Yes Marketing

YouTube | March 02, 2020

YouTube creator community is most concerned about ‘demonetization’ and now to make things feasible, YouTube is working on a new program that will allow creators to directly sell the ads to brands they work with. The program comes with limitations as it allows creators to work only with brands they have already established a relationship, as per Tom Leung, director of product management at YouTube. Leung acknowledged that many people will be interested in knowing more about it but the...

MARTECH

Checkmarx | July 26, 2022

Checkmarx, the global leader in developer-centric application security testing (AST) solutions, announced today the launch of its Managed Security Services Provider (MSSP) program. "The launch of our MSSP Program is a milestone in the Checkmarx journey and a natural extension of our commitment to global excellence in application security enablement," said Checkmarx CEO Emmanuel Benzaquen. "Our MSSP partners will bolster their service offerings, combining the industr...

CHANNEL PARTNERSHIPS

SecureAuth, SDG Corporation, Grupo TRC | October 06, 2022

SecureAuth, a leader in next-gen authentication and access management, announces new partnerships with Grupo TRC and SDG. The SecureAuth Partner Program offers partners a differentiated and game-changing next-gen authentication solution with Arculix to jointly solve organizations’ identity security issues, partner enablement, and a true partnership. As a channel-first company, SecureAuth is aggressively investing in channel enablement programs to accelerate growth and bring its vision for ...

MARKETING DATA

Blueshift | February 25, 2022

On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased. Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They c...