Visibility Public Relations

Visibility Public Relations | July 16, 2020

Classic pin stripes and traditional gray flannel was not enough when it came to fashioning profits during the recent coronavirus pandemic as Brooks Brothers was the most recent high-profile brand to join the list of retailers seeking bankruptcy relief. “One can’t ignore the effects of the COVID-19 crisis,” noted Robert Passikoff, Founder and President of Brand Keys, the New York-based brand loyalty and customer engagement consultancy. “The combination of store closures, c...

Visibility Public Relations | July 13, 2020

Consumer expectations are up again. A lot. Why should that matter to marketers? Because “expectations” are a key determinant of customer loyalty, marketing success, and brand profitability. According to the most recent Brand Keys Consumer Expectations Survey, expectations for virtually every category have increased an average of 42% in the first six months of 2020. That’s on top of 2019’s average increase of 250%! The brand bottom line is expectations continue to grow. Co...

Visibility Public Relations | January 25, 2021

Pandemic Creates Ultimate Stress Test For Brands Brands that Pass Loyalty Test with A+ Include: Apple, Discover, Amazon, Hyundai, Fox News, Avis, Clorox, Konica-Minolta, State Farm and Dunkin’ NEW YORK, NY, JANUARY 25, 2021 – Customer brand loyalty has survived the impact of the COVID-19 pand...

Google | January 13, 2020

Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...