Vrity is a data company specializing in measuring the ROI of values for brands. We use AI, surveys and social listening to give brands an unparalleled look at how consumers see your values and how much revenue you can attribute to your brand’s values.

C-Suite On Deck

Jesse Wolfersberger, CEO and Co-Founder of Vrity, talks to us about how he combined his years of experience in quantifying data into building Vrity that helps brands attribute their purchase propensity sh...

Events

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SOCIAL MEDIA MARKETING

MARIN SOFTWARE INTEGRATES WITH CRITEO'S COMMERCE MEDIA PLATFORM TO EXPAND ECOMMERCE ADVERTISING

Marin Software | August 20, 2021

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Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced an integration with Criteo's Commerce Media Platform. The integration will allow brands to easily manage and optimize both Criteo Marketing Solution and Retail Media campaigns from display advertisements on the open web to promoted products on leading retailer websites all within the MarinOne platform. "Commerce media is one of the most excitin...

Read More

YOUTUBE SAYS MORE VIDEOS WILL BE REMOVED THAN USUAL FOR THE TIME BEING

YouTube | March 16, 2020

news image

YouTube advises that, with fewer people available to review content during this time, more videos will be removed than normal. As COVID-19 evolves, YouTube is reducing staffing in certain offices. This is expected to cause disruptions, so the company is relying on automated systems to step in and keep the platform “safe.”...

Read More

GOOGLE OFFERS SUGGESTIONS FOR AVOIDING META DESCRIPTION REWRITES

Google | April 07, 2020

news image

Google’s John Mueller recently offered suggestions to help ensure the meta description you provide is what’s used in search results. These suggestions were given in a Google Webmaster Central hangout after a question was asked Search Engine Journal’s Vahan Petrosyan. He asked for Mueller’s best recommendations for preventing Google from rewriting a web page’s meta description tag. Google doesn’t always use the meta description provided by a web page, and Muell...

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REUTERS EVENTS LAUNCHES STRATEGIC MARKETING USA SETTING THE FUTURE OF MARKETING

Reuters Events News | July 14, 2020

news image

Reuters Events are making waves in the virtual events space with their newest board level meeting uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing. With a huge focus on interactivity, this meeting is set to be a 2020 must-attend. Reuters Events have launched Strategic Marketing USA (Nov 5-6, Online & On-Demand), another edition to their strategic series of board level meetings. Rather than discussing the ho...

Read More
news image

SOCIAL MEDIA MARKETING

MARIN SOFTWARE INTEGRATES WITH CRITEO'S COMMERCE MEDIA PLATFORM TO EXPAND ECOMMERCE ADVERTISING

Marin Software | August 20, 2021

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced an integration with Criteo's Commerce Media Platform. The integration will allow brands to easily manage and optimize both Criteo Marketing Solution and Retail Media campaigns from display advertisements on the open web to promoted products on leading retailer websites all within the MarinOne platform. "Commerce media is one of the most excitin...

Read More
news image

YOUTUBE SAYS MORE VIDEOS WILL BE REMOVED THAN USUAL FOR THE TIME BEING

YouTube | March 16, 2020

YouTube advises that, with fewer people available to review content during this time, more videos will be removed than normal. As COVID-19 evolves, YouTube is reducing staffing in certain offices. This is expected to cause disruptions, so the company is relying on automated systems to step in and keep the platform “safe.”...

Read More
news image

GOOGLE OFFERS SUGGESTIONS FOR AVOIDING META DESCRIPTION REWRITES

Google | April 07, 2020

Google’s John Mueller recently offered suggestions to help ensure the meta description you provide is what’s used in search results. These suggestions were given in a Google Webmaster Central hangout after a question was asked Search Engine Journal’s Vahan Petrosyan. He asked for Mueller’s best recommendations for preventing Google from rewriting a web page’s meta description tag. Google doesn’t always use the meta description provided by a web page, and Muell...

Read More
news image

REUTERS EVENTS LAUNCHES STRATEGIC MARKETING USA SETTING THE FUTURE OF MARKETING

Reuters Events News | July 14, 2020

Reuters Events are making waves in the virtual events space with their newest board level meeting uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing. With a huge focus on interactivity, this meeting is set to be a 2020 must-attend. Reuters Events have launched Strategic Marketing USA (Nov 5-6, Online & On-Demand), another edition to their strategic series of board level meetings. Rather than discussing the ho...

Read More