Verve Logic

Twitter | January 28, 2020

Tech companies often find themselves in the midst of controversies and there is no exception for Twitter as well. From harassment cases, child abuse, to leaked account information – the micro-blogging network has faced, apologized, and rectified it all. Now, it has another issue creeping on its back. And this one involves the advertisers. Last week, BBC News revealed that anyone could pay to target the site’s most hateful users with ad campaigns. For example, ads targeted with keywor...

Marketing Strategy

Influential | October 30, 2020

Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner. This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential's paid media campaigns, influencer network, and IBM Watson-powered t...

Content Marketing

Inbox Mailers | July 02, 2021

Inbox Mailers declares a simple tool to get outsized outcomes in email advertising efforts. Low conveyance rates, open rate, and click-through are the main three factors for most email advertisers, and Inbox Mailers has found the arrangement: their triggered email tool uses endorser information to detect when a beneficiary is already active in their inbox, at which point the tool sends a new, pertinent message to capture their consideration. These ‘triggered sends’ are...

Marketing Strategy

InMobi | October 04, 2021

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a partnership with TrueData, a data platform specializing in cookieless identity resolution, first-party data onboarding and audience marketing to further scale its identity resolution solution based on known consumer behaviors to facilitate meaningful conversations for advertisers. The collaboration allows InMobi to help enhance its privacy-compliant id...