Yes Marketing

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Yes Marketing focuses on enabling marketers to engage, acquire and retain consumers along each stage of the consumer journey with a brand – from awareness through consideration, purchase and lifetime loyalty. This is accomplished through a unique combination of expert marketing services, best-of-breed technology and proprietary data assets that enable brands to create and deliver truly personalized, data-driven customer experiences with the help of a single vendor with an integrated technology and service offering.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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YOUTUBE WILL NOW LET CREATORS SELL ADS TO BRANDS

YouTube | March 02, 2020

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YouTube creator community is most concerned about ‘demonetization’ and now to make things feasible, YouTube is working on a new program that will allow creators to directly sell the ads to brands they work with. The program comes with limitations as it allows creators to work only with brands they have already established a relationship, as per Tom Leung, director of product management at YouTube. Leung acknowledged that many people will be interested in knowing more about it but the...

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MARTECH

CHECKMARX LAUNCHES GLOBAL MANAGED SECURITY SERVICE PROVIDER (MSSP) PROGRAM

Checkmarx | July 26, 2022

news image

Checkmarx, the global leader in developer-centric application security testing (AST) solutions, announced today the launch of its Managed Security Services Provider (MSSP) program. "The launch of our MSSP Program is a milestone in the Checkmarx journey and a natural extension of our commitment to global excellence in application security enablement," said Checkmarx CEO Emmanuel Benzaquen. "Our MSSP partners will bolster their service offerings, combining the industr...

Read More

CHANNEL PARTNERSHIPS

SECUREAUTH STRENGTHENS ITS CHANNEL WITH GRUPO TRC AND SDG AS NEW CHANNEL PARTNERS TO DELIVER MARKET-LEADING PASSWORDLESS CONTINUOUS AUTHENTICATION

SecureAuth, SDG Corporation, Grupo TRC | October 06, 2022

news image

SecureAuth, a leader in next-gen authentication and access management, announces new partnerships with Grupo TRC and SDG. The SecureAuth Partner Program offers partners a differentiated and game-changing next-gen authentication solution with Arculix to jointly solve organizations’ identity security issues, partner enablement, and a true partnership. As a channel-first company, SecureAuth is aggressively investing in channel enablement programs to accelerate growth and bring its vision for ...

Read More

MARKETING DATA

BLUESHIFT’S BENCHMARK REPORT HIGHLIGHTS KEY ELEMENTS FOR HIGH-PERFORMING, CUSTOMER-CENTRIC MARKETING CAMPAIGNS

Blueshift | February 25, 2022

news image

On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased. Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They c...

Read More
news image

YOUTUBE WILL NOW LET CREATORS SELL ADS TO BRANDS

YouTube | March 02, 2020

YouTube creator community is most concerned about ‘demonetization’ and now to make things feasible, YouTube is working on a new program that will allow creators to directly sell the ads to brands they work with. The program comes with limitations as it allows creators to work only with brands they have already established a relationship, as per Tom Leung, director of product management at YouTube. Leung acknowledged that many people will be interested in knowing more about it but the...

Read More
news image

MARTECH

CHECKMARX LAUNCHES GLOBAL MANAGED SECURITY SERVICE PROVIDER (MSSP) PROGRAM

Checkmarx | July 26, 2022

Checkmarx, the global leader in developer-centric application security testing (AST) solutions, announced today the launch of its Managed Security Services Provider (MSSP) program. "The launch of our MSSP Program is a milestone in the Checkmarx journey and a natural extension of our commitment to global excellence in application security enablement," said Checkmarx CEO Emmanuel Benzaquen. "Our MSSP partners will bolster their service offerings, combining the industr...

Read More
news image

CHANNEL PARTNERSHIPS

SECUREAUTH STRENGTHENS ITS CHANNEL WITH GRUPO TRC AND SDG AS NEW CHANNEL PARTNERS TO DELIVER MARKET-LEADING PASSWORDLESS CONTINUOUS AUTHENTICATION

SecureAuth, SDG Corporation, Grupo TRC | October 06, 2022

SecureAuth, a leader in next-gen authentication and access management, announces new partnerships with Grupo TRC and SDG. The SecureAuth Partner Program offers partners a differentiated and game-changing next-gen authentication solution with Arculix to jointly solve organizations’ identity security issues, partner enablement, and a true partnership. As a channel-first company, SecureAuth is aggressively investing in channel enablement programs to accelerate growth and bring its vision for ...

Read More
news image

MARKETING DATA

BLUESHIFT’S BENCHMARK REPORT HIGHLIGHTS KEY ELEMENTS FOR HIGH-PERFORMING, CUSTOMER-CENTRIC MARKETING CAMPAIGNS

Blueshift | February 25, 2022

On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased. Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They c...

Read More