WEBMART

MARKETING DATA

Cordial | December 02, 2021

Cordial, the leading cross-channel marketing platform, announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalized marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using machine learning to automate messaging optimization, and by building the industry's most advanced predictive models for customer engagement.<...

MARKETING DATA

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customer...

MARKETING STRATEGY

Splunk | June 17, 2022

conf22– Splunk Inc. (NASDAQ: SPLK), the data platform leader for security and observability, today announced Splunk Partnerverse program enhancements and underscored its commitment to accelerating partner success during its Global Partner Summit (GPS) at .conf22, Splunk’s 13th annual user conference. GPS provides Splunk partners with the tools and knowledge to sell, build, manage and advise with Splunk solutions as well as how to best align and take advantage of the Partnerverse prog...

OMNI CHANNEL MARKETING

Amsive | December 14, 2021

Amsive, a leading data-centric, omnichannel marketing agency, announced it has completed the acquisition of iFuel Interactive, a full-service advertising and web development agency located in New York. iFuel Interactive will be joining Amsive's digital arm, Amsive Digital, adding deeper traditional and digital creative capabilities, media planning expertise and robust eCommerce web development services. We're excited about this continuing investment t...