Vertic

PHD Worldwide | August 03, 2016

Flipboard launches a new edition of its Cinema Loop: the popular ad unit has a new design and now supports vertical video. As brands embrace the vertical format for mobile advertising, they look for more quality environments in which to run these ads....

Facebook Advertising | August 26, 2016

Facebook has seen in testing that people watch vertical videos longer and with sound on when those videos are actually presented vertically in their feeds....

Cisco | February 19, 2016

The funding is intended for further expansion and product innovation at Adbrain. Detailing their plans for product innovation to ExchangeWire, Gareth Davies, CEO, Adbrain, explained: “Today’s marketers face challenges, not just tracking customers across devices, but also targeting, measuring and connecting the customer across channels, such as email and offline, and integrating with their existing marketing technology stack. Therefore, the focus for our product innovation will...

Viamedia | February 22, 2016

The case for vertical mobile ads has been won. Last year, Snapchat urged marketers and media companies to ditch wide-angle shots and go vertical, and Audi reported a completion rate which was 80 per cent higher when its mobile video ads were designed to be watched in portrait.Teads, which leads the field in native video advertising and helps publishers to monetise through video ads, is preparing to announce InRead Vertical at the Mobile World Congress in Barcelona this week. The latest addition ...