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MARKETING STRATEGY

360insights Acquires Webinfinity

360insights | March 15, 2022

360insights announced that it had acquired Webinfinity, an ecosystem management platform. It had purchased a minority stake in the company in early 2021. This acquisition fulfills 360insights’ plan to deliver the most powerful tools and most talented people in the Channel Incentives Management landscape.

“Ecosystems have, on average, 10 times more partners than transactional channel programs and require the core elements, such as recruitment, onboarding, incentives, enablement, co-selling, co-marketing, and management, to scale comparatively,” wrote Jay McBain, Principal Analyst at Forrester Research. “Ecosystem leaders are not given 10 times the resources, so channel process automation (CPA) has percolated to the top of the list.” (” What I see Coming for The Channel: 2021”, Jay McBain, Forrester)

Webinfinity’s portal technology and engagement automation solution will be reintegrated fully and will be rebranded as 360ecosystems. 360ecosystems will assist brands to efficiently manage, engage and influence their complex channel ecosystems with an application that enables partner-to-partner collaboration, safe exchange of data between partners, and accessing and tracking every ecosystem participant’s contribution to a deal.

“This is a pinnacle moment for 360insights. After an extensive journey of strategic acquisitions, product development and overall growth, we never lost sight of our goal to be the leading channel engagement and business optimization company globally, With the full integration of Webinfinity’s leading engagement automation engine with 360’s Channel Success Platform, we’re redefining channel engagement and incentives automation through comprehensive ecosystem orchestration.”

Jason Atkins, founder & CEO of 360insights

“We are truly excited to be a part of the 360insights team and are fully aligned on the vision that an enterprise’s biggest growth opportunity is through maximizing its entire ecosystem,” said James Hodgkinson of Webinfinity. “The complete integration of our two companies’ technology and people will create the industry's first end-to-end engagement automation solution, combining next-gen personalized experience with the automated incentives that drive revenue-generating user behavior.”

360ecosystem will create a single pane of glass experience for users and automate engagement at scale. It will include the following channel ecosystem tech-stack components over time:

360 Incentive Automation: Consumer rebates, channel incentives (SPIFs), volume rebates, MDF/CO-OP, sales allowances, points programs, loyalty, and more.
360 Channel Automation: Pricing (CPQ), payments, and channel data management (CDM), including the 360 analytics and data engine
360 Managed Services: Program management, claim processing, risk & compliance, and contact center support
360 Channel Marketing: Spark Your Channel’s video and content personalization and Channel Maven campaigns, event management, print & distribution
Third-Party Integrations: Through its extensibility framework and strategic alliances delivering integrations with CRM, PRM, TCMA, scorecarding, lead management, and more.

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CHANNEL PARTNERSHIPS

Wells Fargo Innovation Incubator Announces 2023 Channel Partner Strategic Awards to Catalyze Innovation and Inclusion

Accesswire | May 15, 2023

Today, the Wells Fargo Innovation Incubator (IN²), a technology incubator funded by the Wells Fargo Foundation and co-administered by the U.S. Department of Energy's National Renewable Energy Laboratory (NREL), announced its seventh cycle of Channel Partner Strategic Awards. This year, IN² distributed $970,000 among seven winners to fund innovative and impactful projects that are intended to strengthen and diversify the cleantech and agtech ecosystems. Winners received funding between $100,000 to $250,000. Applications were reviewed based on their potential for capacity building, with a particular focus on fostering diversity, equity, and inclusion, or supporting pilot and demonstration projects for startups. Selections were guided by a commitment to distribute funds equally across the U.S. "The IN² Channel Partner Network fosters meaningful connections and provides critical support to a diverse group of industry stakeholders," said Trish Cozart, IN² Program Manager at NREL. "Leveraging NREL's ability to bring people and resources together, the Channel Partner Awards aim to drive impact throughout the cleantech and agtech ecosystems to advance a sustainable future for all." The 2023 Channel Partner Strategic Award winners are: AgLaunch (Memphis, TN) will form a Cleantech Pilot & Demonstration Network for Underserved Communities to increase the participation of small and minority farmers in pilots and demonstration projects, who will receive equity in the company they support. They will also develop a similar approach for clean energy innovations in underserved markets in collaboration with the HBCU Clean Energy Initiative. BRITE Energy Innovators (Warren, OH) and the Centrepolis Accelerator (Southfield, MI) will launch a joint program aimed at supporting underrepresented climate tech entrepreneurs in Ohio and Michigan by combining their core programs, increasing access, and helping underserved founders reach commercialization faster. Evergreen Climate Innovations (Chicago, IL) will use the award to expand support for underrepresented founders in the climate tech space, focusing on solutions deployable in historically underserved communities, and offering assistance for pursuing pilot and demonstration opportunities in line with the White House's Justice40 Initiative. Grid Catalyst (Minneapolis, MN) will use the funding to lead a demonstration cohort for energy and hardtech startups, matching them with Minnesota-based partners for pilot projects, and accelerating the process of initiating these projects within six months of the application process. Launch Alaska (Anchorage, AK) will use the award to support and expand its Tech Deployment Track program, which aids climate tech startups and historically underserved legacy energy communities in Alaska in acquiring demonstration partners and funding, as well as increasing partner diversity and providing travel stipends for rural-based mentors. Los Angeles Cleantech Incubator (LACI) (Los Angeles, CA) will use the award to enhance its Impact Framework and Equity Earn Back program, which allows its portfolio companies (65% of which are owned by Black, Indigenous, and people of color) to earn back up to 50% of LACI's equity stake by improving environmental, social, and economic impacts. Urban Future Lab (Brooklyn, NY) will use award funding to host events connecting climate tech startups, investors, and community-based organizations to accelerate pilot project deployments while promoting an equitable transition in the climate economy. "The transition to a resilient, equitable, and sustainable future requires innovation in climate clean tech," said Robyn Luhning, chief sustainability officer at Wells Fargo. "The Wells Fargo Foundation is proud to support the diverse group of entrepreneurs who are innovating in this space with this year's Channel Partner Awards." In addition to the Strategic Awards, IN² awarded $19,000 in Connector Awards in January 2023 and is planning to allocate another $16,000 this summer. Connector Awards support Channel Partner events and activities. IN² launched the Channel Partner Strategic Awards program in 2017 to nurture the Channel Partner ecosystem, which includes more than 60 cleantech and agtech business incubators, accelerators, universities, and industry experts. Since its inception, the IN² Channel Partner Strategic Awards program has distributed more than $6 million, supporting 55 Strategic Awards and 174 Ecosystem or Connector Awards. The nationwide program engages thousands of entrepreneurs, students, investors, mentors, and industry experts. Startups supported by the program have raised $208 million, in addition to $5 million in matched program funding. In 2021, IN² distributed $350,000 in Channel Partner Strategic Awards specifically to provide entrepreneurial opportunities for historically underrepresented groups in the cleantech industry. The funds delivered through IN2 supported six HBCUs as well as thousands of BIPOC people and organizations including 134 students, 70 farmers, 11 startups, six community partners, and 1,820 businesses. During the COVID pandemic in 2020, the program provided $900,000 in relief awards. The awards supported 371 startups, generating over $19 million in revenue, 106 new jobs, 1,500 new customers, and $78 million in investments and other funding. About the Wells Fargo Innovation Incubator (IN²) The Wells Fargo Innovation Incubator (IN²) is a $50 million clean technology program funded by the Wells Fargo Foundation and co-administered by the U.S. Department of Energy's (DOE) National Renewable Energy Laboratory (NREL). IN² identifies and supports promising cleantech startups, with the goal of commercializing low-carbon solutions in order to achieve the associated social, economic, and climate benefits that are so urgently required. The program aligns creative entrepreneurial solutions with robust resources in order to reduce emissions across the economy, with a focus on minimizing the energy impact of commercial buildings, affordable residential housing, and agriculture sectors. More specifically, IN² helps early- and mid-stage clean technology startups overcome common market barriers by delivering up to $250,000 in non-dilutive funding in the form of research and development support from world-class scientists. Participants also gain access to lab facilities at NREL and the Donald Danforth Plant Science Center in St. Louis, and connections to a robust, cross-industry network of foundations, investors and other stakeholders. For more information, visit www.IN²ecosystem.com.

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CHANNEL PARTNERSHIPS

New Report Identifies Marketing Strategy Linked to 44% Revenue Growth

PR Newswire | April 20, 2023

Brands rely on partners and affiliates to drive local marketing campaigns but lack visibility into what's really going on at the local level. That's why BrandMuscle surveyed 3,192 channel partners and analyzed 146,832 data points to identify where local marketing programs fall short and how they can be better optimized. The 2023 State of Local Marketing is a series of data-backed reports that explore the behavior of local partners and the impact their actions have on the bottom line. This first party research is packed with takeaways marketers can implement immediately and is designed to help brands activate their channel partners to maximize results. This annual benchmark has become the industry standard for local marketing insights. Today, the first report is available on The Local Marketing Gap. The local marketing gap is the difference between how affiliates feel about the value of marketing versus the reality of the campaigns they execute. Key insights revealed: Partners with high marketing savvy see 44% more revenue growth. 83% of affiliates view marketing as important to their success. 66% of channel partners don't assess their marketing strategies regularly. The 2023 State of Local Marketing series will cover a wide range of local marketing topics, including how to motivate affiliates to use co-op funds, which marketing tactics maximize ROI, and why keeping partners happy matters more than you think. "BrandMuscle is committed to investing in first-party research that helps corporate channel marketers and their affiliates understand where they are on the marketing maturity curve," said Helen Baptist, Chief Strategy and Market Officer at BrandMuscle. "This benchmark helps reinforce that brand and compliance requirements are met and explores how to streamline complex co-op/MDF rules and regulations." Once a static printed book, the series is now in a new dynamic digital format divided into six topic-specific sections. Readers can expect a new report to be released each month. Additionally, cohort analysis will be conducted to deliver insights on local marketing across specific industries and verticals. "The State of Local Marketing is the annual benchmark for local marketing that helps our clients compare performance within the verticals they operate in," said Jordan Feise, Senior Director of Content and Brand at BrandMuscle. "I am proud to inherit the foundation of The State of Local Marketing and take it into its new digital-first era." The first report, The Local Marketing Gap, is available to read now. Subscribe to The State of Local Marketing Newsletter and be the first to know when new data drops. About BrandMuscle BrandMuscle simplifies channel marketing complexity and activates highly regulated corporate brands in local markets with leading services and SaaS. Our unified platform delivers a compelling value proposition to all constituents, combining purpose-built marketing technology with a best-of-breed suite of capabilities. We address all elements of local channel marketing, enabling last-mile activation for affiliates through a seamless yet complex ecosystem. BrandMuscle empowers local partners to leverage corporate branding, messaging, and demand generation initiatives, at scale, by providing the tools and insights necessary to activate complete customer lifecycle journeys. Our solutions allow clients to capture market share while mitigating legal and fiduciary non-compliance risks.

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SHI Achieves ServiceNow Elite Partner Status

Business Wire | April 13, 2023

SHI International, one of the largest IT solutions providers in the world, has attained Elite Partner status in the ServiceNow Partner Program. This higher designation reflects SHI’s investment in fortifying the extensive expertise and resources available to the company’s ServiceNow customers. Currently, less than 8% of ServiceNow global partners hold an Elite Partner status. ServiceNow Elite partners have developed five or more practices aligned with ServiceNow product lines. SHI brings distinctive competence to the ServiceNow platform, delivering software governance, license compliance, audit management, and ITAM/SAM optimization to SHI customers seeking to optimize their ServiceNow investment. SHI’s customers also have additional access to specialized support resources including ServiceNow Architects, Developers, Process Consultants, and Trainers, as needed, by using SHI’s Compass support offering. Launched in 2022, SHI Compass™ provides the ad hoc support customers need during ServiceNow upgrades, configuration changes, enhancements, and remediation, quickly becoming one of the fastest growing professional services that SHI delivers today “Over the past two years, we have made significant investment in strengthening and enhancing our capabilities in supporting customers who choose to utilize ServiceNow’s platform,” said Thai Lee, SHI President and CEO. “With over 200 ServiceNow customers and counting, being recognized as one of ServiceNow’s most distinguished partners is a great validation to the talent of our team, the services they have developed, and their commitment to help customers achieve the highest ROI from their ServiceNow investment.” This achievement is an endorsement of SHI’s progress in building ServiceNow competencies, as measured by ServiceNow’s own metrics and the 4C model (Capacity-Capability-Competency-Customer Success). As part of the Elite program, SHI will participate in joint sales and marketing planning with the goal of providing seamless partnership to ServiceNow and SHI’s joint customers. SHI’s integrated service operation includes ITSM, ITOM, ITBM, SecOps, CSM, GRC, and experienced ServiceNow professionals with extensive hands-on product usage in the design and delivery of ServiceNow across many industry markets. SHI’s flexible Professional and Managed Services help architect, customize, and implement a solution tailored to each customer’s IT infrastructure. SHI engineers offer independent and objective technical expertise for data centers, in conjunction with ServiceNow disciplines, that unravel and solve real-world customer business challenges. With 30+ years of IT support and services experience, SHI is one of 11 companies in the world to be named to the 2022 Gartner SAM Managed Services Magic Quadrant. About SHI SHI International Corp. is a $14 billion transformational technology solutions provider serving the needs of more than 17,000 corporate, enterprise, public sector and academic customer organizations around the world. It helps companies achieve business goals through the use of technologies ranging from software licensing and end user computing devices to innovative cloud and edge solutions. With over 6,000 employees worldwide, SHI is the largest Minority and Woman Owned Business Enterprise (MWBE) in the U.S.

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Wells Fargo Innovation Incubator Announces 2023 Channel Partner Strategic Awards to Catalyze Innovation and Inclusion

Accesswire | May 15, 2023

Today, the Wells Fargo Innovation Incubator (IN²), a technology incubator funded by the Wells Fargo Foundation and co-administered by the U.S. Department of Energy's National Renewable Energy Laboratory (NREL), announced its seventh cycle of Channel Partner Strategic Awards. This year, IN² distributed $970,000 among seven winners to fund innovative and impactful projects that are intended to strengthen and diversify the cleantech and agtech ecosystems. Winners received funding between $100,000 to $250,000. Applications were reviewed based on their potential for capacity building, with a particular focus on fostering diversity, equity, and inclusion, or supporting pilot and demonstration projects for startups. Selections were guided by a commitment to distribute funds equally across the U.S. "The IN² Channel Partner Network fosters meaningful connections and provides critical support to a diverse group of industry stakeholders," said Trish Cozart, IN² Program Manager at NREL. "Leveraging NREL's ability to bring people and resources together, the Channel Partner Awards aim to drive impact throughout the cleantech and agtech ecosystems to advance a sustainable future for all." The 2023 Channel Partner Strategic Award winners are: AgLaunch (Memphis, TN) will form a Cleantech Pilot & Demonstration Network for Underserved Communities to increase the participation of small and minority farmers in pilots and demonstration projects, who will receive equity in the company they support. They will also develop a similar approach for clean energy innovations in underserved markets in collaboration with the HBCU Clean Energy Initiative. BRITE Energy Innovators (Warren, OH) and the Centrepolis Accelerator (Southfield, MI) will launch a joint program aimed at supporting underrepresented climate tech entrepreneurs in Ohio and Michigan by combining their core programs, increasing access, and helping underserved founders reach commercialization faster. Evergreen Climate Innovations (Chicago, IL) will use the award to expand support for underrepresented founders in the climate tech space, focusing on solutions deployable in historically underserved communities, and offering assistance for pursuing pilot and demonstration opportunities in line with the White House's Justice40 Initiative. Grid Catalyst (Minneapolis, MN) will use the funding to lead a demonstration cohort for energy and hardtech startups, matching them with Minnesota-based partners for pilot projects, and accelerating the process of initiating these projects within six months of the application process. Launch Alaska (Anchorage, AK) will use the award to support and expand its Tech Deployment Track program, which aids climate tech startups and historically underserved legacy energy communities in Alaska in acquiring demonstration partners and funding, as well as increasing partner diversity and providing travel stipends for rural-based mentors. Los Angeles Cleantech Incubator (LACI) (Los Angeles, CA) will use the award to enhance its Impact Framework and Equity Earn Back program, which allows its portfolio companies (65% of which are owned by Black, Indigenous, and people of color) to earn back up to 50% of LACI's equity stake by improving environmental, social, and economic impacts. Urban Future Lab (Brooklyn, NY) will use award funding to host events connecting climate tech startups, investors, and community-based organizations to accelerate pilot project deployments while promoting an equitable transition in the climate economy. "The transition to a resilient, equitable, and sustainable future requires innovation in climate clean tech," said Robyn Luhning, chief sustainability officer at Wells Fargo. "The Wells Fargo Foundation is proud to support the diverse group of entrepreneurs who are innovating in this space with this year's Channel Partner Awards." In addition to the Strategic Awards, IN² awarded $19,000 in Connector Awards in January 2023 and is planning to allocate another $16,000 this summer. Connector Awards support Channel Partner events and activities. IN² launched the Channel Partner Strategic Awards program in 2017 to nurture the Channel Partner ecosystem, which includes more than 60 cleantech and agtech business incubators, accelerators, universities, and industry experts. Since its inception, the IN² Channel Partner Strategic Awards program has distributed more than $6 million, supporting 55 Strategic Awards and 174 Ecosystem or Connector Awards. The nationwide program engages thousands of entrepreneurs, students, investors, mentors, and industry experts. Startups supported by the program have raised $208 million, in addition to $5 million in matched program funding. In 2021, IN² distributed $350,000 in Channel Partner Strategic Awards specifically to provide entrepreneurial opportunities for historically underrepresented groups in the cleantech industry. The funds delivered through IN2 supported six HBCUs as well as thousands of BIPOC people and organizations including 134 students, 70 farmers, 11 startups, six community partners, and 1,820 businesses. During the COVID pandemic in 2020, the program provided $900,000 in relief awards. The awards supported 371 startups, generating over $19 million in revenue, 106 new jobs, 1,500 new customers, and $78 million in investments and other funding. About the Wells Fargo Innovation Incubator (IN²) The Wells Fargo Innovation Incubator (IN²) is a $50 million clean technology program funded by the Wells Fargo Foundation and co-administered by the U.S. Department of Energy's (DOE) National Renewable Energy Laboratory (NREL). IN² identifies and supports promising cleantech startups, with the goal of commercializing low-carbon solutions in order to achieve the associated social, economic, and climate benefits that are so urgently required. The program aligns creative entrepreneurial solutions with robust resources in order to reduce emissions across the economy, with a focus on minimizing the energy impact of commercial buildings, affordable residential housing, and agriculture sectors. More specifically, IN² helps early- and mid-stage clean technology startups overcome common market barriers by delivering up to $250,000 in non-dilutive funding in the form of research and development support from world-class scientists. Participants also gain access to lab facilities at NREL and the Donald Danforth Plant Science Center in St. Louis, and connections to a robust, cross-industry network of foundations, investors and other stakeholders. For more information, visit www.IN²ecosystem.com.

Read More

CHANNEL PARTNERSHIPS

New Report Identifies Marketing Strategy Linked to 44% Revenue Growth

PR Newswire | April 20, 2023

Brands rely on partners and affiliates to drive local marketing campaigns but lack visibility into what's really going on at the local level. That's why BrandMuscle surveyed 3,192 channel partners and analyzed 146,832 data points to identify where local marketing programs fall short and how they can be better optimized. The 2023 State of Local Marketing is a series of data-backed reports that explore the behavior of local partners and the impact their actions have on the bottom line. This first party research is packed with takeaways marketers can implement immediately and is designed to help brands activate their channel partners to maximize results. This annual benchmark has become the industry standard for local marketing insights. Today, the first report is available on The Local Marketing Gap. The local marketing gap is the difference between how affiliates feel about the value of marketing versus the reality of the campaigns they execute. Key insights revealed: Partners with high marketing savvy see 44% more revenue growth. 83% of affiliates view marketing as important to their success. 66% of channel partners don't assess their marketing strategies regularly. The 2023 State of Local Marketing series will cover a wide range of local marketing topics, including how to motivate affiliates to use co-op funds, which marketing tactics maximize ROI, and why keeping partners happy matters more than you think. "BrandMuscle is committed to investing in first-party research that helps corporate channel marketers and their affiliates understand where they are on the marketing maturity curve," said Helen Baptist, Chief Strategy and Market Officer at BrandMuscle. "This benchmark helps reinforce that brand and compliance requirements are met and explores how to streamline complex co-op/MDF rules and regulations." Once a static printed book, the series is now in a new dynamic digital format divided into six topic-specific sections. Readers can expect a new report to be released each month. Additionally, cohort analysis will be conducted to deliver insights on local marketing across specific industries and verticals. "The State of Local Marketing is the annual benchmark for local marketing that helps our clients compare performance within the verticals they operate in," said Jordan Feise, Senior Director of Content and Brand at BrandMuscle. "I am proud to inherit the foundation of The State of Local Marketing and take it into its new digital-first era." The first report, The Local Marketing Gap, is available to read now. Subscribe to The State of Local Marketing Newsletter and be the first to know when new data drops. About BrandMuscle BrandMuscle simplifies channel marketing complexity and activates highly regulated corporate brands in local markets with leading services and SaaS. Our unified platform delivers a compelling value proposition to all constituents, combining purpose-built marketing technology with a best-of-breed suite of capabilities. We address all elements of local channel marketing, enabling last-mile activation for affiliates through a seamless yet complex ecosystem. BrandMuscle empowers local partners to leverage corporate branding, messaging, and demand generation initiatives, at scale, by providing the tools and insights necessary to activate complete customer lifecycle journeys. Our solutions allow clients to capture market share while mitigating legal and fiduciary non-compliance risks.

Read More

MARTECH

SHI Achieves ServiceNow Elite Partner Status

Business Wire | April 13, 2023

SHI International, one of the largest IT solutions providers in the world, has attained Elite Partner status in the ServiceNow Partner Program. This higher designation reflects SHI’s investment in fortifying the extensive expertise and resources available to the company’s ServiceNow customers. Currently, less than 8% of ServiceNow global partners hold an Elite Partner status. ServiceNow Elite partners have developed five or more practices aligned with ServiceNow product lines. SHI brings distinctive competence to the ServiceNow platform, delivering software governance, license compliance, audit management, and ITAM/SAM optimization to SHI customers seeking to optimize their ServiceNow investment. SHI’s customers also have additional access to specialized support resources including ServiceNow Architects, Developers, Process Consultants, and Trainers, as needed, by using SHI’s Compass support offering. Launched in 2022, SHI Compass™ provides the ad hoc support customers need during ServiceNow upgrades, configuration changes, enhancements, and remediation, quickly becoming one of the fastest growing professional services that SHI delivers today “Over the past two years, we have made significant investment in strengthening and enhancing our capabilities in supporting customers who choose to utilize ServiceNow’s platform,” said Thai Lee, SHI President and CEO. “With over 200 ServiceNow customers and counting, being recognized as one of ServiceNow’s most distinguished partners is a great validation to the talent of our team, the services they have developed, and their commitment to help customers achieve the highest ROI from their ServiceNow investment.” This achievement is an endorsement of SHI’s progress in building ServiceNow competencies, as measured by ServiceNow’s own metrics and the 4C model (Capacity-Capability-Competency-Customer Success). As part of the Elite program, SHI will participate in joint sales and marketing planning with the goal of providing seamless partnership to ServiceNow and SHI’s joint customers. SHI’s integrated service operation includes ITSM, ITOM, ITBM, SecOps, CSM, GRC, and experienced ServiceNow professionals with extensive hands-on product usage in the design and delivery of ServiceNow across many industry markets. SHI’s flexible Professional and Managed Services help architect, customize, and implement a solution tailored to each customer’s IT infrastructure. SHI engineers offer independent and objective technical expertise for data centers, in conjunction with ServiceNow disciplines, that unravel and solve real-world customer business challenges. With 30+ years of IT support and services experience, SHI is one of 11 companies in the world to be named to the 2022 Gartner SAM Managed Services Magic Quadrant. About SHI SHI International Corp. is a $14 billion transformational technology solutions provider serving the needs of more than 17,000 corporate, enterprise, public sector and academic customer organizations around the world. It helps companies achieve business goals through the use of technologies ranging from software licensing and end user computing devices to innovative cloud and edge solutions. With over 6,000 employees worldwide, SHI is the largest Minority and Woman Owned Business Enterprise (MWBE) in the U.S.

Read More

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