and analysis of the top 11 CIM providers. In Forrester’s 23-criterion evaluation, not only did 360insights receive the top ranking in the strategy category, but the company also received the highest possible score in the channel performance and incentive types criterion, and one of the highest scores in the capabilities and personalization criterion.

Specifically cited by the report’s authors, Forrester analysts Maria Chien and Jay McBain, “360insights distances itself from the pack. 360insights is the fastest-growing and most acquisitive CIM vendor in the industry. This 14-year-old company benefits from market leadership across a wide array of B2B, B2B2C, and B2C customer scenarios and has successfully driven incentives, motivation, and loyalty initiatives in a broad set of industries around the world.”

The report goes on to describe how, “360insights continues to build on its market leadership with several acquisitions in 2021 to strengthen its B2B channel incentives, partner management, and partner marketing portfolio. Customers said that this is having a quantifiable impact on delivering a strong partner ROI and retention.”

“Forrester deeply understands CIM. As the only analyst report to date that has thoroughly analyzed and dissected the industry, it’s a real honor to be named a leader among the top vendors in the space, While the only true measurement of our success is the success of our customers, we still appreciate the recognition and believe our long-term strategy of being the global leader in channel engagement and business optimization is paying off now, and will continue to do so in the future.”

Jason Atkins, founder & CEO of 360insights

The announcement highlighting 360insights’ position as a leader in the Forrester Wave report comes on the heels of the company’s acquisition of Webinfinity and the resulting launch of 360ecosystems - the fully integrated engagement automation platform enabling brands to better manage, influence and engage their complex channel ecosystems all in one place.

About 360insights
360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves more than 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business.

Spotlight

GovGenie is on a mission to democratize government opportunities for small, woman, veteran, and minority owned businesses.  Our objective is to change the disparities for small businesses in the $2 trillion government marketplace with federal, state, and local agencies.

Spotlight

GovGenie is on a mission to democratize government opportunities for small, woman, veteran, and minority owned businesses.  Our objective is to change the disparities for small businesses in the $2 trillion government marketplace with federal, state, and local agencies.

Related News

CHANNEL PARTNERSHIPS

DomainTools To Introduce New Global Partner Program in November 9 Webinar

DomainTools | November 08, 2022

DomainTools, the leader for Internet intelligence, recently announced the launch of its new Global Partner Program that will be featured in a new webinar for Value Added Resellers (VARs), Managed Security Services Providers (MSSPs), Managed Detection and Response (MDR) providers, and other potential partners. What: “The Best In-Class Experience: Introducing our New Partner Program” When: 10am PT/1pm ET, Wednesday, November 9, 2022 Register: https://www.domaintools.com/resources/webinars/the-best-in-class-experience-introducing-our-new-partner-program/ In the webinar, Tim Durant, vice president global channels and alliances, and Tim Helming, cybersecurity evangelist, will discuss the program and walk through the Partner Portal to educate partners and prospects on delivering world-class threat intelligence products and services to their customers with DomainTools. The DomainTools Global Partner Portal provides all the tools and resources channel partners need to do business with DomainTools. For more details and to register, visit https://www.domaintools.com/resources/webinars/the-best-in-class-experience-introducing-our-new-partner-program/ To learn more about the new DomainTools Partner Program, visit https://www.domaintools.com/partners/resell-partner-program/ About DomainTools DomainTools is the global leader for internet intelligence and the first place security practitioners go when they need to know. The world's most advanced security teams use our solutions to identify external risks, investigate threats, and proactively protect their organizations in a constantly evolving threat landscape. DomainTools constantly monitors the Internet and brings together the most comprehensive and trusted domain, website and DNS data to provide immediate context and machine-learning driven risk analytics delivered in near real-time. Visit domaintools.com to experience firsthand why DomainTools is the first stop for advanced security teams when they need to know. For more information visit www.domaintools.com and follow us on Twitter and LinkedIn.

Read More

CHANNEL PARTNERSHIPS

Verizon Channel hosts Partner Advisory Council at Boston Innovation Hub

Verizon | December 05, 2022

Today, Verizon hosts its 2022 Partner Advisory Council (PAC) meeting, giving partners a unique opportunity to collaborate and unlock new program opportunities, while continuing to provide best in class service to customers. Verizon is bringing members of its PAC together, including value-added distributors, mobility co-sellers, wireless business agents, and wireline business agents, to set strategic plans for 2023. Partner feedback will be a critical component of the sessions which will focus on discussing program evolution and enhancements. Partners will have the opportunity to tour the Verizon 5G Boston Innovation Center and view tangible examples of 5G-powered technologies. “This is the first time that our channel partners across the entire channel program landscape will be coming together in person to collaborate, set strategic 2023 plans and drive evolution across all our partner programs." “This is the first time that our channel partners across the entire channel program landscape will be coming together in person to collaborate, set strategic 2023 plans and drive evolution across all our partner programs. We are excited to work together to engage in thoughtful and productive conversations that will empower our channel partners to win in 2023,” said Mike Caralis, Verizon Vice President of Business Markets. PAC attendees will also have an opportunity to take part in a group volunteer activity in honor of Giving Tuesday. Each volunteer will build lifesaving paracord bracelets and military care kits for Operation Gratitude, a Verizon non-profit partner, while learning about their impact and mission. Attendees include leadership from Verizon’s top channel partners, sales and operations teams. Verizon’s channel program has received a 5-star rating from CRN in 2022 and continues to be an industry leader in the channel. Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $133.6 billion in 2021. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control.

Read More

CRM, CHANNEL PARTNERSHIPS, MARKET DEVELOPMENT FUNDS

Remerge’s Agency Activators Program Helps Improve Monetization from Ads in Mobile Apps

Remerge | December 28, 2022

Programmatic in-app advertising for buying and selling ad areas in mobile apps helps target specific audiences and track the effectiveness of ad campaigns in real-time. This is essential for advertisers to ensure the success of their campaigns. In this space, Remerge, a global player in mobile re-engagement campaigns, has launched Agency Activators, a partnership program aimed at helping media and brand agencies become leaders in the programmatic in-app advertising market. Members will be able to take part in workshops and learn how Remerge's technology works so that they can help their clients' app sales grow. Right from bringing back dormant users to sending reminders to users for completing actions on the mobile apps, these actions form an integral part of re-engagement campaign strategies for advertisers. Creating re-engagement campaigns based on what users have done in the past helps bring back customers and do more business with them. The Remerge Agency Activators program is a program designed to help agencies grow their businesses by providing them with the tools and support they need to succeed. Through this program, agencies can access a range of resources, including marketing and training materials, a dedicated account manager, and access to Remerge's advanced ad technology. The goal of the program is to help agencies drive more revenue, improve their efficiency, and scale their operations. By joining the Remerge Agency Activators program, agencies can take advantage of the latest ad technologies and tools, as well as receive support and guidance from the Remerge team to help them achieve their business goals. The first agencies to join the program include M&C Saatchi Performance, Headlight, Phiture, Lemmonet, WITHIN, Publicis' Spark Foundry, and growth transformation partner Winclap. The program will start out in the Americas, but there are plans to bring it to Asia-Pacific, Europe, Africa, and the Middle East as well. Recent market developments have made it harder for mobile businesses to find their way in the programmatic advertising industry and make informed decisions about where to allocate budget to grow revenues. App marketing is a rapidly evolving concept, and our clients need partners who know how to unlock its potential. The expert support, resources, and benefits we get from Remerge’s agency partnership program ensure we can deliver results for our clients.” Adrienne Rice, Director of Media Investment, M&C Saatchi Performance About Remerge Remerge helps app businesses achieve their most fundamental goals: grow, boost revenue, and encourage user loyalty. Its strategy covers user data analysis, creative execution, calculation of the campaign’s incremental value, and continuous optimization. It improves the science of app marketing by coming up with new ways to do things and talking about them openly. Since 2014, it has contributed to the growth of hundreds of apps across all major verticals, including gaming, delivery, e-commerce, and travel. Its international team of specialists works closely with its clients to create high-performing campaigns with the help of new ideas and a strong infrastructure for information.

Read More