MARKETING STRATEGY

360insights Acquires Webinfinity

360insights | March 15, 2022

360insights announced that it had acquired Webinfinity, an ecosystem management platform. It had purchased a minority stake in the company in early 2021. This acquisition fulfills 360insights’ plan to deliver the most powerful tools and most talented people in the Channel Incentives Management landscape.

“Ecosystems have, on average, 10 times more partners than transactional channel programs and require the core elements, such as recruitment, onboarding, incentives, enablement, co-selling, co-marketing, and management, to scale comparatively,” wrote Jay McBain, Principal Analyst at Forrester Research. “Ecosystem leaders are not given 10 times the resources, so channel process automation (CPA) has percolated to the top of the list.” (” What I see Coming for The Channel: 2021”, Jay McBain, Forrester)

Webinfinity’s portal technology and engagement automation solution will be reintegrated fully and will be rebranded as 360ecosystems. 360ecosystems will assist brands to efficiently manage, engage and influence their complex channel ecosystems with an application that enables partner-to-partner collaboration, safe exchange of data between partners, and accessing and tracking every ecosystem participant’s contribution to a deal.

“This is a pinnacle moment for 360insights. After an extensive journey of strategic acquisitions, product development and overall growth, we never lost sight of our goal to be the leading channel engagement and business optimization company globally, With the full integration of Webinfinity’s leading engagement automation engine with 360’s Channel Success Platform, we’re redefining channel engagement and incentives automation through comprehensive ecosystem orchestration.”

Jason Atkins, founder & CEO of 360insights

“We are truly excited to be a part of the 360insights team and are fully aligned on the vision that an enterprise’s biggest growth opportunity is through maximizing its entire ecosystem,” said James Hodgkinson of Webinfinity. “The complete integration of our two companies’ technology and people will create the industry's first end-to-end engagement automation solution, combining next-gen personalized experience with the automated incentives that drive revenue-generating user behavior.”

360ecosystem will create a single pane of glass experience for users and automate engagement at scale. It will include the following channel ecosystem tech-stack components over time:

360 Incentive Automation: Consumer rebates, channel incentives (SPIFs), volume rebates, MDF/CO-OP, sales allowances, points programs, loyalty, and more.
360 Channel Automation: Pricing (CPQ), payments, and channel data management (CDM), including the 360 analytics and data engine
360 Managed Services: Program management, claim processing, risk & compliance, and contact center support
360 Channel Marketing: Spark Your Channel’s video and content personalization and Channel Maven campaigns, event management, print & distribution
Third-Party Integrations: Through its extensibility framework and strategic alliances delivering integrations with CRM, PRM, TCMA, scorecarding, lead management, and more.

Spotlight

For years, the real estate business has relied on referrals to drive prospective clients to real estate agents, lenders, inspectors, attorneys, and virtually anyone involved in the search and purchase processes.  With social media, agents and other players have the ability to expand their reach and connect with a greater number of prospects.

Spotlight

For years, the real estate business has relied on referrals to drive prospective clients to real estate agents, lenders, inspectors, attorneys, and virtually anyone involved in the search and purchase processes.  With social media, agents and other players have the ability to expand their reach and connect with a greater number of prospects.

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Absen Signs Its 1000th Global Partner

Absen | June 30, 2022

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HP Unveils New Partner Benefits at Amplify Executive Forum Roadshow

HP | August 26, 2022

Today at HP Amplify™ Executive Forum, HP Inc’s (NYSE: HPQ) annual partner roadshow, the company unveiled a number of new partner benefits, aimed at driving greater partner collaboration, training opportunities and community engagement. In addition to enhancements to its Amplify Data Insights program, the company announced the global expansion of its award-winning Amplify Impact partner sustainability program and introduced a new partner training and engagement platform, HP Curiocity. Each of today’s program announcements build on the strength of the company’s global¹ HP Amplify Partner Program, a first-of-its kind channel partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences. 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With 98 percent of HP’s channel partners sharing data, more than 14 billion data points are updated in the platform weekly, ensuring real-time access to insights catered to each partner’s business. Acting on partner feedback, HP has expanded its customer-level insights available through the use of advanced analytics – resulting in customer-ready, targeted opportunities for partners to immediately act upon. New automated tools are designed to integrate directly with partner sales systems, thus simplifying the way data is collected and delivered to participating partners to convert insights more easily into sales-drive actions. Each of these enhancements is designed to create a partner sales force that can be more targeted and effective in winning business. 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Vertiv recognises outstanding 2021 A/NZ channel partners

Vertiv | July 29, 2022

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