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Vrity is a data company specializing in measuring the ROI of values for brands. We use AI, surveys and social listening to give brands an unparalleled look at how consumers see your values and how much revenue you can attribute to your brand’s values.

C-Suite On Deck

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Vrity's CEO and Co-Founder Jesse Wolfersberger decodes that optimizing AI means understanding when and how to use it

Media 7 | October 20, 2021

Jesse Wolfersberger, CEO and Co-Founder of Vrity, talks to us about how he combined his years of experience in quantifying data into building Vrity that helps brands attribute their purchase propensity shifts from their marketing and branding efforts, accurately. They are on a mission to help brands understand their true ROI from their values. Read on to find out more about the power of combining data science and written communication abilities, and how business leaders today can prepare to take on an AI-centric world, head on.

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Marketing Strategy

LESSER-KNOWN APPS BEAT 46% OF LEADING BRANDS IN PERFORMANCE

Digital Turbine | May 12, 2022

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Digital Turbine Inc., an independent mobile growth platform, and Apptopia Inc., a leader in real-time competitive intelligence, announced the first report of a new report series titled ‘The BRAG (Brand Relative App Growth) Index’. This report highlights the UA strategies of mobile apps delivering above-average app install volume relative to the previous quarter’s brand funnel. For mobile marketers, investing in brand awareness has become a higher priority than a ...

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Channel Partnerships

VERINT PARTNER EXECUTIVES RECOGNIZED ON CRN’S 2023 WOMEN OF THE CHANNEL LIST

Business Wire | May 12, 2023

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Verint® (NASDAQ: VRNT), The Customer Engagement Company®, announced today that CRN®, a brand of The Channel Company, has named Tiffany Hess, vice president, channel development, and Lori Peterson, vice president, global partner management, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry....

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Marketing Analytics

ZETA GLOBAL RELEASES INTELLIGENCE-POWERED MARKETING INNOVATIONS TO BOOST ENTERPRISE BUSINESS GROWTH

CMSWire | October 16, 2023

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Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs. The new solutions were first revealed at Zeta’s annual New York City based conference, ZETA LIVE 2023, which brought together th...

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Content Marketing

THE DAILY WIRE AND CUMULUS MEDIA PARTNER FOR LOCAL DIGITAL NEWS

Daily Wire | April 12, 2022

news image

Leading conservative news and entertainment media company The Daily Wire and Cumulus Media, a top audio-first media company, today announced a new syndication agreement to deliver Daily Wire digital content to Cumulus radio station websites in key markets across the United States. Under the terms of the deal, Daily Wire breaking news, original reporting, sports, and entertainment coverage by The Daily Wire is now available on more than 50 Cumulus radio station websites, with plans to expand in t...

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news image

Marketing Strategy

LESSER-KNOWN APPS BEAT 46% OF LEADING BRANDS IN PERFORMANCE

Digital Turbine | May 12, 2022

Digital Turbine Inc., an independent mobile growth platform, and Apptopia Inc., a leader in real-time competitive intelligence, announced the first report of a new report series titled ‘The BRAG (Brand Relative App Growth) Index’. This report highlights the UA strategies of mobile apps delivering above-average app install volume relative to the previous quarter’s brand funnel. For mobile marketers, investing in brand awareness has become a higher priority than a ...

Read More
news image

Channel Partnerships

VERINT PARTNER EXECUTIVES RECOGNIZED ON CRN’S 2023 WOMEN OF THE CHANNEL LIST

Business Wire | May 12, 2023

Verint® (NASDAQ: VRNT), The Customer Engagement Company®, announced today that CRN®, a brand of The Channel Company, has named Tiffany Hess, vice president, channel development, and Lori Peterson, vice president, global partner management, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry....

Read More
news image

Marketing Analytics

ZETA GLOBAL RELEASES INTELLIGENCE-POWERED MARKETING INNOVATIONS TO BOOST ENTERPRISE BUSINESS GROWTH

CMSWire | October 16, 2023

Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs. The new solutions were first revealed at Zeta’s annual New York City based conference, ZETA LIVE 2023, which brought together th...

Read More
news image

Content Marketing

THE DAILY WIRE AND CUMULUS MEDIA PARTNER FOR LOCAL DIGITAL NEWS

Daily Wire | April 12, 2022

Leading conservative news and entertainment media company The Daily Wire and Cumulus Media, a top audio-first media company, today announced a new syndication agreement to deliver Daily Wire digital content to Cumulus radio station websites in key markets across the United States. Under the terms of the deal, Daily Wire breaking news, original reporting, sports, and entertainment coverage by The Daily Wire is now available on more than 50 Cumulus radio station websites, with plans to expand in t...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Vrity's CEO and Co-Founder Jesse Wolfersberger decodes that optimizing AI means understanding when and how to use it

Media 7 | October 20, 2021

Jesse Wolfersberger, CEO and Co-Founder of Vrity, talks to us about how he combined his years of experience in quantifying data into building Vrity that helps brands attribute their purchase propensity shifts from their marketing and branding efforts, accurately. They are on a mission to help brands understand their true ROI from their values. Read on to find out more about the power of combining data science and written communication abilities, and how business leaders today can prepare to take on an AI-centric world, head on.

Read More