YPM

Brand Keys | June 15, 2020

The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Their values shift months – and sometimes years – ahead of focus group articulations and “trends” too invasive to ignore. These consumers have more gate keeping power than ever before, and more choices than gate keepi...

Visibility | August 03, 2020

26% of Top 50 Brands Are New To Brand Keys’ Loyalty Leaders List: Clorox, Netflix, Zoom, Domino’s, Purell, and Campbell’s Join COVID-19 Strikes Out Sports Brands NEW YORK, NY August 3, 2020 – The 18th annual Bran...

Savage Brands | April 27, 2020

Savage Brands is expanding partnership with Refinery Lab to strengthen digital strategy and execution capabilities. The Refinery Lab team has worked with Savage for the past year to deliver advisory services and digital strategy and execution support on a p...

CONTENT MARKETING

Agency Revolution | May 10, 2022

Agency Revolution, a leading provider of digital marketing solutions for independent insurance agents, today announced a partnership with Auto-Owners Insurance. This partnership enables the carrier's more than 6,300 agencies to receive a discount on Agency Revolution's marketing automation platform, Fuse™. "In the hyper-competitive insurance market, it's more critical than ever to connect with your clients in a way that feels personal and authentic," sa...