WebFX

HP | July 15, 2020

PC and printer major HP has launched a channel partner program optimised to drive dynamic partner growth and deliver consistent end customer experiences. Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviours continue to evolve. The new program will go into effect from November 1 for the commercial partners, while retail partners are slated to transition to the programme in the second half of 2021....

MARKETING STRATEGY

AZELLA | January 27, 2022

On January 26, AZELLA announced that it would continue its strategic partnership with Gladstone Wealth Partners. Azella is a digital marketing platform and service solution for financial services firms and investment advisors. It formed a partnership with Gladstone, a financial services firm and SEC Registered Investment Advisor, in 2021. They plan to enhance and expand their partnership in 2022. Azella helps independent financial advisors quickly – and...

OMNI CHANNEL MARKETING

Calix, Inc. | October 20, 2021

Building on a decade of investment in the Intelligent Access EDGE and Revenue EDGE platforms to deliver an unrivalled pace of broadband innovation, Calix, Inc. announced at its ConneXions conference in Las Vegas that HubSpot is the latest marketing technology integration with Calix Marketing Cloud (Marketing Cloud). The Calix integration with HubSpot, a leading CRM platform for scaling companies, will enable broadband service providers (BSPs) of any size to tap valuable tools like email, landing...

CHANNEL PARTNERSHIPS

Nylas | October 19, 2022

Nylas, the state-of-the-art CPaaS platform powering frictionless digital experiences, workflow automation, and personalized engagement through universal APIs, today announced the debut of its channel partner program through a strategic partnership with UpStack, the premium staffing solution to fast-track the tech hiring process with personalized matching. Under the terms of the partnership, UpStack’s extensive network of 2,000 vetted developers can now leverage Nylas via the UpStack Market...