Xperience

| May 09, 2016

Chances are, if you’ve had any sort of social media account for more than a couple months, than you have at one point or another been the recipient of an unsolicited message. Long lost classmates, ardent admirers, recently deposed kings looking for help with a back transfer—these messages can come in any shape or size from welcome surprise to unintelligible garbage. Most social networks try to prevent this sort of communication because they understand that these messages serve to pok...

Razorfish | May 09, 2016

In a digital world where consumers expect brands to truly engage with them, pitching products isn't always enough, says Pat Frend, East region president of Razorfish, a digital marketing agency that is helping Mercedes-Benz reach out to younger audiences. Audi is also a client. Frend, 44, believes the experiences digital marketers create when interacting with consumers are becoming more important than the messaging itself. This reality, Frend said, is challengin...

| March 24, 2016

“We're no longer in the business of selling products; we're in the business of selling experiences,” Brad Rencher boldly asserted during the 2016 Adobe Summit opening day keynote session. “Products are just along for the ride…. This is our new reality. Rencher, EVP and GM of digital for Adobe, noted that, although many companies think differently about the how to define experience, there are commonalities that should apply across all organizations. “Consist...

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...