VIVA Creative

MARKETING STRATEGY

InMobi | October 04, 2021

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a partnership with TrueData, a data platform specializing in cookieless identity resolution, first-party data onboarding and audience marketing to further scale its identity resolution solution based on known consumer behaviors to facilitate meaningful conversations for advertisers. The collaboration allows InMobi to help enhance its privacy-compliant id...

CHANNEL PARTNERSHIPS

BrandMuscle, Bobcat Company | April 06, 2022

BrandMuscle, the industry leader in integrated local and channel marketing, announced today that Bobcat Company, a worldwide leader in the manufacturing and distribution of compact equipment, will use Channel Partner Scorecard, a new solution within BrandMuscle’s Intelligent Local Marketing Platform, to evaluate Bobcat dealers’ local marketing performance and provide rules-based recommendations for optimizing their marketing execution in alignment with national strategy.
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CHANNEL PARTNERSHIPS

Converge Technology Solutions | June 17, 2022

Converge Technology Solutions (CTS) is chasing its goal of acquiring upwards of a dozen channel partners throughout North America and Europe. It will likely grow sales by $1 billion this year through acquisitions. On June 16, it announced its agreement to acquire three Germany-based IT organizations specializing in the education domain. CTS is set to acquire three companies GfdB, IfmB, and DEQSTER. They focus on enabling schools and universities to enable a digital future. Accordi...

MARKETING DATA

The Channel Company, Acronis | August 03, 2022

Acronis, the global leader in cyber protection, announced today that CEO Patrick Pulvermueller was recognized by CRN®, a brand of The Channel Company, as one of its 2022 Top 100 Executives. He was also cited as one of the top 25 innovators on the annual list, which recognizes forward-thinking and innovative technology leaders who have proven their commitment and dedication to the channel through solution-provider-focused strategies and a willingness to take bold steps despite market unpredic...