Viafoura

Brand Keys | June 15, 2020

The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Their values shift months – and sometimes years – ahead of focus group articulations and “trends” too invasive to ignore. These consumers have more gate keeping power than ever before, and more choices than gate keepi...

MARKETING DATA

TAG | December 27, 2021

One of Philadelphia's renowned digital marketing agencies has rebranded its logo, website, and social media to eliminate gender biases and reflect its growing team more inclusively. The Agency Guide (TAG) revealed its new name, trading off the word "Guy" for "Guide" – in endeavors to all the more likely reflect its developing group of marketing analysts and its worldwide client base. When I founded the company in 2014, I was just...

Graphcore | September 23, 2020

AI compute platform vendor Graphcore has launched its first formal global channel partner program to promote and boost the sales of its AI processors and blade computing products. The formalized, all-new Graphcore Elite Partner Program follows the company’s past history of working with several distribution partners to promote its AI products, including its Intelligence Processing Unit (IPU), via a less structured approach....

Google | March 19, 2020

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved. It’s not always bad actors that get their ads disapproved for policy decisions. “Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empowe...