WebbMason Marketing

YouTube | April 16, 2020

The latter half of March held a bullish outlook for YouTube: users would be home more, increasing screen time. This meant more demand, which in turn, would mean more content and more ad spots. There was some trepidation around what ad spend would look like in the Coronavirus reality, but there was optimism surrounding the ability for YouTube creators to gain audiences and capitalize on ad revenue....

MarketingProfs | August 05, 2020

Although those in the C-suite often feel disconnected from content marketing, they can nonetheless be key contributors to its success for their organization.For many executives, content marketing, or its impact, is like a unicorn: Someone might have told them it's real, but they don't have the time or inclination to prove it. That, together with other constraints, leads executives to leave the management and measurement of content marketing to marketing managers.What may grab...

CHANNEL PARTNERSHIPS

Recon InfoSec | June 08, 2022

Recon InfoSec, a leader in Managed Detection and Response, training, incident response, and cybersecurity assessments, offers its portfolio of services through a channel partner program. “The increasingly distributed nature of services, data, and the workforce have brought organizations new security challenges,” said Recon InfoSec CEO, Bob Drobish. “The increasingly distributed nature of services, data, and the workforce have bro...

BrandMuscle | May 27, 2020

Proven leaders in Digital Asset Management (DAM) and Through-Channel Marketing Automation (TCMA) announce plans to provide holistic brand management solutions for channel marketers. BrandMuscle and Widen have worked to...