3 Ways Amazon Could Join Facebook, Google As Triopoly

For the past 10 years, Amazon has rattled the brick-and-mortar retail business. Now it’s slowly doing the same to the digital ad business.A true triopoly may not be imminent Amazon will only have 4.1% of ad market share in 2018, while Facebook will have 20.6% and Google will have 37%, according to eMarketer. But it’s a safe bet Amazon will soon sit comfortably in third place because of its unique advantages. Here are three ways Amazon is likely to keep threatening the duopoly.  Amazon will steal search market share from Google.If you’re going to wind up on Amazon, why not start searching there instead of Google? That seems to be the rationale of more and more consumers.