VITRO

Twitter | March 13, 2020

Twitter updated its developer policy and issued a new rule requiring the bots to have labels if they don’t want to be removed from the platform. Although the average user may not be aware of them, the use of bots is quite prevalent on Twitter. In fact, many developers have enlisted bots on their profiles to post ‘tweets’ in an automatic manner and most of them are harmless in fact, helpful for the Twitter community....

MARKETING DATA

Entravision Communications Corporation | November 08, 2021

Entravision announced that it has acquired 365 Digital, a digital advertising solutions company headquartered in South Africa. This investment provides Entravision with a geographic foothold in Africa, as the Company looks to expand its breadth of digital services to new emerging markets. Headquartered in Cape Town, South Africa, 365 Digital maintains exclusive sales representations with TikTok, the leading destination for short-form mobile video and brand solutions, and Anzu, an ...

Brand Keys | June 15, 2020

The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Their values shift months – and sometimes years – ahead of focus group articulations and “trends” too invasive to ignore. These consumers have more gate keeping power than ever before, and more choices than gate keepi...

CHANNEL PARTNERSHIPS

ZINFI Technologies, Channelnomics | April 05, 2022

ZINFI Technologies, Inc., a leading provider of Unified Channel Management solutions, and Channelnomics, a business strategy and research firm that helps companies improve the performance of their direct and indirect channels, are pleased to announce a global strategic partnership designed to create an integrated channel management optimization solution. The collaborative partnership will leverage ZINFI's industry-leading channel automation platform and Channelnomics' deep expertise in g...