Virginia Media

Google | February 05, 2020

Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos. Google blocks ads in Chrome according to what the Coalition for Better Ads considers to be particularly disruptive. Today, the Coalition’s Better Ads Standards have been updated to include a new set of standards for ads shown within videos. Based on research from 45,000 consumers worldwide, the following three ad experiences were determined to b...

Marketing Data

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customer...

Content Marketing

Marketing 360 | May 07, 2021

Every dollar spent in digital advertising campaigns represents a leap of confidence for small business owners, which is why such leaps of faith must pay off. A good campaign will have a big effect with the right tools and experts behind it, and that's just what Marketing 360 does for a small dance studio. They were able to improve their views by nearly 62%, engagement and clicks by nearly 41%, and conversions by more than 55% with the assistance of their Marketing 360 success ...

Cygnus Education | August 18, 2020

At a time when severe budget cuts in higher education could push some institutions to emphasize legacy admissions, it can be easy to overlook the needs of low-income students. But we have a moral imperative to prioritize our most vulnerable student populations. During times of economic crisis, college success is even more important for disadvantaged students. The vast majority of jobs created after economic downturns typically require applicants to have a college degree — or...