Wunderman Thompson

CONTENT CREATION

Showpad | September 18, 2020

Showpad, the leading sales enablement platform, has been named a Strong Performer by Forrester, an independent research firm, in The Forrester Wave™: Sales Content Solutions, Q3 2020. In this evaluation, Showpad received the second-highest score in the current offering category and the highest score possible in the criteria of guided selling, buyers’ content consumption and ABM/account-based engagement support. The report states that Showpad remains a “good fit for midmarket to...

CHANNEL PARTNERSHIPS

Klaviyo | March 10, 2022

Klaviyo, a customer platform, announced the introduction of new features to assist brands to gain more ownership over their growth through customer experiences on all communication channels. The announcement was made at the latest Klaviyo Product Event. The new features will allow brands to easily build opted-in customer lists, launch SMS campaigns for marketing and support channels, and collate insights into past performance. Additionally, it will also help them communicate with customers acros...

Google | March 06, 2020

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports, the new ones will simply be called ‘attribution’ reports. These reports are vital to tracking the success of Google Ads campaigns as they provide information about paths that lead to a conversion. Google Ads is combining some of the previous attribution reports and removing others....

CHANNEL PARTNERSHIPS

Impartner | February 14, 2022

Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), announced it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. The company was recognized for its recently released Impartner PX PartnerExperience—a revolutionary PRM interface with a lightning-fast, modern, consumerized interface designed from the ground up to delight partners and accelerate channel revenue. Impartner PX p...